Luxoft Acquires US-based Digital Innovation Agency, Smashing Ideas

Luxoft Purchased Smashing Ideas From Penguin Random House Luxoft Holding Inc, a global IT service provider, announced the acquisition of Smashing Ideas, a Seattle-based design and innovation agency. Smashing Ideas consults across the product design and development lifecycle, with a focus on accelerating innovation at every stage for their Global 500 clients. Their approach and depth of experience in strategy, design, development, and program management fosters collaboration and enables them to bring new products,…

Six Tips for Winning With a Multi-Cloud Approach

You may have seen the map showing the hundreds of software programs that marketing teams employ, and many marketers use a combination of digital tools to achieve their goals. This best-of-breed strategy applies to more than marketing applications — it can and should extend to cloud infrastructure as well. A multi-cloud approach provides options for building a backend stack that generates the best possible experience for customers. The multi-cloud approach isn’t always straightforward. A recent VMware survey of 1,355 IT…

TechBytes with Jodie McAfee, SVP, Sales and Marketing, Inscape

Jodie McAfee SVP, Sales and Marketing, Inscape The flywheel of Automatic Content Recognition technology is transforming rapidly. TV viewing data is currently at the height of digital advertising analytics. Inscape accesses millions of TVs across a wide range of content sources and delivers the data the same day. This helps adtech buyers and publishers to gain a more granular and comprehensive understanding of audience viewing and engagement across both content and advertising. To better understand how content recognition…

Interview with Daniel Kravtsov, CEO, Improvado

"Talented people should not be wasting their time spreadsheeting. They should be spending their time analyzing data, optimizing campaigns, and developing new strategies."Tell us about your role and how you got here? What inspired you to co-found a technology company? I founded four companies back in Russia and had two successful exits, one in the adtech space. I moved out to San Francisco and started a trading desk with a small team. But after hundreds of meetings with digital media agencies and businesses, we discovered…

Telaria Grows Global Technology Footprint with Acquisition of SlimCut

Adds Outstream Video Solution and Engineering and Sales Teams in Canada and France Telaria, the complete software platform to manage video advertising for premium publishers, today announced the acquisition of SlimCut, a global video outstream technology solutions company. This early-stage acquisition enhances Telaria’s complete Video Management Platform with a customized outstream product for premium publishers, and establishes a strong publisher presence in Canada and France, giving the company a launching pad for…

Vidyo Opens Nominations for Annual LIT Awards

“Leaders Innovating Telehealth” Awards Recognize Organizations Driving Innovation in Healthcare Vidyo, Inc., the leader in embedded real-time video solutions, announced that nominations are now open for its annual Leaders Innovating Telehealth (LIT) Awards. The LIT Awards celebrate organizations whose innovative use of the Vidyo platform has brought meaningful change to the lives of others. “Last year’s LIT finalists delivered powerful stories that inspired and sparked new ideas for Summit attendees to bring back…

Interview with Inna Ushakova, Co-Founder & CEO, Scalarr

"Location has ceased to play any role for SaaS tools and their clients. If you become the best at what you do, you will succeed in any market."Tell us about your role at Scalarr and how you got here? What made you start a company to fight fraud in mobile marketing?    I am proud to be a founder and CEO of such a great company. Scalarr was started two years ago, in 2016, with the idea to develop the efficient and highly accurate tool to detect the mobile app-install ad fraud. At that very moment, I was running the…

Influential Closes $12 Million Series B Funding Round With Participation From WME

The Funding Comes On The Heels Of Influential’s New Partnership With WME Influential, the leading AI influencer technology, Social Intelligence™ firm and IBM Watson Developer Partner, announced that it has secured a $12 million Series B financing round, bringing total capital raised to $26.5 million, since the company’s inception in 2013.  The round was led by existing investors, with participation from new investor, WME. Influential will use the funding to take the company’s AI SaaS platform to market. The round…

TechBytes with Oliver Tavakoli, Chief Technology Officer, Vectra

Oliver Tavakoli Chief Technology Officer, Vectra Gartner recently recognized Vectra as the only visionary for its 2018 Magic Quadrant for Intrusion Detection and Prevention Systems. To better understand Intrusion Detection and Prevention Systems and how they fit into a modern organization's tech stack, we spoke to Oliver Tavakoli, CTO, Vectra.Tell us about your role at Vectra and the team/technology you handle. My role at Vectra is to guide strategy, come up with rough concepts based on that strategy and help turn…

The Role of AI in FIFA World Cup 2018

The countdown to the world’s greatest sporting event ends today. Yes, today the FIFA World Cup 2018 kicks off at Luzhniki Stadium, Moscow.  Even before the event began, the marketing and branding giants began to place their might behind their teams and players (most are celebrities in their own right!). However, this World Cup is steaming around the current Brobdingnagian – Artificial Intelligence! I was baffled by the kind of simulations that poured in from AI/Machine learning labs. Most of them are predicting the likely…

Localytics Launches a New Campaign Builder to Usher in the Next Era of Mobile Personalization

Localytics Enables Enterprise Marketers to Create Personalized, Multi-Step Campaigns That Are Triggered by User Behavior Across Channels Recently at Salesforce Connections, Localytics, the leading mobile engagement platform, announced a new Campaign Builder, built from the ground up to help enterprise marketers deliver a unique experience to each of their mobile users and build strong connective tissue between mobile and digital by factoring in user behavior across channels. The new Campaign Builder enables marketers to…

Pegasystems Honors Partners at PegaWorld 2018 for Immaculate Growth and Customer Delight

PegaWorld 2018 Awards Recognized Alliance Partners As an Integral Part of Our Success in Helping Clients Succeed on Their Digital Transformation Journeys Leading customer engagement platform for global enterprises, Pegasystems Inc., announced the winners of the 2018 Pega Partner Awards at the annual PegaWorld conference taking place this week in Las Vegas. The 2018 Pega Partner Awards recognize Pega partners that demonstrate an extraordinary ability to drive customer success, accelerate growth, and provide thought…

TechBytes with Zak Pines, VP of Marketing, Bedrock Data

Zak Pines VP, Marketing, Bedrock Data Recently, Bedrock Data announced a new wave of connectors for its Fusion software. The new set of connectors enables customers to better automate the process of getting data out of multiple applications, while matching records, resolving conflicts, and normalizing data. To dive deeper into Fusion for SaaS platform, and learn more about its compatibility with other marketing technology platforms, we spoke to Bedrock Data’s VP of Marketing, Zak Pines.Tell us about your role at Bedrock…

Do Brands Use Email and Marketing Automation Effectively?

Let’s Get a Deeper Insight into How the Email and Marketing Automation Trend Has Developed Email marketing automation is the fastest-prancing technology that provides marketing teams with the power to optimize lead generation, drive sales conversions, and ultimately generate more ROI. Automation is a critical component in modern-day marketing stack for leading businesses and SMBs. According to the recent stats, the global marketing automation software market is expected to reach $7.63 billion by 2025. Email…

Tealium Leads Industry with New User Interface To Help Companies Power a Comprehensive Customer Data Strategy

The New User Interface in Tealium’s Universal Data Hub Empowers Companies with the Most Comprehensive and Flexible Approach to Customer Data Collection Across Every Touchpoint Tealium, the leader in real-time customer data management solutions announced the release of an enhanced user experience and product User Interface (UI) for its Universal Data Hub (UDH). The UI will enable data, analytics, and marketing professionals to easily access Tealium’s four industry-leading products supporting web, server, mobile, in-store,…

Fastbase Launches AdWords Click Identifier To Drive Digital Marketing ROI

More than 4 million AdWords' customers can now access detailed information about the businesses that clicked through their AdWords' campaigns. With the new AdWords Click Identifier tool, companies that once struggled with identifying their Adwords' leads are now able to view the businesses that clicked through their ads within the past twelve months. The AdWords Click Identifier was developed using Fastbase, Inc.'s proprietary business data, which was also used to develop the popular Add-On to Google…

Bedrock Analytics Closes $7.2 Million Funding; Launches Bedrock 2.0

Bedrock Analytics New Funding to Bring Intelligent Analytics to the Consumer Packaged Goods Industry, Offer Deeper and More Accessible Insights for CPG Brands to Grow Their Sales in Retail Bedrock Analytics, an intelligent analytics and insights automation platform for the Consumer Packaged Goods (CPG) industry, has completed a $7.2 million round of financing, led by Cervin Ventures and Illuminate Ventures, with participation from other private and institutional investors. Recommended Read: Contextual Content and AI:…

Coveo Announces Spring 2018 Release

The AI-Powered Search and Relevance Platform Innovates to Speed Digital Transformations with Coveo for Salesforce Spring 2018 Release Coveo, a recognized leader in the Gartner Magic Quadrant for Insight Engines 2017 and in The Forrester Wave™: Cognitive Search and Knowledge Discovery Solutions, 2017, announced the general availability of the Coveo for Salesforce Spring 2018 Release. With this release, Coveo is expanding its support to include Salesforce Sales Cloud. Now, enterprises can enhance customer support and…

TechBytes with Klarn DePalma, Executive Vice President, MNI Targeted Media

Klarn DePalma Executive Vice President, MNI Targeted Media Content is the pillar of any marketing campaign. With changing trends in internet and online marketing, content marketing has undergone a massive flux. There is no clear definition of what state content automation would be in 2020. However, the stage is set for tech companies providing audience segmentation and programmatic targeting-based advertising platforms. MNI Targeted Media is leading the pack with data-driven results that help content publishers and…

Interview with Kabir Shahani, CEO, Amperity

"All the content we’re producing right now is geared towards educating the market on the value of CDPs."Tell us about your role at Amperity and how you got there? How does your entrepreneurial experience help you run a tech company? When I first started out, companies had tons of data and knew it was valuable, but lacked the technology to utilize it properly and get real value from it. That’s what inspired my Co-founder Derek Slager and I to launch our first startup, Appature, which focused on helping healthcare…