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CMS Distribution Acquires Avesta to Expand French Market

Value-added distributor CMS Distribution Ltd has acquired Avesta, a French distributor based in the outskirts of Paris. Avesta is a specialist distributor of hardware technologies specialising in mobile solutions and high-tech products, is focused on the French market and employs 32 people. This acquisition further strengthens CMS Distribution’s position as one of Europe’s leading IT specialist distributors. Founder and CEO of CMS Distribution, Frank Salmon, commented on the acquisition, saying: “We are delighted to…

Epsilon and Fallon Named Lead Agency of Record for KeyBank

New business win redefines integrated model of performance and creativity for brand success Epsilon and Fallon Worldwide today announced their new appointment as lead agency of record for KeyBank. The agencies bring a collaborative model to brand awareness and performance for KeyBank, integrating the strength of data-driven strategy and creativity for above and below-the-line work. "In a crowded marketplace, it takes deep client insights and a distinctive voice to standout," said Justin Morcelle, Chief Marketing…

Merchants GoLive with Avaya Private Cloud Contact Centre Transformation Project

Avaya cloud solution to supercharge global BPO’s growth and its adoption of the latest technologies GITEX Technology Week 2019, Merchants, a customer management partner specialising in the business process outsourcing industry, announced that the first phase of a global Contact Centre services transformation, has gone live with an Avaya Private Cloud solution. The contact centre transformation project comes as Merchants looks to achieve new levels of growth in the increasingly competitive BPO industry. To realize these…

Newswire Responds to SaaS Pain Points With High-Touch, High-Tech Solution

The Ideal Solution for Small to Midsize Businesses, the Guided Tour Incorporates Powerful Software with an Experienced Team In an effort to distance itself from a typical SaaS offering, Newswire has reimagined the concept from the ground up. The Earned Media Advantage Guided Tour aims to help small and midsize businesses spot and create new opportunities to increase sales. By taking cues from other successful done-for-you services and applying similar principles, customers are encouraged to look at content management, as…

TONIK+ Names Lauren Wray as Chief Revenue Officer and Chris Graham as Chief Product Officer

The Executive Appointments Reflect TONIK+’s Growth Strategy and Include Prominent Alumni of Top Enterprise Brands TONIK+, a video intelligence and editing solution that utilizes machine learning and cross-platform performance data to maximize the impact of targeted video campaigns, announced the appointment of Lauren Wray to Chief Revenue Officer and Chris Graham to Chief Product Officer and General Manager, effective immediately. “She understands the needs of our business and how to effectively develop successful…

AI + Intent Data: The Key to Ending Inefficient Marketing Tactics

There’s no greater transformative force in the world’s businesses than technology’s ability to connect people, increase competitiveness, and ultimately help organizations grow. But as the Business Technology market nears $4 trillion in annual spend, two significant challenges have emerged for both the businesses who buy technology and the vendors who sell it. First, technology buyers are operating in a landscape that’s constantly shifting as new technologies are introduced and new challenges emerge, such as ever-evolving…

Qualtrics Launches CoreXM, the Most Advanced Enterprise Insight Platform and the Foundation of Experience Management

CoreXM Unlocks Powerful Solutions to Help Experience Management Professionals Analyze Vast Amounts of Experience Data (X-Data), Improve Feedback Quality, and Take Action on Insights in Real-Time Qualtrics, the leader in customer experience and creator of the experience management category, launched CoreXM, the industry-leading insight solution and foundation of experience management (XM). CoreXM encapsulates all the innovative capabilities previously found in Qualtrics Research Core™ while adding groundbreaking…

Esprit Selects Salesforce to Enhance its Digital Strategy for Retailers and Consumers

International fashion brand to create connected, intelligent and personalized shopping experiences powered by Salesforce Salesforce, the global leader in CRM, announced that international fashion brand Esprit has selected Salesforce to enhance its digital strategy for retailers and consumers. The company is bringing its ecommerce and marketing on a single platform, powered by artificial intelligence (AI), to transform shopping journeys and deliver connected, intelligent and personalized shopping experiences. Marketing…

MarTech Interview with Larry Kim, Founder and CEO at MobileMonkey

"AI, ML and Automation are helping businesses gain more efficiencies to become more competitive and scale faster with technology." Tell us about your journey into Technology. I studied Electrical Engineering from the University of Waterloo in Canada. In my Senior year, Mike Lazaridis, CEO of Research in Motion, the maker of the BlackBerry, which was a multi-hundred billion dollar mobile device company at the time, did a talk with my class about technology and entrepreneurship. I was blown away and vowed to one day create…

Appnext’s Recommendation Platform Ranked 3rd in India Following Facebook and Google in the AppsFlyer Performance Index

Appnext Demonstrated a Fundamental Business Change with Its Unique Technology and Placements Presenting a New Layer of App Discovery Experience Appnext, a leading mobile discovery platform, announced it has been ranked among the leading media partners in the AppsFlyer Performance Index for H1 2019. Appnext is ranked #7 in global growth and as the 3rd recommendation platform in shopping and non-gaming in India, right after the giant duopoly of Facebook and Google. AppsFlyer Performance Index is the industry-standard…

Campaign Monitor Launches CM Commerce, an Email Marketing Solution for Growing Retail Businesses

Software Provider Acquires Popular Ecommerce Company Conversio to Help Retailers Accelerate Business by Easily Implementing Advanced Marketing Strategies Campaign Monitor—a provider of powerful yet approachable email marketing software and a part of the CM Group family of brands—today unveiled CM Commerce, a new product offering built from the popular ecommerce platform, Conversio. This new product offering is designed for retail businesses interested in accelerating their growth through the use of advanced email…

Shopbrain Harnesses AI to Predict the Best Time to Buy Online

Consumer Champion Introduces a Price Prediction Feature to Let Shoppers Know If the Price of a Product Is Likely to Increase or Decrease Before They Buy Shopbrain, the AI-powered shopping assistant that helps online shoppers find the best price in seconds – announced a new price prediction feature that advises shoppers if it’s the right time to buy the product they are shopping for. This industry first feature predicts if the best price they’ve found is likely to increase or decrease in the next 10 days. Shopbrain…

MarTech Interview with Simone Di Somma, Founder and CEO at Askdata

"AI is a tool that can be deployed to create new services transforming the customer and the employee experience." Tell us about your role and journey into Technology. I’m the CEO of Askdata: we make data searchable to everyone through natural language. What unique challenges did you meet and overcome in this journey? We started our journey in 2014 with the obsession of making data access as simple as searching for a restaurant on Google. We are radically changing how people can interact with data on a daily basis. In…

Engagio Named #1 Global Winner on Account-Based Marketing Vendor Matrix Released by Research In Action

Engagio earns highest Market Leader position among top 20 global vendors deduced from 1,500 manager surveys, analyst opinions, and vendor evaluations Engagio, the leader in B2B marketing engagement software, was named the No. 1 global winner on the Vendor Selection Matrix for Account-Based Marketing, SaaS and Software, released by Research In Action. Engagio ranked first on the matrix, among the Top 20 Global Vendors, primarily selected by the technology research company’s unique survey-based methodology for comparative…

ChannelAdvisor Enhancements, Including Checkout on Instagram, Enable Brands and Retailers to Strengthen Holiday Season Performance

Additional features include keyword automation, new ad types for Amazon Advertising, and a new comprehensive performance dashboard for Where to Buy ChannelAdvisor Corporation, a leading provider of cloud-based e-commerce solutions, announced new enhancements to its powerful e-commerce platform to help brands and retailers expand their marketplace reach, optimize their online advertising, and streamline retailer data to facilitate time and cost-saving efficiencies for continued growth this holiday season and beyond. By…

Mike Piispanen and Derek Swaim Provide Operational Excellence and Business Development Expertise to Accelerate Growth Strategies

Validity, the most trusted name in customer data quality, announced the appointment of Mike Piispanen as Chief Operating Officer, along with the addition of Global Business Development and Strategic Partnership responsibilities to Derek Swaim’s role as Executive Vice President of Corporate Development. Validity has experienced unprecedented commercial success, with four acquisitions in the last year and a half alone, and sustained triple digit organic growth. As members of the Validity executive team, Piispanen and Swaim…

Dynatrace Expands Software Intelligence Platform with Digital Business Analytics

New functionality unlocks real-time AI-powered insights to drive better digital business results Software intelligence company, Dynatrace announced the addition of Digital Business Analytics to its Software Intelligence Platform. Digital Business Analytics provides real-time, AI-powered answers to business questions using data already flowing through Dynatrace’s application and digital experience monitoring modules. By tying together user experience, customer behavior and application performance data with business…

SAP Empowers Intelligent Enterprises With New Data-driven Cloud Services

SAP SE announced enhancements to its business technology platform to enable intelligent enterprises to thrive in an Experience Economy. These updates help customers quickly turn data into business value. The announcements were made at the SAP TechEd conference being held October 8–10, 2019, in Barcelona, Spain. "Our business technology platform brings SAP HANA and analytics closer together with SAP Cloud Platform so users can make smarter, faster and more-confident business decisions," said Juergen Mueller, SAP chief…

Interactions in Context: How to Increase Personalization in Email

As I shared in my previous article, customers now expect nothing less than personal, purposeful experiences from the brands they interact with.  A brand’s ability to deliver personalization in the inbox has greatly improved over the years due to increased customer data, machine learning and AI capabilities. Yet, many marketers still struggle to be relevant in the inbox – research shows that 63% of consumers feel “numbed” by the personalized email campaign experience. With the ROI of email marketing estimated to be $38:1…

MarTech Interview with Redickaa Subrammanian, CEO at Resulticks

"Brands and Marketing professionals looking for a competitive edge should look to invest in building their understanding of this technology as it can be leveraged in driving more engaging campaigns." Tell us about your role and journey into Technology. I have a rather diverse educational background, with a Diploma in Fine Arts, a B.A. in History from the University of Madras, and an MBA from the State University of New York, Buffalo. After school, I started out as a Xopywriter, then as an Account Manager with a couple of…