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Crypto Terminal Offers a Market Intelligence Platform for the Digital Asset Industry

Crypto Terminal Has Developed Its Proprietary M.I.E Technology to Help Users Stay Informed Crypto Terminal provides digital currency traders and investors a new way to keep up to date with all the essential information they need to be successful in the cryptocurrency industry. Crypto Terminal utilizes machine learning and artificial intelligence to generate deeper insight and signals from multiple unstructured data sources in real time. Crypto Terminal proprietary M.I.E (monitor, inform, execute) technology helps users…

Amperity Taps Customer Data Veteran Lynn Girotto as CMO to Lead Efforts into CX Transformation

Lynn is a Senior Tableau Executive Who Would Lead Go-To-Market Strategy for Customer Data Plataform and Rapidly Scale Company's Growth at Amperity Last week, leading Customer Data Platform (CDP) provider Amperity announced that seasoned marketing executive Lynn Girotto has joined as the company’s first Chief Marketing Officer (CMO). With more than 20 years of senior-level experience leading global marketing teams at consumer and technology companies including Tableau, Starbucks  and Microsoft, Lynn Girotto brings a deep…

Amplify.ai and AdLingo Bring Conversational AI to Display Advertising

Amplify.ai, the industry’s first enterprise-class conversational AI platform, announced its integration with AdLingo, a conversational advertising platform built within Area 120, Google’s incubator for experimental projects. This partnership will enable Amplify.ai to provide new, innovative display ad experiences with two-way, natural language interactions between brands and consumers, creating a unique method to effectively drive user ad engagement. Brands want to meet their customers and prospects where they are, and…

OZ Partners with Orbita to Bring Innovative Voice- and Chatbot-Powered Virtual Assistants to Life Sciences and Pharmaceutical Industries

Companies Will Leverage Extensive Knowledge in Conversational AI to Solve Customer Experience Challenges for Health Care OZ, a global consulting company enhancing customer experiences through digital innovation, has announced its partnership with Orbita, Inc., the healthcare industry’s leader in conversational AI for enterprise-grade voice- and chatbot-powered virtual assistants. OZ will combine its digital innovation and development services with Orbita’s market-leading platform to create unique, customer experience (CX)…

Leading CMOs Gain $4 for Every Dollar Invested in Marketing Measurement

2019 Study Commissioned by Equifax Finds Companies with Highest Measurement Maturity Generate More Than $73 Million in Additional Annual Revenue, Among Other Business Benefits Equifax Data-driven Marketing (DDM), the marketing data, analytics and technology solutions capability of Equifax Inc. (EFX), presented findings from a commissioned marketing measurement study conducted by Forrester Consulting on behalf of Equifax. The study found that marketers with high measurement maturity earn approximately $4 for every dollar…

Epicor Unveils AI-Based Virtual Agent

Deep Industry-Specific Application of Artificial Intelligence Technology Simplifies Interactions with Erp Systems, Automates Tasks, and Facilitates Faster Operations Epicor Software Corporation, a global provider of industry-specific enterprise software to promote business growth, announced the release of Epicor Virtual Agent (EVA), its new enterprise-wide digital agent designed to help users work smarter and accelerate pace of operations across the business more easily. Developed to execute tasks and recommend,…

The Stride Customer Data Platform Launches Engagement Engine That Enables Marketers to Build 1:1 Campaigns Without IT or Engineering

The Stride Customer Data Platform announced the launch of its Engagement Engine, a tool that enables marketing teams to hyper-personalize the customer experience across all channels in minutes, without help from engineering teams. With this module, Stride allows organizations to automate campaigns that rely on complex underlying data that might be constantly changing, such as reservations, orders, or subscriptions. Logic that once took engineering teams weeks to build is now a simple point-and-click for marketers. The…

STATS and Perform Combine to Expand Global Reach and Accelerate Innovation in Sports

Vista Equity Partners’ Investment Enables the Creation of a Global Sports Technology Platform STATS LLC (“STATS”), the revolutionary leader in sports AI, announced its combination with Perform, the complete global sports content company. The transaction was enabled by an investment from Vista Equity Partners (“Vista”), a leading investment firm focused on enterprise software, data, and technology-enabled businesses. DAZN Group, Perform’s owner, will receive a combination of cash and a significant minority stake in the…

Alteryx Expands APAC Presence to Amplify Analytics in Japan

Establishes Office in Tokyo, Invites Customers and Partners to Celebratory Launch Event Alteryx, Inc., revolutionizing business through data science and analytics, announced its new office opening in Tokyo. The new office will support the success of hundreds of current customers in the country, including Honda and Toyo Engineering, and growing demand for its end-to-end analytics and data science platform in the broader APAC market. This office opening is indicative of the company's 96 percent year-over-year (YoY) growth…

6sense Secures $27 Million to Advance Bold Vision in B2B and ABM

Additional Funding to Fuel Product Innovation, Customer Success, Continued Category Leadership 6sense, a leading Account Based Orchestration Platform, powered by AI, announced $27 million in funding. The round was led by Industry Ventures and included participation from existing investors Bain Capital Ventures, Battery Ventures, Costanoa Ventures, Salesforce Ventures, and Venrock. “We believe AI insights and orchestration are the future of B2B sales and marketing. I’m humbled by the overwhelming support from our…

Ground-Breaking Privacy-First Marketing Platform MiDATA.io Welcomes Jason Voiovich to Advisory Board

MiDATA.io has appointed marketing expert Jason Voiovich to its distinguished Board of Advisors, joining world-renowned privacy expert Dr. Ann Cavoukian, amongst others. This addition helps MiDATA prepare their next-generation Privacy-First Marketing platform for growth and scaling on top of its much-anticipated beta launch to consumers and brands, also being announced this week. "Jason has established himself as a leading voice on the future of marketing in a privacy-first world," said Paul Marek, CEO and chief strategist…

QuanticMind Offers SEM Marketers Powerful New Automated Bidding Capabilities

QuanticMind announced its Spring 2019 product release, ushering in new functionality for digital marketers who are focused on achieving peak performance and optimization from paid search channels. The pioneering Martech company, based in Silicon Valley, has unlocked ways to automate highly valuable audience bid adjustments in Google Ads, optimize Bing Shopping campaigns using proprietary data science techniques, and launched a machine learning based forecasting module for SEM and Shopping campaigns. These new features…

Strum Platform Launches as New Business Intelligence Data Analytics Software Designed for User Personalization, Targeting and ROI…

Strum, a financial services data-driven marketing and brand consultancy agency, announced the launch of Strum Platform, its new advanced end-to-end business intelligence (BI) data analytics platform. Strum Platform's dynamic AI-driven data warehouse offers financial executives actionable analytics insights. The web-based platform provides "on the fly" visualized BI dashboards, embedded Google Maps and automated tools to accelerate executives' digital strategy, optimize growth performance and personalize relevant…

MongoDB and Google Cloud Announce Expanded Partnership on Cloud Services

MongoDB Atlas Will Be Made Available as a First Class Service Within the GCP Console Along with Tighter Go-To-Market Alignment Between the Two Companies MongoDB, Inc., the leading modern, general purpose database platform, announced a new business partnership with Google Cloud Platform (GCP) that will provide deeper product integration, unified billing and an expanded go to market relationship to better serve the needs of customers everywhere. MongoDB Atlas, a fully-managed global cloud database service, will be integrated…

Alation Readies Company for Growth, Appoints First Chief Data Officer and Senior Vice President of Marketing

Appointments Will Contribute to Alation’s Commitment to Supporting Chief Data Officers with Data Culture Initiatives Around the Globe Alation Inc., the data catalog company, announced that Aaron Kalb, Alation co-founder, has been appointed as the company’s first Chief Data Officer (CDO). As CDO, Kalb will lead a centralized team dedicated to Alation’s data governance, self-service analytics, security, and compliance initiatives as well as best practices on the proper use of data and data literacy initiatives. In…

TIBCO Names Dan Streetman as Chief Executive Officer, Murray Rode as Vice Chairman

Experienced Enterprise Software and Cloud Executive Takes Reins for Next Wave of Growth; Current CEO Rode to Become Vice Chairman TIBCO Software Inc., a global leader in integration, API management, and analytics, announced that Dan Streetman has been appointed as its new chief executive officer, effective April 15, 2019. Streetman joins TIBCO from BMC Software, where he was executive vice president of worldwide sales and marketing. Current CEO Murray Rode has been named vice chairman of TIBCO. "Since its inception,…

UNICEF Engages Infotools to Integrate Multi-Country Data and Easily Access Insights

International Nonprofit Organization Will Use the Powerful Cloud-Based Infotools Harmoni Platform Coupled with the Infotools Services Team Offerings to Dig into the Data and Share Information Infotools, a global leader in market research analysis solutions, announced that UNICEF's Private Sector Fundraising and Partnerships division (United Nations Children's Fund) is using Infotools to address its data processing and visualization needs. The organization, which gathers a large amount of data through annual quantitative…

MarTech Interview with Justin Choi, President and CEO, Nativo

"As our industry has gotten more automated, we’ve actually seen creativity being sacrificed rather than enhanced — and that’s not the direction this should be going." Tell us about your role and journey into ad technology. I got one of the first Apple IIGS computers along with a modem when I was 11 years old. I haven't stopped tinkering since. In 1998, after graduating from California State Polytechnic University-Pomona, I co-founded Cie Digital Labs (CDL), a corporate innovation partner that creates enterprise apps and…

TechBytes with Rasmus Skjoldan, Chief Marketing Officer, Magnolia

Why do you think YouTube decided to create more targeted advertising spots rather than just showcase different forms of advertisements? Targeted Advertising is all about achieving relevancy. Digital experiences are still terribly disconnected from the real desires of the human beings that are searching online for entertainment, new skills, news or the thrill of peculiarity. Becoming relevant now is about real human communication—and as soon as you reach a near-human communication or even something that feel could honest…

Series A: Limitless Technology Raises £5 Million to Take AI Powered Crowd-Sourcing Platform Global

SmartCrowd Uses a Combination of AI and GoodGig Crowd-Sourcing to Deliver Amazing Customer Experiences for Global Brands Limitless Technology, the London-based inventor and provider of a SaaS platform offering AI and crowd sourced customer service solutions, announces it has successfully raised £5million in Series A funding. The funding is led by AlbionVC, with participation from all existing investors including Downing Ventures and Unilever Ventures. It will now enable the provider to continue successfully disrupting…