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Newswire Launches The “Earned Media Advantage” Guided Tour

Transforming press releases into the Earned Media Advantage: Greater Brand Awareness, Increased Web Traffic, and Greater Return on Media Communications Spend Combining “Best-in-Class” science, process and technology, Newswire introduces the ​Earned Media Advantage​ Guided Tour that provides customers the ability to distribute the right message to the right audience at the right time through the right medium. Customers can now transform ‘owned’ media into the ‘Earned Media Advantage’. Using the right strategies,…

Infor Announces Executive Leadership Transition

Elevates Kevin Samuelson to CEO; Charles Phillips becomes Chairman of Board of Directors Infor, a leading provider of business applications specialized by industry and built for the cloud, announced a planned leadership transition through which Kevin Samuelson, who has served as Infor's CFO, has been named Chief Executive Officer.  Charles Phillips, who has served as CEO since 2010, has been named Chairman of Infor's Board of Directors. Samuelson will also join Infor's Board of Directors. Samuelson is one of the longest…

MarTech Interview with Aaron Goldman, Chief Marketing Officer at 4C

"The thing that drives us is helping marketers market the way consumers consume — seamlessly across the channels, formats, and moments that matter most."   Tell us about your journey to Marketing Technology. What inspired you to join 4C? Well, I just opened the MarTech phone book and 4C was at the top before the A’s! Just kidding of course, though it’s awesome being first in every list. Fun fact: 4C is named after an airplane seat. Our CEO got an upgrade, which eventually led to him meeting our Chairman and…

A Finer Sieve: The Role of CDP in Business Transformation

“A journey of a thousand miles begins with a single step”- Laozi. Both pragmatic and philosophical, this adage finds new meaning for businesses today. Mired in a complex web of choices, organizations must make decisions that recognize the reality of today’s world- Data has dethroned oil as the most valuable commodity and it’s hegemony has just begun. One of the few aspects that remain unchanged in the era of digital ecosystems is the centrality of customer experience to business success. Customer experience today is…

Amobee Recognized as a Leader in Cross-Channel Video Advertising by Independent Research Firm

Advertising Platform Delivers Solutions for Agencies, Brands and Broadcasters for the Convergence of TV and Digital Amobee, a global digital advertising technology company, was among the select companies that Forrester invited to participate in its report: The Forrester New Wave: Cross-Channel Video Advertising Platforms, Q3 2019. In this evaluation, Amobee was cited as a Leader in cross-channel video advertising, marking the company’s inclusion in this emerging market evaluation. “Amobee’s depth of knowledge, customer…

MarTech Interview with Owen Hanks, CEO at Measure Protocol

"Market research, data collection and validation are intrinsically linked to MarTech and AdTech." Tell us about your role and journey into Technology. What inspired you to start at Measure Protocol? Our team of founders came together in early 2018 to form Measure Protocol with a broad range of experience, alongside specific skills that lend us to certain roles. While each of our beginnings were very different, they have a few common threads including startups, technology before its time, acquisitions, too many trips to…

IBM Developing New Cloud Services and Technology to Help Keep Data Secured from Future Fault-Tolerant Quantum Computers

New Quantum Risk Assessment and Subscription Services Available to Clients Second Post-Quantum Cryptography Standardization Conference organized by the National Institute of Standards and Technology took a major step towards maintaining the highest level of security of its client's data and privacy in the future from fault-tolerant quantum computers. With today's news, IBM is announcing that it will begin to provide, what the industry would call, quantum-safe cryptography services on the IBM public cloud in 2020 and is…

MarTech Interview with Shane Phair, CMO at Campaign Monitor

"Email is an incredibly effective way to communicate important topics and updates to employees and keep them engaged." Tell us about your role and journey into Technology. What inspired you to start at Campaign Monitor? I’ve worked in the technology space for over a decade, starting in Sales at Motorola, Ipswitch, and Brainshark, before leading the Marketing and Demand Generation teams at Cleo. This led me to join the Campaign Monitor team and larger CM Group family of brands in 2018. I was interested in joining the…

MarTech Interview with Morag Lucey, CEO at Televerde

"Adoption of CRM will continue to grow as more and more companies recognize its impact on customer retention and loyalty." Tell us about your role and journey into Technology. What inspired you to start at Televerde? Believe it or not, at 20-years of age, I was set on a career in fashion. I absolutely love clothes, style and the art of designing. What I didn’t know was how difficult it was to turn this passion into a lucrative career. While I was coming to terms with this reality, I was offered a great opportunity with a…

Tech Talk: How to Plan, Architect, and Execute an Integrated Campaign

The reality for today's marketers is that our landscape is changing right in front of us. Not only have our audience expectations heightened from just a few years ago, but we're also faced with an ever-growing list of demands. We need to produce more (with less), and yet we're paddling upstream — surrounded by a stack of disconnected tools, a proliferation of content, and no system of record to help. So much has changed over the last 15 years, but Marketing teams are (in many cases) still operating the way they were a…

20 Million Fliers to Experience Singapore Airlines’ AI-Powered Experiences

One of the world’s finest and most reputable airline service providers, Singapore Airlines will deliver AI-enhanced experiences to its 20 million fliers. The airline will rely on AI company- Insider to help drive its digital growth and deliver seamless, personalized experiences to customers across all its channels. Singapore Airlines Limited (SIA), the flag carrier airline of Singapore reported the highest annual revenue generation in 2019, earning $16.3 billion despite narrow margins in profit and rising fuel costs per…

Syncsort Acquires Pitney Bowes’ Software Solutions Business to Create a Leading Data Management Platform

Transformational Acquisition Strengthens Data Quality Software Leadership Combines Best-in-Class Location Intelligence, Data Enrichment, Customer Information Management and Engagement Solutions with Powerful Data Integration and Optimization Software Syncsort, the global leader in Big Iron to Big Data software, announced it has signed a definitive agreement to acquire Pitney Bowes’ Software Solutions business. Together, Syncsort and the Pitney Bowes software & data business becomes one of the largest data management…

Accenture Positioned as a Leader in Latest IDC MarketScape Report for Worldwide Digital Transformation Service Providers for Utilities

Accenture has been positioned as a leader in the latest IDC MarketScape: Worldwide Digital Transformation Service Providers for Utilities 2019 Vendor Assessment. Accenture positioned as a Utilities Leader in digital transformation worldwide in latest IDC MarketScape report @Accenture_Util Accenture was recognized for key strengths, including its ability to successfully envision, position and execute strategic projects and real transformational initiatives; reliably and capably mobilize the right resources at a global level…

Marketing to Gen Z

Gen Z – the generation born after 1995 – has long mystified marketers. Rumored to have low attention spans, the case may be that marketers just aren’t producing content that’s attention-grabbing enough for this portion of the population. The oldest members of this group are just graduating college and will soon join the corporate working force with expendable income to boot. Making up 25% of the population, building brand loyalty with Gen Zers is imperative to the future success of any brand In order to reach this…

Splunk Decides to Buy AIOps Start-Up SignalFx for $1.05 Billion

AIOps and Log Management company- Splunk, has announced signing a definitive agreement to acquire SignalFx for $1.05 billion. SignalFx is a SaaS leader in real-time monitoring and metrics for Cloud infrastructure, microservices, and applications. With this acquisition, Splunk is expected to further enhance its leadership stance in the ITOM and an AIOps industry. SignalFx would enable Splunk developers to deliver observability and APM for organizations at every stage of their Cloud journey, starting from Cloud-native apps to…

VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security

Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security solutions powered by Big Data and emerging Cloud Computing technologies. While Pivotal Software would help VMware deliver the most comprehensive enterprise-grade Kubernetes-based portfolio for modern applications, Carbon Black's expertise in cybersecurity would help secure VMware's…

MarTech Interview with Tim Vanderhook, CEO at Viant

"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those two channels are all about video." Tell us about your role and journey into Technology. What inspired you to start at Viant? As Co-Founder and CEO of Viant, I drive the overall direction and business strategy for the company. 20 years ago when my brothers and I started the business, Digital Advertising was in its infancy and we were just learning how to buy and sell ads as entrepreneurs. I realized…

The Key to Meeting Revenue Goals? It’s in Your Contracts

The complexity of today’s global market means there are more risks inherent in running a business. Between a shifting regulatory landscape and cyber breaches, many companies are focused on risks external to the company. There is, however, a significant hidden risk, and opportunity for revenue gain, that lies internally within a company’s contracts. Why Contract Management is important Vallen is an industry-leading provider of indirect industrial supplies. Like most companies, we are very focused on customer satisfaction…

In Mind Cloud Appoints Karan Sood as Chief Technology Officer

In Mind Cloud, an independent manufacturing sales platform provider, has named Karan Sood to the newly created role of Chief Technology Officer (CTO). As CTO, Karan will be responsible for the company's overall Product and Technology Strategy, Product Management, Innovation Engineering and Design teams. Karan previously held various product and leadership positions with a responsibility to envision, build and launch globally successful SaaS product lines, whilst guaranteeing excellence in Product Management,…

Tableau Appoints Jackie Yeaney as Executive Vice President of Marketing

Tableau Software, the leading analytics platform, announced that it has appointed marketing veteran Jackie Yeaney as Executive Vice President, Marketing.  In this role, Jackie will be responsible for leading the marketing team at Tableau as it continues to scale globally in an effort to empower and educate more people about the power of seeing and understanding their data. Jackie brings more than 20 years of experience as a marketing thought leader navigating the intersection of brand, customer experience, and data…