The Future of the Bot and Why Marketers Need to Be Critical of their Own Performance Data

Bot induced losses in ad spend amount to $5.8 billion globally. Though this might seem like a monumental sum, the World Federation of Advertisers (WFA) claims that conflated click volumes will cost businesses as much as $50 billion by 2025. However, compare the $5.8 billion lost in 2018 to the $6.5 billion in 2017 and you might believe that things are improving. As advertising vigilantes try to stem the growth of ad fraud by dismantling bot networks and deploying programmatic networks with built-in fraud prevention…

Adoption of AI Technologies Among U.S. Businesses Increases from 48% to 72% in One Year, According to RELX

New Study Reveals Perception of AI among U.S. Business Leaders is Evolving as Emerging Tech Hits Hypergrowth Phase RELX, a global provider of information-based analytics and decision tools for professional and business customers, announced the release of its second annual RELX Emerging Tech Executive Report, which highlights how executives in different industries across the United States use and view artificial intelligence (AI) technologies including machine learning and deep learning. The survey reveals AI use has…

Cerence Announces Partnership with Mila – Quebec AI Institute

Premier provider of AI-powered automotive assistants joins cutting-edge AI research group to advance innovation Cerence Inc., AI for a world in motion, announced it is now a resident partner of Mila – Quebec Artificial Intelligence Institute, an academic institution dedicated to supporting researchers specializing in the field of deep learning. The partnership enables Cerence and Mila to further research and advance cutting-edge work in machine learning and enhance automotive AI applications. As part of the relationship,…

Talkwalker Launches AI-Powered Solution to Better Analyze Customer Conversation Data

Talkwalker, a reputed social listening and analytics company, launched their new product 'Customer Data +' that allows businesses to analyze their customer conversations data. Presently, Talkwalker analyses text data from service emails, chats, surveys, and call center transcripts. The latest AI-powered Consumer Insights feature was expected to enhance the social media and web data capabilities of Talkwalker. Also Read: Monetate Acquired! What This Means for the Unified Cloud Commerce Industry? The platform has the…

RTB House Launches New Dynamic Ad Banner Creatives Called Snippet Ads

Developed by new AI Marketing Lab and Creative Labs units, Snippet Ads are hyper-relevant ads that deliver 2.5x to 3x higher click-through rates vs. static banners  RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, today announced the general availability of new highly effective, dynamic ad banner creatives called Snippet Ad. They were developed and tested by its AI Marketing Lab and Creatives Lab, separate units focused on leading innovation for martech solutions. The…

10 Most Popular AI influencers of Europe

The AI gap in Europe is adding to the digital gap in the continent. McKinsey report says that according to its current assets and digital position in the world, Europe could add some €2.7 trillion, or 20 % to its combined economic output by 2030 if it embraces AI the way the US does it. On one side, previous-generation tools are being used rampantly. On the other side, Europe is home to many pundits in AI. MarTechSeries introduces you to the 10 most popular AI influencers from Europe who can inspire people and policymakers…

TechBytes with Jim Scott, Director, Enterprise Architecture at MapR

How did you start in this space? What galvanized you to start at MapR? I use to work in Digital Ad Tech. While in that industry we had requirements for very low latency and high-volume throughput. We needed a new, better scaling database and ended up selecting MapR. We were able to scale up to 60 billion ad requests per day on MapR. I fell in the love with the technology and jumped at the chance to work at MapR to help customers like me. What is MapR and how does it transform Cloud Management for businesses? The MapR…

50 Most Popular AI-Influencers of North America

It has been more than six decades since the concept of Artificial Intelligence has transformed from imagination to an academic discipline. Influencers, especially those active on social media help give direction to the policymakers and academicians. They keep common men updated on the trends and 'what is what' in AI, Machine Learning and associated concepts like Big Data and BlockChain. AiThority introduces you to the 50 most popular AI-influencers of North America. 1. Bob E Hayes Senior Director of Research and Analytics…

SwiftStack Brings World’s First Multi-Cloud AI/ML Data Management Solution to The AI Summit San Francisco

SwiftStack, the leader in multi-cloud data storage and management, announced that it will be demonstrating its customer-proven, edge-to-core-to-cloud solution that supports large-scale Artificial Intelligence/Machine and Deep Learning (AI/ML/DL) workflows in Booth No. 216 at The AI Summit in San Francisco’s Palace of Fine Arts September 25 and 26. “The AI Summit is an ideal venue for showcasing how our unique solution overcomes the limitations of traditional storage architectures to deliver the performance, scale and value…

TechBytes with Michelle Engle, SVP of Marketing at Valassis

Tell us about your role and the team/technology you handle at Valassis. At Valassis, I lead our Marketing organization including brand, product and vertical marketing, events, design/UX, and PR/communications. With everything we do, we are hyper-focused on driving amazing experiences for our clients. Our Marketing approach takes a holistic view of the consumer and our brand, which is driven by the tight connection between visuals, words, and other mediums we utilize.  At Valassis, how do you evaluate the impact of your…

NexJ Systems Announces A New Intelligent Investment Recommendation Assistant For Financial Advisors

First in a Suite of Digital Assistants That Leverage Artificial Intelligence, Machine Learning, and Natural Language Processing NexJ Systems Inc., announces the launch of a new intelligent investment recommendation assistant that creates highly individualized investment options optimized to mitigate risk and volatility. It continuously monitors and detects portfolio imbalances and automates compliance by identifying the need to rebalance and applying investor mandate and firm compliance rules to all recommendations.…

Ushur Introduces SmartMail: An Advanced Application to Automate Customer Email Processing Using AI

New Application Utilizes Artificial Intelligence to Automate High-Volume Customer Email Ushur, a leading intelligent automation platform that harnesses conversational AI and Process Automation to transform communications and workflows, today announced SmartMail. Ushur SmartMail is a cloud-based application that works with existing work management and CRM systems to automate incoming bulk customer email and attachments. For companies that are manually triaging incoming email with service desk or contact center resources,…

Mphasis Awarded US Patent for its AI System for Cognitive Analysis of Data

Mphasis, an information technology solutions provider specializing in cloud and cognitive services, announced that it has been granted a US patent for its artificial intelligence (AI) system for tracking, managing, and analyzing data from unstructured data sources. The newly issued patent – U.S. Patent No. 10,353929, relates to leveraging machine learning algorithms to analyze free text from a variety of communication channels including news and editorial articles, blogs, emails, consumer complaints, and social media. The…

Oracle Unveils AI-Voice for the Enterprise

Oracle Introduces Natural Voice Conversations to Digital Assistant and Enhances Deep Learning Semantic Parser to Handle Complex Linguistic Constructs Oracle announced availability of its AI-trained voice with Oracle Digital Assistant. Now, enterprise customers can use voice commands to communicate with their enterprise applications to drive desired actions and outcomes, enriching the user experience with conversational AI, simplifying interactions and improving productivity. “Enterprises are demanding an AI-powered…

RTB House Appoints Aleksander Baryś as New Chief Financial Officer

Baryś, a Seasoned Executive and Strategic Advisor, Will Steer the Company’s Financial Growth RTB House, a global company that provides state-of-the-art marketing solutions for top brands worldwide, announced, Aleksander Baryś, a seasoned financial and operations executive, has been selected to serve as Chief Financial Officer and as a board member starting this month. In his new role, Baryś will oversee financial operations, manage global investor relations, advise and lead M&A activities and provide strategic…

NICE Nexidia Speech Analytics Provides Hakuhodo DY Holdings Inc. with Innovative Technology to Personalize Customer Experience

NICE Nexidia’s Neural Phonetic Speech Analytics Integrates with New CONOOTO App NICE is announcing that Hakuhodo DY Holdings Inc., a world leading marketing services company, has become the first marketing services company in Japan to implement NICE Nexidia Analytics. Seeking technology to analyze interactions and customer conversations within the many different areas of the company, Hakuhodo DY Holdings Inc. has begun improving customer satisfaction and sales efficiency. NICE Nexidia Speech Analytics Provides Hakuhodo…

Using AI for Mobile App Development

The rapid adoption of AI technologies shows that they cater to the needs of businesses. What AI Means for Business Today, Artificial Intelligence and Machine Learning are seen as part of the everyday life of large organizations in various fields. The rapid pace of AI development – achievements in unmanned aerial vehicles, the ability to beat humans at chess and poker, automated customer service and analytical systems – shows that AI is a revolutionary technology designed to change the way people use devices and conduct…

Infosys Announces the Launch of the Live Enterprise Suite

Helps Incumbent Enterprises to Accelerate Their Digital Innovation Journey Infosys, a global leader in next-generation digital services and consulting, unveiled the Infosys Live Enterprise Suite, a comprehensive set of platforms, solutions and digital services that help incumbent enterprises to accelerate their digital innovation journey. The Live Enterprise Suite enables organizations to drive process agility, deliver customer delight and enhance ecosystem value – all in real time. The Infosys Live Enterprise Suite…

Baidu and Chongqing Sign Strategic Partnership to Accelerate the Municipality’s Intelligent Transformation Using AI

Leveraging Apollo’s Latest Technological Advancements and Adaptability for Different Road Conditions, Baidu Is Bringing the Experience of Autonomous Driving to Citizens in the Chinese Mountain City of Chongqing Baidu, Inc. announced a strategic partnership with the Chongqing municipal government on Sunday to collaborate in areas including autonomous driving, smart cities, smart government and blockchain solutions. The partnership will help the most populous municipality in China become a benchmark in the "Chengdu-Chongqing…

The First AI-powered Manuscript Submission Marketplace Connecting Authors and Journals

Cactus Communications Launches the World's First Marketplace Allowing Manuscript and Journal Selection on One Platform Cactus Communications, a global scholarly, medical communication and technology solutions company, launched PubSURE—the first marketplace that brings together researchers and journals across all STEM and HSS disciplines to make global scholarly publishing more efficient. PubSURE is an integrated platform that is made of a marketplace (PubSURE Connect) and an automated manuscript assessment…