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Martech Veteran Will Spendlove Joins Conga as VP of Product Marketing

Former VP of Product Marketing For Salesforce CPQ Will Lead Conga  Conga, a global leader in Intelligent Document Automation, announced that cloud marketing veteran Will Spendlove has joined them as the company's vice president of product marketing. Spendlove joins Conga from Salesforce, where he most recently led the go-to-market efforts for Salesforce CPQ and Billing products. Read More: Transform Your Marketing Team Into A 3D Organization Will’s expertise in creating an engaging customer experience and…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…

Mindtree Leverages Adobe Experience Cloud, Launches Decision Moments for Marketers

The Data Science Platform Will Deliver Actionable Insights Leveraging The Adobe Experience Cloud Mindtree, a global technology services and digital transformation company, announced that its insights platform, Decision Moments, built on the Microsoft Azure Platform, now leverages Adobe Experience Cloud, helping marketers drive faster conversions and increase customer lifetime value. Marketers need to reimagine the consumer journey by understanding the areas where the customer experience becomes less intuitive and…

Interview with Haresh Gangwani, CEO and Co-Founder, Bolstra

"When up to 90% of a customer’s value comes after the initial sale, retention isn’t something you want to just pay lip service to."Tell us about your role and how you got here. What inspired you to start a B2B SaaS Customer Success company?  When I was the Chief Revenue Officer at a SaaS company, we were excelling at acquiring new business, but we weren’t garnering the renewals we wanted. You might say, we had a leaky bucket. We could point our fingers at a slow (poor) implementation process, but I knew this wasn’t a…

Branch Becomes Premier Level Partner in Adobe Exchange Partner Program to Drive Digital Experience

Branch Technology Will Be Integrated Across Adobe Experience Cloud to Help Enterprise Marketers Optimize Consumers' Digital Experience and Attribution Branch, the mobile linking infrastructure for the world's best brands, announced that it is joining the Adobe Exchange Partner program at the Premier level. Branch's core mobile linking technology will be integrated with multiple solutions across Adobe Experience Cloud. The integration empowers enterprise marketers to drive significant improvement in campaign performance…

TouchstoneCRM Is Now Xpedition

Xpedition: Guiding Your Path to Growth TouchstoneCRM, a wholly owned subsidiary of the Touchstone Group, announced that it has changed its name from TouchstoneCRM to Xpedition. A Microsoft Gold Partner for over 15 years, TouchstoneCRM has engaged with clients on hundreds of projects, historically delivering Microsoft Dynamics CRM. The renaming to Xpedition signifies another step in a period of growth and evolution, as the business moves beyond CRM. Every organization's business or digital transformation represents…

Fireside Chat with Scott Brinker

Scott Brinker talks about his Martech journey. The March of Martech  Marketing is quickly becoming one of the most technically advanced professions in the business world. That's still pretty surprising to many people, as marketing historically had been on the opposite end of the spectrum — highly creative, but not particularly technical. This blend of technical and creative skills is fascinating, and we're only going to see a greater entwining of those talents in the years ahead. It will be more than creative and…

FedEx and Evernote to Give Keynotes at the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange

Scott Harkins from FedEx and Andrew Malcolm from Evernote to Deliver Keynotes at 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange Frost & Sullivan is hosting the 19th Annual Marketing Impact 2025: A Frost & Sullivan Executive MindXchange, taking place on July 16-18, 2018 at the Loews Vanderbilt Hotel in Nashville, Tennessee. The event, themed In Pursuit of a Complete Reinvention of Marketing, will feature two outstanding keynote presenters from two remarkable organizations: FedEx and…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Your Buyers are Online: Why Aren’t You?

Bringing Your Business Online to Meet Your Employees and Customers Gartner’s definition of a digital workplace is one that “enables new, more effective ways of working; raising employee engagement and agility; and exploits consumer-oriented styles and technologies.” Because many of the world’s most successful companies have decentralized teams, solutions that facilitate digital collaboration are critical. Slow applications can dampen productivity, discourage digital collaboration and lead to siloed departments -…

TechBytes with Spencer Pingry, Chief Technical Officer, Zaius

Spencer Pingry Chief Technical Officer, Zaius Zaius gives B2C marketers the power to own customer data. This data enables marketer's to grasp their customers' shopping patterns and engage them with personalized, omnichannel campaigns. To understand how should a brand leverage Testing and Optimization software for marketing campaigns, we spoke to Spencer Pingry, Chief Technical Officer, Zaius.Tell us about your role at Zaius and the team/technology you handle. Zaius empowers B2C marketers to better understand how…

Impartner Spring ’18 Release Makes it Possible for Channel Managers to Create the Perfect Partner Experience In Real Time

New CMS Breaks All the Molds: Makes It Fast and Intuitive for Channel Managers to Edit Complete Partner Experience and Not Just Content in Partner Portals Impartner, the best-selling and most-award winning pure-play Partner Relationship Management (PRM) solution, today announced its Spring '18 software release, which makes it possible for channel managers to edit, in real time, not only the content but also their partners' experience in their Partner Portals – without the help of IT. The release continues the company's…

An Institute for Consumer Behavior and Location Sciences! SITO Does it…

Through Consumer Behavior and Location Sciences™, SITO Explores the Consumer Behavior and Journey to Present Powerful Strategic Knowledge Assets and Actionable Insights for Marketers SITO has announced the formation of the SITO Institute for Consumer Behavior and Location Sciences, a new thought leadership and membership initiative devoted to education and advocacy for the advancement of location data intelligence as a core component of the modern marketing organization. Recommended Read: Zaius Integrates with Zendesk…

RevM Achieves Gold Tier Certification As A HubSpot Agency Partner

RevM, the growth-driven inbound marketing and sales agency, announced that it has become a Gold Certified HubSpot Agency Partner in less than a year. HubSpot, a leading CRM, marketing, sales, and customer experience platform, works with Agency Partners to grow their businesses through inbound software, services, and support. RevM helps growth-focused businesses to transform their lead generation and digital marketing. Working with clients who are frustrated by the number of sales leads that convert into revenue and who…

SAP Adds Advanced Data Protection and Privacy Features to the SAP SuccessFactors HCM Suite

SAP's New Features Will Enable GDPR Compliance SAP SE announced new and updated features to the SAP® SuccessFactors® HCM Suite that will make it easier for HR leaders worldwide to comply with data protection and privacy laws. The announcement was made at the 2018 UNLEASH Conference & Expo, taking place March 20 and 21 at the ExCel London. The European Union's General Data Protection Regulation (GDPR) will apply as of May 25, and with advanced data protection and privacy capabilities within the SAP SuccessFactors…

Interview with Gavin Finn, President and CEO, Kaon Interactive

"By integrating AR experiences into all of Kaon’s applications, the customer can experience a product or 3D scene in Augmented Reality."Tell us about your role and how you got here. What inspired you to be part of Kaon Interactive? I’m honored to be the President and CEO of Kaon. Several years ago, I was asked by the early investors to come in to lead the company, which had created great technology but had not deployed a successful go-to-market strategy. My enthusiasm for the incredible people, the significant value we…

Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers, delivering increased opportunity creation capabilities, full-funnel insights into a prospect's journey, and a B2B campaign execution engine to immediately activate time-sensitive demand intelligence. This announcement marks the next step in using AI and machine learning to find…

The Power of Recency in Reaching Your Prospects: How Consumer Intent Has Evolved

One of the biggest challenges facing today’s marketers is the need to quickly and cost-effectively acquire new customers. While the data landscape around consumer intent has changed drastically over the last decade, the average marketer’s approach to understanding it has not. Continued Reliance on Stale Data Stale data has always been a concern when it comes to marketing. Although it’s been a known issue since the days of Don Draper, it was never a top priority to solve, because frankly, there wasn’t a better option. To…

Lionbridge Supports Growth with New Global Leaders in the Americas and Asia

Appoints Frank Sannella and Camilla De Villiers as Managing Directors to Lead Continued Business Development and Growth in the Americas and Asia, Respectively Lionbridge Technologies Inc., the world's most trusted global digital communications company helping brands deliver seamless, cross-cultural experiences, announced it has expanded its executive team across the Americas and Asia with the appointments of Frank Sannella as Managing Director (MD) of the Americas and Camilla de Villiers as MD of Asia. Adding Sannella and…