Seven Things You Should Know About Marketing Analytics

Complete Lifecycle of Web Marketing from a Bird's Eye View. Basic Touchpoints for Marketers to Develop Functional Online Marketing Campaigns "Don't find customers for your product, find products for your customers." - Seth Godin What is Marketing Analytics: 7 Things You Should Know Discussing the value quotient of marketing analytics Marketing techniques are multi-dimensional. Marketing campaigns can be run on several mediums like websites, Social media, channel communications etc. Today's marketers ensure that…

What Makes Influencer Marketing Platforms So Exciting?

Understanding Influencer Marketing Technologies Help Marketers Effectively Apply This Amorphous Marketing Strategy "A brand is no longer what we tell the consumer it is -- it is what consumers tell each other it is." - Scott Cook What is Influencer Marketing? Jennifer Polk who is a research director for marketing leaders at Gartner states that Influencer Marketing is a core component of Social Marketing. It is a powerful tool to mold the audience's beliefs and behaviors towards brands. An Influencer is an individual…

Wicket Labs Secures $2.8 Million in Funding to Further Develop Industry-Leading Audience Insights Platform

WestRiver Group Leads Investment Round with Participation of Madrona Venture Group and Divergent Ventures Wicket Labs, an industry-leading provider of audience insights for subscription video services, today announced $2.8 million in financing led by WestRiver Group with participation from existing investors, Madrona Venture Group and Divergent Ventures. The funding will be used to expand the Wicket Scorecard which gives online video providers a deep analytical view of their current and future audience and to expand the…

Interview with Myles Peacock, CEO, CreativeDrive

"Marketing automation is going to be a big part of understanding how and where consumers are engaging with your brand, and how to fine-tune the delivery of the content they want."Tell us a little bit about your role at CreativeDrive? I steer CreativeDrive’s global executive team strategy, client service, performance offerings and growth strategy, overseeing a collective of world-class creators, makers and doers that include an international team of over 1,000+ filmmakers, motion graphic designers, photographers, app…

Valimail Extends Its Comprehensive, Identity-Driven IDEA Platform With Valimail Defend to Provide 360-Degree Protection Against…

New Product Brings Automated Approach to Stop Friendly-From and Lookalike Email Impersonation Attacks Without Using PII Valimail, the world's leader in automating email authentication, announced its newest product, Valimail Defend. Valimail Defend is the latest solution to be built on Valimail's extensible and fully automated Valimail Identity-Driven Email Anti-impersonation (IDEA) platform. Valimail Defend provides immediate, highly accurate, and effective email fraud protection, eliminating inbound email…

Kochava Part Of New Google Measurement Partners Program

Google's New Program Consolidates Where Advertisers Find Integrated Mobile Measurement Partners Kochava Inc., the industry leader providing holistic measurement solutions for mobile and connected devices, is part of the new Google Measurement Partners program. Google is consolidating their various categories of partners in one location under the Google Measurement Partners page. Kochava has been a long time measurement partner of the popular advertising platform, providing customers with Google's attribution data. Last…

Smartsheet Launches Integration with Google’s Hangouts Chat

With the Integration Enabled, Users Can Have Their Smartsheet Update and Approval Requests, Notifications, and Reminders Delivered Directly to Hangouts Chat Smartsheet Inc., a leading cloud-based platform for work execution, announced an integration with Hangouts Chat that enables users to take action without leaving the application, further extending Smartsheet’s capabilities within G Suite. “We are deeply committed to helping customers drive work execution from their preferred messaging platform,” said Gene Farrell,…

Interview with Travis Montaque, Founder and CEO, Emogi

"We’re also allowing brands to join the conversation seamlessly – not as ads, but as branded content that is presented to users when they want to share them."Tell us about your role at Emogi and how you got here. What inspired you to start a Conversational Content Platform? I serve as the Founder and CEO of Emogi a content engine for communication services that helps people have better conversations whether they’re texting on a chat app, commenting on a post, or sending a video to friends. Partnering with leading…

Emodo Launches First-Ever Educational Initiative to Tackle Advertising’s Data Illiteracy Problem

The Emodo Institute Will Offer Research and Learning Programs to Help Increase Clarity and Confidence Across the Mobile Programmatic Ecosystem Emodo, Ericsson’s mobile advertising and data monetization platform, announced the launch of the Emodo Institute, a brand new program focused on the research, education, and resolution of the mobile data concerns that hinder the effectiveness of mobile advertising. The Institute seeks to help advertisers, agencies, and solution providers master best practices, increase their…

Beyond Limits Introduces Inaugural “Beyonders” Summer Internship Class

"Beyond Conventional AI" Company Hosts Diverse Class of Summer Interns to Cultivate the Next Generation of Leaders in Artificial Intelligence Beyond Limits, a leading developer of advanced artificial intelligence (AI) solutions, announced the launch of "Beyonders", their new internship program for the next generation of cognitive artificial intelligence leaders. The company's reputation for innovation and explosive growth has made it a top destination for some of the sharpest minds in AI. Beyonders brings together…

Keeping A Positive Approach to Data Management is Critical to Revenue Traction

AI Could Help in Meeting Revenue Goals with Even More Effective Data Management; So do, CRM, Automation and Customer Experience Management Platforms Today, quality data management and data analytics are at the center of most businesses – and this has happened faster than we could have imagined. Whether you are a fresher or a senior executive, data and the power of analytics that it incubates is rapidly transforming the whole definition of customer engagement and the intersection of experiences. From attracting shoppers to…

Interview with Gil Allouche, CEO, Metadata.io

"Machine Learning can vastly reduce the time and effort required to test, extract knowledge, grow and improve your pipeline."Tell us about your role and how you got here? What inspired you to launch an account-based targeting platform? I’m a software engineer turned data-driven growth marketer, I founded Metadata.io to make demand generation easy for non-technical marketers. What do you mean by the AI Operator for Demand Gen? How does it deliver qualified leads into the sales funnel? Metadata’s AI Operator is…

Interview with Tuval Chomut, CEO, Clicktale

"Brands that want to truly stand out will need to optimize every touchpoint along the journey – and the only way to achieve that will be by thinking about the customer experience."Tell us about your role and how you got here. What inspired you to join Clicktale? As the CEO of Clicktale, it’s my role to lead by example, be a positive mentor, and ultimately to make the decisions needed to steer the company in the right direction. That doesn’t just mean following an existing roadmap, it means defining the map and changing…

Expanding Google Cloud Skills with Cloud With Me

Classes Available Within the Platform Equip Users with a Range of Technical Skills to Use Google Cloud More Effectively In May 2018 Cloud With Me announced its official partnership with Google Cloud, one of the primary providers of cloud services in the world. When it comes to cloud platforms, Google Cloud is certainly one of the most comprehensive out there. But, it isn't just great as a cloud solution. There's a lot more to benefit from the Google Cloud Platform, such as expanding your skillset. Classes available…

Consumers Are Embracing AI and Will Reward Organizations That Offer More Human-Like AI Experiences

While Consumers Prefer Engaging with Organizations Through a Mix of AI and Humans, They Would like AI to Have More Human-Like Qualities, says Capgemini Research New research from Capgemini’s Digital Transformation Institute has revealed that artificial intelligence (AI) is no longer alien to consumers, with close to three-quarters (73%) indicating they have interacted via AI, and 69% of those who have used AI being satisfied with those interactions. The report, “The Secret to Winning Customers’ Hearts  with Artificial…

Postie Launches Industry’s First Marketing Automation Platform that Makes Direct Mail Behave like a Digital Channel

Customers Have Seen CVR%, ROAS and CPA Results as Strong as Best Performing Social Campaigns Postie, the only tech and data platform that makes direct mail behave like the best digital acquisition channels, officially announced its launch in the US market. Postie helps digital marketers apply machine learning and quant marketing to the biggest traditional offline channel – direct mail – making it truly a performance channel, from testing and optimization to audience modeling and attribution. The platform, now available to…

Here’s What You Need To Do To Jump-Start Your Growth Marketing Efforts

The Global Growth Marketing Conference 2018 Scheduled for 11 and 12 December 2018, at Fairmont Hotel, San Francisco, California Growth is everything for any business. However, the definition of growth is very different today than what it was at the start of the decade. Now, SaaS companies have a better understanding of their burn rate in the industry. They also know how fast they are losing their advantage over their competitors. If a traditional SaaS company loses 2-3% of its existing customers every month, the business…

Conversable Now Empowers Brands to Easily Deploy Bots Across Voice and Messaging Channels

New Voice Capabilities, Bot Kits, Outbound Center, and Deployment Center Launched by Conversable, Bring Conversational Intelligence to Automated Marketing Campaigns Conversable announced the launch of a suite of omnichannel, easy deployment features, designed to let customers get their bot to market faster with little technical investment. Since the company launched in 2016, Conversable has deployed over 100 bots for major brands with millions of messages sent, solidifying its position as the leading enterprise provider…

Inuvo’s Artificial Intelligence Technology, IntentKey, Increases Intent to Visit Destinations By as Much as 81%

Inuvo Was Able to Leverage the Intentkey for Streetsense on Behalf of a Historic Coastal Region’s Tourism Program Inuvo Inc., a leading provider of artificial intelligence for advertising that serves partners, brands and agencies, announced how its IntentKey technology has increased the consumer’s intent to visit an Inuvo client’s destination by 81%. Inuvo’s IntentKey is a patented, contextually-based, machine-learning technology created to mirror the manner in which the human brain can instantly associate ideas,…

Lastline Announces Superior Protection For Both Cloud-Based and Customer-Managed Email Systems

New Best-In-Class Email Security Product Protects Office 365 and Gmail Users from Evasive Malware, Phishing, Account Takeover, and Other Advanced Threats. Lastline, the leader in advanced threat protection, announced the immediate availability of Lastline Email Defender, a line of products that deliver an added layer of defense and unmatched protection for both cloud-based and customer-managed on-premises email deployments. The new products deliver superior protection from advanced threats that are engineered to defeat…