Here is What’s Wrong With CRM

There’s a fundamental problem with Customer Relationship Management (CRM) platforms and it starts with the name. CRMs are built with a focus on the customer (the “C”). The problem is that our network connections are more than just customers. They are people. People, Not Just Numbers When we think of our relationships as “customers”, we tend to think of them as transactions. We prioritize pushing them through the sales funnel, rather than building a strong rapport. This breeds a culture of taking over giving. From the…

Digital Platform Joomag Expands Operations into China

China's Booming Tech Sector Prompts Expansion of Award-Winning Digital Platform Joomag Joomag -- the all-in-one digital platform complete with integrated content marketing, digital publishing, corporate communications, and sales engagement solutions -- is expanding its operations into China, the company announced recently. Headquartered in Silicon Valley, Joomag features a unique, SaaS-based platform coupled with its flagship Crater Editor. The interactive content creation tool is used by more than 500,000 businesses…

Amobee Launches Sales Accelerator Solution, Powered by Oracle Data Cloud

Amobee's Sales Accelerator Solution, Powered by Oracle Data Cloud, Would Help CPG Marketers Measure Offline Sales Impact of Campaigns in Progress Amobee, a leading global digital marketing technology company serving brands and agencies, announced its revolutionary Sales Accelerator solution, powered by Oracle Data Cloud. The data connector enables consumer packaged goods (CPG) clients—including early adopter Del Monte Foods, Inc.—to connect digital ad impressions to offline purchase data while a campaign is still running,…

TechBytes with Kevin Bobowski, SVP Marketing, BrightEdge

Kevin Bobowski SVP Marketing, BrightEdge  Personalization technologies and data allow us to segment customers into more targeted groups. AI helps marketers gain a better understanding of the customer and increases productivity. These are some of the main findings of Brightedge's 2018 Future of Marketing and AI Survey. To learn more about how marketers could leverage personalization, We spoke to Kevin Bobowski, SVP Marketing, Brightedge. What is the State of Customer Experience in 2018? In 2018, customer experience…

Interview with Alli McKee, CEO and Founder, Stick.ai

"The rise of AI-powered products forces us to double down on the human skills: communication, relationship building, storytelling. It enables us up to be more creative, as a whole." Tell us about your role and how you got here? What galvanized you to start Stick.ai? Communication is the world’s single biggest challenge today. We know visual communication is more effective, and yet we can’t do it because the vast majority of us aren’t designers. Our appetite to consume visual content has skyrocketed, yet our ability to…

New IAB Report Reveals Data Sources that Inspire Creativity and Reduce Digital Ad-Spend

Lack of Data-Led Creativity the Leading Cause of Wasted Digital Ad-Spend, Says New IAB Report IAB Report demonstrates how brands can harness data to influence the creative communications process The key is to foster a data-driven philosophy across teams In their recent report, The Interactive Advertising Bureau (IAB) Singapore’s Measurement, Standards & Data Committee, has revealed that poor data application in the creative process is leading to a significant wastage in digital ad spend. The whitepaper…

Marketing United TechBytes with Colby Cavanaugh, SVP Marketing, Emma

Colby Cavanaugh SVP Marketing, Emma Today, Marketing United by Emma will unfurl the irresistible power of storytelling and the changing dynamic of marketing technologies in 2018. As event partners, we decided to dive deep into Emma's vision at Marketing United 2018, and how it could help MarTech companies and customers build a strong product roadmap based on AI, data, and analytics and spoke to Colby Cavanaugh, SVP Marketing at Emma. “Tell Your Story” at Emma and the team/technology you handle? I’m the SVP of…

Interview with Malcolm Cowley, CEO, Performance Horizon

"More and more businesses are recognizing that partnerships enable them to leverage pre-existing customer relationships to grow their own sales and profits." Tell us about your role at Performance Horizon and how you got here. What inspired you to join the company? I’m the founding CEO at Performance Horizon, and we came up with the idea based on the experience my co-founders and I had building a successful business during the 2000s. Back then we built an affiliate network called Buy.at that we eventually sold to AOL.…

ViewLift Appoints Top Talents From NeuLion And Lionsgate

ViewLift's Recent Hiring from Neulion and Lionsgate is Aimed at Enhancing OTT Offering ViewLift, a leading digital content distribution, and monetization platform announced the appointment of Vishal Parikh, former VP of Product and Technology, OTT Ventures at Lionsgate, as VP, Head of Product, and Manish Bahl, former VP of Service Delivery at NeuLion, as VP of Client Solutions. Vishal and Manish have joined ViewLift's growing team and will provide extensive sports and entertainment industry knowledge to better serve the…

Inbenta Releases New APIs And SDKs For Its Enterprise Chatbot

Companies Gain More Power and Flexibility Accessing Chatbot Features Like Transactional Intelligence, Context Awareness, and Seamless Escalation via Inbenta's New APIs and SDKs Inbenta, the natural language search and conversational platform powered by artificial intelligence (AI), today announced the release of its new APIs and SDKs for its enterprise chatbot technology. "The foundation of all customer engagement is the ability to identify customers' needs and to deliver logical, meaningful, timely resolutions,"…

Oracle Industry Connect 2018 Draws Top Business Leaders to Share Insights and Strategies for Digital Transformation

At Oracle Industry Connect, Industry Peers Join Together to Share Deep-Domain Expertise Oracle announced its 5th-annual Oracle Industry Connect conference. The event brings together business leaders and experts from across industries to share deep sector expertise and strategies for innovation and organizational transformation. In addition to leading customer executives, the conference will feature keynotes from Oracle CEO Mark Hurd and Bob Weiler, executive vice president of Oracle's Global Business Units. The event…

Insider Launches Growth Management Platform With Injection Of US$11 Million Series B Led By Sequoia

Insider's AI Helps Leading Brands Like Singapore Airlines, Uniqlo and Tokopedia Drive Growth Insider announced the launch of its Growth Management Platform (GMP), which raised a US$11 million Series B investment. Primarily, GMP helps marketers create more intelligent interactions with their customers through exposing them to the most relevant content on their preferred channels, delivering fuss-free experiences. The platform offers digital marketers a full suite of features across the entire growth funnel, from…

Evergage Named an EContent ‘Trendsetting Product’ for Second Year in a Row

Evergage Honored for Helping Digital Marketers Deliver Real-Time, Individualized Experiences That Improve Customer Loyalty and Conversions Evergage, the real-time personalization platform company, announced that it has been named to EContent magazine's "Trendsetting Products of 2018" list. This is the second year in a row that Evergage has received a Trendsetting Products award – honoring solutions that shape the digital content industry while helping businesses solve marketing, content and publishing challenges. Also…

TechBytes with John Hurley, Senior Director, Product Marketing, Radius Intelligence

John Hurley Senior Director, Product Marketing, Radius Intelligence Account-Based Marketing is exploding! In 2018, B2B marketers are eager to learn the ‘how’ of ABM from real people who are practicing it every day. Connecting these real people to B2B marketers, Demandbase's ABM Innovation Summit 2018 is focused on bringing the real-life ABM examples from thought leaders and hands-on practitioners. In this TechByte, we spoke to the seasoned ABM practitioner at Radius Intelligence, John Hurley. Tell us about your role…

IRIS.TV Hires Daniel Harrison as New Chief Revenue Officer

Daniel Harrison, an Advanced Television Leader, Will Support Growth and Global Demand for Video Personalization and Programming Platform IRIS.TV, an AI video personalization, and programming pioneer announced the appointment of Daniel Harrison as Chief Revenue Officer. Harrison will lead the global sales, marketing, and accounts teams, responsible for driving revenue growth and expanding strategic relationships with digital and advanced TV publishers, as well as deepening engagement with brands and agencies. IRIS.TV’s…

Interview with Adam Blitzer, EVP And GM Sales Cloud, Salesforce

"To truly benefit from attending the ABM Innovation Summit, executives should plan to attend as many sessions as possible and take advantage of the networking opportunities."Tell us about your role and how you got here? Both during college and after I graduated, I spent time in Japan where I co-founded my first company, an early Japanese social network. I later moved on to work for a Japanese ad agency where I had great opportunities as one of the only fluent English speakers at the firm. By 2005, I moved to Atlanta where…

Tara Dunning Returns to Avaya in New Role of Chief Revenue Officer

Tara Dunning Had Been a Key Contributor as Avaya Built an Industry-Leading Business Model Avaya Holdings Corp has announced the appointment of Tara Dunning as Chief Revenue Officer (CRO). In the newly created role, Dunning will have broad cross-functional responsibility including all revenue-generation processes from offer development, to pricing, enablement, sales and channel operations, and tools and automation. Dunning’s focus will be concentrated on ensuring the speed of commerce and customer success while driving a…

Remesh Secures $10 Million in Series A Funding Led by General Catalyst

Remesh to Accelerate Growth and Drive New Approach to the Multi-Billion Dollar Research Industry Remesh, the software company utilizing artificial intelligence (AI) to reinvent the way organizations conduct research, announced a $10 million Series A funding round led by General Catalyst with participation from Seed Round lead investor, LionBird Ventures. A graduate of the 2015 Barclays Accelerator powered by Techstars and a member of the 2014 FlashStarts Class, Remesh is at the forefront of the next frontier of insight…

Decibel Launches New Digital Experience Intelligence Scoring Capability

Digital Experience Intelligence Platform Offers Unique Capability to Quantify Multiple Facets of Online Experience Decibel, the leader in digital experience intelligence innovation for enterprise businesses, has announced the launch of its Digital Experience Intelligence platform at this week’s Adobe Summit. The platform uses a new dataset and machine learning to automatically score the quality of digital customer experience. This intelligence is designed to help marketers further maximize opportunities to improve…

TechBytes with Jordan Cardonick, Director, Analytics and Decision Support, Merkle

Jordan Cardonick Director, Analytics and Decision Support, Merkle Marketers have to stay focused on personalization, segmentation, optimization, and automation at various stages of the customer lifecycle. It all starts with the 'truth' in data and then measuring it over time. To dig deeper into how Merkle tackles data performance, and the use of AI/ML in data modeling/data mining, we spoke to their Director of Analytics and Decision Support, Jordan Cardonick.Tell us about your role at Merkle and the team/technology you…