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Smartsheet Announces General Availability of Smartsheet Gov at AWS Public Sector Summit

Smartsheet, a leading cloud-based platform for work execution, announced the general availability of Smartsheet Gov at the Amazon Web Services (AWS) Public Sector Summit in Washington, D.C. Smartsheet representatives are showcasing the platform, sharing best practices from the Federal Risk and Authorization Management Program (FedRAMP) process, and highlighting customer success stories at multiple sessions during the event. “This is a significant milestone and we’re looking forward to receiving final approval as part of the…

LiveData Announces the Launch of PeriOp Manager for Salesforce Health Cloud on Salesforce AppExchange

Integrated Solution Enables Hospitals and Surgical Centers to Achieve New Levels of Surgical Productivity and Safety Throughout the Patient Journey LiveData, Inc., a leader in real-time integration and visualization technology for healthcare, today announced the availability of LiveData PeriOp Manager for Salesforce Health Cloud on the Salesforce AppExchange. Fully integrated with Health Cloud and EHRs, LiveData PeriOp Manager provides the most comprehensive real-time logistics solution designed for clinicians to optimize…

Forging MarTech with Big Data: Salesforce Eyes Tableau’s Big Data Expertise with $15.7 Billion Deal

Last month, we saw MarTech leader, Salesforce announce some key product developments in Pardot and Salesforce Einstein. Then, it followed it up with a Blockchain initiative. We had predicted that Salesforce is not far from making a dash into Big Data marketplace, cracking a whip on the clutter caused in an over-crowded CRM and Cloud market already. Today, our MarTech Big Data drill predictions came true as Salesforce announced a definitive agreement to acquire Big Data and Customer Intelligence software provider, Tableau for…

AI in Documents: Where AI Makes the Most Impact in Business

We are witnessing unprecedented change in the way companies do business. Companies are finding new and imaginative ways to improve their business and customer interactions by employing transformative digital technologies. It’s how digital startups turned into industry behemoths such as Airbnb, Uber and Venmo. However, for established companies transitioning from old models of doing business to new ways fueled by innovative technologies is challenging for enterprise organizations. Replacing older legacy systems and…

MarTech Interview with Marc Laplante and Mike Kelly, Co-Founders at Intentsify

"It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI." Tell us about your role and journey into technology. What inspired you to co-start Intentsify? Our careers began in 1999 when we joined TechTarget as account executives. After a 13-year career that included running two of the company’s largest media groups, we began to see a shift in how marketers were beginning to use data to power demand generation. That shift drove us to…

Criteo Announces Global Audience Partner Program

Enables Advertisers to Power Advanced Segmentation with Industry Leading Onboarding Rates Criteo S.A., the advertising platform for the open Internet, announced the launch of its Global Audience Partner Program, featuring new audience partnerships with Customer Data Platforms (CDPs), Data Management Platforms (DMPs) and other customer segmentation solutions. These new partners enable brands and retailers to re-engage their existing or lapsed customers with advanced audience segmentation using Criteo's world-class…

Freshworks Joins Hands With OrangeOne Corporation, to Aid Digital Transformation of Businesses in Japan

OrangeOne Corporation, a leading software services provider in Japan offering localization and distribution for overseas products, partners with Freshworks,  a global innovator in customer engagement software. As a strategic partner to expand in Japan, OrangeOne will be offering Freshworks' suite of products including Freshdesk, the award winning helpdesk software, and an integrated 'Freshworks 360' solution. The partnership will come into effect on June 6, 2019. Freshworks is at the forefront of customer engagement. As…

Waze and Arrive Unveil Enhanced Trip Planner for Stadiums and Venues

Prompts Users When to Leave and Routes Drivers Directly to Venue Parking Garages, Reducing Congestion and Making it Easier for Drivers to get to Events on Time Waze and Arrive are making it easier for people to get to concerts and sporting events through an enhanced Trip Planner feature called “GamePlan.” The feature is meant as a way to help fans get to their seats on time, and alleviate traffic and congestion around venues. Anyone who purchases event parking through an Arrive-powered venue can add the trip directly to…

Imperva to Acquire Distil Networks, the Industry-Recognized Leader in Bot Management

Imperva Will Integrate the Distil Networks’ Solution into the Imperva Security Stack to Deliver Complete Protection for Applications and Apis, Wherever They Reside Imperva, Inc., the cybersecurity leader championing the fight to secure data and applications wherever they reside, announced it has signed an agreement to acquire Distil Networks, the global leader in Bot Management. The acquisition reinforces Imperva’s market leadership in the application security market and furthers the company’s mission to protect…

Ping Identity Releases Capabilities Framework for Zero Trust Deployments

Framework Provides Capabilities Required for Common Use Cases and Guidance for Customers to Help Achieve Zero Trust Security Ping Identity, the leader in Identity Defined Security, announced its capabilities framework and practical guidance for adopting a Zero Trust security strategy. This framework provides reliable direction to companies in any stage of the Zero Trust maturity process to help enable a broad range of use cases and technology integrations. It also includes innovative ways to support secure access to…

Spiceworks Expands Intent-Based Targeting Capabilities to Help Technology Brands Engage Businesses In-Market for Security, Cloud, and…

Over 200,000 Businesses in Spiceworks Are Currently In-Market for a Variety of Technology Products and Services Spiceworks, the marketplace that connects the technology industry, announced an expansion of its existing intent-based targeting capabilities to include 13 new technology categories across Security, Business Applications, and Cloud Services. More than 150 of the world's most innovative B2B technology brands use Spiceworks intent-powered email, content syndication, and advertising products to accelerate their…

Apollo.io Brings on ClearSlide Co-Founder Jim Benton as CEO

Apollo.io, the most intelligent data-first engagement platform for sales and marketing teams, announced that it has hired Jim Benton as CEO. Apollo offers an integrated platform for predictive prospecting, sales engagement, and actionable analytics. The platform allows clients to link existing CRMs such as Salesforce with proprietary data collected from more than 200 million prospects at 10 million companies – connecting sales teams with the right potential customers at the right time. Benton brings a wealth of sales and…

Big Data Push to MarTech Continues as Google Taps Looker for $2.6 Billion

Upon the close of the acquisition, Looker will join Google Cloud MarTech is getting its major Big Data push. MarTech 150 RADAR Company -- Data Analytics and Visualization platform Looker is settling to become a Google-owned company following a $2.6 billion acquisition deal. Previously, Looker and Google have partnered in providing Cloud Computing services to the Marketing, Sales and Business Intelligence customers. Currently, Looker customers leverage the Company's multi-Cloud functionality to integrate with SaaS…

LatentView Analytics Launches AI-Driven Conversational Analytics Platform ‘Casper’ to Democratize Enterprise Data

New Platform Enables Anyone across the Enterprise to Access Data and Insights on Demand through Natural Language Voice and Text Queries LatentView Analytics, a trusted analytics partner to the world’s most recognized brands, launched Casper, its new AI-based conversational analytics platform, that enables anyone within a company to easily access customized reports and insights in visual, text, or voice form with no coding required. According to Gartner, by 2021, “conversational first” will be adopted by the majority of…

TechBytes with Jason Maynard, SVP of Global Field Operations, Oracle NetSuite

Tell us about your role at Oracle NetSuite and the team/technology you handle. I oversee the global go-to-market strategy for Sales, Business Development and Marketing for Oracle NetSuite and Oracle Bronto. I joined NetSuite in 2015, after spending more than 20 years as a software equity Research Analyst on Wall Street for Wells Fargo, Credit Suisse, and Merrill Lynch. In today’s age, do you think there is still a distinction between B2B and B2C marketing? The line has been blurring for some time and I think it’s fair…

MarTech Interview with Eric Christopher, Co-Founder and CEO at Zylo

"The biggest priority for rapid growth is implementing good communication across the business as it grows." Tell us about your role and journey into technology. What inspired you to co-start Zylo? My journey to becoming a technology CEO started with my first entrepreneurial attempt: An online business, while I was in college during the dot com explosion. At the time, companies like Google didn’t have this long history - it was just this new search engine - but I have a big appreciation for that moment when all these new…

Infosys Continues to Impress Clients with Digital Process Automation; Wins Partner Excellence Award at PegaWorld 2019

Infosys is a Strategic Partner for Pegasystems Inc. At the PegaWorld 2019, Pega recognized Infosys' valuable contribution to Digital Transformation processes for clients and partners. Infosys helped Pegasystems to implement large-scale complex Digital Process Automation platforms and solutions. Infosys and Pega bring a robust customer ecosystem experiences to life with innovative and creative solutions based on actionable data insights. In an official press release, Infosys revealed that the 'company' is a key catalyst in…

Strategic IC to Showcase New Buyer Intent Data Service for Account-Based Marketing at SaaStr Europa 2019

Strategic IC, the B2B Inbound & Account-Based Marketing Agency, will be showcasing its new SaaS Buyer Intent Data for ABM suite of services at SaaStr Europa 2019, Europe's largest SaaS event bringing together more than 2,500 executives, founders, and VCs. The SaaS Buyer Intent-Data for ABM service is a robust suite of technology and consultancy services that enables SaaS organisations to identify, monitor and engage enterprise accounts that are actively in-market for your…

TechBytes with Anthony Macciola, Chief Innovation Officer, ABBYY

Tell us about your interaction with smart technologies like AI, Customer Data Analytics, and Intelligent Automation. Working with AI-enabling technologies is an everyday occurrence at ABBYY. Since its inception 30 years ago, ABBYY has used AI technologies to solve document-related problems for enterprises using intelligent capture. Specifically, we work with Computer Vision, Machine Learning, Natural Language Processing, and Cognitive Content IQ skills. Here’s how we use them. Computer Vision: Focused on automatic…

MarTech Interview with Shafiq Rajani, Vice President, Mintel Comperemedia

"Mintel Comperemedia combines the best marketing data across our partners into one platform with a singular taxonomy." Tell us about your journey into Marketing and Sales Technology. How did you arrive at Mintel Comperemedia? My career began at Chase, where I developed a keen sense for understanding how middle market business works, as our group was ensuring that balance sheets were sound ahead of mid-market mergers and acquisitions. After arriving at Mintel in 2008, I was instantly impressed with the data set that we…