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TechBytes with Jon Phillips, VP Product Management, Certain

Tell us about your role and the team/technology you handle at Certain. As vice president of product management, my greatest responsibility is to shape Certain’s product vision and drive the business’s product development roadmap. Over the past year, this has really meant focusing on finding better ways to provide our customers with easy and seamless access to event data. And, beyond equipping marketing and sales teams with data at their fingertips, Certain’s product team has been acutely focused on understanding how we…

AWS to Open New Region in Indonesia

New AWS Asia Pacific (Jakarta) Region Will Arrive by the End of 2021 / Early 2022, Enabling Customers to Run Workloads in Indonesia, and Serve Millions of End-Users Across Asia Pacific with Even Lower Latency Amazon Web Services, Inc. (AWS), an Amazon.com company, announced it will open an infrastructure region in Indonesia by the end of 2021 / early 2022. The new AWS Asia Pacific (Jakarta) Region will consist of three Availability Zones at launch, and will be AWS’s ninth region in Asia Pacific, joining existing regions…

Globecast Partners with SnifferCat to Advance OTT Monetization with Automated Dynamic Ad Insertion

Globecast, the global solutions provider for media, has announced a partnership withSnifferCat Inc. to expand its OTT footprint by offering dynamic ad insertion (DAI), allowing customers to maximize OTT revenues. In doing so, Globecast is broadening its media management footprint by being able to offer customers comprehensive, automated DAI services. Eddie Ferraro, Managing Director of Globecast Americas, said, “This partnership opens the doors for our customers to deploy automated dynamic ad insertion with no…

Gartner Says B2B Manufacturing Brands Must Improve Digital Marketing Operations to Drive Growth and Defend Against Competition

Report Ranks Digital Performance of 87 B2B Manufacturing Brands, 62 Percent Fall Below Average Most B2B manufacturers are struggling to build the digital marketing strategies and purchase guidance needed to help buyers make the most informed decisions, according to Gartner, Inc. In a ranking of digital performance among B2B manufacturing brands, 62 percent of these brands fell below average. New Gartner research, ranking 87 #B2B #manufacturing brands, finds that 62% fall behind in digital #marketing. #GartnerMKTG The…

Quil, The Joint Venture Between Independence Health Group And Comcast, Names Carina Edwards Chief Executive Officer

New Digital Health Company Expects To Launch First Pilot Programs This Year Quil, the healthcare joint venture from Independence Health Group (Independence) and Comcast, announced the appointment of Carina Edwards as CEO.  Edwards will lead the new digital health company's efforts to provide patients and their caregivers personalized content and information related to specific healthcare journeys. Since formation in April 2018, Quil has successfully built out its cloud-based platform, which is expected…

Blue Prism and Bizagi Join Forces to Deliver Intelligent Automation Solutions

Partnership Allows Customers to Accelerate Digital Transformations By Adopting End to End Process Automation Capabilities With the goal of helping customers streamline operational efficiencies while empowering employees to drive digital transformation, Blue Prism, a global leader in Robotic Process Automation (RPA) and Bizagi, a leading provider of intelligent business process automation solutions, announced a strategic partnership. Bizagi will now participate in Blue Prism's Digital Exchange (DX), providing an easy…

Accenture Interactive Accelerates its Mission to Reinvent Agency Model by Agreeing to Acquire Creative Agency, Droga5

Iconic Agency will Bring Additional Depth in Brand Thinking and Creativity to the World’s Largest Experience Agency Accenture has entered into an agreement to acquire Droga5, one of the world’s most innovative and influential creative agencies. The New York-based agency will become part of Accenture Interactive, boosting its capabilities as an Experience Agency able to design, build and run customer experiences that grow brands and businesses. “Customer experience is a proven driver of competitive advantage and…

5 Tips for Leveraging Email to Generate Sales in 2019

Email. We get mountains of it (the average worker receives 121 emails per day), and while we may be annoyed at cleaning out our inboxes or reaching our quotas, we also know how important it is to business success. In fact, more than 80% of marketers credit email as their most vital channel for customer acquisition. Bottom line: Email is not going away any time soon and you need to be able to create compelling emails to persuade your potential buyers. So, how can you make sure you’re using this channel effectively to…

MarTech Interview with Apu Gupta, CEO, Curalate

"Social is evolving from being primarily about awareness and engagement to increasingly being about commerce as well." Tell us about your role and journey into Social Media Marketing/Social Commerce. What made you co-found Curalate? I’m the CEO of Curalate. At Curalate, we’re making it dead simple to turn any image or video into a storefront. In the process, we’re helping brands and retailers generate hundreds of millions of dollars of e-commerce revenue using visual content from social channels. Essentially, if you invest…

Zift Solutions Introduces ZiftONE Enterprise Channel Management Platform

Channel Leaders Embrace ZiftONE Platform to Turn Channel Programs into Business Growth Engines Enterprise Channel Management Leader Zift Solutions has debuted ZiftONE, the first and only all-in-one platform that connects and simplifies channel sales, marketing, and operations for indirect sales organizations. "With ZiftONE, we are fulfilling the promise of Enterprise Channel Management with an absolutely unique and holistic platform designed to connect channel leaders, partners, and customers -- and turn their channel…

Algolia Announces Expanded Collaboration with WW – The New Weight Watchers – on Voice-Enabled Technology

WW Leverages Algolia to Power Enhanced Digital Experience with Wellow, Its New Voice App Algolia, the leading Search and Discovery API for websites and mobile apps, announced that WW – the new Weight Watchers – selected Algolia’s powerful voice search to enable WW’s new smart voice application that launched on Amazon Alexa and the Google Assistant. With more than 43 million people in the United States now owning a smart speaker, voice-enabled technology has become a cornerstone of many households. WW recently launched…

MarTech Interview with Warren Levitan, CEO and Co-Founder, Smooch

"Make sure you are focused on your customer’s problems, rather than your solution." Tell us about your role and journey into technology. How did you conceive the idea of launching Smooch? I have been working on guaranteeing exceptional customer experiences for consumer brands for close to 20 years. Over these 2 decades, I have boiled down almost everything I have learned into four key pillars to guaranteeing a great CX: Be where your customers are — We live in an era of convenience and you need to engage on…

ABBYY Launches Vantage, Platform Delivering Human-Like Skills to Digital Workforce

ABBYY Vantage Empowers Business Users to Accelerate Digital Transformation Goals ABBYY, a global leader in Content IQ technologies and solutions, launched ABBYY Vantage, the first enterprise platform to provide human-like cognitive skills to intelligent automation platforms such as robotic process automation (RPA) and business process automation (BPA). The new platform can be leveraged by enterprise companies in financial services and insurance, transportation and logistics, manufacturing, and other industries. Several…

TechBytes with Elan Carter, Vice President, US Programmatic Strategy, YouAppi

Tell us about your role and the team/technology you handle at YouAppi. I joined YouAppi earlier this year to help move the company into the programmatic space and expand its’ business offerings. YouAppi has a ton of performance data gathered from years of leading the install and post-install in-app mobile business, and we are now working on making that data more useful in the programmatic landscape. We’re in the process of making our technology offering more accessible to programmatic buyers and brands that execute their…

MarTech Interview with Akhilesh Tiwari, VP and Global Head, Enterprise Application Services, Tata Consultancy Services

"For enterprises looking to drive rapid growth, there’s only one answer — enterprise-wide commitment, investment, and focus on digital transformation journeys." Tell us about your role and journey into Enterprise Technology. What inspired you to be part of Tata Consultancy Services? In my current role, I work closely with a team of business consultants and technology experts who help clients set up and build on their foundation of enterprise applications to become agile enterprises, poised for growth and innovation. We…

The Marketing Revolution Will Be Televised: Video Advertising’s Dynamic Future

Eight decades after a spot for the Bulova Watch Co. became the first television ad ever to air, video advertising continues to undergo dynamic innovation. With the omnipresence of the Internet and the ubiquity of mobile, TV no longer reigns supreme: In 2016, digital advertising revenues surpassed ad revenues from TV for the first team, hitting $72.5 billion across digital platforms compared to $71.3 billion from TV. The new landscape presents marketers with an array of both exciting opportunities and vexing challenges.…

Seismic Appoints William Finnegan as Managing Director, Financial Services Marketing

Veteran With 25+ Years of Experience Joins Seismic Leadership Team Following Financial Services Industry Momentum Seismic, the recognized leader in sales and marketing enablement, announced William (Bill) Finnegan as its managing director, financial services marketing. Finnegan will be responsible for leading Seismic's go-to-market efforts globally within financial services, for which Seismic has more than 225 customers. Finnegan will focus on expanding Seismic's foothold in three sectors in which Seismic has…

Cloudinary Expands Media Management Solution for e-Commerce

Company’s Dynamic Media Platform Makes it Easier for Online Brands and Retailers to Create and Accelerate the Delivery of Engaging and Personalized Customer Experiences Cloudinary, the end-to-end media management platform for the world’s top brands, unveiled major new capabilities designed to help e-Commerce companies more easily create and deliver better, faster and more engaging customer experiences, from web to mobile, across physical and digital storefronts. The enhanced media platform leverages AI and machine…

TiVo Launches CubiTV for Android TV

New Service Simplifies the Android TV Journey for Operators and Enables Them to Deliver Hybrid Television Entertainment to Subscribers TiVo Corporation, a global leader in entertainment technology and audience insights, announced the launch of TiVo’s CubiTV for Android TV. CubiTV for Android TV is a modular, cost-effective, easy to deploy, pre-integrated solution that enables operators to seamlessly begin their journey with Android TV Operator Tier and leverage the ecosystem benefits. TiVo will publicly demonstrate CubiTV…

TechBytes with Robert Johnson, CTO, Interana

Tell us about your role and the team/technology you handle at Interana. I’m co-founder and CTO at Interana, a platform for behavioral discovery and analysis. We work with data associated with sequences and patterns in time. Unlike other platforms, ordinary business users can ask questions and get immediate insights into what their users and customers are doing. Our aim is to give anyone who interacts with customers access to this information. How much has the Advertising Technology landscape evolved in the last two…