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Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

How Deep is the Permeation of Artificial Intelligence?

AI and ML Are Being Shaped into the New-Generation High-Tech Atmospheres That Are Slowly but Surely, Taking over the World Artificial Intelligence or AI has sunk its roots deep into the world of technology. We’d read sci-fi novels implementing ghost tech that is surreal. Today, a lot of that sci-fi technologies are realistically possible (or inching closer to reality), since we’ve reached that platform of intelligence and ability. AI has powered numerous platforms with revolutionized content. AI-driven technology…

Visualizing Machine Learning: How Do We Humanize The Intelligence?

These are exciting times for data science professionals. With the rapid advances being made in analytics, specifically around machine learning, deep learning and AI, researchers and practitioners around the world have started adapting these technologies for deep, human-impacting applications. The Age of Advanced Analytics Social talk is replete with conversations that have shifted gears from self-driving cars to flying vehicles, smart machines to robots that are already collaborating quietly in our homes, and chatbots to…

Kochava SmartLinks: One Dashboard For All Deep Links

Full Support for Universal Links, App Links and Hosting of Landing Pages Kochava, the industry leader providing holistic measurement solutions for connected devices, announces SmartLinks, a product suite that enables Universal Links and App Links creation, templates for custom-branded landing pages hosted on the platform, and full dynamic routing capabilities. In mobile marketing, the consumer experience is the top factor to consider. While consumers spend more time on connected devices, and technology evolves for more…

Adeptmind Integrates Machine Learning Technology in Decathlon’s Online Shopping Experience

Sports Retailer Wins Over Its Online Customers by Connecting Shoppers to Products Faster Adeptmind Inc, an AI company injecting intelligence into retailers’ online sites, recently announced that it has partnered with Decathlon, the world’s biggest sports retailer and online sports store, to improve its online customer engagement, create a better shopping experience, and improve sales. Adeptmind’s machine learning technology powers Decathlon’s online search efforts to ensure customers find exactly what they’re looking for…

Mobvista Appoints Ramon Zhu as Vice President of AI and Machine Learning

Mobvista Plans for an AI-driven Advertising Future With the Appointment of Ramon Zhu Mobvista, Asia's leading ad tech company, has announced Ramon Zhu as its VP of AI and Machine Learning. Ramon's appointment adds significant experience and expertise in advanced machine learning and AI, and is part of Mobvista's ongoing investment in research and development. Ramon will play an integral role as Mobvista continues to grow its global footprint. Ramon has built an impressive reputation over the past 10 years within…

IRI Enhances Suite Of Solutions Through Artificial Intelligence And Machine Learning

IRI's Industry-Leading Tools for Marketers Leverage AI and Machine Learning for Faster, Smarter, Integrated Insights and Solutions IRI, a global leader in innovative solutions and services for consumer, retail, and media companies, announced that as a result of its extensive investments and research, it has implemented artificial intelligence (AI) and machine learning enhancements to its offerings to improve the cutting-edge analytics solutions IRI provides for CPG brands, over-the-counter healthcare organizations,…

Blue Canoe Announces Strategic Hires in Sales, Marketing and Machine-Learning Science

Blue Canoe Adds Senior Leaders to Fuel Growth for Mobile App That Helps Businesses Improve Sales, Customer Support, and Engineering Effectiveness Blue Canoe, an artificial intelligence (AI) B2B startup that helps non-native English speakers improve their pronunciation and business communication, announced the expansion of its team. New senior leaders are Michael Rawding as Vice President of Global Business Development, Penny Williams as Vice President of Marketing, and Xiaoyun Wang, Ph.D. as a distinguished Speech and…

Email Marketers Are Confident Machine Learning Can Personalize Content To Individual Interests, New Study By The Relevancy Group And OneSpot

Seventy Percent Of Marketers Would Reallocate Over 36 Hours A Week To Strategic Initiatives If They Eliminated Manual Processes By Using Machine Learning An overwhelming majority of email marketers (97 percent) are confident that machine learning can be used to personalize email content to an individual's specific interests and improve the customer experience, according to "The Email Individualization Imperative," a new study released today by market research firm The Relevancy Group in collaboration with OneSpot, a…

CrowdFlower Unveils New Machine Learning Solutions; Changes Name To Figure Eight

Expanded Vision, Solutions and Executive Team Focused on Establishing Figure Eight as the Human-In-The-Loop Category Leader CrowdFlower, the essential Human-in-the-Loop artificial intelligence platform for data science and machine learning teams, unveiled new machine learning solutions that will help companies reduce the time to apply AI to their business and generate business impact from real-world AI applications. These new machine learning solutions are part of a multi-year transformation CrowdFlower has been…

DialogTech Deepens Integration with Adobe Experience Cloud

Enhanced Integrations with Adobe Analytics Cloud and Adobe Marketing Cloud Enable Digital Marketers to Use Call Analytics to Personalize Customer Experiences and Grow Revenue DialogTech, the world's leading provider of marketing analytics for inbound calls, announced a deepened integration with Adobe Experience Cloud that enables digital marketers to use deep, real-time insights on offline calls and conversations to drive higher-quality conversions, deliver more personalized customer experiences and grow revenue. The…

Io-Tahoe Announces General Availability of Machine Learning-Driven Smart Data Discovery Platform

Adds New Data Catalog Feature to Enable Data Governance, Enhance Data Management and Achieve Compliance for Today's Data-Driven Enterprises Io-Tahoe LLC, a pioneer in machine learning-driven smart data discovery products that span a wide range of heterogeneous technology platforms, from traditional databases and data warehouses to data lakes and other modern repositories, announced the General Availability (GA) launch of the Io-Tahoe smart data discovery platform. Io-Tahoe made the announcement from the Gartner Data &…

Interview With Sudeep Misra, Director, Demand Gen and Global Campaigns, Hortonworks

"There is so much tech out there, only passionate and interested people would succeed because they not only help select right tools, they find innovative uses cases out of those toolsets."Tell us about your role at Hortonworks and the automation tools you use for demand-gen campaigns? I lead Global Demand Generation for Hortonworks. For all Global Campaigns, I work with different leaders on identifying the top campaign themes, set specific and measurable goals, identify existing assets, plan new assets, strategize on net…

ParallelM Launches First Machine Learning Operationalization Solution – ParallelM MLOps

ParallelM MLOps Accelerates and Streamlines Delivery of Machine Learning Across the Enterprise to Maximize the Business Value of AI ParallelM, one of the fastest growing new companies in machine learning management, today announced ParallelM MLOps, the first software solution for operationalizing machine learning (ML) and deep learning across the enterprise. Operationalizing machine learning poses a significant challenge, as current techniques have limited ability to tackle the unique intricacies of ML behavior…

Machine Learning Company Soteria Intelligence Releases New Social Media Analytics Tools, Website

Soteria Intelligence's New Tools Empower Companies by Delivering Social Media Analytics and Intelligence Solutions That Use Natural Language Processing (NLP) to Build Context Around, and Extract True Meaning From, Posts on Social Networks After being in stealth mode for the past six months while working on R&D focused on applying deep learning to social media analytics, Soteria Intelligence announced the release of powerful new tools for brand reputation management, customer service and marketing as well as a new…

Create Deeper Connections to Drive Conversion, Close Deals with End-to-End Personalization

A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates. The shift from simply discussing the possibilities of personalization to real-world deployments has been especially pronounced in the B2B marketing world, given the increased investments and emphasis on areas such as account-based marketing (ABM) and persona-based marketing. B2B marketers are using new tools, data and tactics…

DeepIntent Expands New York City Headquarters

Tony Sherry Joins As VP, Agency Partnerships And Engineering Team Grows DeepIntent, a marketing technology company powered by artificial intelligence, has expanded its headquarters in New York City, adding a senior member to the leadership team as well as building out its engineering and data science group. Over the past two months, DeepIntent has doubled in size and anticipates continuing that growth into 2018. Tony Sherry joins the DeepIntent team as Vice President of Agency Partnerships. Sherry is responsible for…

New Invoca and Google AdWords Integration Gives Search Marketers a Deeper Layer of AI-Powered Call Data

Now It's Possible For Search Marketers To Go Beyond Conversion Reporting And Get Insights About The Types Of Calls And Callers Certain Keywords Are Driving Invoca, the call intelligence company, announced a new integration with Google's Offline Conversions API, which seamlessly pulls in Signal AI data to give marketers a new layer of insights into the types of calls and callers that keywords are driving. Signal AI analyzes the entire context of the conversation for language patterns, and identifies customer intent and…

Conversica, an Oracle Partner, Now Deeply Integrated with Oracle’s Customer Experience Suite

Conversica’s Conversational AI Assistants Help Marketing and Sales Convert More LeadsThrough Broad Integration with Oracle Marketing and Sales Clouds Conversica, the leader in conversational AI for business, announced that its AI-based sales assistant technology is now deeply integrated with the Oracle Customer Experience (CX) software suite, including both Oracle Marketing Cloud and Oracle Sales Cloud. Launching today at Oracle OpenWorld 2017, the Conversica integration is available now in the Oracle Cloud Marketplace, one…

MarTech Interview with Jen Grant, CEO at Turbo Systems

"We believe that great people can live anywhere in the world. So we have made it a part of our DNA to hire in multiple parts of the world." Hi Jen, tell us about your journey into technology and how you arrived at Turbo Systems. I spent the last 20 years building Enterprise Software companies from the ground-up and taking multiple companies to over a billion-dollar valuation. As CMO, I led Looker’s Marketing until the $2.6B acquisition by Google in 2019, led the rebrand of Elastic and built the team that took the…