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SendGrid Taps Carrie Palin as Chief Marketing Officer

Former Box CMO with 20+ Years Experience to Lead Marketing Function SendGrid has announced that Carrie Palin has joined the company as Chief Marketing Officer. At the time of this announcement, Sameer Dholakia, CEO, SendGrid, said, “Carrie brings incredible tech marketing leadership experience to SendGrid. She is deeply passionate about MarTech and its role in transforming the way marketers work and, importantly, she embodies our 4H culture of being Happy, Humble, Hungry and Honest to the highest degree." Read More: …

Copper Unveils SMB Productivity Stack with Four Best-of-Breed Integrations

Copper adds Hubspot, Zendesk Quickbooks and Xero to new partner integration program aimed at connecting tools to the applications users need to be more productive and love their jobs Copper, the Google-recommended CRM for today's digital workplace, today announced four new integrations to help small and midsized businesses (SMBs) be more productive and get the same leverage from technology investments as mid- and large-sized organizations. The four new integration partners, HubSpot, Zendesk, QuickBooks and Xero provides…

Mobile Marketing Association Names Mindshare Agency Of The Year For Second Year Running

Mindshare, the media agency network that is part of WPP, has been named Agency of the Year for the second year running by the Mobile Marketing Association. Mindshare was given the accolade for its industry leading work and also for winning 16 awards in the Global MMA SMARTIES Awards making it the most awarded agency after picking up awards across categories and clients. Mindshare won 3 Gold (from China, Australia and Canada), 6 Silver and 7 Bronze awards. (see full list below). Mindshare North America also won in the…

Decoding Conversant’s Mesobase, MarTech’s First Customer and Prospect Relationship Management (CPRM) Platform

All CMOs are driven to achieve the 3Es of marketing -- Efficiency, Efficacy, and Engagement. Marketing Technology landscape has swelled to over 6000+ to actually allow CMOs get closer to their goals and increase marketing efficiency in a measurable manner. Today, marketing and sales teams have an unprecedented access to their customers and prospects, including their anonymous activity with you and across the web. Recently, Conversant announced a powerful Marketing & Analytics Platform, Mesobase, to further empower…

Linguistic Systems, Inc. Announces the Relaunch of its Unique, Secure, Translation Services Solution as Ai Translate by LSI™

2 Concurrent Announcements: LSI Translation Plugin for Relativity is Rebranded as Ai Translate Plugin™ for Relativity; and Ai Translate by LSI Consulting™ is launched. Linguistic Systems, Inc. (LSI) announces that it is rebranding and relaunching its unique, secure, translation services solution as Ai Translate by LSI™. Formerly branded as Select Translation Service (STS), the solution has recorded nearly a decade of experience and hundreds of millions of translated pages for major AmLaw 100 and other international law…

Join Video Content Producers and Digital Marketing Heads at Video Marketing Strategies World 2018 in Singapore this November

Join Digital Communications Heads, Content Creation Producers and Video Makers at Video Marketing Strategies World 2018, a 2-day conference organized by Asher Russell Pte Ltd, on 19 -20 November 2018 at One Farrer Hotel & Spa Singapore. Featuring 24 speakers and panellists over two full days of a value packed agenda, the conference will present the latest key insights on video trends and media landscape, social video and online video campaigns in Asia, and keys to successful executions of video stories. Get the latest…

What a Growth-Focused MarTech Acquisition Looks Like?

  Recently, Mynewsdek had acquired Mention to further strengthen brand value in Martech. We spoke to Mattias Malmstrom, CEO at Mynewsdesk and Matthieu Vaxelaire, CEO, Mention to further know about their joint plans to accelerate into Marketing Technology space. How did you plan the MarTech acquisition? What do your product and overall business roadmap look like for Marketing Technology customers? Mattias: Mynewsdesk is a European / Nordic market leader in PR workflow SaaS. The MarTech acquisition of Mention was not an…

Open Road Media Ignition Delivers the Keys To Driving Backlist Revenue for Partner Publishers

Generates 3x Increase in Sales on Titles Included in the Program Paul Slavin, CEO of Open Road Integrated Media (OR/M), announced that Open Road Ignition full-service marketing delivered an average of 3X increase in revenue for thousands of partner titles currently enrolled. OR/M measures its success on the uplift it generates on each publisher's baseline sales for a set of titles. Revenue increases range from 76% to 1,300% over baseline. Dozens of publishers participate in Open Road Ignition, including Grove Atlantic…

SpotX Names Kevin Hunt Senior Vice President, Global Marketing

Leading Video Advertising and Monetization Platform Promotes Former Senior Product Director to Drive Integrated Global Marketing Strategy SpotX, the leading video advertising and monetization platform, announced that Kevin Hunt has been appointed senior vice president, global marketing to lead the company's marketing strategy around the globe. Hunt has been with SpotX for seven years in the company's product department where he most recently served as senior director of product management, driving innovation through…

Salesforce and AWS Expand Global Strategic Alliance to Accelerate Enterprises’ Digital Transformations

New Integrations Will Dramatically Simplify How Data and Events Are Shared Across AWS and Salesforce Services Amazon Web Services, Inc.,an Amazon.com company, and Salesforce, the global leader in CRM,  expanded their global strategic alliance announcing new product integrations that will dramatically simplify how customers can securely share and synchronize data across AWS and Salesforce services.The new capabilities will demonstrate the companies' continued investment in delivering deeper levels of integration between…

Dreamforce TechBytes With Jason Loh, Global Head, Sales Solutions, Anaplan

Jason Loh Global Head, Sales Solutions, Anaplan At the ongoing Dreamforce by Salesforce event, we interviewed Jason Loh, Global Head, Sales Solutions, Anaplan. Jason shares his views on sales technology for modern sales professionals and the role of AI/ML in sales ops.Tell us about your journey in sales and how you reached Anaplan. I started my career in field sales in the enterprise applications space. Like so many other sales professionals, they gave me a computer, a corporate AMEX, and pushed me out the door to…

Connatix and PubMatic Partner to Offer Publishers More Transparency in Programmatic Video

Video Platform One of First to Integrate with PubMatic Cloud, Launched in June Connatix, the next-generation video platform for publishers, announced a new partnership with PubMatic to bring increased transparency to programmatic video. One of the first partners to integrate with PubMatic Cloud—a solution launched in June for publishers and tech companies looking to implement and control programmatic technology—Connatix can now more readily provide programmatic buyers with increased visibility into the nature of…

Ad Council Announces Most Extensive Rebrand in Its 75-Year History

Leader in Social Impact Marketing Introduces New Visual Identity, Campaign Models and Capabilities The Ad Council, America's leading non-profit organization dedicated to driving social change, announced its most significant rebrand in its 75-year history. This includes an evolution in how it works with corporate brands to address the country's most pressing social issues, an expansion of its content creation model, leveraging technological innovations that advance communications for social causes, as well as a new brand…

TechBytes with Nadjya Ghausi, VP, Marketing, Prezi

Nadjya Ghausi VP,Marketing, Prezi In a startling revelation, leading Presentation Software provider - Prezi has reported that Millennials have a slightly longer attention span compared to Gen Xers' or Boomers. The report finds engaging content with cinematic effect as the "golden ticket" to build a compelling interaction with the audience. To help our readers better understand the true definition of “Attention” and how Content Marketing teams could actually measure attention from the context of marketing performance, we…

ModuleQ and Thomson Reuters Partner to Help Professionals with AI-Powered Personalized Insights

ModuleQ and Thomson Reuters announced a partnership to assist professionals with time sensitive insights. The companies are integrating their AI technologies to help provide proactive distribution of mission-critical business information to clients' front-line personnel. As the volume of digital information expands exponentially, knowledge-based businesses are looking for new ways to help their professionals keep up.  The solution combines AI technology from Thomson Reuters to extract important business insights from…

TechBytes with Brett Boskoff, Co-Founder and CTO, Splash

Brett Boskoff Co-Founder and CTO, Splash We’re in the midst of an event marketing tech renaissance. Brett Boskoff, Co-Founder and CTO, Splash, explains the various aspects of the Event Marketing evolution and their recently published report addressing the ROI on event marketing campaigns with UI/UX targets.Tell us about your role at Splash and the team/technology you handle. I lead the technical team at Splash, which includes our Engineering and Product organizations. We’re distributed across multiple locations and…

Greater Marketing Insights as Natterbox Joins Salesforce Communities

First Telephony Provider to Be Available for Community Cloud Customers Natterbox, a leading provider of global voice cloud services, has announced that it will be the first telephony provider available through Salesforce Community Cloud. Transforming the way businesses communicate with partners, customers and employees, using Community Cloud for greater insight into their ecosystems activities. At a time when the demand for return on investment has never been higher, the news means that Salesforce customers can now…

Interview with Eng Tan, CEO and Founder, Simplr

"We’ll start to see a bigger shift and need for experience management tools that help marketers better understand every aspect of how their customer is communicating to them, and at every step of the sales cycle."Tell us about your current role and about your background and how you came to found Simplr?  My role is to deliver a great customer experience for our partners and their consumers. What that looks like specifically ranges from day-to-day quality control to anticipating and understanding our partner needs, to…

WalkMe Secures $40 Million Series F Funding to Accelerate the Growth of Its Digital Adoption Platform

Nearly 2,000 Organizations Use WalkMe to Guide, Engage and Automate the User Experience; Funding to Continue the Global Expansion of Its Digital Adoption Platform WalkMe, the world first Digital Adoption Platform and one of the fastest-growing software companies globally, announced it has raised $40 million in Series F financing, led by Insight Venture Partners, with participation from WalkMe's first institutional investor, Mangrove Capital Partners. WalkMe has raised $207.5 million to date. WalkMe enables leading…

MakerSights Appoints Tom Miltonberger Vice President of Engineering as Adoption by Major Fashion Brands Skyrockets

Proven, Visionary Engineering Leader to Drive Evolution of MakerSights Technology, Enabling Fashion and Retail Product Teams to Make More Customer-Informed Product Decisions MakerSights announced that Tom Miltonberger has joined the fast-growing company as vice president of engineering. With experience in SaaS, mobile apps and advanced analytics as well as a long history of innovative and executive management in Silicon Valley companies, Miltonberger will lead establishing, enhancing and communicating MakerSights…