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Prediction Series 2019: Interview with Yaniv Reznik, Head of Customer Engagement Products, LogMeIn

Tell us about your role at LogMeIn and the team/technology you handle. I am the Vice President of Customer Engagement Products for LogMeIn. My team and I are focused on the Bold360 platform, which is an AI-powered customer engagement solution that helps brands all over the world deliver personalized and consistent customer experiences seamlessly across both AI and agent-based interactions. Could you tell us about the product development lifecycle for Bold360? How did your technology team plan this launch? Much of the…

Pandora Launches Voice Mode in Mobile App

Beta Access to New Voice-Enabled Smart Assistant Available Today Pandora, the largest streaming music provider in the US, introduced Voice Mode, a new, native smart assistant that allows listeners to control Pandora’s mobile app and enjoy new music discovery using simple voice commands, providing an intuitive, hands-free experience tailored for the unique tastes of each user. Starting today, Pandora will roll out access to Voice Mode to select listeners on iOS and Android, with general availability for all mobile…

A Review of the Top 20 Acquisitions in the Marketing Technology Landscape

MarTech Series Reviews the Top 20 Acquisitions of 2018 That Disrupted the Technology Landscape We begin the New Year with a round-up of the top 20 MarTech acquisitions in 2018. The article is part of the research that intends to shed light on the most-read MarTech topics focused on funding, acquisitions and product launches that were in demand in 2018. While one of the biggest acquisitions of 2018 was IBM acquiring Red-Hat, here are the rest that we found to be disruptive. Cision Completes Acquisition of PRIME Research…

Cisco Executive Yvette Kanouff Joins Sprinklr Board

Kanouff Brings More Than 20 Years of Experience Leading Business Transformation at Scale Sprinklr, the world’s #1 social suite, is proud to announce that Yvette Kanouff is joining Sprinklr’s Board of Directors, effective immediately. Expanding Sprinklr’s board with Kanouff’s experience operating businesses at scale will help Sprinklr achieve its mission of enabling every organization on the planet to make their customers happier. Cisco executive @YvetteKanouff is joining the @Sprinklr Board Kanouff's valuable…

Salesforce Expands Commerce Cloud With New Platform Tools For Embedding Smart, Personalized, And Connected Shopping Experiences Anywhere

New APIs and Developer Services Empower Brands to Go Beyond Ecommerce Sites and Modernize Every Shopping Experience – Across Apps, Social Networks, Personal Assistants and More Salesforce, the global leader in CRM, announced new innovations across its Commerce Cloud platform that enable companies to bring artificial intelligence, visual search, inventory availability services and more to an entirely new generation of commerce experiences. Today, discovering and shopping for products doesn’t happen exclusively on ecommerce…

Data Decisions Group Acquires Reach Analytics

Data Decisions Group, a leading provider of data, research and marketing services, announced their acquisition of Reach Analytics, a predictive marketing technology startup in Silicon Valley. Data Decisions Group can now score a national prospect database in 6 minutes and produce an increase in customer acquisition results of 4-7X. Marketers have an increasingly urgent need for 'Smart Data' to drive better decisions.  Many traditional predictive methods exist, but they are too slow while machine learning tools do…

Prediction Series 2019: Interview with Floriana Nicastro, Director, Mobile Product Strategy, MediaMath

Tell us about your role and how you got here. What inspired you to be part of the programmatic industry? I started in a mobile ad network to drive their first programmatic offering. I was fascinated by the technological exploits around data and measurement, and the early promise of reaching the right audience, at the right time, in the right place. I quickly moved to MediaMath — already pioneering the way — and I have never left! As the mobile channel lead for MediaMath, I’m working with both our product and sales teams…

Prediction Series 2019: Interview with Jackie Palmer, GVP of Strategy and Solution Management, SAP Marketing Cloud

Tell us about your role at SAP. I lead the Strategy and Solution Management team for SAP Marketing Cloud. In this role, I am responsible for the strategic vision and direction of the product including long-term roadmap, partnerships, acquisitions, analyst and influencer interactions. I have more than two decades of experience in the marketing and customer experience space and have held various leadership positions in product management and marketing for software vendors such as Teradata, Infor and Epiphany. I was also a…

Build, Borrow or Buy: Analytics Enablement for In-House Marketers

Few companies are achieving advanced marketing analytics at scale despite the benefits of doing so. Analytics should offer the prospect of improved efficiency and effectiveness in demand generation management. The dream of profitable growth for a company is potentially in reach with an analytics culture that drives both tactical and strategic decision-making. What then is holding companies back? Why isn’t analytics a core internal function at more organizations? Many other marketing services have moved or are moving…

Cambridge-Based GeoSpock Secures £10 Million Additional Funding

The Unique Spatial Big Data Platform That Enables Companies to Access Dynamic Contextual Data Visualisation and Programmatic Analytics Gains Funding from Existing and New Strategic Investors GeoSpock – the extreme-scale spatial big data integration company that provides analytics, builds insight, and enables predictions across space and time – announced it has raised £10 million in additional funding, bringing the total raised to date to £19.25 million. Cambridge-Based GeoSpock Secures £10 Million Additional Funding…

Infogroup Hires Seasoned Digital Executive as Chief Financial Officer

Leading Data and Multichannel Marketing Solutions Provider Bolsters Executive Team with Addition of Accomplished Finance and Operations Professional Andy Goldstein Infogroup, a leading provider of data and multichannel marketing solutions, announced that Andy Goldstein has been named chief financial officer, effective January 2019. Goldstein is a seasoned executive with extensive strategic finance and private equity portfolio company experience. Most recently he served as chief financial officer at Purch, a digital…

Nielsen Launches Enhanced Cross-Platform Campaign Measurement Across TV And Digital Ads

Total Ad Ratings Expands to Incorporate Mobile Audiences Inclusive of YouTube as well as OTT Viewing Nielsen announced the launch of its enhanced cross-platform campaign measurement of advertising inventory, delivering clients deep insights into de-duplicated audiences viewing ads across smartphones, tablets, computers and television. Through this enhancement to include mobile and over-the-top (OTT) audiences, Nielsen will provide media buyers and sellers with comprehensive, independent measurement across all platforms…

Agile CRM Recognized as a Leader in the CRM Space

Company Increasingly Ranked Higher by Major Software Review and Discovery Sites Agile CRM was recently ranked as the seventh most popular customer relationship management (CRM) solution by Capterra, a world-renowned business software review site. Capterra also ranked Agile CRM as one the top 20 most user-friendly CRM solutions. In addition, GetApp, a leading business app and software discovery platform, recently ranked Agile CRM as the number two leading CRM solution in the entire CRM space. Since launching in 2013, Agile…

Prediction Series 2019: Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead Marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they Secured series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a cloud management business that leveraged the emerging public cloud market. Why did I join? It was the people. After speaking with the CEO and Co-Founder, I got excited about the…

Synamedia Makes CES Debut, Offering Pay-TV Providers Frictionless Cloud Migration Strategies, New Revenue Opportunities

Credentials Sharing Insight Premieres Alongside Other Demos, Showcasing Synamedia's Expanded Video Security Portfolio Synamedia, the largest independent video software provider, will bring its newest solutions to CES 2019, illustrating how pay-TV providers can migrate to the cloud at their own pace, and seamlessly.  The company also unveiled new security software that combats the rapid rise in account sharing between friends and families, turning it instead into a new revenue-generating opportunity for operators.…

Prediction Series 2019: Interview with Kerry Bianchi, President and CEO, Visto

How can businesses up their customer engagement game in 2019? Make 2019 the year you focus on omnichannel. Unlike message-based multichannel campaigns, true omnichannel campaigns are customer-centric. Instead of repeating the same message in every marketing channel, tell a multi-faceted story — one that unfolds as customers continue on their journey with your brand at different touchpoints and different stages of discovery. It’s more personal and relevant and will deepen the relationship in the end. What were the AdTech…

Prediction Series 2019: Interview with John Steinert, CMO, TechTarget

How much did ROI dashboards and Sales Intelligence evolve in 2018? Both a lot and too little. On one hand, dashboards are becoming easy to build and, therefore, are included as part of many vendors’ offerings. This means that users don’t have to create their own dashboards. However, the main problem remains that the dashboard itself is largely a descriptive and reactive element within the stack rather than a prescriptive, proactive one. Dashboards, as a whole, still need to evolve beyond reporting on what is happening…

Twelve Trends That Will Impact Social Media in 2019

As B2B Marketers, We Know That Currently, It’s Fairly Impossible to Do Anything with Marketing without Leveraging Social Media. So, We Ought to Know Which Independent Domains Will Drive Social Media in 2019 As the year ends, we predict the twelve trends that will make a difference in how marketers leverage social media for campaigning. 1. Data Today’s entrepreneurs have realized that the success of their business depends on how well they handle data and deploy it, over social media or otherwise. No wonder then,…

MarTech Interview with Jeff Nolan, CMO, Kahuna

"Email Marketing is primed for major disruption, and we really need to embrace messaging more aggressively within B2B segments." Tell us about your role and journey at Kahuna. I’m the Chief Marketing Officer at Kahuna. The story of how I got here is not uncommon. I was kicking around in between gigs and helped my good friend, Sameer Patel, with some go-to-market issues. I didn’t want a full-time gig, so I’d come in for a few hours a few days a week. As I got to know the team and product, two things happened. First, I…

Prediction Series 2019: Interview with Rich Kahn, CEO and Founder, Anura.io

What opportunities and challenges did you and/or Anura identify at the start of the 2018 and have things worked out as planned? At the beginning of 2018, the challenge was identifying where we fit into the market best. Based on how we built our model, we knew our accuracy level was higher than anything else, which is why we launched Anura as a standalone model. But we wanted to figure out where did we fit best: programmatic or performance based? We needed to determine where was our niche. We were coming late to the…