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conDati Adviser and Co-founder Linh Ho Named CMO as Startup Enters Next Stage of Growth

Former CMO Chief of Staff of SAP Concur to Lead Marketing and Products conDati, a provider of next-generation analytics for digital marketing, announced that it has appointed co-founder Linh C. Ho as chief marketing officer as the startup enters its next stage of growth. Linh, an adviser to conDati since its inception in 2017, brings 18 years of experience in B2B tech marketing and most recently served as chief of staff to the CMO at SAP Concur. Digital marketing is expected to become a $300 billion industry within the…

Interview with Dave Carruthers, Founder and CEO, Voxpopme

"For the modern CMO, Voxpopme brings research and customer experience programs to life by adding unrivaled depth to traditional text-based feedback."Tell us about your role and journey into technology. What made you start Voxpopme? Since starting my career, I’ve immersed myself in all things digital — enabling me to be involved in developing high-growth technology businesses for over 15 years. I started Voxpopme in 2013 as a project within my digital and mobile design agency, initially, launching the Voxpopme app to…

IQVIA’s Orchestrated Customer Engagement Selected by Novo Nordisk International Operations

Leading Diabetes Company Plans Deployment of IQVIA’s OCE Technology Solution to Transform Engagement with Healthcare Professionals and to Improve the Value of Every Client Interaction IQVIA announced that Novo Nordisk, a global healthcare company with nearly a century of innovation and leadership in diabetes care, has selected IQVIA’s market-leading Orchestrated Customer Engagement platform for deployment across Novo Nordisk International Operations. IQVIA Technologies’ OCE for next-generation customer engagement…

2018’s Cyber Monday Breaks All Records, Reports Adobe

Adobe Leverages Their Powerful Analytics Engine to Conclude Record Sales of $7.9 Billion on Cyber Monday for the Year 2018 Adobe Analytics released a consolidated report to share facts pertaining to Cyber Monday and the holiday week that went by on Monday. Here is a snapshot of the report- $7.9 billion spent on Cyber Monday alone – 19.7 percent increment YoY $3.7 billion spent on Thanksgiving Day – 28.7 percent growth YoY $6.2 billion spent on Black Friday – 23.6 percent rise YoY $6.4 billion spent on…

Forrester To Acquire B2B Sales Research Firm, SiriusDecisions

Creates a Robust Platform Guiding Companies to Drive Growth in the Age of the Customer Forrester entered into a definitive agreement to acquire SiriusDecisions, a leading business-to-business research and advisory firm, for $245 million in cash, subject to adjustment. The combination of Forrester and SiriusDecisions creates an innovative strategy and operations platform that can help business and technology leaders make the far-reaching changes needed to adapt to a customer-led, disruption-rich market while maximizing…

Interview with Steve Wadsworth, President and CEO, Tapjoy

"The biggest challenge for Marketing Automation platforms is that they need to be tailored for the specific goals of the marketer and the specific desires of the consumer, and that requires the right mix of automation and human control."Tell us about your journey into technology. What galvanized you to be part of Tapjoy? I spent a long time working for Disney, including 11 years as the President of the Disney Interactive Media Group. During that time, I saw the digital media industry change dramatically, and I recognized…

TechBytes with Ed Kennedy, Sr. Director of Commerce, Episerver

Ed Kennedy Sr. Director of Commerce at Episerver Earlier this year, Episerver published a report, "Reimgaining Commerce." We spoke to Ed Kennedy, Sr. Director of Commerce at Episerver, to understand how businesses should prepare to provide experiences beyond transactions.Tell us about your role at Episerver and the team/technology you handle. I’m the Senior Director of Commerce at Episerver where I’m responsible for working with B2C retailers and brands and B2B manufacturers and distributors on their digital commerce…

Teads Announces New Hires and Executive Promotion

Teads Hires Monique Pintarelli, Lauren Douglass Teads, The Global Media Platform, announces hiring Monique Pintarelli and Lauren Douglass into the North American commercial team. These changes in leadership are a direct response to Teads' significant growth in the US market.  Lauren Douglass has been brought on as VP of Marketing, North America to strengthen Teads' positioning in the industry amongst brands, agencies, and publishers. Monique Pintarelli has been tapped as Teads' new VP of West Coast Sales.…

ThoughtSpot Announces Partnership With DataRobot to Bring Search and AI-Driven Predictions to the Masses

New Capabilities Make Data-Driven Predictions Search-Box Simple While Streamlining Data Science Workflows ThoughtSpot, the leader in search and AI-driven analytics, announced a new partnership with DataRobot, the creator of the automated machine learning category. Through the new partnership, enterprises can leverage DataRobot to automate machine learning processes end-to-end and rapidly deploy models into production. Simultaneously, business analytics professionals can quickly extract and consume predictions from these…

Steve Bair Joins Kochava as Head of North America Sales

Former Facebook, Microsoft, and eBay Sales and Business Development Executive Will Grow Revenue and Presence for Kochava in North America Kochava Inc., the industry leader in mobile attribution and analytics, announced that veteran ad technology executive Steve Bair has joined the company as Head of North America Sales. Bair served the past five years at Facebook, most recently as Head of North America Mobile for Audience Network with responsibilities that included driving revenue growth. His career includes leading sales…

Dreamforce Interview with Doug Winter, CEO, Seismic

"Buyers want to be treated as individuals, to have a fully digital experience, and have seamless transitions as they move through their decision to purchase."What is the most exciting aspect of being a part of a cloud tech company? I’m thrilled that we’re seeing the marketplace realize how vital Sales Enablement technologies like ours are to their business and how much value customers are getting out of our product. For example, Guggenheim Partners and Seismic recently won a Gramercy Financial Content Marketing Award for…

Skilljar Hosts Leaders in Customer and Partner Education at Inaugural Conference

Speakers and Attendees Discuss Future of Customer Training – and Its Ability to Drive Revenue for Thousands of SaaS Companies Worldwide Skilljar, the leading Customer Training Platform for enterprises, recently wrapped up its inaugural customer conference, Skilljar Connect 2018. Over 150 executives from more than 40 companies came together to share best practices and deep insights about customer and partner training. The companies represented at Connect 2018 included Autodesk, Avalara, Cisco, MapR, Zuora, Zendesk, and…

InMoment Appoints Gary King, Harvard Researcher & Data Science Luminary to Board of Directors

Distinguished Harvard Faculty Member Brings Extraordinary Combination of Academic Credentials, Data Science Acumen, and Entrepreneurial Success InMoment, the top customer experience (CX) intelligence platform, announced that Gary King, PhD, one of the world’s leading experts on deriving deep meaning from human data, has joined the company’s board of directors, bringing his renowned expertise to the world of CX. “Traditional surveys aren’t always the ideal data collection method to understand all types of human…

Shortly After Refocusing 100% on its True Cloud CMS, Agility Kicks Off Aggressive Growth Strategy Across North America

Agility Sets Sights on Disrupting the CMS Market with Vancouver Office, Increased Sales Force, and new Leadership Roles Agility is entering into a new phase of growth and expansion in a quest to dominate the mid-market CMS industry. With an increase in their office footprint, new sales staff, and a boost to their internal leadership, they are eager to bring their True-Cloud CMS Platform to more people than ever. Agility moved their Headquarters earlier this year to their Toronto location at 240 Richmond Street, and…

WebEngage’s Flagship Marketing Conference ‘EngageMint’ Is Back for Its Second Edition in December 2018

The Conference Is the Only One of Its Kind That Focusses on Retention Marketing & User Engagement for Growth WebEngage, a leading global Marketing Automation platform based out of India, has announced the second edition of their flagship marketing conference, ‘EngageMint’. It is scheduled to be held on December 6th at Taj West End, Bangalore. The EngageMint conference promises to be a one of a kind event that lays Retention Marketing to be front and center and aims to educate marketers about the importance of deep…

Unlock Holiday Growth in Southeast Asia this Shopping Season

New Study from Meltwater Sheds Light on Consumer Sentiment, Behaviour and Attitudes to Help Marketers Supercharge Sales Through Social Media Black Friday and Singles’ Day may be the new kids on the block, but for Southeast Asia, Christmas is where it’s at, representing the majority of online engagement about holiday shopping. A new report from Meltwater titled ‘Ecommerce in SEA: Supercharging Holiday Sales Through Social Media’ analysed consumer sentiment during the year-end shopping period last year to help ecommerce…

SummitSync Secures $4.8 Million in Series A Funding and Announces Executive Leadership Appointment

The Industry-Leading Meeting Automation Platform Plans to Use the Funding to Grow Its Staff, Further Product Development, and Continue Transforming the Martech Space SummitSync, a meeting automation platform that helps B2B companies drive more revenue and schedule more meetings at conferences and trade shows, recently announced that it has secured $4.8 million in Series A funding from Loeb Enterprises, and welcomes the addition of Jimmy Chin as Senior Vice President of Sales and Marketing. Each year, $570 Billion is spent…

Maropost Named Fastest-Growing Company in North America on Deloitte’s 2018 Technology Fast 50 and Fast 500 Companies Lists for Third Year…

Maropost, the only unified customer engagement platform, announced it ranked #35 on Deloitte’s Technology Fast 50 and #159 Technology Fast 500, a ranking of the fastest-growing technology, media, telecommunications, life sciences and energy companies in Canada and North America, respectively. Maropost has made the lists for the third year running, with a three-year revenue growth rate of 650 percent. As one of the fastest-growing companies in Canada and North America, Maropost’s three-year growth rate goes far beyond…

Cashing out on your Audience Databases: Here’s Why your Online Viewers Really Matter

Video is the hottest buzzword in marketing today. As much as it is a means to distribute content, the audiences that video amasses on social media pose a highly rewarding opportunity for ‘social listening.'  More than 75% of all internet traffic today is video streaming, according to a recent CISCO report.  And all those video views provide brands with a treasure trove of consumer insights, through the data. This explains why more and more brands that understand data have jumped onto the online video bandwagon. But as…