Banner Before Header

3radical Extends the Power of Voco With New Content Hosting Interface

Enables Third Parties to Integrate Their Own Interactive Digital Mechanics into Voco's ­­Audience Engagement Capabilities 3radical, developer of the Voco audience engagement platform, is launching its Content Hosting Interface, enabling its customers and third-party agencies to develop and integrate their own interactive digital mechanics into the Voco platform. This new capability, which is available immediately on Voco instances worldwide, is part of 3radical's commitment to creating an open and flexible platform that…

TeleSign Expands Global Services and Launches New Mobile Identity Solutions in France with Bouygues Telecom Partnership

TeleSign, a global leader in mobile identity, announced a new partnership with Bouygues Telecom. The partnership will enable Bouygues Telecom to protect its users from online fraud activities such as Account Takeover (ATO) through Sim Swap & Synthetic Identity fraud. “Having a partner who is able to help anticipate and mitigate new threat vectors is critical to protect our end users and to deliver the highest quality of service to them.” The European digital market has been observing disruptive innovation in recent…

MarTech Interview with Mark Goldspink, CEO at The ai Corporation

"Using the latest ML technology, it is now possible to create customer churn algorithms based on historical data; which, when applied to real-time data, can help predict which customers pose a churn risk." Could you tell us about your interaction with the new-age technologies like AI, Machine Learning and Robotics? It is well documented how AI/Machine Learning has been used over the past 30 years to help financial institutions prevent fraud on consumer credit cards. The reason why this was a particularly good use case…

BT Partners with Manchester-Based Purple to Offer Intelligent Wi-Fi for Business

BT has announced a multi-year partnership with Purple, the Manchester-based specialists in Wi-Fi analytics and engagement. The partnership will see the incorporation of advanced customer engagement capabilities within BT Wi-Fi services early next year, enabling BT to provide high street businesses with a level of customer insight, tracking and analytics relating to footfall and user behaviour. The data is akin to that previously only accessible to those whose businesses operated in the online world. Purple provides…

LVMH Deploys Its Open Innovation Program DARE for the First Time in Tokyo, to Invent the Retail Experience of Tomorrow

From November 12th to 15th, the LVMH Group organized, for the first time in Japan, its DARE event (Disrupt, Act, Risk to be an Entrepreneur) – a global initiative at the crossroads of open innovation and talent development. Following a call for ideas on the topic “Innovation in Retail” in June-July 2019 targeting its talents based in the Asia-Pacific (APAC) region, LVMH selected 60 candidates across all LVMH functions and Maisons who were invited to experience the event in Tokyo. A grand jury made of senior…

TechBytes with Barbie Koelker, VP Marketing at DISQO

Could you tell us about your role and the team/technology you handle at DISQO? I lead the Brand Marketing efforts for DISQO, a rapidly growing consumer-first insights platform that is moving market research forward. While DISQO helps marketers and researchers-tune in and listen to audience opinions and behaviors, I serve as a microphone: defining our voice, crafting our story, and otherwise driving discovery by shining a spotlight on the amazing solutions we offer — and the people who make it possible. As I would…

MarTech Interview with Harry Glaser, CMO at Sisense

"AI may never live up to the extreme hype, it will fundamentally change how people interact with the world." Could you tell us about your role and journey into technology? I lead Marketing at Sisense, and it has been an interesting journey to get here. I didn’t grow up in Marketing, instead, I started as a Programmer and was one of those kids that took apart VCR’s and put them back together for fun. When I was about to graduate from the University of Rochester in New York, I had three offers on the table: one at a…

inRiver for Salesforce Commerce B2B Available on Salesforce AppExchange

inRiver, a leading provider of SaaS-based product information management (PIM) solutions, announced it is now available on Salesforce AppExchange to help businesses unite product details with customer connections, throughout their entire commerce journey. The commerce landscape is evolving to adapt to buyer demands. Organizations are leveraging inRiver for Salesforce Commerce B2B to better maximize customer relationships by clearly tracking and monetizing them to turn browsing behaviors into buying patterns. Marketing…

PayPal to Acquire Honey

Enhances PayPal's value proposition with an extensive set of consumer commerce capabilities PayPal Holdings, Inc.announced that it has agreed to acquire Honey Science Corporation, a rapidly-growing technology platform for shopping and rewards, for approximately $4 billion. Honey, in combination with PayPal's two-sided network, will transform the shopping experience for PayPal's consumers while increasing sales and customer engagement for its merchants. Founded in 2012, Honey is best known as a popular…

Improbable Grows to a Complete Cloud-Based Multiplayer Games Tech Company, Expands Existing Partnership with Google Cloud

Google Cloud supports Improbable and the SpatialOS multiplayer platform through rapid company growth and game studio launches Google Cloud announced an extended partnership with Improbable, the multiplayer game specialists and creators of SpatialOS, the unique cloud-based platform for the development and management of any kind of online multiplayer game. Building on an existing strategic relationship, this extended partnership will see Improbable and Google Cloud work together to improve solutions and reduce cost and…

PepsiCo Foodservice Unveils New Digital Lab to Help Restaurants Thrive In The Evolving Digital Marketplace

The new analytics-driven consultancy will bring together digital and technology partners to provide resources and solutions for foodservice customers Digital disruption driven by consumer engagement with technology is transforming the restaurant and hospitality industry. That is why PepsiCo, Inc., announced the launch of PepsiCo Foodservice Digital Lab, a first-of-its-kind suite of capabilities built to connect foodservice operators with the companies, services, insights, and solutions best suited for their specific…

Wynn Las Vegas Expands CX Program With Medallia to Include Convention Feedback

Medallia, Inc., the global leader in experience management announced that Wynn Las Vegas, a Medallia customer for five years currently experiencing the highest NPS scores in the resort’s history, has expanded its customer experience program to its convention business. The Forbes Travel Guide Five-Star resort will debut a 430,000-square-foot convention space expansion in February 2020 and is looking to Medallia to facilitate feedback from all conventions, meetings, events and catering clients to gain actionable insights to…

TechBytes with Mimi Rosenheim, Sr. Director of Digital Marketing at Demandbase

Could you tell us about your role and the team/technology you handle at your company? I’m the Senior Director of Digital Marketing and Brand at Demandbase. Not only am I responsible for driving the top-of-funnel Marketing, but I’m also an Account-Based Marketing (ABM) evangelist. As a marketer at a company that offers the leading ABM platform, I am always pushing myself to innovate using our own technology to drive the business and help our customers do the same. How do you see ABM evolving with the maturity of Customer…

Pathfinder, the AI That Does Marketing for Humans, Just Launched on Shopify

London-Based Startup AIMS to Democratize E-Commerce with the World's First Digital Marketing Employee Starting an e-commerce business is easy. Making it a success is hard. The days of cheap digital advertising are over and merchants need experienced marketing teams and big budgets to compete. Unfortunately, this tips the scales in favor of the enterprise and makes it difficult for the current generation of entrepreneurs to compete. That's where Pathfinder comes in. Pathfinder helps small merchants get ahead by…

Interview with Isabella Silverio, Business Coach – Women Entrepreneurs

"I think people are misunderstanding self-care for lots of bubble baths and face masks, but it’s also journaling and doing that deep inner work. " Could you tell us about your role and journey as an entrepreneur? What inspired you to start as a business coach? After spending 4 years in the startup realm and learning so much about Millennial buying behavior and building online communities, I decided to take my skills to the online space and market myself as a Business Consultant. I did this in my Senior year of college. Two…

Data Meets Design as Adastra Launches Proboston North America

Acquisition and launch of Prague firm broadens Adastra’s data capabilities through design-thinking and user experience Adastra Group, a global leader in data management and analytics, announced the launch of its newest division, Proboston North America, a company focused on a full-service approach to digital media for business. This latest addition to the Adastra roster provides greater insight across the full spectrum of digital business, combining Digital Transformation, user friendliness and digital marketing under…

Outdoor Recreational Products Manufacturer Moves Contact Center to the Cloud with Five9

Five9, Inc., the leading provider of the intelligent cloud contact center, announced that a recreational products manufacturer has chosen to replace its on-premise contact center and move to the cloud with Five9. The company produces an array of outdoor recreational products, in addition to outdoor apparel. Their inbound contact center fields calls from customers and provides technical support. Previously, they were using an on-premise contact center that required excessive upgrades and maintenance, which was challenging…

Amobee Partners with LiveRamp’s IdentityLink to Enhance Targeting and Measurement for Advertisers

Advanced Offering Future-Proofs Agencies and Brands for Cookie-less Future of Advertising Amobee, a global advertising technology company, announced a partnership with LiveRamp—the trusted platform that makes data accessible and meaningful—to expand Amobee’s identity solution with deterministic-based, privacy-compliant marketing by integrating LiveRamp’s IdentityLink. The alliance also dramatically enhances Amobee’s Audience Segment Builder, which is among the most comprehensive cross-screen targeting solutions in the…

TCS Collaborates with Qualcomm to Launch New Innovation Hub to Develop Next-Gen AI Solutions with 5G

Tata Consultancy Services' Hub to Explore New Use-cases Across Industries That Help Enterprises Innovate Faster, Deliver Superior Customer Experiences and Generate New Revenue Streams Tata Consultancy Services (TCS),  a leading global IT services, consulting and business solutions organization, announced the launch of a first-of-its-kind Innovation Hub in Hyderabad, India. With support from Qualcomm Technologies, Inc., an industry leader in wireless technology, the new hub will be used to build domain-specific solutions…

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence. eBay will also be the first advertising partner to sponsor Verizon Media's new Shoppable video format, integrating the online marketplace's wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media's commitment to commerce through…