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Why Email Is the New Secret Weapon for CMOs

Customers now expect nothing less than personal, purposeful experiences from the brands they interact with. More than ever, they are in the driver’s seat exercising greater control over when and how they engage with brands. Brands that miss the mark on the experiences they’re delivering risk being ignored completely. To overcome these challenges, you need to build direct relationships with customers, assemble first-party data to create better cross-channel experiences, educate the consumer on they value they realize in…

Choosing Metrics That Matter

Whether you are a Developer, Product Manager, or CEO, it’s important that you identify, measure, and improve the right metrics. If you do, you’ll have clear understanding of when you’re adding value to customers and when you’re not. In the ideal scenario, as your metrics go up and to the right, your customer satisfaction moves in the same direction. When that’s the case, you’ll also benefit by knowing what direction to take your product and to build a roadmap that’s aligned with improving your customer experience.…

Sisense Debuts Cloud-Native Architecture, Launches AI Exploration With Q3 2019 Product Updates

Features New AI-driven Augmented Analytics, Enterprise-Grade Cloud-Native Architecture, DevOps Tools and 40+ Certified Data Connectors Sisense, the world's leading modern platform for analytics builders, unveiled its Q3 2019 product updates, including AI-driven innovations designed to empower users to answer questions they didn't know they had, a multi-cloud architecture to deploy analytics at scale, and critical features to empower data engineers, product developers, business analysts, and business users. As previewed…

New Breed Ranked as One of America’s Fastest-Growing Private Companies by Inc. Magazine

Inc. magazine revealed that New Breed is No. 2487 on its 2019 Inc. 5000 list. The list includes the most successful privately-held, independent American companies. "To be recognized as one of the fastest-growing companies is an honor," says New Breed CEO Patrick Biddiscombe. "The recognition from Inc. is nice, but it only matters when it is reflected in our clients' growth. We are humbled and proud to help our clients revolutionize the way they grow." New Breed is a Burlington, Vermont-based company…

MarTech Interview with Brian Giese, CEO at True Influence

"AI is assisting Sales and Marketing on strategies such as product recommendations, lead scoring, personalized messaging, and intelligence." Tell us about your role and journey into Technology. What inspired you to be part of True Influence? RK Maniyani and I Co-Founded True Influence in 2008. RK’s background is Software Development so he serves as the Chief Technology Officer and heads up our Bangalore, India office. I drive the vision for the company, combining innovative technology with Marketing and Sales expertise to…

The Globe and Mail Selects AWS as its Preferred Cloud Provider

Canada’s Leading News Brand Delivers New Experiences for Readers and Improves Operational Efficiencies Leveraging AWS Machine Learning and Analytics Services Amazon Web Services, Inc. (AWS), an Amazon.com company, announced that The Globe and Mail, Canada’s most read print/digital newspaper, has selected AWS as its preferred cloud provider and as its standard for artificial intelligence (AI) and machine learning (ML) workloads. Rapid adoption and experimentation with a range of AWS ML services including Amazon SageMaker,…

Nordic Enterprises See 5G Networking as Boost for Internet of Things

ISG Provider Lens report sees Nordic companies, governments adopting IoT for smart buildings, connected cars and other uses Enterprises in the Nordic countries see the rollout of 5G mobile services, with their faster networking speeds, as a catalyst for the broader adoption of Internet of Things (IoT) solutions, according to a new report published today by Information Services Group, a leading global technology research and advisory firm. The 2019 ISG Provider Lens IoT — Transformational Services, Technology, Solutions,…

TMC Names Pareteum a 2019 Communications Solutions Products of the Year Award Winner

Pareteum Corporation, the rapidly growing cloud communications platform company, announced that TMC, a global, integrated media company, has awarded Pareteum Experience Cloud a 2019 Communications Solutions Products of the Year Award. A single source for the creation, delivery and rapid scaling of a multitude of API-driven communications experiences, the Pareteum Experience Cloud brings to market an unrivaled combination of service breadth, management control, and geographic reach. Marketing Technology News: Epson…

Digital Turbine and Razer Partner to Bring the Hottest App Titles to Mobile Gamers Worldwide

Digital Turbine, Inc., the #1 mobile platform connecting operators and OEMs with mobile advertisers and Razer (1337.HK), the leading global lifestyle brand for gamers, announced a global partnership to bring new app titles to mobile gamers using Razer Cortex Mobile enabled smartphones. Digital Turbine's Mobile Delivery Platform powers tailored app recommendations that drive greater engagement, and the Razer Cortex Mobile platform delivers enhanced gaming and system performance. Together, the robust solution expands the…

Episerver Accelerates Mazda’s Launch of All-New Mazda3 Site

Run on Episerver Digital Experience Cloud™, Mazda’s Website Visitors Access Features Equivalent to a Digital Test Drive of the New Generation Vehicle Incomplete or missing information stops 98 percent of online shoppers from completing their buying journey. With 86 percent of car shoppers conducting online research before visiting a local dealership, the automotive industry must present compelling and complete content to car buyers as they view online images, videos, car specifications and configuration options to…

AODocs Recognized as a Strong Performer in Cloud Content Platforms by Independent Research Firm

Analyst Firm Credits AODocs with a differentiated rating in five criteria, including intelligent services and transactional content AODocs, the only business process platform tightly integrated with Google Drive, announced their recognition as a “Strong Performer” in The Forrester New Wave: Cloud Content Platforms (CCP) — Multitenant SaaS, Q3 2019 report by Forrester Research, Inc., a leading global research and advisory firm. According to the report, “Traditional enterprise content management (ECM) vendors…

XcooBee’s Email Guard Protects Your Personal Email Address

XcooBee, the Privacy Network, announced the release of Email Guard, its online privacy protection tool for personal email accounts. XcooBee was formed with the mission to protect the digital rights and privacy of consumers and businesses alike. The XcooBee team reviewed the process and psychology of email use and wanted to build a tool to reduce the anxiety that most consumers feel when giving out their personal email address. As email has become the primary electronic hook into consumers' lives, the easy reach of…

Mindtree Celebrates 20 Years of Continuous Innovation and Client Service

Key anniversary marked by global office expansions, strengthening culture and award recognitions Mindtree this week celebrates 20 years of providing agile and collaborative technology consulting and services for enterprises looking to improve business operations and embrace digital transformation. From its humble beginnings on August 18, 1999, the company has steadily grown into an organization relentlessly committed to client service driven by forward-looking perspectives. Mindtree now has 346 active clients and 37…

In-app Advertising Market Size Worth $226.4 Billion By 2025

The global in-app advertising market size is expected to reach USD 226.4 billion by 2025, growing at a CAGR of 19.4% from 2019 to 2025, according to a new study conducted by Grand View Research, Inc. In-app advertising enables advertisers to display various types of advertisements, such as banners and pop-up videos, on mobile applications to reach their audience. The concept is gaining popularity owing to the rapidly increasing demand for mobile device-based advertising across various industry verticals such as education,…

Actian Launches New Partner Program That Maximizes Value for Partners Delivering Data and Analytics Solutions for the Cloud and On-Premise

Innovative Partner Program Sets the Bar by Aggressively Expanding Actian’s Global Channel Partner Ecosystem with a Compelling Array of New Features and Benefits Actian, the hybrid data management, analytics and integration company, announced the launch of its new global partner program, targeting resellers, value-added distributors and system integrators. Actian’s innovative solution portfolio includes the industry leading Avalanche cloud data warehouse that delivers up to a 20X performance advantage over competing…

Clumio Announces $51 Million in Funding and Unveils Authentic SaaS for Enterprise Backup

Clumio, innovator of authentic SaaS for enterprise backup, announced $51 Million in funding from leading Silicon Valley investors and officially launched its flagship backup as a service product. With this new service, enterprises can eliminate hardware and software for on-premise backup and avoid the complexity and cost of running 3rd party backup software in the cloud. By taking full advantage of cloud scale, economics, and elasticity, there is now a secure and efficient way to protect on-premise, VMware Cloud for AWS, and…

Varazo Announces Release of Varazo Engage, Digital Marketing Management Platform

Marketers Playground is renamed & upgraded to Varazo Engage, Digital Marketing Management Platform Varazo announced the worldwide release of Varazo Engage, software that streamlines task flow for digital marketing by providing all the tools you need to manage digital marketing teams & projects of multi-site business such as franchise and marketing agency. Marketing Technology News: Liferay Names Fred Tsai Vice President of Customer Success Whether it’s monitoring data trends, communicating with team members,…

Uniphore Seeing Momentum: Raises $51 Million in Series C Funding Led by March Capital Partners

New round is Uniphore’s largest to-date; one of the biggest in conversational AI in recent months Uniphore, the global conversational AI technology company, is gaining momentum and announced it raised $51M in Series C funding led by March Capital Partners, with participation from Chiratae Ventures (formerly IDG Ventures), Sistema Asia, CXO Fund, ITP, Iron Pillar, Patni Family, plus other investors. The new round of funding is Uniphore’s largest to date and marks one of the most substantial funding rounds in the…

Higher Levels of Automation Expand Revenue Potential for Analytical Instrumentation Manufacturers

Pharmaceuticals, Biotechnology, and Academics Emerge Major Adopters of Analytical Equipment, Finds Frost & Sullivan The rise of the Industrial Internet of Things (IIoT) has given a significant boost to the global analytical instrumentation market, making it more automated, data centric, and production oriented. This trend, along with customer demand for efficient analyzers, are prompting analytical equipment manufacturers to offer new solutions that simplify the analytical process, improve automation, store data, and…

PathFactory Teams With Looker To Deliver Unparalleled Insight To Marketers

PathFactory announces enhanced reporting capabilities powered by Looker that will uncover unparalleled insight into marketing effectiveness and equip marketers with actionable data points PathFactory, the award-winning Content Insight & Activation platform, today announced a collaboration with Looker, the modern data platform, that will reinforce PathFactory’s stronghold as leaders in the content engagement space. The integration of Looker within Path Analytics, PathFactory’s best-in-class analytics suite, will equip…