Pipeliner Recognized for the First Time in the Gartner Magic Quadrant for Sales Force Automation

Evaluation Based on Completeness of Vision and Ability to Execute Pipeliner, a leading CRM provider, announced it has been positioned as a Niche Player by Gartner, Inc. in the 2019 Magic Quadrant for Sales Force Automation for the first time. Vendors were evaluated on their ability to execute and completeness of vision. This inclusion represents a major landmark for Pipeliner and its growing global customer base. "We consider being positioned in the Magic Quadrant for Sales Force Automation by Gartner for the first…

Primis Expands API Capabilities for Data-driven Decision Making

Primis is incorporating API capabilities into its already innovative Video Discovery Unit. These added features will enable publishers to get to know their users better, thereby creating a more efficient and monetizable processes. It will also improve user experience for visitors who engage with Primis partner sites, articles, and video content. How the Primis Video Player API Works In order for Primis Video Player API to work, the site developer should write a few lines of code that will identify the player on the page…

Global Survey of 287,000 Mobile Users Reveals It’s Time to Change The Way Digital Marketing is Done: from Data-Driven to Choice-First

The survey found that only 23% of all respondents believe that targeted messages are useful Ogury, a technology company specialized in Mobile Journey Marketing (MJM), released the second installment of its consumer survey, named "The Reality Report" — the largest research of its kind. The survey examines the attitudes of over 287,000 mobile users towards marketing and data. Findings reveal that current practices of digital marketing are failing to provide value to users and could endanger organizations' long-term…

MarTech Interview with Robert Gerstmann, Co-Founder and Chief Evangelist at Sinch

"The rise of social communication has completely redefined how we communicate with our friends and family. " Tell us about your journey into enterprise communications I’ve been working in mobile enterprise communications for over fifteen years. Prior to Co-Founding Sinch, originally named CLX, in 2008 I held Commercial Management positions at Mblox as Director of the Global Mobile Messaging business line and at payments service provider Netgiro/Digital River. Tell us about the evolving state of the consumer message…

TechBytes with Keith Anderson, SVP of Strategy and Insights at Profitero

Tell us about your role and the team/technology you handle at Profitero. As the SVP of Strategy at Profitero, I lead Product Innovation and Strategic partnerships with other technology and data providers. Profitero’s technology uses a combination of Artificial Intelligence and sophisticated Data Science methodologies to help brands measure and improve their e-commerce performance across more than 8,000 retailer sites worldwide. Using our tools, brands assess how they’re positioned and performing at the “digital shelf” in…

Medallia Announces Launch of Initial Public Offering

Medallia, Inc. ("Medallia") announced the launch of its initial public offering of 14,500,000 shares of common stock. Medallia is offering 13,325,000 shares and selling stockholders are offering 1,175,000 shares. The underwriters will have a 30-day option to buy an additional 1,585,000 shares of common stock from Medallia and an additional 590,000 shares of common stock from the selling stockholders at the initial public offering price, less underwriting discounts and commissions. Medallia has been approved to list its…

TechBytes with Lauren Maffeo, Associate Principal Analyst at GetApp (a Gartner company)

Tell us about your role and the industry/technology you cover at Gartner. I’m an Associate Principal Analyst at Gartner. I work in Gartner’s Digital Markets unit, where I write research for GDM’s GetApp (a Gartner company) brand. I cover trends in cloud Business Intelligence (BI) for small and midsize businesses (SMBs), which includes Data Mining, Analytics, Big Data, and Artificial Intelligence techniques like Machine Learning (ML). How big is your Research and Analytics team? We currently have close to 30 analysts…

Community Management Is the Main Course for Hospitality Sector

Social media agencies catering to the hospitality sector are evolving their services with the growing trend of customers moving away from a one-way relationship with a brand to one that is more engaging and conversational. 71% of consumers who have had a positive experience with a brand on social media are likely to recommend it to their friends and family. Restaurants, hotels and other service industries are now witnessing a generation of high-value community engagement that's leading to a higher return on investment.…

Tapad Partners with Programmatic Buying Platform, Beeswax, to Extend Identity Resolution

Integration Allows More Brands and Media Companies Access to Cross-Device Analytics as They Continue to In-House Their Programmatic Strategies Tapad, a global leader in digital identity resolution announced that it has added Beeswax, the industry's first extensible programmatic buying platform, to its ever-growing roster of media buying partners. Beeswax is unique in that it offers Bidder-as-a-Service™ capabilities, which when partnered with The Tapad Graph, allows sophisticated buyers to make the most out of their…

MarTech Interview with Jason Wulfsohn, Co-Founder and COO at AUDIENCEX

"To create a cohesive omnichannel campaign, marketers must be able to optimize across channels, including the walled gardens." Tell us about your role and journey into Technology. What inspired you to start AUDIENCEX? I started my career directing television commercials and feature films after I graduated from USC film school in the late 90s. Eventually, I realized there was a compelling business rationale to launch my own commercial production company, especially during a time when broadcast spots were still the…

Blaize Raises £2.5 Million From Nauta Capital to Power the Subscription Economy

Blaize Will Use the Round to Further Enhance Its Cutting-Edge Platform, Strengthen Its Leadership and Operational Teams, Plus Accelerate International Expansion Plans Blaize, a customer experience platform for the subscription economy, has raised a £2.5 Million Seed round from Pan-European VC, Nauta Capital. The London-based SaaS company enables businesses to design and roll-out highly personalised digital subscription journeys. Through Blaize, non-technical teams can utilise intuitive, code-free drag-and-drop…

Klarna and BigCommerce Expand Partnership Globally

Bigcommerce Is Now Offering Klarna's Popular Payment Options Overseas, Enabling Its European Merchants to Effectively Compete and Grow Klarna, a leading global payments provider and licensed bank, and BigCommerce, a leading SaaS ecommerce platform for fast-growing and established brands, announced the expansion of their current partnership in the US, initiated in 2016, to also include Klarna's European core markets. The expanded integration will allow BigCommerce merchants in the UK, the DACH region, the Netherlands,…

Why B2B Brands Are Ramping up Investments in Social, Video and Short-Form Content?

For a while now, consumer brands have used Social Media to connect with customers in unique and valuable ways. At the same time, B2B marketers have struggled to master the social channel. Yet, this year, B2B brands are doubling down on their investments in social, video and other short-form content categories. So, what’s behind the sudden push for short-form in B2B? Are brands simply caving to the zeitgeist and feeding audiences’ appetite for social and video content? Or is something more tangible driving B2B brands’…

MarTech Interview with Rob May, CEO at Talla

"The key trends that businesses need to be thinking about and when it comes to customer service are automation and chatbots." Tell us about your journey into Customer Support technology and what inspired you to start Talla? Since day one, Talla has set out to build digital workers that automate tasks for employees. We believe that AI and Automation are the future of work and have the power to make every employee more productive. We build digital workers by turning every business process into a supervised learning workflow…

Avaya Receives 2019 Unified Communications Product of the Year Award

Avaya Device Adapter Snap-in Honored for Exceptional Innovation Avaya Holdings Corp., a global leader in solutions to enhance and simplify communications and collaboration, announced that TMC, a global integrated media company helping clients build communities in print, in person and online, has named the Avaya Device Adapter Snap-in solution as a 2019 Unified Communications Product of the Year Award winner. “Avaya Device Adapter allows CS1000 customers to leverage their existing desktop devices and gain the benefits…

Ksquare Acquires Great Wave Tech – Accelerates Expansion of Salesforce Practice Area

Ksquare formally announces the acquisition of Great Wave Tech, providing an expansion of cloud and Salesforce development services for existing customers and the highest level of expertise for new customers. Ksquare welcomes the addition of Glenn Kohner, Certified Technical Architect, and will acquire all Great Wave assets, people and customers with the merged business operating under the Ksquare name. Great Wave Tech, founded in 2004, is a professional services firm dedicated to delivering software as a service (SaaS)…

Conversocial Promotes Ido Bornstein-HaCohen to Chief Executive Officer

Conversocial, the leading digital customer care platform, announced that Ido Bornstein-HaCohen was promoted to CEO to further the company's promise to completely revolutionize the 60-year-old customer service industry. Founder and former CEO Joshua March will remain on the company's board. Bornstein-HaCohen joined Conversocial as COO in 2017 to oversee all commercial operations. Before coming on board, he achieved significant success growing and scaling companies with more than 15 years of experience in executive…

MarTech Interview with Ken Brook, Founder and CEO at MetaX

"The Digital Advertising ecosystem is one of the most suitable environments for leveraging Blockchain transparency." Tell us about your role and journey into Technology. What inspired you to start at MetaX? I am the CEO and Founder of MetaX. I have been working in Advertising Technology since 2012. Prior to starting MetaX in 2016, I founded several Advertising Technology companies and through experience, learned the Digital Advertising industry was fundamentally flawed. I began exploring new ways of addressing the known…

Contentsquare Acquires Clicktale to Create the Definitive Global Leader in Experience Analytics

Combination sets the bar for behavioural insights critical to compete on digital experience Contentsquare, a leading digital experience insights platform trusted by brands like AccorHotels, Sephora and Volkswagen, announces it has acquired Israel-based experience analytics company Clicktale, another leading digital experience platform, with clients such as Dell, RBS and T-Mobile. This combination creates the definitive global leader in the experience analytics market. The combined entity serves 600 enterprise clients…

MarTech Interview with Jeanne Hopkins, CMO at Lola

"The #1 pet peeve of finance leaders is late expense reports." Tell us about your role and journey into technology. What inspired you to start at Lola.com? I started at a self-funded start-up technology company in 2000, where I was running an inside sales team and building digital properties to generate leads. I moved from print ads to digital and created targeted blogs for the various corporate divisions. Fast forward to online marketing research with MarketingSherpa, then HubSpot, SmartBear, Ipswitch (now Progress…