Mobile World Congress 2018: What’s Next for Industry Innovation?

Mobile World Congress 2018 (MWC 2018) has always been much more than just a launch pad for the latest handsets and gadgets, and 2018 didn’t disappoint. Of course, new cellphone models were released — including Samsung’s long-anticipated Galaxy S9 — but the focus of MWC was on major trends that are transforming the industry, and what innovations we can expect in the next 12 months. There were three key topics that stole the show: data security, the dawning of 5G, and mitigating the challenges of Artificial Intelligence…

Dialpad Launches Call Center to Help Modern Businesses Build a Superior Customer Experience

Modern Platform Brings Call Centers to the Cloud; Includes Disruptive Pricing Model Dialpad, the pure-cloud business communications provider, recently announced the launch of Call Center, a new and modern take on call center software. Built on the Google Cloud Platform, Call Center removes the complexity of traditional call centers with its software platform that helps small and medium-sized businesses (SMB) cost-effectively turn an often frustrating experience into an opportunity to create remarkable customer experiences…

Ugam Joins the Newly Launched Qualtrics Partner Network

As a Part of the Qualtrics Partner Network, the Partnership Will Accelerate Digital Transformation Ugam, a global leader in data and analytics, today announced its partnership with Qualtrics, a leader in research and experience management. Ugam is now part of the Qualtrics Partner Network (QPN), a consortium of worldwide organizations offering programs and solutions that accelerate digital transformation based on the first-of-its-kind Qualtrics Experience Management (XM) Platform. As a member of the QPN, Ugam expands…

Insightly Adds Enterprise-Grade CRM Dashboards and Insight Cards

Mid-Sized Businesses Seeking Alternatives to Underutilized, Costly, Legacy CRMs, Can Now Make Better Business Decisions Based on Real Insights Insightly, the CRM for building lifelong customer relationships, has released new dashboards and Insight Cards that allow companies to visualize their operational and customer data directly within Insightly CRM. For most midsized companies, the CRM is their primary system of record and therefore a natural place in which to capture, visualize and share data. Read More: S4M…

Implementing the Omnichannel Approach at the Digiday Retail Summit

At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing-- and threatening-- their businesses.  And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach. As an attendee, I listened to the executives explain what’s keeping them up at night and thought about how we can best address these…

DemandBridge Named Exclusive Technology/Integration Partner of New Sourcing Exchange

Launched by WebbMason Marketing, SupplyLogic, and Winbrook, the New Sourcing Exchange Will Facilitate and Strengthen Connections Between Distributors and Supplier Partners DemandBridge, an integrated business platform delivering seamless marketing solutions in the cloud, has been selected as the exclusive technology/integration partner of a new sourcing exchange. WebbMason Marketing, SupplyLogic, and Winbrook announced recently that they will be the initial founders/board members of this sourcing exchange that aggregates…

Socialbakers Named in the 2018 Inc. 5000 List of the Fastest-Growing Private Companies in Europe

AI-Powered Social Media Marketing Platform Socialbakers Recognized for Its pace of Growth Socialbakers, the leading social media marketing platform, has been named in the 2018 Inc. 5000 list of the fastest-growing private companies in Europe. The annual list ranks businesses based on their revenue growth and Socialbakers secured its placement in this exclusive club alongside global brands such as Intuit, Microsoft, Oracle and dozens of other prominent alumni. Over the last ten years, Socialbakers has set the standard…

Maestro Unveils Impact Scores: A New Metric for Interactive Live Streams

Engagement, Monetization, and Viewer Hours Join Viewership in the Rating System for the Cord Cutting Generation Maestro unveiled Impact Scores, a brand and agency-focused rating system designed for interactive live streams. "Live streams have evolved beyond simple TV broadcasts delivered over the internet. As a consequence, reach has become an insufficient metric on its own for measuring value. As cord-cutting continues and live streaming grows increasingly interactive, so too does the need for new metrics that…

Core Organizational Ingredients of the Ever-Expanding Marketing Operations Function

While I am not an organizational change expert, I do have a front row view into how companies organize various functions including marketing operations (MO). This group has literally exploded onto the marketing scene in the last two years, and rightly so. Before then, marketing struggled to transform into a revenue machine because of applying right-brained thinking to a left-brained problem. In response, marketing operations have become a reality. I’ve watched the rise and metamorphosis of this burgeoning function and…

TechBytes with Claire Sporton, SVP, Customer Experience Innovation, Confirmit

Claire Sporton SVP, Customer Experience Innovation, Confirmit Technology can be used to measure the quality of both – Customer Experience and Customer Engagement. To dive deeper into the world of marketing technologies created to deliver better customer experiences along the buyer’s journey, we spoke to Claire Sporton, SVP, Customer Experience Innovation at Confirmit.Tell us about your role at Confirmit and the team/ technology you handle. I am the Senior Vice President, Customer Experience Innovation at Confirmit.…

New Qualtrics Partner Network Helps Organizations Close Their Experience Gaps

Global Ecosystem Supporting The Qualtrics Experience Management Platform Announced Qualtrics, the leader in research and experience management, announced the launch of the Qualtrics Partner Network (QPN), to expand the global ecosystem of partners providing programs and solutions based on the award-winning Qualtrics Experience Management (XM) Platform. The announcement was made recently at the Qualtrics 2018 X4 Experience Management Summit in Salt Lake City. QPN members will gain access to the…

Interview with Melinda McLaughlin, CMO, Extreme Reach

"Outdated, manual, error-prone processes are holding back the promise of programmatic video advertising and negatively impacting brands, agencies, and publishers."Tell us about your role and how you got here. What inspired you to be part of a video technology company? As CMO at Extreme Reach, I spearhead all aspects of the company’s global marketing and communications in addition to driving market research, product development strategy, and sales enablement. I am fortunate to have a career that has spanned the massive…

Munvo and Evergage Partner on Advanced Personalization Capabilities

Munvo Launches New Personalization Practice, Combining its Management Consulting Services with Evergage Technology to Accelerate Digital Marketing Transformation for Enterprise Customers Munvo, a consulting firm helping Fortune 1000 clients improve their marketing capabilities, and Evergage, the real-time personalization platform company, announced a strategic alliance to bring personalization capabilities to enterprise clients in the retail, financial services, travel and other industries. Under the agreement,…

Anodot Expands Globally, Adds Andy Fenselau As New CMO

Following Massive Customer and Sales Momentum, Anodot Brings on Andy Fenselau and Amit Levi to Help Accelerate Its Global Ramp Anodot, the AI-powered analytics company, announced that it has appointed Andy Fenselau as Chief Marketing Officer, based in the company's Silicon Valley headquarters and Amit Levi as the VP Head of Product, based in the Israel offices. This is the next step in Anodot's hyper-growth trajectory following a recent $23 million round of funding. Fenselau previously led strategy, marketing…

Cloudwords Launches the Cloudwords Marketplace

Industry's First Localization Software Exchange Platform Readies the Market for Big Changes Cloudwords Inc., the leading Marketing Globalization Platform, announced the Cloudwords Marketplace, the industry's first localization software exchange designed specifically for marketing organizations to have one single exchange platform for their integrated solutions. The platform allows marketers and their organizations to make faster, more informed decisions that will ultimately increase their bottom line.…

Velocify LeadManager SMS Texting Arrives in a New Avatar for Agile Sales Teams

Ellie Mae Sets a New Standard for Powerful Mobile Communications Integrated into a Centralized Lead Management Solution Ellie Mae, a leading cloud-based platform provider, has unveiled a completely redesigned Velocify LeadManager SMS texting functionality that provides a seamless and simple way to send automated and individual texts to mobile phones from within the solution. Velocify LeadManager SMS texting empowers sales professionals with the combined strength of integrated individual and bulk messaging and the…

Adobe Advertising Cloud Search Unveiled for Simplified Search Advertising

Updated UI and AI Features Powered by Adobe Sensei To Boost ROI for Advertisers Adobe has introduced new Adobe Advertising Cloud Search with easy-to-use workflows, unique data access and AI to address the challenges in Search Advertising. Part of the Adobe Experience Cloud, the offering is designed to save time and increase ROI for advertisers. Recommended Read: Adobe Unveils Next-Gen Content Intelligence to Transform Customer Experiences Search advertisers face increased complexity in planning and optimizing…

CX Leader TTEC Wins Nine Stevie Awards for Customer Experience Excellence

Receives Gold for Contact Center or Customer Service Outsourcing Provider of the Year in the Sales and Customer Service Category TTEC, a global customer experience company that designs, builds and operates captivating omnichannel customer experiences on behalf of the world's most prestigious and innovative brands was recently recognized for customer service excellence, earning a total of nine Stevie Awards during the 12th annual Stevie Awards for Sales and Customer Service program. The company received awards spanning a…

TechBytes with Josh Baumrind, SVP of Partners and Corporate Development, Evergage

Josh Baumrind SVP of Partners and Corporate Development, Evergage The 'Power of 1' in omnichannel marketing. Sounds very promising to marketers, but could be the hardest to achieve, especially when there is an ever-growing number of marketing channels to focus on in 2018. Is it merely delivering a more effective, dynamic customer experience; or does it go beyond the contemporary standards of "in-the-moment" engagements with the customers! To better understand the "Power of 1" concept by Evergage, we spoke to Josh…

New Adobe Target Mobile Capabilities Enable Always-On Personalization 

Your company stands apart from the crowd or gets lost in it depending on the types of experiences you offer your customers—no matter where and when they connect with your brand. In a blog post, my colleague described some of the more advanced technologies, such as server-side optimization and Node.js, that brands are using in their testing and personalization programs to drive those critical customer experiences. Also Read:  Mobile CDN: What Is It and Why Is It Essential for MobileApps? Now, let’s take a look at our…