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Gap Inc. Taps DEG as Its Global Email Agency of Record

The agency will drive email execution and strategy across brands Global clothing and accessories retailer Gap Inc. has selected DEG, an Isobar Company, as its global email agency of record following an internal review. Having worked with Gap Inc. and steadily grown the partnership since 2017, DEG will now lead campaign management and strategy for five of the company's brands—Gap, Banana Republic, Old Navy, Athleta, and Hill City—across all of their geographic markets. Marketing Technology News: Grammarly Launches…

How Remote Working Will Help Retail Revaluate Its Agenda

As the impact of the coronavirus crisis grows every day, the retail world has had to evolve in countless ways, as how we shop and connect with each other has shifted dramatically. The pandemic has changed the way that all businesses are operating, not least in relation to working from home for those who are able to. We are living through dark times but it is important to try to stay positive – and the situation may well be giving many companies the chance to take stock of the future, says Robert Lockyer, the owner of…

FEEL CONNECTION Leverages Brightcove Engage to Streamline Internal Communications

Merging the two most effective mediums of communication – mobile and video – Brightcove Engage enables efficient and secure video sharing across one of Japan’s leading fitness brand’s workforce Brightcove Inc., the world’s leading video technology platform, today announced that FEEL CONNECTION, a Japanese lifestyle brand encompassing fitness, apparel, and food businesses, is using Brightcove Engage™ to improve employee engagement and quality of service. A purpose-built application developed for internal communications…

Boards Lack Confidence in Digital Transformation Progress, Survey by Corporate Board Member and PwC Reveals

In the 2020 Digital Transformation research, a survey of more than 200 public company directors conducted by Corporate Board Member with PwC's Governance Insights Center, three directors out of five say their company is behind on the process of digital transformation, with 54 percent having embarked on this journey only within the past three years. The notion that directors believe their companies are lagging digital leaders reveals somewhat of a disconnect between the board and the senior executive team, with management…

Mediavine Adds Optional Backfill Donation in Support of Black and Brown Voices and Communities

Mediavine, a Comscore top 25 digital media property and full-service ad management company dedicated to building sustainable businesses for content creators, has added an option for their 7000+ websites to donate unused ad space toward providing opportunities for education, donation and action in support of the Black community. The initiative kicked off on June 2, 2020, with more than 450 Mediavine content creators agreeing to pause their revenue-generating ads for 8 minutes and 46 seconds and serve only ads that brought…

CartSquad Launches Startup to Help Companies Navigate the World of E-Commerce

CartSquad.com Helps Companies Adapt and Thrive CartSquad, a complete end-to-end channel management organization, launches this week amid a surge of e-commerce sales. Newly formed-company CartSquad has been in the works over the past few months, finally taking shape in April 2020. CartSquad.com was founded by a diverse group of distribution experts looking for a better way to help clients succeed through the online retail market. Though online retail sales have risen in the wake of the COVID-19 pandemic as more people…

MarTech Interview with Kenny Kim, CMO at Udacity

"As educational content becomes more pervasive and accessible, customers will likely gravitate toward brands they recognize and trust will deliver quality." Tell us about your roles and journey before joining Udacity. My career path has been a unique one. I started on the engineering side as a web developer. Having a technical background actually enabled me to make the transition into marketing at Hotwire, where I helped build a more scalable and personalized CRM program. I wanted to continue to find opportunities…

Affle to Acquire Appnext to Strengthen the Mobile App Recommendation Platform Globally

Appnext, the largest on-device and in-app mobile discovery platform, announced it had entered into definitive agreements to be acquired by Affle (India) Limited through its subsidiaries ("Affle"). Appnext's app discovery and recommendation platform enables top mobile handset manufacturers (OEMs) and apps developers to deliver personalized app recommendations to mobile users globally. Appnext blends app recommendations as a service that integrates seamlessly with the users' daily mobile journey. Utilizing its proprietary…

Daily MarTech Roundup: Latest Marketing and Sales Technology News, Product Annoucements and Insights

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Stallios (Social), CloudScale365 (Unified Communication), Nuxeo (Content), Demandbase (ABM), and NICE (Automation). Stallios – the Next-Generation Social Network Is Launched Stallios inc, the technology company on a mission to create the next-generation social network where everyone can monetize their time and creativity by earning a stable income, has finally launched the social…

Centrify Debuts Reliance Partner Program for Identity-Centric Privileged Access Management

New program focuses on the channel as route to growth and customer satisfaction Centrify, a leading provider of Identity-Centric Privileged Access Management (PAM) solutions, today unveiled the Centrify Reliance Partner Program to empower the Centrify channel ecosystem to quickly and easily meet the demand for Identity-Centric PAM. The new channel partner program offers a range of incentives and enhancements for reseller partners, fast-tracking them to growth and superb customer satisfaction through training and enablement.…

Automation Anywhere Advances Digital Workforce Platform to Make Businesses More Resilient

Launches new contact center solutions, Private Bot Store, and SaaS buying experience to further democratize RPA within the enterprise Delivers 1 million RPA courses through Automation Anywhere University Automation Anywhere, a global leader in Robotic Process Automation (RPA) announced new capabilities for its world's leading digital workforce platform to make businesses more resilient. The announcement was made at the company's Imagine Digital online conference – the industry's largest gathering of RPA minds and…

Nielsen Advances Shopper Research With Extreme Reality And Gaming Technology

Introducing Nielsen's New Virtual Suite of Smart Solutions Nielsen Global Connect introduced its virtual suite of Smart solutions to the U.S. market.  This virtual suite includes three distinct solutions—Nielsen SmartStore, the first, immersive virtual reality tool designed to transform in-store testing; Nielsen SmartShelf, the next generation of virtual retail shelf and planogram testing; and Nielsen SmartShopper, an interactive, augmented reality-fueled shopper marketing tool that helps to uncover in-store shopping…

Snowflake Launches Rise of the Data Cloud Podcast With Insights From Data Leaders

Award-winning technology journalist, Steve Hamm interviews masters of data covering data innovation and industry-disruption Snowflake, the cloud data platform, announced the launch of Rise of the Data Cloud, a new podcast for data and business leaders that features insights from the cutting edge of data. The weekly podcast series kicks off, with the first episode available online and on Apple Podcasts, Spotify, and Simplecast. Rise of the Data Cloud is dedicated to unveiling business practices and the technology that…

Parks Associates: Subscription Model Dominates Consumer Entertainment Services, but Transactional Video is on the Rise

Parks Associates joins Vlocity, Salesforce, and Accenture for webinar on subscriber lifecycle management Parks Associates will join industry experts from Vlocity, Salesforce, and Accenture for the upcoming webinar discussion "Subscriber Lifecycle Management vs. Subscriber Billing" on June 11. The research firm's latest data from its Q1 2020 survey of 10,000 US broadband households shows overall video viewing grew by a dramatic 45% from Q3 2018 to Q1 2020, with a continued rise in transactional (TVOD) services. TVOD…

Burger King Chooses Qualtrics CoreXM

Qualtrics, the leader in customer experience and creator of the experience management category, announced that Burger King has selected Qualtrics CoreXM. Marketing Technology News: AT&T Selects Salesforce to Accelerate its Customer Experience Vision CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and enable real-time action.…

Target Data and Aisle Rocket Merge to Form Data-Driven Marketing Agency Focused on Helping Clients Drive Revenue

New Combined Entity Will Operate Under the Aisle Rocket Brand Name Target Data, a full-service marketing agency that helps brands harness data to drive growth, has entered into an agreement to merge with Aisle Rocket, a leading Chicago-based creative services agency specializing in content and user experience, the two companies announced today. The Aisle Rocket entity will add comprehensive creative, UX, content, and e-commerce capabilities to Target Data. Target Data recently finalized the acquisition and integration of…

Orion Acquires Zodiac Systems

Adds established video cloud software platform with significant IP driven revenues;Unveils new global corporate brand Orion Innovation ("Orion"), a global business and technology services firm that provides digital transformation and product development services,  announced the acquisition of Zodiac Systems ("Zodiac"), a New York-based video service delivery software company.  Zodiac provides advanced cloud and device software and engineering services for Tier 1 media and telecom operators globally. Zodiac brings deep…

Button Welcomes Bnext As Its First Partner in Southern Europe: Enabling Users to Shop and Save Money With Leading Brands Like AliExpress and…

Button's technology powers the commerce program of Spain's biggest mobile neobank, Bnext Button, the leading mobile commerce technology company, announced its partnership with Bnext, the biggest mobile-first neobank of Spain. Starting, Bnext users can seamlessly shop and save money with the largest brands including AliExpress, Groupon, and Black Limba, powered by Button's technology. Through this partnership with Button, Bnext achieves a higher engagement with its users by giving them an added incentive to open the app…

Hivestack Expands to the UK to Support Future Growth

Programmatic Digital Out-of-Home advertising technology company invests in key market in anticipation of imminent industry comeback Hivestack, a global ad tech leader in programmatic digital out-of-home (DOOH) advertising today announced that it has expanded sales and operations to the United Kingdom, the fourth largest out-of-home advertising (OOH) market in the world. The expansion includes appointments of two new senior members to Hivestack UK, with Lee Cutter as Vice President of Sales and Will Brownsdon as Managing…

MarTech Interview with Bob Lord, SVP of Cognitive Applications at IBM

"Companies can conduct business as usual remotely because Cloud service data centers manage processing power, connectivity, memory, storage and access to applications and programs." Please tell us about your role and the team/technology at IBM. As Senior Vice President, Cognitive Applications, Blockchain, and Ecosystems at IBM, I’m responsible for delivering market-leading products on our Cloud that create greater value for clients and partners. As we move further into 2020, I am focused on two key strategies to…