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ZINFI Launches Advanced Do-It-Yourself Partner Relationship Management Capabilities to Accelerate Profitable Growth

Rapid Evolution of Channel Management Automation Creates Demand for Configurable PRM Applications That Enable Administrators and Users to Automate Custom Workflows, Content and Campaigns ZINFI Technologies, Inc., a company leading the definition and creation of Unified Channel Management (UCM) solutions and a leader in through-channel marketing automation and partner relationship management (PRM), announced it has launched a set of next-generation, do-it-yourself capabilities for its partner relationship management SaaS…

Daktronics Deploys New Generation of Narrow Pixel Pitch Product Line

Designed and Engineered with AV Integrators in Mind Daktronics of Brookings, South Dakota, has launched a new generation of the company’s narrow pixel pitch product line including pixel pitches of 1.2, 1.5, 1.9 and 2.5 millimeters. As AV integrators are increasingly adopting LED video technology as a viable alternative to LCD technology, this product line brings an easy installation option to the market. Also Read: Revcontent Recognized with “Best Overall AdTech Solution” Award “To capture a larger share of the…

Gainsight CEO Nick Mehta Ranks Third on Top 50 SaaS CEOs of 2018 List

Mehta Recognized for SaaS Leadership for the Second Consecutive Year Gainsight, the Customer Success company, announced that its Chief Executive Officer, Nick Mehta, was recognized as one of the Top 50 SaaS CEOs of 2018 by The SaaS Report. Mehta ranked number three on the list, jumping up from the number twelve spot on the 2017 list. The SaaStr Report is a comprehensive source for business news, investment activity, and corporate actions related to the SaaS and software sectors. Nominated CEOs were assessed across a number…

MWWPR Acquires Search Interactions, Leading SEO and SEM Marketing Firm

Search Interactions' Deep Expertise in Digital Marketing and Roster of Digital Commerce, Entertainment and Media Clients to help Accelerate Growth of MWWPR's Digital-First Service Offerings MWWPR announced the acquisition of Search Interactions (SI), one of the industry's top digital marketing agencies specializing in SEO, SEM, content creation, optimization and research. The SI team will be joining the MWWPR's global digital services team. The Search Interactions team has over 15 years of SEO and SEM experience for a…

SoftServe Heats up the Cloud Market with New Dedicated Go-To-Market Strategy with Google Cloud

SoftServe, a digital authority and consulting company, announces a new go-to-market strategy with Google Cloud, as part of SoftServe’s recent acknowledgement as a Google Cloud Premier Partner. SoftServe joined the Google Cloud Partner Program in April 2017 and has since completed extensive technical training, successfully delivered numerous complex implementations on GCP and met rigorous evaluations to achieve Google Cloud’s highest partner status. “As part of the growing Google Cloud partner ecosystem, achieving the…

Quarterly SaaS Spending Reaches $20 Billion as Microsoft Extends Its Market Leadership

New Q2 data from Synergy Research Group shows that the enterprise SaaS market is now generating $20 billion in quarterly revenues for software vendors, a number that is growing by 32% per year. Microsoft has a worldwide market share of over 17% and is now the leading SaaS vendor by some distance, having overtaken Salesforce nine quarters’ ago. Thanks primarily to its leadership in the high-growth collaboration segment, Microsoft’s annual revenue growth is running at 45%, far surpassing overall market growth. Salesforce…

Independent Research Firm Recognizes Aprimo as a “Leader” in Marketing Resource Management (MRM)

Aprimo Delivers Comprehensive, yet Modular MRM Solution, According to the Report, and Achieves Highest Score Possible in 25 Criteria Aprimo, a global leader in marketing operations technology and digital asset management (DAM), announced it was named a “leader” among the most significant marketing resource management (MRM) vendors by Forrester Research, Inc., a leading global research and advisory firm, in its new report: The Forrester Wave: Marketing Resource Management, Q3 2018. This recognition follows Aprimo being…

Revcontent Recognized with “Best Overall AdTech Solution” Award

Revcontent, one of the world’s largest content recommendation networks, announced that it was named the winner of the “Best Overall AdTech Solution” award by MarTech Breakthrough, an independent organization that recognizes the top companies, technologies and products in the global marketing technology industry today. “We are honored to be recognized as the Best Overall AdTech Solution by MarTech Breakthrough,” said CEO John Lemp. “This award is a true representation of the work that our team has put in to ensure that the…

SkySync Raises Bar for Enterprise Content Migration Performance

Sets New Industry Milestones for Both Speed and Accuracy Continuing to ride growth momentum of companies migrating to the cloud, SkySync announced that its Enterprise Content Integration platform hit new performance records, significantly exceeding industry averages for both speed and accuracy. As part of a large-scale enterprise content migration initiative for a multi-national consumer packaged goods (CPG) enterprise, the SkySync platform performed file transfers at a rate of almost 60 terabytes per day from an existing…

MadCap Software Opens Austin Office to Expand Support for the More Than 18,000 Companies Worldwide Using its Products

MadCap Software Is Recruiting Technical, Sales and Service Professionals to Increase Support for US East Coast and European Users of Its Multi-Channel Content Development, Delivery and Management Solutions MadCap Software, Inc., the leader in multi-channel content authoring and a showcase company for Microsoft Visual Studio, announced that it is opening an office in Austin, TX to support its rapidly growing customer base worldwide. The company is actively recruiting technical experts for research and development (R&D)…

Gen Z Digital Behavior Decoded in New Report by UNiDAYS and Ad Age Studio

The country's 16 million college students are heading back to their respective colleges and universities this week, following the biggest back-to-school spending season in recent history. But what the students bought – and where – reveals that Gen Zers' relationship to digital technology is more complex than commonly thought. According to "Gen Z: Decoding the Digital Generation," a new report by leading Student Affinity UNiDAYS and Ad Age Studio 30,  Gen Zers make some surprisingly traditional choices when it comes to…

The Trouble with Digital Advertising Agencies

A month or so ago, a very prominent digital advertising agency ran an advertisement in the printed version of the Drum, that highlighted an unfortunate arrogance that has started to blight digital advertising. This advertisement turned its nose up at print advertising, deriding it for being unmeasurable, lamenting that in print you can’t use data and claiming that for the price they themselves had paid for the spot they could have received “millions” of impressions via programmatic display or Facebook. The claims made are…

KnowledgeLake Recruits Bob Fresneda to Lead Sales and Marketing Growth After Acquisition

KnowledgeLake welcomes Bob Fresneda as its Vice President of Sales and Marketing as a leader capable of driving additional revenue and opening new markets with his extensive global experience around capture and transaction processing. Fresneda's first goal at KnowledgeLake is to accelerate its growth in the transactional content management market for cloud technologies, leveraging his sales and marketing experience in the Microsoft ecosystem and beyond. He will help the organization to focus on key strengths in its…

Clear Software Announces Series A Funding Round

Plan to Scale Sales and Marketing Efforts Clear Software, the market leader in the simplification of business software, announced their Series A funding round. The round is being led by Collina Ventures with participation from The Knall/Cohen Group and Bill Oesterle, co-founder of Angie's List. Repeat investors include Charmides Capital, MK Capital, and Hyde Park Venture Partners. Clear provides a cloud-based automation platform that enables enterprises to streamline complex business processes across many software…

Volpi Capital Invests in CycloMedia Technology

Avedon Capital Partners Exits; Additional Capital to Accelerate Cyclomedia's Growth CycloMedia Technology, the leading provider of accurate geospatial imagery-data and data analytics, announces a significant new equity investment in the company by Volpi Capital to support CycloMedia's rapid international growth and the development of new market opportunities. Founded in 1980 and based in the Netherlands, CycloMedia provides a rich end-to-end B2B geo-data and software platform and has an established presence in the US,…

Environics Analytics is Changing the Way Organizations Look at Mobility Data

Mobility Analytics Can Be Complex, but This New Intuitive Online Tool Offers an Easy to Use and Privacy Compliant Way to Access These Data Environics Analytics is pleased to announce the launch of mobility analytics services in ENVISION5, a leading analytics platform. While organizations are eager to integrate mobility analytics into their decision-making process, many are overwhelmed by the complexity and application of these data. This cloud-based platform, purpose-built for marketers and insights managers,…

TechBytes with Hila Shitrit Nissim, VP Communications, Slidely

Hila Shitrit Nissim VP Communications, Slidely Video is one of the fastest growing modes of digital advertising that also has the highest rates of engagement. To understand the intricacies of visual content and make sense of the direction that this industry is moving in, we spoke to Hila Shitrit Nissim, VP Communications, SlidelyTell us about your role at Slidely and the team and technology that you handle. I joined Slidely approximately a year ago to lead marketing and communications. As part of my role, I am…

Swrve Establishes Asia Pacific Office and Hires Scott Mirabello as Regional Director, Asia Pacific

Company Expands in Order to Meet Strong Demand for Tech in the Asia Pacific Region and to Support Existing Customer Base Swrve, the provider of modern, multichannel engagement for the enterprise, announced the opening of its Asia Pacific office in Sydney, Australia, and the simultaneous appointment of Scott Mirabello as Regional Director, Asia Pacific. The move represents a significant expansion for Swrve, which already boasts offices in San Francisco, London, Dublin, and Amsterdam. The move into the Asia Pacific region…

Interview with Janice Caston, VP Global Marketing, Toluna

"Today's marketing research platforms have evolved to provide a better quality of insights. This innovation has totally disqualified the idea that DIY surveys and direct-access approaches only serve as 'quick gut check' research."Tell us about your role at Toluna and how you got here? What galvanized you to join Toluna? I joined Toluna in 2009 when ITWP acquired the company with the aim of expanding into a new category of market research. At that point in time, I'd experienced the best of what the consumer insights…

B2B Brands, Stop Trying to Make B2C Happen

Everywhere you look, B2B businesses are urged to think more like their counterparts in the B2C space. We’ve seen article after article talking about social selling, the importance of omnichannel commerce, the value of influencer marketing in B2B, and more. And in many ways, this advice is sound. After all, buyers are consumers as well, and they expect engaging, convenient and simplified experiences from B2B businesses. Still, many strategies that work in the consumer space simply won’t gain ground in B2B. That’s because,…