Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo's world-class…

Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in Japan

OrangeOne Corporation, a leading software services provider in Japan offering localization and distribution for overseas products, partners with Freshworks,  a global innovator in customer engagement software. As a strategic partner to expand in Japan, OrangeOne will be offering Freshworks' suite of products including Freshdesk, the award winning helpdesk software, and an integrated 'Freshworks 360' solution. The partnership will come into effect on June 6, 2019. Freshworks is at the forefront of customer engagement. As…

Waze and Arrive Unveil Enhanced Trip Planner for Stadiums and Venues

Prompts Users When to Leave and Routes Drivers Directly to Venue Parking Garages, Reducing Congestion and Making it Easier for Drivers to get to Events on Time Waze and Arrive are making it easier for people to get to concerts and sporting events through an enhanced Trip Planner feature called “GamePlan.” The feature is meant as a way to help fans get to their seats on time, and alleviate traffic and congestion around venues. Anyone who purchases event parking through an Arrive-powered venue can add the trip directly to…

Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management

Imperva Will Integrate the Distil Networks’ Solution into the Imperva Security Stack to Deliver Complete Protection for Applications and Apis, Wherever They Reside Imperva, Inc., the cybersecurity leader championing the fight to secure data and applications wherever they reside, announced it has signed an agreement to acquire Distil Networks, the global leader in Bot Management. The acquisition reinforces Imperva’s market leadership in the application security market and furthers the company’s mission to protect…

Ping Identity Releases Capabilities Framework for Zero Trust Deployments

Framework Provides Capabilities Required for Common Use Cases and Guidance for Customers to Help Achieve Zero Trust Security Ping Identity, the leader in Identity Defined Security, announced its capabilities framework and practical guidance for adopting a Zero Trust security strategy. This framework provides reliable direction to companies in any stage of the Zero Trust maturity process to help enable a broad range of use cases and technology integrations. It also includes innovative ways to support secure access to…

Spiceworks Expands Intent-Based Targeting Capabilities to Help Technology Brands Engage Businesses In-Market for Security, Cloud, and…

Over 200,000 Businesses in Spiceworks Are Currently In-Market for a Variety of Technology Products and Services Spiceworks, the marketplace that connects the technology industry, announced an expansion of its existing intent-based targeting capabilities to include 13 new technology categories across Security, Business Applications, and Cloud Services. More than 150 of the world's most innovative B2B technology brands use Spiceworks intent-powered email, content syndication, and advertising products to accelerate their…

Apollo.io Brings on ClearSlide Co-Founder Jim Benton as CEO

Apollo.io, the most intelligent data-first engagement platform for sales and marketing teams, announced that it has hired Jim Benton as CEO. Apollo offers an integrated platform for predictive prospecting, sales engagement, and actionable analytics. The platform allows clients to link existing CRMs such as Salesforce with proprietary data collected from more than 200 million prospects at 10 million companies – connecting sales teams with the right potential customers at the right time. Benton brings a wealth of sales and…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

LatentView Analytics Launches AI-Driven Conversational Analytics Platform ‘Casper’ to Democratize Enterprise Data

New Platform Enables Anyone across the Enterprise to Access Data and Insights on Demand through Natural Language Voice and Text Queries LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, launched Casper, its new AI-based conversational analytics platform, that enables anyone within a company to easily access customized reports and insights in visual, text, or voice form with no coding required. According to Gartner, by 2021, “conversational first” will be adopted by the majority of…

TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

Infosys Continues to Impress Clients with Digital Process Automation; Wins Partner Excellence Award at PegaWorld 2019

Infosys is a Strategic Partner for Pegasystems Inc. At the PegaWorld 2019, Pega recognized Infosys' valuable contribution to Digital Transformation processes for clients and partners. Infosys helped Pegasystems to implement large-scale complex Digital Process Automation platforms and solutions. Infosys and Pega bring a robust customer ecosystem experiences to life with innovative and creative solutions based on actionable data insights. In an official press release, Infosys revealed that the 'company' is a key catalyst in…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

TechBytes with Anthony Macciola, Chief Innovation Officer, ABBYY

Tell us about your interaction with smart technologies like AI, Customer Data Analytics, and Intelligent Automation. Working with AI-enabling technologies is an everyday occurrence at ABBYY. Since its inception 30 years ago, ABBYY has used AI technologies to solve document-related problems for enterprises using intelligent capture. Specifically, we work with Computer Vision, Machine Learning, Natural Language Processing, and Cognitive Content IQ skills. Here’s how we use them. Computer Vision: Focused on automatic…

MarTech Interview with Shafiq Rajani, Vice President, Mintel Comperemedia

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…

MarTech Interview with Chris Roebuck, CEO and Founder, Clicktivated

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into Marketing Technology. What inspired you to be part of Clicktivated?  Marketing has been a part of my DNA for years. After college, where I received my degree in Advertising, I started my professional career working for an agency in Detroit. After a few years of identifying countless opportunities for improvement within the marking space, I…

IBM Watson Health Presents New Data Demonstrating Real-World Progress of AI in Oncology at 2019 ASCO Annual Meeting

Watson for Oncology Trained by Memorial Sloan Kettering Shown to Inform Clinical Decision Changes in 13.6% of Cases at a Hospital in India IBM Watson Health and its partners unveiled 22 new scientific studies that demonstrate progress in providing clinical decision support for cancer care globally at the American Society for Clinical Oncology 2019 annual meeting. "Artificial intelligence technology is helping to enhance the way clinicians treat cancer today, in the real world," said Nathan Levitan, MD, MBA, Chief…

MarTech Interview with Rob Dysell, CMO and Co-Founder, Pickit

"I believe that within two to three years from now it will be impossible to steal a photo online and not get caught using it somewhere else." Tell us about your role and journey into Marketing Technology. What inspired you to co-start Pickit? I was in the Advertising department for a full-service creative agency in Stockholm and saw for myself how the relationship between brands and consumers is becoming increasingly complex. And, more often, it’s closely connected to the product experience, so in order to create really…

Pacific Life Partners with Salesforce for Digital Transformation

Leading Financial Services Institution Deploys Salesforce as Its Enterprise-Wide, Integrated CRM Platform to Support Seamless Engagement with Its Network of Financial Professionals Salesforce, the global leader in CRM, announced that Pacific Life, a major insurance and retirement solutions company in the United States, has selected Salesforce as one of its strategic technology partners to get a 360-degree customer view and deliver seamless and integrated experiences across its entire US retail businesses. Established…

AWS Announces General Availability of Amazon Textract

Amazon Textract Uses Machine Learning to Automatically Extract Text and Data, Including from Tables and Forms, in Virtually Any Document – with No Machine Learning Experience Required Amazon Web Services, Inc. (AWS), an Amazon.com company, announced the general availability of Amazon Textract, a fully managed service that uses machine learning to automatically extract text and data, including from tables and forms, in virtually any document without the need for manual review, custom code, or machine learning experience.…