Analytics TechBytes with Jason Rose, SVP Marketing at Gigya

Gigya, the leading customer identity management platform, had introduced Lite Registration, a new capability in its Customer Identity Management platform which leverages the universal consumer identifier — the email address — to help brands connect with customers earlier in the buyer journey. We spoke to Jason Rose, SVP Marketing at Gigya to understand how the company distinguishes between different data points and the possible impact of GDPR and regulatory policies on marketers providing hyper-personalized customer…

WHOSAY Launches Platform That Matches Brands to Influencers

Marketers Can Produce Custom Reports Using WHOSAY’s Match Platform To Uncover Talent Who Have Fans That Also Like Certain Brands WHOSAY, a leading company in the fast growing Influence marketing space,  launched its newly designed WHOSAY Match platform to provide agency and brand clients with a free web and mobile application that helps them connect their campaign objectives to the best talent at every level of influence. Recommended Read: Influencer Marketing & Your Customer Journey WHOSAY Match has already…

The Line Between Etailers and Retailers is Blurrier than Ever

Both virtual and physical retailers are adopting an omni-channel approach by merging offline, online, and mobile capabilities—all with the aim of creating a seamless experience for shoppers. The past two years have seen their fair share of hype about the line between online retailing and brick-and-mortar selling becoming increasingly blurred. And this trend isn’t over yet. In fact, the line just gets blurrier. When Etail goes Retail While it’s true that Etailers worldwide are a fast-growing breed, they feel an…

“User retention is the new user acquisition and in-app marketing plays a key role in driving retention”

"Marketers are often not given enough control over the company’s mobile app."On Marketing Technology MTS: Tell us a little bit about your role at Insert and how you got here? I’ve run Insert’s marketing team since we were in stealth mode. Before Insert, I led the marketing and sales operations for Clicktale, a web analytics company. I was also the co-leader of the Tel Aviv Marketo User Group. With my background in marketing automation and optimization, it’s a thrill to work for Insert, where we truly disrupt the mobile…

Interview with Jason Hemingway, Chief Marketing Officer at Thunderhead

"Audiences for both B2C and B2B brands are bored of being marketed at."On Marketing Technology MTS: Tell us a little bit about your role at Thunderhead and how you got here. I lead the marketing team at Thunderhead. I oversee the many disciplines of marketing, and love the freedom and autonomy of working in the fast-paced Brit tech environment – no two days are the same. Marketing evolves rapidly as an industry and technology has a large role to play in the changing landscape. If we trace it back, I studied…

Interview with James McDermott, CEO and Co-Founder at Lytics

"Today’s best tech companies have realized that customers want you to lead the way with innovation."On Marketing Technology MTS: Tell us a bit about your role at Lytics and how you got here (what inspired you to co-found a martech company). Lytics helps brands orchestrate meaningful, one-to-one interactions with people. Our vision is to make customer data the central nervous system for the world’s most successful companies. Companies such as Atlassian use our customer data platform (CDP) to communicate with each…

Interview with Penny Wilson, Chief Marketing Officer at Hootsuite

"Social media management technologies need to keep pace with the increasing adoption of social across job functions."On Marketing Technology MTS: Tell us a little bit about your role at Hootsuite and how you got here. I’m the chief marketing officer at Hootsuite, where I focus on improving the customer journey and experience across the entire organization. I began my career in the financial services industry, working in IT at Merrill Lynch and transitioned into marketing enterprise software. I served as the CMO at…

Interview with Raviv Turner & Nic Zangre, CEO & VP Sales & Marketing Technology at CaliberMind

"AI is going to automate most technical tasks performed by marketing and sales but the business logic will always remain human."On Predictive Marketing Technology MTS: Tell us a little bit about your role at CaliberMind and how you got here. Raviv: I’m the Co-Founder & CEO of CaliberMind. Our customers such as Citrix, Gusto, Datavail and others use us to integrate, measure and optimize the entire B2B customer journey. Think of us as the system of buyer intelligence that sits between your CRM & systems of…

Interview with Udayan Bose, Founder & CEO, NetElixir Inc

"Never lose sight of the BIG PURPOSE and stay true to your CORE VALUES."On Search Engine Marketing Technology MTS: Tell us a little bit about your role at NetElixir and how you got here. (What inspired you to start NetElixir).   I founded NetElixir with the sole purpose of helping businesses succeed online. In my previous role at PartyGaming I had experienced, first-hand, the challenges behind running and scaling a consistently profitable search marketing program. The balance of strategic management and clinical…

PlaceIQ’s LandMark Powers Location-Based Insight Innovation for Clients

LandMark empowers industry leaders with premier location data providing accurate insights into the Consumer Journey PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced the first series of successful client engagements as well as the wide release for its LandMark data offering. Industry leaders across retail, automotive, consulting, e-commerce, dining, hospitality, and financial services have selected LandMark to access PlaceIQ's premier audience, behavior and…

Interview with Jennifer Shambroom, Chief Marketing Officer at YouAppi

"We can only improve campaign performance when we understand which customers converted based on which data points, and that means having access to the relevant marketing data."On Mobile Ad Technology MTS: Tell us a little bit about your role at YouAppi and how you got here. As the Chief Marketing Officer at mobile growth solution YouAppi, I lead global marketing offices worldwide. I own the marketing strategy including branding, messaging and positioning, lead generation, product marketing, events, public relations,…

Interview with Anthony Botibol – Group Marketing Director at BlueVenn

"A CDP becomes necessary when your data sources start to become too fragmented and you are struggling to maintain data quality and campaign effectiveness."On Marketing Technology MTS: Tell us a little bit about your role at BlueVenn and how you got here. My own journey to CMO is a 14 year journey starting from the ground up initially as the ‘Assistant to the Marketing Manager’ at a small startup in Bristol, UK. Over the initial 5 years in the world of ‘execution’. I joined as Marketing Director of BlueVenn in…

Interview with Chris Sheen, CMO – SaleCycle

"One of the biggest trends that I see is an increasing focus on improving the customer experience online, and ensuring that campaigns (however smart they might be) don’t harm that."On Marketing Technology MTS: Tell us a little bit about your role at SaleCycle and how you got here. I guess I’ve gone down a less conventional route than many marketers – starting in sales and then partnerships, before finally landing here at SaleCycle around 5 years ago. Whilst I’ve always worked in the marketing technology industry,…

Get “Personalized-Everything” with the Next Generation Marketo ABM

Marketing Nation Summit 2017 is Live. The organizer of the event – Marketo, announced the event with an “ABM Big Bang” Marketo, the leading provider of marketing automation and ABM technology solutions, today announced the launch of next-gen Marketo Account-Based Marketing (ABM). The new product features a new Marketo ABM expansion enabler, called the Account Insight. Marketo aims at enabling customers with great alignment between sales and marketing teams, as well as feature enhancements to power coordinated customer…

Interview with Cory Treffiletti, VP Marketing & Partner Solutions – Oracle Data Cloud

"Demand for better marketing is increasing as we try to better understand effectiveness across all channels, not just what we currently define as digital."On Marketing Technology MTS: Tell us a little about your role and how you got here. I lead Marketing & Partner Solutions for the Oracle Data Cloud. Marketing represents all of our inbound and outbound brand development, messaging and communications as well as demand gen and growth marketing. Partner Solutions is essentially an inside sales-esque function where…

Interview with “Mo” El-Barachi, Co-Founder & CEO – SweetIQ

"After having spent most of my career building technology solutions that focus on automation, I can unequivocally tell you that we’re still far away from programmatic being 100% automated."On Marketing Technology MTS: Tell us about your role at SweetIQ and how you got here. (What inspired you to co-found a martech company) About 7 years ago, I connected with Mike, my co-founder, where he introduced me to this intriguing new world called location-based marketing. Back then, iPhones and Google Maps were starting to…

Interview with Irv Shapiro, Founder & CEO – DialogTech

"Most CMOs today spend as much, if not more, time thinking about data and marketing stacks as they do building creative content."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) The role of a high-tech founder evolves over time. When I started Ifbyphone, now known as DialogTech, I did it in response to a personal experience. In 2006, I was shopping for a professional grade digital camera and found the majority of e-commerce sites I…

Interview with Jacco de Bruijn, Head of Marketing & Sales – Libris

"I believe the best marketing is a balance of science and art, which the proliferation of marketing technology supports."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As the Head of Marketing and Sales for Libris by PhotoShelter, my responsibilities range from building our brand and generating revenue, to managing a team of 20+ marketing and sales experts. This range is a result of the varied experiences that led me to PhotoShelter. After college, I started on the consultancy…

Interview with Christopher Dean, CEO – Swrve

""On Marketing Technology MTS: Tell us a little bit about your role and how you got here. (what inspired you to start a martech company) I’ve been the CEO of Swrve for 3 years. I was recruited to Swrve by its two founders to take Swrve to the next level by bringing my go-to-market expertise to what was an engineering lead culture. I was the Chief Revenue Officer of Urban Airship (and the Chief Strategy Officer of Skype) before I joined Swrve and knew that the market was large and growing and could see that Swrve…

Interview with Tim Deluca-Smith, VP Marketing – Huddle

"I occasionally worry that creativity is being marginalized, and I see this in the skills of graduates coming into the sector."On Marketing Technology MTS: Tell us a little bit about your role and how you got here. As VP of Marketing for a growth company like Huddle, my role has to be fluid enough to tackle a range of challenges. Marketing is one of the most “in-demand” functions of the business – spanning the usual areas, such as demand generation and influencer marketing etc., all the way through to pricing…