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Splunk Decides to Buy AIOps Start-Up SignalFx for $1.05 Billion

AIOps and Log Management company- Splunk, has announced signing a definitive agreement to acquire SignalFx for $1.05 billion. SignalFx is a SaaS leader in real-time monitoring and metrics for Cloud infrastructure, microservices, and applications. With this acquisition, Splunk is expected to further enhance its leadership stance in the ITOM and an AIOps industry. SignalFx would enable Splunk developers to deliver observability and APM for organizations at every stage of their Cloud journey, starting from Cloud-native apps to…

VMware’s Twin-Acquisition Deal Bolsters Big Data-Based Cloud Computing and Security

Leading Cloud and Mobility provider VMware has scooped two mega-acquisition deals for a combined total of $4 billion (approx.). With these acquisitions, VMware has further expanded its horizon into Cloud-native IT networking and security solutions powered by Big Data and emerging Cloud Computing technologies. While Pivotal Software would help VMware deliver the most comprehensive enterprise-grade Kubernetes-based portfolio for modern applications, Carbon Black's expertise in cybersecurity would help secure VMware's…

MarTech Interview with Tim Vanderhook, CEO at Viant

"Digital Out of Home (DOOH) and Connected Television (CTV) are the two fastest-growing areas of the media budgets and those two channels are all about video." Tell us about your role and journey into Technology. What inspired you to start at Viant? As Co-Founder and CEO of Viant, I drive the overall direction and business strategy for the company. 20 years ago when my brothers and I started the business, Digital Advertising was in its infancy and we were just learning how to buy and sell ads as entrepreneurs. I realized…

The Key to Meeting Revenue Goals? It’s in Your Contracts

The complexity of today’s global market means there are more risks inherent in running a business. Between a shifting regulatory landscape and cyber breaches, many companies are focused on risks external to the company. There is, however, a significant hidden risk, and opportunity for revenue gain, that lies internally within a company’s contracts. Why Contract Management is important Vallen is an industry-leading provider of indirect industrial supplies. Like most companies, we are very focused on customer satisfaction…

In Mind Cloud Appoints Karan Sood as Chief Technology Officer

In Mind Cloud, an independent manufacturing sales platform provider, has named Karan Sood to the newly created role of Chief Technology Officer (CTO). As CTO, Karan will be responsible for the company's overall Product and Technology Strategy, Product Management, Innovation Engineering and Design teams. Karan previously held various product and leadership positions with a responsibility to envision, build and launch globally successful SaaS product lines, whilst guaranteeing excellence in Product Management,…

Tableau Appoints Jackie Yeaney as Executive Vice President of Marketing

Tableau Software, the leading analytics platform, announced that it has appointed marketing veteran Jackie Yeaney as Executive Vice President, Marketing.  In this role, Jackie will be responsible for leading the marketing team at Tableau as it continues to scale globally in an effort to empower and educate more people about the power of seeing and understanding their data. Jackie brings more than 20 years of experience as a marketing thought leader navigating the intersection of brand, customer experience, and data…

MarTech Interview with David Kilimnik, CEO at Hero Digital

"AI and Machine Learning will be indefensible for algorithmic decision making, but these technologies will never craft a business strategy or replace creativity." Tell us about your role and journey into Technology. What inspired you to start at Hero Digital? I have been working in Silicon Valley for 20 years and got my start on the software side of the business. In the late 90s, Silicon Valley was a great playground for learning, since there was a massive rush of young, energetic people with no experience in the space. My…

AttackIQ Deepens Leadership Bench, Appoints Dariush Afshar as VP Business Development and Corporate Strategy

 Former Head of Hewlett Packard Enterprise Platform Ecosystem Joins AttackIQ to Help Accelerate the Growth of the Continuous Security Validation Market AttackIQ, the leading, independent player in the emerging market of continuous security validation, announced Dariush Afshar has joined the company’s executive team as vice president of business development and corporate strategy. “The security market has been struggling for years to help its customers calculate ROI and prove product efficacy, but AttackIQ is now in a…

IBM Demonstrates Commitment to Open Hardware Movement

Contributes Open Source Designs to Move Data More Quickly, Accelerating AI and Hybrid Cloud Workloads IBM announced at The Linux Foundation Open Source Summit that it will be contributing implementation rights to key technologies to the open community, further building upon IBM's long legacy of open source development. IBM is opening the POWER Instruction Set Architecture (ISA), which is critical to how hardware and software work together on POWER. With the ISA and other technologies being contributed to the open community,…

4-Tell Personalization Achieves “Built for NetSuite” Status

New 4-Tell SuiteApp Meets the NetSuite SuiteCloud Platform Development Standards and Documented Best Practices 4-Tell, a data-driven personalization and predictive analytics company, announced that its 4-Tell Personalization SuiteApp has achieved "Built for NetSuite" status. The new SuiteApp, built using the Oracle NetSuite SuiteCloud Computing Platform, helps organizations build customer loyalty and increase revenue by quickly implementing product recommendations and conducting a predictive search on any NetSuite…

Email Marketing Isn’t Dying, It’s Already Dead

Email has long been a preferred means for drip Marketing campaigns, and the days of blasting one generic message to your entire email list are long past. You can find countless articles, books, and podcasts that provide advice on how to segment and personalize Email Marketing content to make it relevant and compelling to specific age groups. I recommend you ignore that advice. Whether your target audiences are members of Generation Z, Millennials, Generation X or Baby Boomers, they all share the same frustrations and…

MarTech Interview with Monica Ho, CMO at SOCi

"I am a firm believer that Marketing and Sales should hold hands as one without the other is not very good at all." Tell us about your role and journey into Technology. What inspired you to start at SOCi? I started my career at a time when a major transformation was happening. Marketers at that time were moving from traditional media to digital, and I was lucky enough to get a Marketing Analyst job at an agency that had an established traditional advertising base and a burgeoning opportunity in digital via an acquisition…

From Barrier to Enabler: Shifting to a New MarTech Perspective

When it comes to MarTech, it often feels like marketers have to navigate between two parallel galaxies simultaneously: the need to get back to the brilliant basics and the urge to continuously evolve and adopt to the emerging tech and channels. For this reason, marketers might often be left with the impression that MarTech is complex and overwhelming. MarTech can quickly become a barrier to growth. I’m listing here the most common pitfalls. The right solution, the wrong mindset Marketers have been sold the right…

H2O.ai Empowers Every Company to be an AI Company

New H2O Driverless AI Innovations Extend the Industry's Leading Automatic Machine Learning Platform H2O.ai, the open source leader in AI and machine learning for the enterprise, announced the latest release of its award-winning automatic machine learning platform, H2O Driverless AI. Key new capabilities include the ground-breaking ability to create recipes to extend and customize the platform; model administration and collaboration for management and deployment of models; and new explainable AI capabilities for fairness…

Zaius Joins Magento Technology Partner Program

New Zaius extension for Magento 2 offers brands a unified view of the customer across the entire organization, from commerce to marketing Zaius, the original B2C CRM, announced that it has joined the Magento Technology Partner program with the release of its Zaius extension for Magento Commerce and Magento Open Source. The Zaius B2C CRM (customer relationship management) extension, which is available now in the Magento Marketplace, provides merchants with a complete view of their customers and their behavior across channels…

Eggplant Unveils a World First in Automated Testing Capability

Organizations Can Now Automate the Creation and Execution of Tests Tailored to the Most Valuable User Journeys, Delivering Maximum Business Impact Eggplant, the intelligent automation specialist, announced a world first in automated product testing. Updates to its Digital Automation Intelligence (DAI) Suite now enable automated testing of the most important user journeys in an application or website. Eggplant’s DAI Suite is the first AI-driven test automation solution that is delivering continuous intelligent test…

Resolve Acquires FixStream for $24 Million USD to Deliver Game-Changing Combination of AIOps and Advanced Automation in a Unified Platform

Acquisition Empowers Agile IT Operations with the Ability to Predict, Diagnose, and Automate Resolution of Complex Infrastructure and Application Issues in Seconds Resolve Systems, the leading IT automation and orchestration platform, announced the acquisition of FixStream, a pioneer in AIOps. The acquisition, expected to close by the end of September, will enable Resolve to offer the most robust IT automation platform available on the market by combining artificial intelligence insights into dynamic, hybrid IT environments…

TechBytes with Pete Hoelscher, CEO at IEEE GlobalSpec

Tell us about your role at IEEE GlobalSpec and your journey as a leader in the industry. As CEO, I lead the team responsible for Technology, Product, Marketing, Audience, and Sales. My career in the industry began at Acxiom, and I spent 17 years there in roles in Marketing, Organizational Development, Project Management, Delivery and Database Operations. I spent the last seven years in the electric utility space before joining IEEE GlobalSpec.  How have you seen the industry landscape evolve since you began your career?…

Publicis Groupe Acquires US Based Full-Service Marketing Agency Rauxa

Rauxa Acquisition Complements Publicis Groupe’s Expertise in Delivering Data-Driven Creativity Offerings in the US, Specifically across CRM and Personalized Creative Publicis Groupe announced its acquisition of Rauxa, an independent, full-service marketing agency. Rauxa will become part of Publicis Media, the media solution hub of Publicis Groupe. Founded in 1999, the agency has averaged double-digit growth every year, with a net revenue of around 70M$ in 2018, and more than 300 employees spanning New York, Los Angeles,…

MarTech Interview with Igor Volzhanin, CEO at DataSine

"Businesses are struggling to understand the human behind the volume of data they hold on customers and leverage it to offer a meaningful exchange." Tell us about your role and journey into Technology. What inspired you to start at DataSine? I founded DataSine in 2015, after moving to London to do a Ph.D. in Psychology and Computer Science at the University of London. Prior to that, I spent five years working in International Development, and have lived in New York, Frankfurt, Tirana, and New Delhi. I am quite passionate…