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MarTech Interview with Jeff Kupietzky, CEO at PowerInbox

"Personalization is a key factor in customer loyalty. The more you can give customers what they want, the more likely they are to stick around." Journey into Tech Hi Jeff, it was a mixed quarter for MarTech and AdTech companies until COVID-19 broke loose. Tell us about your company’s attitude in dealing with the situation. Most importantly, we share the concern for everyone’s health and well-being and appreciate the services being rendered by our front-line health professionals and other essential workers. We’re…

InSync Goes Digital at InSynchrony 2020: Highlights, Future Plans on CX and B2B E-commerce

InSynchrony, the grand annual event of InSync successfully took itself to a digital platform this year, owing to the Covid19 pandemic. The company to invest in Customer Experience (CX), B2B E-commerce in 2020 The unfortunate Coronavirus pandemic has caused the cancellation of most events and conferences across the globe, many of which have thus taken the aid of digital platforms and gone fully digital in their operations and execution. InSync Tech-Fin Solutions Ltd. is one of the prominent players in the iPaaS and B2B…

MarTech Primer: What is BANT Framework?

In Marketing, Lead Generation is a process to initiate the interest of strangers/potential customers in your company’s product or services The industry standard to identify an opportunity is the BANT framework (Budget-Authority-Need-Timeline). BANT framework is deployed as a primary sales prospecting methodology created using four components, and customer events. About the framework BANT answers a simple question - Is the person likely to become your customer? A Salesperson needs to answer several questions to help the…

Online Retail Enabler Vserve Ebusiness Emerges Victorious in Payoneer 2020 Awards ‘Freelance Businesses of the Year’ Category

Scott Galit CEO of Global payments major Payoneer awarded the illustrious 'Freelance Businesses of the Year Award' for this year to Siva Balakrishnan, CEO of Vserve Ebusiness Solutions in recognition of his company's superior service delivery and value creation for small and medium businesses who are looking to strengthen their online retailer presence Payoneer honored the global entrepreneurial spirit displayed by Siva Balakrishnan and his team at Vserve Ebusiness in helping hundreds of businesses go online and become…

Marketers Name ON24 Top Solution for Getting Business Done

The ON24 Platform named best software by G2 and TrustRadius Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why marketers have named ON24 as their top solution for engaging audiences and driving business growth in two separate rankings by G2 and TrustRadius. Marketing Technology News: Plannuh adds New AI-Driven Marketing…

Using Intent Data Optimally to Manage Through COVID-19 and Beyond

Today, while many businesses have slowed down, or in some cases completely stopped, there are still markets that are showing some positive trends. True Influence is seeing the volume of interest in demand generation from numerous industries and buying groups has increased compared to the start of the earliest shelter in place orders due to COVID-19.  Changes in the business environment can mean changes in your target audience. Intent signals about your customers and prospects enable companies to focus their time and…

SaltWorks Rolls Out New Web Platform, Paving Way for Sales Growth

Top salt seller teams with seasoned B2B e-commerce provider OroCommerce to streamline digital sales SaltWorks, the country's largest seller of gourmet sea-salt, today announced its adoption of sophisticated new B2B eCommerce tools to provide a better customer experience and fuel sales growth. Developed in partnership with B2B eCommerce innovator OroCommerce, the new platform gives SaltWorks the robust, flexible sales infrastructure required to meet its customers' diverse needs at scale. With over $25 million in annual…

Is Your Business up to the Stress Test of External Forces Beyond Your Control? #BusinessContinuity

Aggressive new product developments and marketing campaigns planned for Q2 have gone up in Coronavirus smoke, while business priorities have shifted and some B2B organizations may be running on reduced hours or staff numbers. As Jamie Kightley, Head of Client Services, IBA International explains, it’s not ‘business as usual’, it’s ‘business continuity’ which needs to be the name of the game from a PR and Marketing perspective. Marketing departments and agencies alike are all facing an unprecedented period for the next few…

RollWorks Democratizes Access to ABM with New Packaging and Pricing

Packages for the RollWorks Account-Based Platform start at $975 per month to offer accessibility and flexibility for all marketing and sales teams RollWorks, a division of NextRoll, Inc., announced four new packages to make the RollWorks Account-Based Platform accessible to organizations large and small—from those with best-in-class ABM programs to those just beginning their exploration of account-based strategies. The Starter package beginning at $975 per month gives customers the ability to identify the thousands of…

3radical Announces Appointment of Michael D. Fisher Ed.D. to Executive Board

Fisher to lead 3radical 'Earned Data' drive in North America 3radical, developer of the Voco audience engagement platform, today announced the appointment of Michael D. Fisher, Ed.D. to its Executive Board of Directors. In addition to these responsibilities, Fisher will be spearheading 3radical's expansion into North America, based on the company's unique ability to help brands collect fully-permissioned 'earned data' from customers. Fisher will once again join forces with 3radical CEO, David Eldridge. The two worked…

TechBytes with Charlie Dordevich, VP of Sales Operations at Nintex

Hi Charlie, tell us about your role/team you handle at Nintex. What inspired you to join the company? I’m the Vice President of Sales Operations at Nintex. My team is responsible for all global renewals, managing and reporting our sales data, forecasting, and more. I was inspired to join Nintex because I wanted to work for a company that was on the cutting edge of business process automation. Operating as efficiently and quickly as possible is critical to success in Sales Ops – it can literally make the difference…

New Marketing Audit Highlights Disconnect Between Brands and Local Retailer Networks, Impacting Sales

Multi-location marketing company enabled by SaaS, PowerChord, evaluates more than 1,000 local retailer websites for global brands for sales optimization Brands rely heavily upon their network of independent, local retailers to drive high-consideration purchase decisions, yet many localized retailer websites lack the visual identity, product information and local purchase information to drive leads and increase revenue. Marketing Technology News: AtScale Enables Global Community to Make Better, Faster Decisions with…

Vonage Accelerates Launch of AI Virtual Assistant for Contact Centres to Help Businesses Operate Effectively During Global Health Crisis

Vonage, a global business cloud communications leader, announced the launch of its Contact Center AI Virtual Assistant to help organisations respond to peaks in call volumes as the COVID-19 health crisis continues. Seamlessly integrated with Vonage Contact Center, Vonage’s AI Virtual Assistant adds intelligence to any conversation in a customer’s journey, making the customer experience a true competitive advantage by using AI to deliver enhanced self-service interactions that engage every caller in natural language.…

Daily MarTech Roundup: Latest News, Insights, Funding and Updates

Today’s Daily MarTech Round-up covers the latest in Cloud, Marketing Analytics, Automation, Customer experience AI and ML announcements from Magento, TapClicks, UiPath, Opera, Atos, and Nintex. Magento Commerce is Making AI the New Normal in E-Commerce Magento users can deploy AI-based automation and intelligence to help consumers choose the most relevant products throughout the shopping journey, ensuring they buy what they really need. AI-based product recommendation from Magento e-commerce-building platform helps to…

Atos Acquires Data Science Firm Miner & Kasch

Atos, a global leader in digital transformation, announced its acquisition of Miner & Kasch, an artificial intelligence (AI) and data science consulting firm headquartered in Elkridge, Maryland that specializes in building intelligent end-to-end, data-driven solutions. With this acquisition, Atos will enhance its big data and AI consulting practice of zData experts to accelerate its Data Science-as-a-Service offering and to deploy edge and next generation data science platforms for industry solutions at a global scale.…

MediaMath Partners with TVSquared to Deliver CTV Attribution

Partnership Comes at a Time when Brands Need Performance More than Ever – Tying Business Outcomes Directly to Programmatic CTV Advertising TVSquared, the global leader in TV attribution, has been named as MediaMath’s preferred partner for connected TV (CTV) attribution. This partnership enables thousands of advertisers to attribute actions directly to programmatic CTV campaigns delivered across screens – from smart TVs to digital devices. Through its partnership with TVSquared, MediaMath is providing accountability to…

Khoros Earns 2020 Top Rated Awards from TrustRadius

Digital social marketing, care, & online community solutions recognized as Top Rated software in five categories Khoros, the global leader in digital customer engagement software, is honored to be recognized by TrustRadius with 2020 Top Rated Awards across its full product portfolio. With a total of 200+ verified reviews, Khoros received top rated awards in the following categories: Khoros Marketing: Social Media Marketing, Social Media Management, Social Media Analytics Khoros Care: Social Media Customer…

CDK Global Completes Sale of its Digital Marketing Business to Ansira Partners, Inc.

CDK Global, Inc. announced it has completed the sale of the Company’s Digital Marketing Business to Ansira Partners, Inc. (“Ansira”). The CDK Digital Marketing Business has been rebranded as Sincro, a subsidiary of Ansira. The sale was completed after meeting customary closing conditions and is comprised of all Digital Marketing Business assets, including all advertising and website solutions. Marketing Technology News: PagerDuty Data Reveals IT Teams Resolving Incidents Up To 63% Faster Than Before COVID-19 Pandemic…

New Survey from Convey Reveals How Consumers Shop and What they Expect During COVID-19 Pandemic

Shoppers are patient with stock shortages and delivery delays, but clear communication from retailers is required Convey Inc., the leading provider of Delivery Experience Management (DEM) software, announced key findings from a new consumer study that looks at changing shopping behaviors and expectations in light of the COVID-19 pandemic. Marketing Technology News: SurveyMonkey Ranked No. 2 on G2 Best Software Companies in 2020 The survey of more than 1,000 consumers found that more than 4 in 10 shoppers (42%) admitted to…

UiPath Announces ServiceNow Integration to Extend the Value of Automation Across the Enterprise

UiPath fuses industry-leading, end-to-end hyperautomation platform with the ServiceNow Now Platform and products to help enterprises become digital businesses faster UiPath, the leading enterprise Robotic Process Automation (RPA) software company, today announced an integration with ServiceNow to extend the value of automation across the enterprise. Leveraging the companies’ deep and dynamic integration to easily and securely automate complete and complex workflows in and around ServiceNow, UiPath and ServiceNow enable…