Empowering Consumers to Control their Personal Data, Freckle Launches Killi

Killi, the Revolutionary App Built on the Blockchain, Not Only Allows Consumers Control of their Identity but Provides F500 Brands with GDPR-Compliant Data Freckle IoT, the leading multi-channel offline attribution company, announced the launch of Killi, a consumer application built on the blockchain that allows people to take back control of their identity from corporations that have been using it for their benefit without the consumers’ express consent. Now available in both the Apple and Google stores in North America,…

California Becomes First State to Strengthen Consumer Data Privacy Protections

Common Sense Sponsors Bill as Part of Broader Effort to Improve Digital Well-Being for Kids and Families The California Consumer Privacy Act of 2018 was signed into law recently, guaranteeing new data privacy rights for the state's 40 million consumers, with kids under 16 winning extra protections. The legislation, AB 375, was authored by Assemblymember Ed Chau (D-Monterey Park), Senator Robert Hertzberg (D-Van Nuys), and Senator Bill Dodd (D-Napa), and was sponsored by Common Sense. Although several states are…

Localytics Data Privacy Services Help Enterprises Deliver Personalized Mobile Experiences Without Sacrificing Consumer Trust

New Services Helps Enterprises Go Beyond GDPR Compliance to Proactively Protect Their Users' Privacy Localytics, the leading mobile engagement platform, is expanding its data privacy services to help enterprises strike the right balance between providing the personalized mobile experiences that consumers want and ensuring consumer data is protected. 80% of consumers are more likely to do business with a company if it offers a personalized experience. That is especially true on mobile, yet recent events and data breaches…

SAP Adds Advanced Data Protection and Privacy Features to the SAP SuccessFactors HCM Suite

SAP's New Features Will Enable GDPR Compliance SAP SE announced new and updated features to the SAP® SuccessFactors® HCM Suite that will make it easier for HR leaders worldwide to comply with data protection and privacy laws. The announcement was made at the 2018 UNLEASH Conference & Expo, taking place March 20 and 21 at the ExCel London. The European Union's General Data Protection Regulation (GDPR) will apply as of May 25, and with advanced data protection and privacy capabilities within the SAP SuccessFactors…

NinthDecimal’s Omnichannel Marketing Platform Breaches 100 Percent Annual Revenue Growth

NinthDecimal Crossed the 100% Annual Growth for the Third Consecutive Year NinthDecimal, a leading omnichannel marketing platform powering real-world conversions for brands, has announced more than 100 percent annual revenue growth across its marketing platform in 2017. A record number of agencies, brands, and publishers partnered with NinthDecimal last year as the industry increased its focus on bridging the online and offline behaviors of consumers. Recommended Read: 7.ai Removes Time, Cost and Risk Barriers to…

A Marketer’s Guide to Smarter Data Storage: Is Your Customer Data a Gold Mine or a Time Bomb?

We’re living in a golden age of data. Not only can you know how many people visited your site yesterday, but you can also buy data that tells you who they are, what they buy, and what other sites they frequent. This is amazing for marketers, as more and better data means more effective targeting. But with this bounty comes a huge challenge. You have to store all that data. You have to protect it. If you don’t safeguard it, you risk a host of repercussions – angry customers, costly lawsuits, and government intervention.…

SAP Survey: US Consumers Want Better Service and More Transparency in Data Collection

A Majority of US Consumers Expect Personalized, Exclusive Experiences in Addition to Convenience of Shopping and Data Privacy from the Business Models According to "The Global 2017 SAP Hybris Consumer Insights Report," a survey sponsored by SAP SE, online brands must respect the US consumers' data privacy if they want to build strong US customer relationships. They must also offer discounts and respond to queries within 24 hours. At the time of this announcement, Matthias Goehler, senior vice president and head…

Io-Tahoe Unveils Data Discovery Solution To Enable GDPR

Machine Learning-Based Solution By Io-Tahoe Robustly Supports GDPR Requirements With Unique Sensitive Data Discovery and Data Cataloging Capabilities Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery solutions that span data lakes and relational databases, today unveiled a new offering to enable customers to quickly and comprehensively address requirements for the European Union (EU) General Data Protection Regulation (GDPR). Facets of the GDPR addressed by the new solution include Article 9…

Ad Threat Attacks Are Evolving: How Your Strategy Needs to Shift

In the era of digital transformation, every company needs a CISO. In the ongoing war against ad threat attacks, there’s good news and bad news. The good news: Between Thanksgiving and Cyber Monday in 2019, the rate of digital ads containing lower-risk malvertising declined to .07 percent compared to 1.25 percent in 2018. The bad news: More than 60 percent of holiday ad threat attacks were far more malicious exploits. Now more than ever, publishers and advertisers must remain vigilant to combat online security threats that…

MarTech Interview with Laetitia Gazel Anthoine, CEO at HEROW

"We believe that publishers have an opportunity to leverage user data in a way that enhances the user experience as long as they are transparent about its use." My Journey in Tech Hi Laetitia. Tell us about your journey into Marketing Technology and how you arrived at HEROW. I've always been passionate about tech. After my graduation from CentralSupelec, a French Graduate School in Engineering, I started working for a Telecom company in France (Orange). While there, I worked on the implementation of their mobile…

Eight Tips for Building Trust With Your Customers

Trust is paramount in the customer-company relationship. However, not all businesses realize how easily it can be lost. From data breaches to privacy concerns to legal and independent investigations, there are many factors that can affect a customer’s trust in a company. In fact, Salesforce’s third State of the Connected Customer report revealed that 84% of customers say the experience a company provides is as important as its products or service. Furthermore, 73% of customers say a company’s trustworthiness matters more…

Infringement of Privacy Rights in the Digital Age

Privacy in the digital age is a hot topic at the moment. After a honeymoon period, people are starting to realize how much of their data is stored digitally, and what the consequences can be. If you’re active online, chances are your full name, identification number, addresses, phone number, credit card details, etc. are stored online somewhere. On top of an invasion of privacy, if someone accesses this data, it can leave you vulnerable to further attacks. Your finances, relationships, and even your future can be at…

ZERØ Introduces ZERØ Lite to Help Law Firms Streamline Mobile Email Management

ZERØ Lite's cutting-edge AI saves time and generates value by helping lawyers organize emails, capture mobile-related time spent on client interactions, and prevent loss of sensitive data ZERØ, provider of the industry's most innovative email management solution, announced the launch of its latest product, ZERØ Lite, which provides key functionality from ZERØ's flagship mobile product in a package designed for smaller and mid-market law firms and firms of any size that don't currently use NetDocuments or iManage. Using…

Prediction Series: Interview with Ryan Lester, Senior Director, Customer Engagement Technologies at LogMeIn

What is the most fascinating development you expect to happen in 2020? How is LogMeIn poised to deal with the future? For me, 2020 will be "The Year of the (Employee) Golden Rule". 2020 is the year companies need to start applying the golden rule of business to both the customer and employee experience. When customer-facing employees are armed with the right tools they need to succeed and do their jobs effectively, it translates into a better experience for customers on the other side. This should be the year that…

Prediction Series: Interview with Anurag Kahol, CTO and Co-Founder at Bitglass

Hi Anurag. Tell us about the biggest disruptions that you see happening in 2020. We will see an increase in the number of M&A deals in 2020. In fact, 79 percent of respondents to Deloitte’s M&A trends 2019 report expect the number of deals they close to rise in the next 12 months – up from 70 percent last year. Consequently, companies need to learn from the headaches faced by Marriott in 2018 when it acquired Starwood and inherited a breach of guest data. Security needs to be a key component of any M&A…

Q5id Declares Victory Against Identity Fraud with Proven Identity Management Solution

Reduces probability of identity theft to one out of…trillions Digital identity theft and fraud is a continuing – and growing – threat to both businesses and consumers. With the plethora of data breaches that keep happening, it is clear no solution has yet been able to get ahead of the problem. The need to protect individual identities has never been higher. Consumers demand it, businesses need it to establish and maintain customer trust, and compliance mandates it. Traditional methods of authentication and verification,…

MarTech Interview with Sovan Bin, CEO and Founder at Odaseva

"It is really important for large companies to enhance data protection in the Cloud and address the compliance side at the forefront of data privacy, since regulation often moves faster than technology." Tell us about your role and journey into technology. What inspired you to start Odaseva? I think the initial start of this company was my role as a Software Architect - working to implement Salesforce. Schneider Electric requested a study on how to bring the maturity of the data processes from the on-prem environment to…

5 Digital Marketing Trends That Will Shape 2020

2019 was a whirlwind, especially for tech-savvy marketers on the lookout for the next critical trend. It’s easy to feel like your organization is a perpetual motion machine, jumping from one project, activation, or campaign to the next. But with the year over, it’s wise to take a moment to refocus on the big opportunities and challenges marketers face in 2020 and some of the organizational hurdles they’ll need to overcome in order to meet them head-on. A Big Focus in 2019 Has Been Around Marketers’ Understanding of the…

Crystal Gazing AI Trends: 20 Reasons Why 2020 Will Herald the Age of Intelligent Conversations

A Reflection on My Two Years of Journey Working in the Area of Conversational AI A spate of recent developments promises to drive great changes in the global economy. Technologies such as Robotics, Artificial Intelligence (AI), and Machine Learning (ML) have advanced to the extent that the world is ripe for a great leap into the age of intelligent automation. What does this intelligent automation portend, and why is this different from the earlier eras? For one, robots and computers of today can perform most routine…

Stibo Systems’ Recent Survey Reveals Gap Between Demand for Deeper Consumer Experiences and Retailers’ Ability to Deliver

Stibo Systems, the only master data management (MDM) company focused on putting Your business first, recently released the results of its 2020 State of Retailer & Consumer Data survey. Among the top findings: consumers want personalized experiences in-store and online, and are willing to give up data for it – but critical areas of personalization, such as user experience, are lagging and should be addressed by retailers. Stibo Systems’ recent survey shows consumers are willing to trade data for better personalization,…