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DXC Technology Names Ian Read, Former Chairman and CEO of Pfizer, as Board Chairman

DXC Technology announced that the board of directors has elected Ian Read, former chairman and chief executive officer of Pfizer, as its new chairman. DXC Technology announced that the board of directors has elected Ian Read, former chairman and chief executive officer of Pfizer, as its new chairman. Tweet this According to Manoj Singh, head of the board’s nominating/corporate governance committee, Read’s appointment will become effective on March 16. Read succeeds current board chairman David Herzog, who in December…

Superson Collaborates with Google to Help Singles in Indonesia on Valentine’s Day

YukMoveOn (Let’s Move On) Shows How Google Apps Can Help All Indonesians, Also the Singles, Those in ‘Almost-But-Not-Quite’ Relationships, and the Ones in the Friend-Zone This Valentine’s Day Freelance-based creative agency Superson has launched their latest collaboration with Google Indonesia with a campaign that offers a fresh perspective to Valentine’s Day by showing support to those less lucky in love. Titled ‘Yuk Move On’ (‘Let’s Move On’), the campaign celebrates those who are single, in ‘almost-but-not-quite’…

Strengthening the Partnership: 3 Ways Agencies Can Better Guide Their Clients

Marketers today have more of everything: more consumer touchpoints, more platforms, more data—and consequently more pressure to deliver short-term results. As a result of these converging forces, we’ve seen an appreciable swing in recent years away from established principles of brand growth and toward short-term thinking and decision-making that is counter to what will truly build a brand. For agencies, charged with the thoughtful stewardship of their clients’ brands, a shift away from proven Marketing principles and to a…

MarTech Interview with David Benigson, CEO at Signal AI

"Augmented Intelligence is not only the weapon and shield of the future, but also the greatest human success story of the 21st century." Hi David, tell us about your role and journey into technology. My journey into technology wasn’t a conventional one! My career began in law, and I recall spending thousands of hours reviewing contractual documents in order to isolate specific information. Similarly, my parents run a successful executive search business where a key task is curating content for their daily…

Outbrain Co-Authors New IAB Report on Short Term vs. Long Term Profitability

The Report Addresses How This Issue Impacts Revenue Strategies of Online Media Publishers and Their Advertising Goals Outbrain, the world's leading discovery and native advertising platform on the open web, announced today that it has partnered with the IAB, in collaboration with AdRizer and The E.W. Scripps Company, to introduce a best practices guide for publishers on Short Term vs. Long Term Profitability. The report addresses how publishers can find a healthy, audience-centric balance of both, without letting the…

Jellyfish Brings Global Training Program to US with San Francisco Training Center

Courses Will Focus on the Digital Transformation Journey and Seek to Support Brands’ In-Housing Efforts Jellyfish, a digital partner to some of the world’s leading brands, is expanding its global training program by opening an official US training center in San Francisco. The program features classroom-style, private and enterprise courses designed to educate Jellyfish clients, as well as marketing and digital professionals, on digital marketing tactics and tools. “Jellyfish is our trusted partner for both digital…

Miva, Inc. Partners with Sendlane to Help Online Sellers Drive Revenue with Email Marketing Automation

Partnership between eCommerce Platform and Email Marketing Automation Provider to Help Merchants Improve the Effectiveness of Their Email Campaigns. Miva, Inc., ecommerce software and service provider for mid-size and enterprise merchants for 21 years, and Sendlane, behavior-based email marketing automation for eCommerce stores, announced that they have partnered to integrate Sendlane’s email marketing automation into the Miva ecommerce platform. While email marketing is a significant revenue driver for some online…

Club OS Named Exclusive Sales and Marketing Management Software for Movati Athletic

Movati Athletic, known for its affordable luxury, has named Club OS as the exclusive customer relationship management software for its 17 locations. The Canadian-born fitness chain first began using the Club OS software in 2015 to streamline its sales, communication, and marketing efforts. "Managing the thousands of messages our teams send and receive on a daily basis is not possible without a reliable CRM to both automate and schedule the journey of our members," said Dave Gibb, Director of Sales for Movati Athletic. "Ease…

New Dealer.com Digital Storefront Solutions Deliver Competitive Edge for Dealers at 2020 NADA

Dealer.com, a leading automotive industry end-to-end digital marketing solution, announces new enhancements to its digital storefront during the runway to the 2020 NADA Show. The company's latest offering harnesses Cox Automotive data – the largest collection of automotive shopping behavior insights available – to ensure dealers have the tools necessary to deliver unrivaled consumer experiences, forging the shortest and most personalized path to customer engagement and dealership growth. With brands from all categories…

Major Airline Selects Bright Pattern Cloud Contact Center Software

Bright Pattern, Leading Provider of Omnichannel Cloud Contact Center Software for Innovative Enterprises, Selected by US-Based Airline A leading airline and travel company known for innovative customer experience has recently selected Bright Pattern Contact Center software powered by AI for its omnichannel contact center platform. With nearly 40 years of experience in leisure travel, the company offers low-fare alternatives to other airlines with exceptional customer experience. The airline plans to innovate and digitally…

Accedian Takes EMEA Leadership to the Next Level, Solidifying Presence in the Region as 5G and Edge Opportunities Explode

Gerhard Auer Appointed to Lead the EMEA Region Based on Proven Excellence in Delivering Revenue-Generating Performance Management and Customer Experience Solutions Accedian, the leader in performance analytics and end user experience solutions, announced Gerhard Auer has joined the company as Vice President of Sales for EMEA and will lead the company's business in the region. Gerhard will capitalise on Accedian's continued growth in the region and will be responsible for bringing a strategic and unified focus to the…

Laying the Foundations for Successful Online Personalization

Rising to the Challenge Personalization is an increasingly important tool for marketers, with Forbes predicting it will be a top marketing trend in 2020. With 77% of consumers have chosen, recommended, or paid more for a brand that provides a personalized service or experience, it is clear that users favor personalized content over traditional. So, why isn’t every brand using it? The truth is that many companies simply don’t know-how. More than half of marketers (59%) agree that they find it difficult to personalize…

TapClicks Introduces Local SEM Monitoring Capabilities into iSpionage Marketing Intelligence Solution

New Features Help Monitor Local Paid Search Competitors and Visualize Conversion Path TapClicks, the leading marketing solution for intelligence, analytics, reporting, workflow and orders management, announced its new local SEM monitoring feature, Local SEM Campaign Watch, for iSpionage, TapClicks’ competitive marketing intelligence solution for advertising, search marketing, and SEO. Local SEM Campaign Watch allows users to monitor paid search competitors in any country, state, county, city and zip code. “iSpionage’s…

TechBytes with Stephanie Klimaszewski, VP of Marketing at Aki Technologies

"Personalization tech powers regional call outs, product recommendations, local inventory counts and maps that drive foot traffic and sales." What are some of the changes you’re seeing in retail and how are they impacting consumer behavior? Retailers these days are easing the tension between mobile and brick-and-mortar. Brick-and-mortar stores are addressing the issue of showrooming—when people visit a store to look at a product and then buy it online elsewhere for a lower price— by pricing their merchandise…

MarTech Interview with Angie Mistretta, CMO at AppDynamics

"Purchasing and interactive decisions made on mobile apps and online will be largely determined by the quality of the digital experience in 2020 and beyond." Journey into Tech Hi Angie, tell us about your role and journey into Technology. What inspired you to take up the role at AppDynamics? I started in Tech Marketing early in my career. Moving from Telecom to Video conferencing and then Cisco (via the Tandberg acquisition). The move to AppDynamics was a great next step. I wanted to work in a high growth business…

Digital 2020: Social Media Use Spans Almost Half Global Population

Social animals: Nearly half of the world’s population (3.8 billion people) now uses social media Hootsuite, the global leader in social media management and We Are Social, the socially-led creative agency have released Digital 2020, their latest annual report on social media and digital trends. The report presents data from every country around the world, with key findings including an ongoing gender gap in social media use, global growth in the use of voice interfaces, and concerns around personal data security.…

TELUS Corporation Completes Acquisition of Competence Call Center through TELUS International

Merger adds significant scale, growth and diversity to TELUS International  TELUS Corporation and its global arm, TELUS International - a customer experience innovator that designs, builds and delivers next-generation digital solutions for some of the world’s most established brands,  confirmed the close of their previously announced acquisition of Competence Call Center (CCC). TELUS International now holds a 100% interest in CCC. The merged company has an expanded portfolio of customer experience, digital…

Sendoso Raises $40 Million in Series B as Growth Skyrockets

Latest Funding Round Caps Off Record Year With 330% Revenue Growth, More Than 15,000 Active Senders, Recognition from Gartner, and Leadership on G2 Sendoso, the leading Sending Platform, today announced it has secured $40 million in Series B funding, led by Oak HC/FT, bringing the company’s amount raised to $54.1 million. After achieving 330% revenue growth in 2019, Sendoso will use these funds for continued product innovation, market expansion, and team growth. Companies today are faced with increasing challenges to…

Voice Retail Is a Red Herring – Unless It’s for Groceries and Shampoo

Everyone in the retail marketing sector seems to be talking about Voice search and Voice assistants, and yes, it has seen remarkable growth in the past few years. But a note of caution: the tech is still an emerging concept. It’s exciting and has enormous potential, but right now, are we really going to use this technology to buy our new iPhone, writing desk or wardrobe? There’s no question that we will – one day. What I’m less convinced about is whether there’s any first-mover advantage in adopting Voice right here,…

Domo Wins DEVIES Award for Best Innovation in IoT

Domo IoT Cloud recognized for enabling companies to drive business value from their IoT device data Domo, provider of the Domo Business Cloud, announced that Domo IoT Cloud will be honored with the DEVIES Award for Best Innovation in IoT at Developer Week 2020, the world’s largest developer and engineering conference and expo. The Domo IoT Cloud, taps thousands of data sources from internet-connected devices, offering BI leverage at cloud scale in record time. The 2020 DEVIES Awards recognize technical innovation,…