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Interview with Eric Porres, CMO, SundaySky

"Digital transformation means that a certain process uses digital technology to transform (or augment) the consumer journey in a new way."Tell us about your role and how you got here. What inspired you to be part of a video technology company? When evaluating my options for a CMO role, consumer trends began playing a larger role in the overall marketing industry. The insatiable consumer appetite for video combined with the inexorable rise of relevance (in the form of personalization and brought about by companies like…

Drawbridge and Jivox Deliver Omnichannel Personalization Powered by People-Based Identity

Companies Team Up to Help Brands Expand Dynamic Creative Optimization and Enhance Customer Experiences Drawbridge, the leading people-based identity management company, and Jivox, the personalized digital marketing technology leader, today announced that brands and agencies are able to accelerate engagement by leveraging the full capabilities of Jivox’s AI-based omnichannel cross-device dynamic creative through an integration with the Drawbridge Connected Consumer Graph. This joint solution enables marketers to use a…

IBM Helps Accelerate AI with Fast New Data Platform Cloud Private And An Elite Team

Launches Cloud Private for Data, a New Data Science and Machine Learning Platform for Data-Driven Decision Making As companies look to embrace Artificial Intelligence (AI) to gain competitive advantage and increase productivity, IBM unveiled a new data science and machine learning platform and an elite consulting team to help them accelerate their AI journeys. Powered by a fast in-memory database that can ingest and analyze massive amounts of data – one million events per second* – IBM's new Cloud Private for Data is…

Interview with Joe Camacho, CMO, SABIO Mobile

"Strict privacy and brand safety standards have a tremendously positive impact on mobile marketing campaigns."Tell us about your role and how you got here. What inspired you to be a part of a mobile marketing company? As a Co-Founder and CMO, my role is constantly changing. Initially, I was wearing many different hats but am now able to focus on the company’s marketing mix, specifically product development and promotion. The journey to get here began after film school while working in television production at the NBC…

MarTech Champions Pay Tribute to Stephen Hawking

I was six-years-old when the Comet Shoemaker-Levy broke apart and collided with Jupiter in 1994. That was my first brush with astrophysics and anything related to the Milky Way. That was the start of my curiosity about the Big Bang and space, and then I read Stephen Hawking's Life in the Universe. When I met him in 2001, during his visit to Mumbai (India), I realized what human brain is capable of thinking, and achieving for the entire mankind. As Katie Martell of On-Demand Marketing, put it, "Stephen was in many ways a…

Adobe’s Survey Highlights the Importance of DMPs

Adobe's Survey Showcased, Why DMP Is a Technology That's Here to Stay Modern Marketers can't imagine going about their daily activities without Data Management Platforms (DMP). DMPs allowed marketers to effectively channelize their marketing efforts to be, timely, accurate, and intelligible while guaranteeing customer experience. DMP showcased why it is a technology that's here to stay. Despite only being less than a decade old, it has become the main factor that decides whether your campaign will succeed or your…

Madison Logic Partners with Bizible to Uncover ROI for B2B Marketers

Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the leading global account based marketing (ABM) platform, announced that through its partnership with Bizible, the leading provider of omnichannel every-touch attribution analytics and marketing performance management software, PGi has experienced remarkable ROI. The integration between…

Interview with Christopher Golec, CEO, Demandbase

"We hope that attendees take away from the conference the scaffolding to either get started on ABM and get the highest impact out of the gate or accelerate their ABM programs and take their efforts to the next level. "Tell us about your role and how you got here? How is the Silicon Valley today different from when you first started? I landed in Silicon Valley back in 1995 after being transferred from Boston by General Electric. I had held roles in engineering and sales, and this particular role was focused on working with…

TechBytes with Fatima Nadine Khan, Chief Privacy Officer, Demandbase

Fatima Nadine Khan Chief Privacy Officer, Demandbase GDPR could be the most disruptive event of the year for marketers. Last year, marketers spoke about the power of Intent Data and the way it could change the face of Customer Data Platforms and marketing performance forever. But, then came the long list of questions on the privacy of data! Today, every fifth company in the tech industry has either hired a legal counsel or added a Chief Privacy Officer to manage the probable disruptions. To get answers to all our…

How Webinerds Came, Conquered and Dazzled at Webinar World 2018

Webinerd -- the Coolest Thing We Saw, Heard, and Experienced at ON24's Webinar Marketing World 2018. Did You Miss It!  Three coruscating days amidst the beautiful landscape of downtown San Francisco saw brilliant minds come up with a wealth of practical knowledge on the latest trends in B2B marketing – webinars. ON24 Webinar World 2018, held between 5 and 7 March this week, showcased how to build optimized marketing campaigns and deliver events that “put the customer first and foster authentic engagement between the…

Sephora Selects Salesforce to Power Digital Shopping Experiences in Europe

With Salesforce, the Retail Cosmetics Giant Will Be Able to Roll out New Products and Services Faster and Keep up with Fast-Changing Consumer Expectations Salesforce, the global leader in CRM, announced that Sephora — a global leader in retail cosmetics — is deploying Salesforce Commerce Cloud and Service Cloud in Europe to accelerate growth and deliver more personalized, intelligent shopping journeys—on any channel and any device. Sephora is one of the world's most loved beauty communities, offering a unique…

DemandBridge Named Exclusive Technology/Integration Partner of New Sourcing Exchange

Launched by WebbMason Marketing, SupplyLogic, and Winbrook, the New Sourcing Exchange Will Facilitate and Strengthen Connections Between Distributors and Supplier Partners DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, has been selected as the exclusive technology/integration partner of a new sourcing exchange. WebbMason Marketing, SupplyLogic, and Winbrook announced recently that they will be the initial founders/board members of this sourcing exchange that aggregates…

New Qualtrics Partner Network Helps Organizations Close Their Experience Gaps

Global Ecosystem Supporting The Qualtrics Experience Management Platform Announced Qualtrics, the leader in research and experience management, announced the launch of the Qualtrics Partner Network (QPN), to expand the global ecosystem of partners providing programs and solutions based on the award-winning Qualtrics Experience Management (XM) Platform. The announcement was made recently at the Qualtrics 2018 X4 Experience Management Summit in Salt Lake City. QPN members will gain access to the…

LeanData Routing Platform Adds New Capabilities for Faster Revenue Conversion

Opportunity Routing Capability from LeanData Enables Customers to Accelerate Revenue Growth Through Flexible Account-Based Sales and Marketing Strategies LeanData, a leader in Lead to Account Matching, Routing, and Marketing Attribution solutions, has announced enhancements to the LeanData Routing Platform with a new capability: Opportunity Routing. With this new capability, the LeanData Routing Platform is the industry’s most comprehensive solution available today, delivering effective and flexible lead management…

Webinar World TechBytes with Aaron Dun, Senior Vice President, Marketing, SnapApp

Aaron Dun Senior Vice President, Marketing, SnapApp The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Aaron Dun, SVP, Marketing, SanpApp, to understand how he sees the current situation. . …

Impact Radius Unveils ‘Dynamic Payouts’ for Influencer Marketing Campaigns

Updated Feature from Impact Radius Manages Performance Marketing Relationships, Including Detailed Reports on Marketing Campaigns, Analysis, Tracking and Commission Payouts Impact Radius has announced a key update to its Partner Manager Suite called "Dynamic Payouts". Impact Radius is a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution, and analytics. By launching the new feature, the Partner Manager suite provider is enabling marketers to designate payouts…

Location is Most Important When it Comes to Digital Marketing

One of the largest names in banking, JPMorgan Chase, got really smart about programmatic advertising last year. They realized that only 3% of websites they were placing ads on were leading to activity beyond impressions. They were spending advertising dollars on roughly 400,000 websites, and right now they’re spending money on just 5,000 websites. Is this impacting their results? No. Their performance did not change at all. You are probably thinking, “What?!” JPMorgan Chase learned what many companies are learning the hard…

Webinar World TechBytes with Amy Holtzman, VP, Marketing, Splash

Amy Holtzman VP, Marketing, Splash The foremost question at the ongoing Webinar World’18 is -‘How to put the personal back in marketing,’ – with a focus on how to build context-based campaigns and deliver events that put the customer first and foster authentic engagement between the audience and the brand. In the run-up to the event, we spoke to martech thought leaders speaking at the event. We spoke to Amy Holtzman, VP, Marketing, Splash, to understand How Splash leverages webinars for client interactions and demand…

Profisee Announces Attendance at Gartner’s Data & Analytics Summit 2018

Scott Ackerman, of Red Robin, a Profisee Customer, Will Be Speaking at the Summit Profisee, a leading modern data management technology company, announced recently they will be at Gartner's Data & Analytics Summit 2018. Data and analytics leaders are fueling digital transformation, creating monetization opportunities, improving the customer experience and reshaping industries. The Gartner Data & Analytics Summit provides the tools to build on the fundamentals of data management, business intelligence (BI), and…

S4M Co-founder Stanislas Coignard Takes Over As US CEO to Focus On US Expansion

Previously Chief Strategy Officer, Stanislas Coignard Co-Founded S4M with Global CEO, Christophe Collet in 2011 S4M, mobile advertising technology experts, specializing in drive-to-store campaigns, announces moves by senior leadership for offices in the US. Stanislas Coignard, previously Chief Strategy Officer at S4M’s headquarters in Paris, France, will now take over the leadership of the company’s expansion in the Americas as US CEO. Coignard co-founded S4M with Global CEO, Christophe Collet in 2011 and has been…