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TechBytes with Matt Keating, Sales Director UK at VDX.tv

Hi Matt, please tell us about your journey within the Adtech industry and how you started at VDX.tv (formerly known as Exponential) My first ‘industry’ job was in the classified team at the London Evening Standard, selling print ads with a rudimentary upsell to online. Even then (c.2004) print was clearly in trouble, so it seemed perfectly natural for me to go into digital, working for online publishers and casual games developers before focusing specifically on mobile, when I headed up the UK office for a global mobile…

B2B Marketers: 6 Skills to Bolster Your Career

Build skills from the comfort of your couch Let’s face it; we’ve never had to deal with circumstances like this before. COVID-19 has spread its tentacles across the globe in an alarming way, cutting us off from our friends, families, and colleagues with surprising speed. Like other companies, Demandbase's marketing team has gone from weekly in-person meetings in Journey, our main conference room, to entirely virtual Zoom-fests. Granted, we have done our level best to keep the energy up and maintain our sense of humor,…

MarTech Interview with Teresa Aprile, CEO and Co-Founder at Brandcrush

"AI technologies can drive effective customer engagement by creating that personal connection for each user." Hi Teresa, please tell us about your journey into Marketing Technology. What inspired you to start at Brandcrush? I have a background of more than 15 years of experience in developing and executing business growth strategies in both FMCG and B2B industries. Over this time, I saw first-hand the power of Experiential Marketing and business collaborations for effective and relevant customer engagement. I…

Natterbox Secures £7.5 Million of Growth Equity Funding From Octopus Investments to Accelerate Global Expansion

Natterbox, a leading provider of global voice cloud services, has secured £7.5 Million of growth equity funding from the Development Capital team at Octopus Investments. The high growth UK scale-up will use the capital to support its continued global expansion, strengthen its sales and marketing operations, and further invest in its rapidly growing customer success and product development teams. Natterbox is the world’s first global business phone system managed entirely within Salesforce. The platform allows companies to…

ON24 Launches Industry’s First Center for Marketing Transformation

Demand generation expert Cheri Keith joins ON24 to help enterprises future-proof their marketing strategies and build better digital experiences Today's new normal makes digital marketing mission-critical for business success. In fact, 91% of top-performing marketers agree that creating and delivering digital experiences is the most important factor for driving future revenue growth. That's why today ON24, the technology leader helping businesses innovate their marketing through interactive, data-rich digital…

Toluna Offers Real-Time Insights into Online Consumer Behavior in China

Tracking App Provides 360-Degree Behavioral Analysis Toluna, an ITWP company and leading consumer intelligence platform that delivers insights on demand, announced it has unveiled new, permission-based online data collection solution in China to analyze consumer behavior in real-time. The technology delivers deeper insights and cross-device behavioral data in response to increased demand by researchers and marketers in China, a previously opaque consumer sector. The technology also drives intelligent business…

MarTech’s 5 ABM Best-Practices from Industry Leaders

Account-Based Marketing (ABM) is a popular Marketing practice among B2B companies working with larger target accounts. 58% of ABM practitioners consider their current status of revenue generation from ABM as "sophisticated". The sophistication of ABM has forced B2B Marketing teams to find out best practices in the industry for various Sales-focused activities. ABM best-practices continue to evolve with the influx of data, analytics, and marketing insights drawn from various Data Management Platforms (DMPs). We find a large…

Sisense Releases New AI Natural Language Capabilities to Improve Data Driven Decision Making

Quarterly release breaks new ground in NLQ technology based on researching 650 billion analytics events, delivers new enterprise connectors, and doubles down on analytics developers Sisense, the world’s leading analytics platform for builders, announced its latest quarterly release which empowers users with deep, actionable insights from their complex data, no matter where it is located. The Q1 ‘20 quarterly release includes a focus on AI throughout the platform, the Sisense patent-pending Knowledge Graph based on hundreds…

Interview with Udayan Bose, Founder and CEO at NetElixir

Tell us about your role at the company and how you started here. I founded the company in 2004 to help retailers win new online shoppers through data-driven Search Marketing. What opportunities and challenges did you and/or the company identify at the start and have things worked out as planned? We have been focusing on three trends. The first is Voice search, which is changing search from being keyword led to context led. The second is the application of AI by Google and other ad platforms and marketplaces, which is…

MarTech Interview with Niels Hartvig, Founder and CEO at Umbraco A/S

"The only thing that hasn’t changed is that content is still king — it is still fundamental for both new sales and customer loyalty." Tell us about your role and journey into technology. What made you start Umbraco? I started my career in IT as an 11-year-old in the 80s, teaching word processing to Danish journalists (colleagues of my parents) who were struggling to transition from mechanical typewriters. Ever since, it’s been my mission to create tools that people can understand and easily use, removing the…

Hughes Network Systems Chooses Qualtrics CoreXM

Qualtrics, the leader in customer experience and creator of the experience management category, today announced that Hughes Network Systems, LLC, has selected Qualtrics CoreXM. Marketing Technology News: Finding it Extremely Hard to Attract Audience to Your Blogs? Answer, SEO CoreXM is the foundation of experience management and the most complete and trusted insight solution on the market. Organizations can start their XM journey using CoreXM to tap into the right listening channels, gather critical insights, and…

Greenwing Technology’s Punchout Catalog App Marks First Insite Partner to Enter Episerver App Marketplace

Eighty-five percent of online shoppers start their online purchase journeys at a marketplace whether they have a product in mind for purchase or not. Business buyers want the same level of ease and comparison and Greenwing Technology, a leading supplier e-Procurement solution provider and Episerver, the customer-centric digital experience company, have made it possible through Greenwing’s Punchout Catalog Connector on Episerver App Marketplace. Following Episerver’s December 2019 acquisition of B2B commerce leader Insite…

Video Marketing Trends and Forecasts for 2020

In 2020, we expect Video Marketing to continue to grow by leaps and bounds. As more companies realize just how accessible this marketing channel is; the sky is truly the limit for every business owner and marketer. Will a new marketing technology emerge? A new platform? Probably both. In any case, the future of Video Marketing offers a lot to be excited about and one thing is certain — the world is moving towards video content, not away from it. With that in mind, let’s draw upon some of the past year’s successes and look…

Webscale Launches Core, Targeting Small to Medium-Sized Storefronts on Magento 1 and 2

The Best of the Cloud with the Core Benefits of Webscale, at an Entry-Level Price Point  Webscale, the “Any Platform” Commerce Cloud, announced the launch of Webscale Core, an affordable, fixed cost cloud hosting solution for small to medium-sized (SME) ecommerce storefronts. Initially targeting businesses on Magento (1.x, 2.x, Community and Enterprise versions), Webscale Core leverages the company’s expertise with the platform, gained from managing thousands of storefronts, while delivering the same powerful features, deep…

MarTech Interview with John Pedini, Chief Marketing Officer at Brierley+Partners

"I think wearable AR will be a huge game-changer over the next 10 years." Journey into Tech Hi John, tell us about the major milestones in your career as a Marketing professional? I started with Brierley in 1995 when I was working at a Brand Advertising shop in Dallas. I met Hal Brierley who was looking to transform his company from a database marketing firm into a full-service loyalty and CRM agency with technology capabilities that would allow Brierley’s current and future clients to expand loyalty to the online…

OmniSci and Z by HP Accelerate Data-Driven Workflows

World’s Most Powerful Workstation Now Available With OmniSci Platform to Bring Accelerated Analytics to Individual Technical Professionals OmniSci, the pioneer in accelerated analytics, and Z by HP announced a collaboration to bring the power of advanced data analytics to the HP Z8, the world’s most powerful workstation. As a preloaded component in the Z8 Workstation Evaluation Program, OmniSci’s accelerated analytics platform gives data scientists and analysts the ability to directly interrogate massive datasets at their…

Cohesity Announces $250 Million in Series E Funding

Company Now Valued at $2.5 Billion, More Than Double the Valuation 21 Months Ago Cohesity announces $250 million in Series E funding, led by DFJ Growth, Foundation Capital, Greenspring Associates, and Wing Venture Capital. DFJ Growth and Greenspring Associates are new investors as are Baillie Gifford and Sozo Ventures. The round also includes broad support from existing investors, including Sequoia Capital and SoftBank Vision Fund 1, as well as strategic investors Hewlett Packard Enterprise and Cisco Investments. Cohesity…

CitNOW Drives Business Transformation with Vonage Communications Solutions

Vonage, a global business cloud communications leader, announced that CitNOW has implemented its fully-integrated unified communications and contact centre solutions to drive better customer experiences and support its global expansion. Established in 2008, CitNOW is a UK-based automotive digital communication industry specialist, providing app-based video and imaging solutions that create a more transparent and easy car buying and owning experience. CitNOW selected Vonage’s communications solutions to enhance internal…

Crunch Selects Vonage to Transform Business Communications

Vonage, a global business cloud communications leader, today announced that online accounting software provider Crunch has implemented Vonage’s fully-integrated contact centre and unified communications solutions to better serve its growing customer-base by delivering exceptional experiences. Crunch Selects Vonage to Transform Business Communications With more than 10,500 clients, Crunch provides unlimited accountancy support for sole traders, freelancers, contractors, small businesses and startups. Following a market…

Bright Pattern Launches AI Solution Packs for Easy to Deploy Artificial Intelligence in Contact Centers

Bright Pattern AI Solution Packs are an industry-first for making Artificial Intelligence easy to deploy in contact centers with immediate ROI Bright Pattern, the most powerful AI-powered cloud contact center for innovative companies, today announces Bright Pattern AI Solution Packs to help companies of all sizes utilize artificial intelligence instantly in their contact center operations. Although AI is a top priority for CIOs and companies looking to transform with a next-generation digital customer experience, most…