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Infosys and IBM Collaborate to Help Businesses Accelerate Digital Transformation With IBM Public Cloud

Infosys becomes first global systems integrator to join IBM's new public cloud ecosystem Infosys, a global leader in next-generation digital services and consulting, and IBM announced a global alliance to help enterprises accelerate their digital transformation journey using the IBM public cloud. The collaboration will help enterprises -- including those in highly regulated industries such as financial services, insurance and healthcare -- to transition, modernize and transform their enterprise workloads and…

Penrod Achieves Salesforce Master Navigator Designation for Delivering Expertise in Healthcare and Life Sciences

Penrod leverages Salesforce's cloud, mobile, social, IoT, analytics and AI technologies to accelerate business transformation for customers in health and life sciences Penrod, a leading Platinum Salesforce consulting partner, announced it has achieved Salesforce Master Navigator designation for delivering expertise and depth of knowledge in health and life sciences (HLS). Today, everyone and everything is becoming smarter and more connected than ever before. To help customers succeed,…

mParticle Raises $45 Million Series D and Debuts New Audience Reach Extension Capabilities

mParticle announces new funding and the launch of new capabilities, featuring a LiveRamp partnership to help brands deliver privacy-friendly personalization at an unprecedented scale mParticle, the Customer Data Platform (CDP) of choice for multi-channel consumer brands, announced it raised $45 million in Series D funding led by Arrowroot Capital with participation from existing investors to accelerate the growth of its platform. With the round, Matthew Safaii, Managing Partner at Arrowroot Capital, will also join the…

MarTech Interview with Sarah Assous, CMO at Zoovu

"The rise of Voice search will change the way consumers search and find products, how ad campaigns are run and delivered, which will impact wider Marketing initiatives." Tell us about the major milestones in your career as a Marketing professional? I went from being a Product Marketing manager at a Marketing Cloud company to a CMO in under two years - something I would have never expected. Actually, to be the CMO of a rapidly evolving business like Zoovu is a milestone in itself, the past few months have been a…

TechBytes with Andrew McCasker, Chief Technology Officer at PreciseTarget

Tell us about the role and team/technology you handle at Precise Target. The team is a mix of data scientists and application developers. The data scientists design models and process billions of records to create consumer taste profiles for 220 million U.S. adults. The application developers create the platform that allows our brand and retail partners to target those new and potential customers and analyze results. How has Retail Tech industry evolved in the last decade or so? Predictive analytics, AI and machine…

OSL Exchange Public Launch: Single Platform Login for Asia’s Most Secure and Compliant Digital Asset Exchange with Institutional-Grade…

OSL, Asia's leading digital asset platform and member of BC Group (stock code 863 HK), announced it has publicly launched OSL Exchange, its best-in-class digital asset exchange designed for professional traders. Customers of OSL Exchange will benefit from a single platform login and central dashboard that allows use of OSL's market-leading OTC trading, brokerage, intelligent Request for Quote (iRFQ) technology, and insured custody and wallet services. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic…

Avtex Hires Kristine Hansen as Vice President of Sales

Hansen Will Focus on Delivering Extraordinary Experiences by Unifying Microsoft and Genesys Technology Avtex, a customer experience (CX) consulting and technology company, announced the hiring of Kristine Hansen as Vice President of Sales. Hansen, previously with companies such as Microsoft and IBM, recently concluded her role as a Senior Director at Genesys. In her new role, she will report to Avtex Chief Business Officer, Bryce Gibson. “I know firsthand how capable and successful Avtex has been at providing seamless,…

Go With the Flow: Stardust Releases AI-Powered In-App Recommendations

Stardust Users Will Experience More Curated Recommendations to Create a Seamless and Personalized In-App Experience Stardust, the leading social app for fans to follow and discuss their favorite movies and TV shows, announced “Weekly Recs”, a new recommendation flow for their users worldwide. The integration provides a GDPR compliant, streamlined solution to improve customer experiences through a new platform powered by artificial intelligence and machine learning. This creates a customized set of movie and TV…

Mindtree Appoints Dayapatra Nevatia as the Chief Operating Officer

An Industry Veteran, Mindtree to Help Accelerate Growth at the Global Technology Consulting and Services Company Mindtree, a leading digital transformation and technology services company, announced that it has appointed Dayapatra Nevatia as the Chief Operating Officer of the company effective Monday, March 2, 2020. In this new role Dayapatra will support the company into its next phase of growth. He will be based in Bangalore, India. Marketing Technology News: Auth0 Expands Global Partner Network with Cognizant…

MarTech Interview with Laetitia Gazel Anthoine, CEO at HEROW

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I've always been passionate about tech. After my graduation from CentralSupelec, a French Graduate School in Engineering, I started working for a Telecom company in France (Orange). While there, I worked on the implementation of their mobile…

Genesis Selects Dealer.com as New Website Digital Advertising Provider

Dealer.com, a Cox Automotive brand, announced it has been selected as a Genesis' website, digital retailing and digital advertising provider. Today, through Dealer.com's Website Choice program, Genesis dealers gain access to a more innovative and personalized digital storefront experience that delivers the technology and expertise for dealers to exceed consumer expectations. Marketing Technology News: CRN Recognizes StorageCraft as a “Coolest Cloud Storage” Company "Connecting a dealer's solutions is more important…

Odaseva Empowers Data Protection and Compliance With Three Key Leaders Achieving the Coveted Salesforce Certified Technical Architect…

Company Differentiates Itself from the Competition with Several Members of its Team Reaching the Pinnacle of Salesforce Certification Odaseva, the unified cloud data protection, compliance and operations platform for enterprises running Salesforce as a business-critical application, announced that three people within company leadership have achieved the pinnacle of Salesforce certification known as the Salesforce Certified Technical Architect (CTA), including its CEO and Founder, Sovan Bin, who was one of the first…

Symphony RetailAI Named as a Representative Vendor in Gartner’s 2020 Market Guide for Retail Forecasting and Replenishment Solutions

Symphony RetailAI, the global provider of integrated AI-enabled marketing, merchandising and supply chain solutions for FMCG retailers and CPG manufacturers, announced that it was recognized as a Representative Vendor in Gartner’s 2020 Market Guide for Retail Forecasting and Replenishment Solutions (Gartner subscription required). Symphony RetailAI is one of 23 vendors named in the report. Marketing Technology News: BounceX Hits $100 Million Annual Revenue and Unveils New Name, Wunderkind According to Gartner, “The…

Bazaarvoice Announces Yotpo Partnership, Launches Partner Program

The Bazaarvoice Partner Program includes ratings and reviews providers and content acquisition partners, expanding the syndication of user-generated content between brands and retailers Bazaarvoice and Yotpo jointly announced a partnership that will provide Yotpo’s brand clients the ability to seamlessly syndicate customer ratings and reviews and visual user-generated content (UGC) to more than 1,900 retailer sites in the Bazaarvoice Network. The partnership with Yotpo is the first in the new Bazaarvoice Partner Program,…

MarTech Interview with Cindy Zhou, CMO at LogRhythm

"We can get to personalization at scale through AI and ML, which can lead to better engagement with our customers and partners." Hi Cindy, tell us about your journey into Marketing and Sales technology. I’ve been in Marketing for longer than I want to admit and have held every role in Marketing — from Product Marketing to Corporate Marketing, and later Sales operations. I can genuinely say, “I’ve done that job!” The evolution of Marketing to a data-driven, revenue engine fueled the need to be a technologist. I love…

Epubor Boosts Conversion Rate by 20% with 2Checkout’s InLine Cart

New cart technology generates lower friction, faster loading times and a better user experience 2Checkout, the leading all-in-one monetization platform for global businesses, is pleased to announce that Epubor, an audio and visual content conversion software company, has chosen the vendor’s new ordering engine InLine Cart to improve conversion rates and boost online revenue. Epubor made the shift to InLine from their current setup based on improvements they saw during tests on several of their products, revealing a…

Auth0 Expands Global Partner Network with Cognizant

Leading professional services provider to integrate Auth0 for digital transformation initiatives Auth0, the identity platform for application builders, announced that Cognizant has joined its Partner Program and will use Auth0 as the primary authentication provider for any of its customers’ identity management needs. Ranked 193 on the Fortune 500 list with nearly 300,000 employees, Cognizant is an integral partner in transforming global enterprises’ business, operating, and technology models for the digital era. Marketing…

BounceX Hits $100 Million Annual Revenue and Unveils New Name, Wunderkind

The new name propels company into its next stages of growth and reinforces company mission BounceX, a SaaS technology built for performance marketers, announced today it is changing its name to Wunderkind on March 18, 2020.  The name change is part of a larger up-branding initiative to better align with the next phase of company growth and company mission: to unleash the extraordinary power of individuality. “People and individuality are at the heart of everything we do,” said Ryan Urban, CEO of BounceX. “Whether…