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The Twists & Turns of Data Excellence

For the past few decades, the enterprise’s view on data has been clear: focus on Data Excellence when you collect, store, analyze and activate as much of it as possible. Marketers have long recognized that within its data lie the insights they need to develop the products their customers will want and the journeys they take when arriving at decisions. In other words, data excellence translates directly into long-term financial security. Though the need for data excellence is straightforward and obvious, the road to…

GDPR Roundtable Part I: Ensure Data Privacy with Big Data, Blockchain and Collaboration

This is Part One of the GDPR Roundtable Today, it's GDPR's first anniversary. In one year of its flourish, we have interviewed hundreds of experts and business leaders on GDPR. The insights on GDPR Compliance and strategies to meet customer demands proved beneficial to our readers and Martech community. Recently, we sat with 30+ GDPR speakers who narrated their experience in a Post-GDPR phase using Blockchain and AI capabilities. The GDPR ROUNDTABLE features experts from various realms of the business community and…

Employee Mistakes #1 Threat to Data Security in Hong Kong and Taiwan; Cloud Adoption Driving Encryption Says Ncipher

nCipher Security, the provider of trust, integrity and control for business critical information and applications, revealed that close to half (48%) of organizations in Hong Kong and Taiwan cite "employee mistakes" as their biggest data security threat, more than external hackers (22%) and malicious insiders (17%) combined. Cloud adoption dominates in the region, with cloud data protection requirements a significant driver for encryption deployment. These are key findings from the 2019 Hong Kong and Taiwan Encryption…

Data-Driven Marketing in a Privacy-First World

People are more aware than ever of how their data is being used, and in recent memory, there’s been a number of high-profile data breaches that have contributed to a lack of consumer trust around data sharing. From fast-food giant Wendy’s to dating app Coffee Meets Bagel, the world has seen countless companies carelessly manage their most precious data. As a result, they’ve justifiably grown wary of sharing it for the risk that it will end up in the wrong hands. With consumer trust at an all-time low, data remains a…

Organizations Demand More from Their Data, Despite Achieving 118% Return on Data Management Investments

Companies Obstructed by a Lack of Technology, Processes, Training and Support from Leadership to Get the Most from Their Technology Spend Global organizations are demanding more from their data management investments, despite most estimating that they achieve more than double the amount they invest, finds research from Veritas Technologies, a worldwide leader in enterprise data protection and software-defined storage. The Value of Data study, conducted by Vanson Bourne for Veritas, surveyed 1,500 IT decision…

Where’s Our Data? IDC Executive Brief – Data Control is Crucial for Success in Digital Transformation

Data control and the housing of data are both critically important in the digital transformation economy. However, 60% of Nordic decision makers cannot say for sure where or even in which country their data resides. DigiPlex and IDC Nordic are, in this unique Executive Brief, addressing this critical knowledge gap and answering five questions to help businesses stay ahead in the digital transformation race. 65% of European CEOs are under digital pressure The comprehensive Executive Brief from IDC Nordic, in collaboration…

KPMG Consumer Loss Barometer Exposes Data Breach Disconnect

KPMG Survey Reveals After Breach Consumers Want Proof of Fix, CSIOs Want to Apologize The continuous evolution of digital transformation is outstripping the pace of cyber security in organizations. As a result, the market is witnessing a fundamental disconnect between consumer expectations and concerns, and the ability of organizations to meet those expectations, according to KPMG's Consumer Loss Barometer report. The global survey of more than 2,000 consumers and 1,800 Chief Information Security Officers (CISOs)…

TechBytes with Dimitris Vlitas, Senior AI Advisor, Data Practitioners

Tell us about your role at Data Practitioners and the team/technology you handle. Our work at Data Practitioners focuses on the use of data science and AI to deliver predictions and recommendations to our clients. My role as Senior AI Advisor lies with the implementation of the AI solution itself and ensuring that the platform is equipped to evolve in line with key trends in the Sales and Marketing landscape. It’s important that we take AI in the right direction as business demand and interest around its real-world…

Privitar Launches Innovative Programme for Startups to Protect Their Customers’ Data

Privitar Is Launching the Faststart Programme, Designed to Make It Easier for Data-Driven Startups to Access State-Of-The-Art Privacy Protection As with any company, startups are not immune to the threat of data breaches and have a responsibility to protect their customers’ data. In fact, startups face even higher consequences in the event of data breaches, as reputational damage can irreversibly affect the future of the company. Privitar has just launched its new FastStart for startups programme! It's designed to make…

Beazley Data Reveals a 133% Increase in Business Email Compromise Incidents from 2017 to 2018

Beazley Breach Response Services Publishes Latest Annual Report Business email compromises (BEC) accounted for 24% of the overall number of incidents reported to Beazley Breach Response (BBR) Services in 2018, compared to 13% in 2017, according to a new report published today by Beazley. The latest Beazley Breach Briefing, based on information gleaned from investigations into more than 3,300 data incidents in 2018, takes an in-depth look at how the common breaches are perpetrated, and how businesses can deal with them.…

Six in Ten Consumers Willing to Share Significant Personal Data with Banks and Insurers in Exchange for Lower Pricing, Accenture Study Finds

Nearly six in ten consumers would be willing to share significant personal information, such as location data and lifestyle information, with their bank and insurer in exchange for lower pricing on products and services, according to a new report from Accenture. “We are still in the early stages of Europe’s burgeoning Open Banking revolution, and I expect consumer attitudes there to evolve as banks invest in and offer more relevant services.” Accenture’s global Financial Services Consumer Study, based on a survey of 47,000…

Experian Finds More Than a Third of Companies Are Still Unprepared to Respond to a Data Breach

Its Sixth Annual Corporate Preparedness Study Also Reveals That Businesses Lack Confidence in Preventing an Attack with Only 52% Believing Their Plans Are Effective Are companies ready for sophisticated cybercriminals and impact of data breaches? Experian released its annual corporate preparedness study, Is Your Company Ready for a Big Data Breach?, revealing that progress has been made, but companies need to do better. Conducted by the Ponemon Institute, the findings reveal that only 36 percent of businesses are prepared…

Survey: 83 Percent of US Organizations Have Accidentally Exposed Sensitive Data

National Survey Commissioned by Egress Finds That Employees Frequently Expose Data via Email; Companies Fail to Encrypt Data Before Sharing, Putting them At Risk of Non-Compliance with Data Privacy Regulations According to a national survey commissioned by Egress, 83 percent of security professionals believe that employees have accidentally exposed customer or business sensitive data at their organization. The survey found that accidental data breaches are often compounded by an organizational failure to encrypt data prior…

OneSpan Joins the National Cyber Security Alliance on Data Privacy Day

Onespan Developing New Tools to Safeguard Privacy, Data and Trust Online OneSpan, a global leader in software for trusted identities, e-signatures and secure transactions, announced it has joined the National Cyber Security Alliance as a Champion of Data Privacy Day, an annual, international effort to raise awareness about the importance of respecting privacy, safeguarding data and enabling trust. As a Champion, OneSpan takes responsibility for being a conscientious steward of personal information while also developing new…

Janrain Survey Shows Consumers Still Trust Brands but Want More Control over Data

US Public Surprisingly Forgiving Despite Data Breaches and Controversies as Long as Companies Demonstrate Good Faith; Consumers Welcome Consent-Based Marketing Janrain, the company that pioneered the Customer Identity and Access Management (CIAM) category, announced during Cybersecurity Awareness Month the results of its latest Consumer Attitudes Toward Data Privacy and Security Survey, which show US consumers still generally trust brands but welcome consent-based relationships following the recent spate of breaches and…

CompliancePoint Announces New White Paper on Data Breach Security Measures

White Paper Shows How System Patching & Vulnerability/Penetration Testing Can Help with Prevention CompliancePoint, a leading provider of information security and risk management services focused on privacy, data security, compliance and vendor risk management, announced a new white paper focused on methods such as system patching and penetration testing used as best practices to prevent a data breach. Nearly a quarter of businesses say it would take them 60 days to detect a breach1; a recent analysis of breaches…

Interview with Dave Swarthout, Data Protection Officer, Monetate

"Privacy by Design is about ensuring that all of the data privacy principles are incorporated into our products, on top of guaranteeing security."Tell us about your role at Monetate and how you got here. As Monetate’s Data Protection Officer (DPO) and General Counsel, I lead our legal, contracts, data privacy and HR teams. As DPO, I authored Monetate’s Data Protection Policy, developed internal General Data Protection Regulation (GDPR) best practices and launched Monetate’s data security training. My responsibilities as…

Facebook Is Going the Extra Mile for User Data Security

Facebook Has Been Taking Massive Steps to Re-Strengthen Its Brand Reputation. Now, Facebook Wants Application Developers Subjected to a Stricter Application Review Process. Will Facebook Users Change Their Privacy Perceptions? As Facebook gets increasingly serious about user experience, they are now focusing on reviewing application developers. Facebook had earlier announced that they had issued an August 1, 2018 deadline to developers for re-submissions. Facebook wants to review applications to assess if they are meeting…

Easy Data Portability Comes to Town With Google’s Data Transfer Project

Google, Along With Microsoft, Twitter, and Facebook, is Introducing the Open-source Data Transfer Project, Which Will Enable Consumers to Directly Transfer Their Data Between Services Tech giants Google, Microsoft, Facebook, and Twitter have come together for Google’s ambitious Data Transfer Project. The open-source service allows users to directly transfer their data from one online service provider to another, seamlessly and hassle-free. Data Transfer Project builds on Google's on-going work for transferring data…

A Penny For Your Thoughts: Can Consumers Become The Benefactors Of Our Own Data?

Have you ever heard someone say, “A penny for your thoughts”? I hear the expression regularly, but no one has ever actually given me a penny for my thoughts – or my data, for that matter. We live in a world where data is king; and yet, we have very little control over how our personal data is used for the financial gain of those that collect it. In light of data breaches, privacy concerns, and recent General Data Protection Regulations (GDPR) in Europe, perhaps it’s time we take the ownership and monetization back into our…