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DH2i Recognized in the 2020 CRN Partner Program Guide

DxAdvantage Partner Program Shines for Providing Premier Data Availability, Security and Access Solutions, Together with World-Class Training, Tools and Support DH2i, the leading provider of data availability, security and remote access solutions, announced it is being recognized by CRN, a brand of The Channel Company, in its 2020 Partner Program Guide. This annual guide is the definitive listing of the most rewarding partner programs from technology companies that provide products and services through the IT channel.…

Nintex Partner Program Achieves 5-Star Rating from CRN for Second Consecutive Year

CRN's 2020 Partner Program Guide recognizes top channel partner programs across the technology industry Nintex, the global standard for process management and automation, today announced that CRN®, a brand of The Channel Company, has recognized Nintex in the 2020 Partner Program Guide with its second consecutive 5-Star rating. The Nintex Partner Network supports hundreds of partners worldwide who deliver best-in-class Nintex workflow automation and business process management solutions every day to thousands of…

CleverTap and Dun & Bradstreet Lead Mobile Marketing Discussions at Engage to Grow Summit in the Middle East

Engage to Grow Summit United Marketing Thought Leaders to Discuss Customer Retention as a Game Changer for Growth CleverTap, a leading AI-powered customer lifecycle and user retention platform, joined with Dun & Bradstreet to host a thought leadership event in Dubai in early March. The Engage to Grow Summit brought Middle East founders, chief product officers, and VPs and SVPs of marketing together to discuss the theme of "User Retention: The New Growth Accelerator," having open and honest discussions about how to…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Nielsen, Ad Council, EventSmack, ViralGains, and The Trade Desk. Nielsen: Differentiate Through Technology Adoption Amid the Challenging Advertising Market in Hong Kong in 2020 Spending has remained cautious in Hong Kong amid multiple uncertainties concerning economic and social climates. The split between online and offline advertising spending is expected to shift from 50/50 last…

TechBytes with Arun Kothanath, Chief Security Strategist at Clango

Know My Company Hi Arun. Please tell us about your journey in technology and how you started at Clango. The current cybersecurity team started about 26 years ago. The team did pioneering work in providing solutions that focused on application security. A few years later, the team started focusing on areas concerned with User Identity, as the industry was still defining what it needed. The current cyber team at Clango encompasses skills that are required to address every aspect of Identity Management in an enterprise.…

TCS Recognized as Leader of the Year in Life Sciences by Everest Group

Tata Consultancy Services Received the Award for its Outstanding Performance in Life Sciences Digital Services and Life Sciences Data and Analytics Services for Sales and Marketing Assessments Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, has been named the Leader of the Year in Life Sciences in the PEAK Matrix Service Provider of the Year™ awards by Everest Group. The awards recognize consistent top performers across IT services PEAK Matrix™ assessments.…

New Avionos Data Reveals the Need for Seamless On and Offline Commerce Experiences Citing 69% of B2B Buyers Unable to Complete Purchases…

The report breaks down the evolving B2B commerce landscape, and how salespeople and technology can most effectively work together to counter the effects of market uncertainty Avionos, which designs and implements digital commerce and marketing solutions, releases its third annual B2B report, “Turning B2B Salespeople Into Strategic Advisors.” The report proves that B2B salespeople aren’t going anywhere, despite Forrester arguing in 2017 that the B2B salesperson would be displaced by technology by 2020. Marketing Technology…

Zendesk Announces Partnership with Tata Consultancy Services

Zendesk, Inc. announced a strategic alliance with Tata Consultancy Services (TCS) to provide world-class, enterprise grade CRM solutions for large Enterprises. The partnership combines Zendesk’s powerful support, sales and engagement software solutions together with TCS’ deep contextual knowledge and experience in digital transformation. Together, Zendesk and TCS will collaborate and more efficiently solve companies’ increasingly complex technological requirements and provide powerful CRM custom solutions and integrations.…

Red Hat Accelerates AI/ML Workflows and Delivery of AI-Powered Intelligent Applications with Red Hat OpenShift

AI software, NVIDIA GPU-powered AI platforms, customer deployments and open source innovation are all powered by the most-comprehensive enterprise Kubernetes platform for hybrid and multicloud operations Red Hat, Inc., the world's leading provider of open source solutions, highlighted that more organizations are using Red Hat OpenShift as the foundation for building artificial intelligence (AI) and machine-learning (ML) data science workflows and AI-powered intelligent applications. OpenShift helps to provide agility,…

MarTech Primer: What is HubSpot Marketing?

HubSpot is an Inbound Marketing and Sales software that assists organizations with pulling in visitors, convert leads and close clients. You can utilize HubSpot Marketing features to create landing pages, make websites and email sequences, and oversee collaborations with your leads and clients—all while examining the achievement of campaign and recording user behavior. HubSpot has a broad number of tools to track user's behavior and actions in the purchaser's journey. The tools are stacked into "hubs"— you can buy them…

Nutanix Appoints Sohaib Abbasi to its Board of Directors

Former Informatica CEO and Oracle Executive Brings Deep Technology and Leadership Experience to Nutanix Board Nutanix, a leader in enterprise cloud computing, announced it has added Sohaib Abbasi to its board of directors, effective Thursday, March 19, 2020. “Sohaib is a great addition to our board. He is a quintessential builder who has formed and led businesses in multiple categories including database, data management and cloud,” said Dheeraj Pandey, Chairman, Co-founder and CEO of Nutanix. “His experience growing…

Eros Now First Partners with NBCUniversal and Introduces ‘Eros Now Prime’

Eros International Plc, a Global Indian Entertainment Company with the leading digital over-the-top (OTT) South Asian entertainment platform, Eros Now, announced that Eros Now has entered into a strategic multi-year content deal with NBCUniversal and will launch Eros Now Prime, a new stand-alone English content offering with over 2,000 hours of programming. Eros Now is the well-established leader in the space of Online Video in South Asia, having access to a large catalogue of over 12,000 Films across 10 different Indian…

Help for Companies During the Coronavirus (COVID-19) Crisis: Staffbase Develops an App for Crisis Communication with Employees

Staffbase is a global market leader for mobile-first employee communication New solution Staffbase NOW developed especially for crisis communication Customizable templates enable setup and launch in just three days, even for large enterprise companies Staffbase — the market leader for employee apps, with 350+ customers worldwide — has just released Staffbase NOW, a real-time communications solution to help companies reach their entire workforce quickly and reliably during the…

TechBytes with Adam Leslie, European Sales & Marketing Solutions Leader at Dun & Bradstreet

Journey into Tech  Hi Adam, tell us about your role and the team/technology you handle at Dun & Bradstreet. My role is to identify ways for our clients to use Dun & Bradstreet’s global commercial data and analytics to support decisions and enhance their Sales and Marketing activities. This means helping companies realize the maximum value of their own data to gain commercial advantage rather than ‘just holding it’. In order to achieve that, the right software and solutions are needed to identify and activate…

MarTech Interview with Heather K. Margolis, Founder and CEO at Channel Maven Consulting

"I always tell young women to listen to the advice you’re inevitably going to get, but at the end of the day, follow your gut." Hi Heather, tell us about your journey into Demand-gen Marketing. What inspired you to start “Spark Your Channel”? My demand generation journey started before we had email. In high school, I worked for a one-person insurance agency after school. This woman was obsessed with demand generation (in a good way). Everyday I would mail merge (if you’re under 35, Google it!) lists of people into…

Using Online Forms to Supercharge Lead Generation

Digital lead generation techniques have evolved rapidly over the past decade, and businesses that are looking for new ways to connect with customers online have refined the way they optimize sites for search, guiding visitors to landing pages and reaching out via email or social media. But there’s one widely used lead generation tool that doesn’t always get the attention it deserves: the Online form. Most company websites have an online form — if not multiple forms. But is your online form working as hard as it could to…

Design Vocals Celebrates One Million Clientele in Digital Industry

Design Vocals is celebrating another milestone achieved by hard work, customer satisfaction and on-going growth by offering up to 75% off on all Design Vocal services The Design Vocals team is proud to celebrate the milestone of ONE million clients served in the digital marketing industry. With each project comes an opportunity to grow and polish the skills of each employee involved in the project and the DV team has untiringly stayed true to this motto for eight years now. Throughout DV's professional journey, the…

AdTech Roundup: Top Things in Advertising Technology

Today’s AdTech Roundup covers the latest in Native and Programmatic Advertising, Technology, TV Advertising, Audience Data announcements from Simpli.fi, Adaptive Ad Systems, TikTok, ViralGains, and EventSmack. Simpli.fi Launches Online Attribution for OTT/CTV Advertising Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers…

Phunware Receives AVIA’s Badge for Digital Front Door Mobile App

Phunware, Inc., a fully-integrated enterprise cloud platform for mobile that provides products, solutions, data and services for brands worldwide, announced that AVIA has recognized Phunware’s digital front door as an AVIA Vetted Product in March 2020. These products have been proven to address mobile applications effectively based on the needs and criteria of AVIA Members. AVIA is the leading partner for digital health insights, strategic guidance and consulting services. Members of the AVIA Innovator Network solve…

TechBytes with Amy Yeung, General Counsel and Chief Privacy Officer at Lotame

Hi Amy. Tell us about your journey into data privacy. My data privacy “dive into the deep end” started with ZeniMax, a domestic game publisher. They set their sights on becoming a global gaming publisher with a global software platform footprint. Today, we’d call that SaaS, but at the time, the concept was radical and, paired with the competitiveness of the industry and the breadth, it was an ambitious project. We quickly realized to accomplish these goals, we’d need to figure out how to move a lot of information…