The Trade Desk, DoubleClick Bid Manager, Oath, Viant's Adelphic, AppNexus, and MediaMath Integrate IAS to Increase Mobile In-App Transparency Leading ad tech platform for measurement and analytics, Integral Ad Science (IAS), has…
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Madison Logic's Account-Based Marketing Platform, ActivateABM, Delivers 350% Increase in Marketing Impact, Sales Opportunity, Lead to Conversion and Win Ratio for PGi as Shown by Bizible Account-Based Attribution Data Madison Logic, the…
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A Fully-Integrated Omnichannel Solution Has Been Designed to Deliver a Consistent Customer Experience Across All Salesforce Digital Channels and the NVM Contact Center NewVoiceMedia, a leading global provider of Cloud Contact Center and…
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SalesLoft Will have Analytics and Pitch Capabilities with the Aid of New Highspot Everywhere Integration Highspot, powering modern businesses with the industry's highest-rated sales enablement platform, announced a new partnership with …
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Essentials Delivers New Easy-To-Use Sales and Service Apps Backed by the Power of Salesforce Trailhead, Einstein AI, Lightning and AppExchange Salesforce, the global leader in CRM, announced Salesforce Essentials — easy-to-use,…
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PlaceIQ's Leading Location-based Audiences Available to LiveRamp Customers Through IdentityLink™ Data Store Feature PlaceIQ, the company building a new model of consumer behavior with location data and insights, announced an…
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"Brands will continue to seek out marketing partners who really know their customers and are able to drive business growth."Tell us a little bit about your role at Epsilon? As the Chief Digital and Innovation Officer for the Agency…
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What Better Way to Start Your Monday Than Wheeling Through The Top Five Martech Updates That Occurred in the Previous Week. This Is Your Weekly Monday Dose Twitter Hires Parag Agrawal as their New CTO Social blogging platform, Twitter,…
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"Using sales prospecting tools, CMOs can run very effective account-based marketing campaigns and make sure they spend their marketing efforts with the likeliest prospects."Tell us about your role and how you got here. What inspired you to…
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Modern Platform Brings Call Centers to the Cloud; Includes Disruptive Pricing Model Dialpad, the pure-cloud business communications provider, recently announced the launch of Call Center, a new and modern take on call center software.…
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UJET Recognized for Secure, Cloud-Based and Mobile-Ready Platform Delivers a Holistic Voice and Chat Experience Across All Customer Entry Points UJET Inc, a real-time customer communications platform that makes it simple for any company…
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Voicera's Eva, a Fast-Growing Enterprise Virtual Assistant, Now Offers Full Transcription and Debrief Functionality to All Meetings Voicera announced that it has closed its Series A round of financing, which, combined with its seed…
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App Helps Professionals Reduce Meeting Prep Time and Understand Clients' Business Needs with Seamless Access to IBISWorld's Collection of Strategic Industry Insights IBISWorld, a global leader in industry market research, launched a new…
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Custom Bid Algorithms for Marketers Delivers Actionable Audience Insights for Campaign Optimization, Driving Performance Lift Across Verticals Amobee, a leading global digital marketing technology company serving brands and agencies, has…
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Industry Leaders Partner to Expand Omnichannel Opportunities Across Marketing Channels Fueled by Robust Audience Data and Technology MediaMath and Cision announced a joint partnership that enables brands to integrate data from earned…
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Your company stands apart from the crowd or gets lost in it depending on the types of experiences you offer your customers—no matter where and when they connect with your brand. In a blog post, my colleague described some of the more…
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Google’s DoubleClick Bid Manager Integrates with Rubicon Project for Programmatic Guaranteed Buying Rubicon Project, the Global Exchange for Advertising, has announced that it has opened up its exchange to DSPs for programmatic buying in…
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Provides Media Owners and Buyers Ability to Forecast TV Viewership for Advanced Audience Segments to Drive Media Spend ROI Nielsen recently announced the launch of its Advanced Audience Forecasting tool that will provide clients with…
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With Spring 2018, Bright Pattern Enters the Next Frontier in Business Continuity with Active-Active Disaster Containment Option Bright Pattern announced the Spring 2018 release of its cloud contact center suite featuring an all-new…
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