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Partnership TechBytes with IBM Watson’s Hillary Henderson and IRIS.TV’s Richie Hyden

(Left) Hillary Henderson Sr. Director, Product Strategy and Management at IBM Watson (Right) Richie Hyden Co-Founder & Chief Operating Officer at IRIS.TV Many media companies have robust video content archives, but don't understand what they have because the metadata is terrible. In this context, we spoke to Hillary Henderson, Sr.Director, Product Strategy and Management at IBM Watson, and Richie Hyden, Co-Founder & Chief Operating Officer at IRIS.TV, to understand why they chose to jointly build a video…

Telaria’s Video Management Platform Bridges Gap Between Linear and Digital “TV” Inventory Intelligence

New-To-Market TV Content Reporting Product Provides Buyers TV-Like Buying Opportunities and Publishers Unprecedented Video Analytics to Drive Revenue Telaria, Inc., the complete software platform for publishers to manage premium video advertising, unveiled TV Content Reporting, a first-to-market product that enables premium publishers to better understand how advertisers value their most desired inventory. “With the amount of data available today in digital advertising, the information transferred between publishers…

Interview with Melodye Mueller, VP Marketing and Strategic Alliances, CloudHealth Technologies

"We are pushing the envelope with our data and looking for ways to leverage ML and AI to provide us with even better insights and the ability to predict what our target audience wants."Tell us about your role at CloudHealth and how you got here. What inspired you to join the company? I lead marketing for CloudHealth Technologies. I started in April 2013, joining the founding team as they secured Series A funding. Our CEO at the time had pulled together an executive leadership team and two senior engineers to build a…

Madison Reed Unveils “Try On” Tool, Enabling Customers to Experience 40+ Shades of Hair Color for a Virtual Makeover

The Award-Winning Technology That Powers the YouCam Makeup App is Now Available on Madison-Reed.com Madison Reed, a prestige hair color brand, announced that visitors to its website Madison-Reed.com – via phone, tablet or desktop – can virtually try-on more than 40 Madison Reed hair colors by using their device's live camera or uploading a selfie. A split screen will appear to immediately highlight the difference between the current hair color and the new, virtual shade. In a fun twist, the split screen has a built-in…

21Vianet Blue Cloud Joins Hands With Microsoft, Partners to Build Intelligent Cloud Ecosystem in China

On October 25th, Shanghai Blue Cloud Technologies Co., Ltd held the Microsoft - 21Vianet Blue Cloud Solution Launch Ceremony at the Microsoft Tech Summit 2018. Partners of 21Vianet Blue Cloud at home and abroad, including Binary Tree, Qingteng Cloud Security, BitTitan, AgilePoint, Avepoint, InfoCore and Riverbed, released a number of cloud innovations based on Microsoft Azure and Office 365 that can be applied in various fields and industries. While expanding and enriching Microsoft's intelligent cloud native ecosystem,…

Interview with Louis-David Mangin, CEO and Co-Founder, Confiant

"Our efficacy at detecting and protecting from malicious ads better than others has always been the main driver of our growth." Tell us about your role and journey into technology. What made you start Confiant? Meeting Jerome Dangu, the Co-Founder and CTO of Confiant. His in-depth knowledge of digital security was very compelling. As I started researching and learning more about the digital ad ecosystem, it became abundantly clear that this was a problem that needed a real solution. Every platform and publisher I spoke…

TechBytes with David A. Yovanno, Chief Executive Officer, Impact

David A. Yovanno Chief Executive Officer at Impact When most people think of partner marketing, they think of traditional affiliate marketing, which has been one of the top three paid marketing channels for decades, alongside search and email. We spoke to David A. Yovanno, Chief Executive Officer, Impact, to understand partner recruitment from a current B2C commerce perspective and how technologies such as AI/ML and virtual assistance could disrupt it.Tell us about your role at Impact and the team/technology you…

Teikametrics Scoops $10 Million Series A Funding to Optimize Amazon Advertising

Early Leader in Amazon Advertising Aims to Capitalize on $100B Opportunity by Accelerating the Momentum and Development of its Machine Learning-Powered Retail Optimization Platform With Amazon Advertising poised to become a $100 billion business over the next decade, Teikametrics, the leading Retail Optimization Platform (ROP) that helps retailers, brands and agencies grow revenue and increase profitability on Amazon, announced that it has raised $10 million in a Series A funding round led by Granite Point Capital, Jump…

Interview with Michael Benedek, President and CEO, Datonics

"The consumer comes first — this is a concept that we incorporate in everything we do and something that all members of our ecosystem should follow."Tell us about your role and journey into technology. What galvanized you to join Datonics? As President and CEO of Datonics, a subsidiary of the AlmondNet Group of companies, I head the company’s business of providing high-quality, high-performing data to marketers while helping data-providing partners maximize returns from their data. I helped establish Datonics over seven…

Does GDPR Put EU Companies at an Innovation Disadvantage?

After many years, the General Data Protection Regulation (GDPR), went into effect on May 25. In layman’s terms, GDPR means that European end users now get better insight into their data and its usage, as well as across-the-board access to control measures like opt-outs, the right to be forgotten, and data portability. It’s hard to argue that this isn’t for the greater good, on the surface at least. There are several issues that could lie lurking beneath the surface, especially when it comes to the global use of consumer…

Interview with Kyle Morton, Founder and CPO, HapYak Interactive Video

"The way to prepare for AI solutions is to identify where these conditions exist, examine, and create a good hypothesis for how to use data in optimizing outcomes."Tell us about your role and journey into technology. What galvanized you to start HapYak? I've been involved in groundbreaking technology since the search engine wars of the last millennium. Throughout my career, I've worked with startups leveraging technology to solve bigger and bigger problems by connecting people and content in new ways through search,…

TechBytes with Jen Snell, VP, Product Marketing, Verint

Jen Snell VP, Product Marketing, Verint Enterprises find more value from their AI/ML investments if they seek to align these endeavors to specific business goals from the very beginning. In this context, we spoke to Jen Snell, VP, Product Marketing, Verint, to understand who owns the results delivered and leveraged from machine learning platforms and to what extent are these learning ‘supervised.’Tell us about your role at Verint and the team/technology you handle. I am the VP, Product Marketing at Verint…

Aligning Business Objectives with Established and Potential CMS Markets

Enterprises Should Position Their Products, New and Emerging, After Predicting Market Adaptability. Hence, They Need to Understand the Market Share and Usability of CMS in Order to Build a Robust Business Model This is the second part of our ongoing four-part series that seeks to give a 360-degree view of the industry. This part focuses exclusively on the types of CMS and how sellers can draft unique strategies for maximum product outreach and subsequent revenues. Not just that, for evangelists, this article might provide…

Fortune 1000 C-Suite Survey: 96% See Their Marketing & PR Teams as “Unwilling or Unable” to Prove ROI; Increasingly, Top Companies Are…

All but One of the 400+ C-Suite Respondents Said They Believe in the Power of Great Marketing and Communications to Create Business Value CONNECT CFO LEADERSHIP SUMMIT – Multiple Proof Analytics surveys of more than 400 senior business leaders in 160 key Fortune 1000 C-suites reveal that most top executives see their marketing and communications teams – and by extension their agency partners – as either “unwilling or unable” prove the ROI of their investments, prompting companies to evaluate new ways to break the impasse,…

Google Analytics to Add Lead-Generation Capabilities to Its Already Popular Platform

Fastbase to Power the Lead-Generation Software to Be Leveraged by Google Analytics Users to Access Potential Leads, Globally Google has made several changes to its extremely successful and popular platform, ‘Google Analytics.’ The intention behind this innovation is solely to help the marketing community understand customers better. So far, Google has been successfully releasing critical updates in an attempt to bolster its software. This has allowed marketers to gain deep insights into customer behavior, in turn, helping…

How to Make the Most of Your CDP

There is no denying that customer data platforms (CDPs) are increasingly popular among more and more companies. In fact, recent research anticipates the CDP industry will reach $3.3 billion by 2023. Brands are turning to CDPs because of the increased demand for omnichannel customer experiences and availability of real-time data. A CDP is an effective way to gain visibility into a customer’s path to purchase through an always-on, always-updating golden record of all users across all touchpoints. Brands who deploy a CDP can…

Interview with Luke Beatty, CEO and Chairman, Brandfolder

"Our instinct is to integrate with creative solutions and omnichannel endpoints, not force people into complex new systems and workflows that require users to do things differently."Tell us about your role and journey into technology. What galvanized you to start Brandfolder? While I started my career in technology developing search engine and directory applications in the late 90s, I have worked in content and media platforms since 2004. I discovered the need for Brandfolder while working at Yahoo in 2012. There, I…

Radius Unveils Largest Global B2B Data Ecosystem with New Data Relationship

Expanded Data Source Alongside Radius' CDP Delivers Single Source of Truth for B2B Data Radius, the first B2B enterprise customer data platform, announced that The Network of Record will include the Data Cloud by Dun & Bradstreet, the global leader in commercial data and analytics. Radius customers can now access unprecedented breadth for global account and contact data, including business data across 190 countries, five million corporate hierarchies, 80 additional business firmographics, and D-U-N-S numbers to fuel…

Fireside Chat with Lynda Clarizio

Lynda Clarizio talks about her journey in Martech. Tell us about your role at IRIS.TV as an advisory member and how you first learned about the company? I first learned about IRIS.TV from a former colleague of mine at Nielsen who, like me, shares a passion for companies in the space that are doing interesting work with unique data sets. As I learned more about IRIS.TV, I was particularly intrigued by how the company was collecting data about consumer video consumption — an area that's growing and in need of…

Innovative Social Platform MakeMeReach Obtains Premier Google Partner Badge

Signaling MakeMeReach’s Official Launch to the United States, Recognition Includes Dedicated Google Engineers to Work Alongside MakeMeReach’s Technical Team to Accelerate Platform Integrations Perion Network Ltd. announced that MakeMeReach, its fast-growing social ad tech subsidiary that empowers agencies and advertisers to fully optimize their social campaigns, received today the official Google Premier Partner Badge. This certification allows MakeMeReach to integrate Google Ads Suite into its existing tech stack and…