Banner Before Header

CRM Web Solutions Announces Equity Investment from Growth Street Partners

Growth Street Partners has made a minority growth equity investment in CRM Web Solutions, the creators of ChildCareCRM®, the leading provider of customer relationship management and marketing SaaS for the early childhood learning industry. CRM Web Solutions' SaaS solution, known as ChildCareCRM®, allows early childhood learning center owners, directors, and marketing teams to improve their marketing effectiveness and convert more inquiries into enrollments. "The partnership with Growth Street is an…

TechBytes with Sean Zinsmeister, VP of Product Marketing, Infer

Sean Zinsmeister VP of Product Marketing, Infer Modern marketers rely heavily on predictive intelligence and AI in building a true, single-source definition of customer experience based on data and analytics. The biggest question in a competitive AI landscape is how human factors would influence the industry. To get a clear picture on everything-AI and intelligent sales platforms, we spoke to Sean Zinsmeister, VP of Product Marketing at Infer.MTS: Tell us about your role at Infer and how you got here? Sean …

Amplitude Arms Product Teams with Analytics to Meet Growing Need For Rapid Innovation

New Solutions Help Enterprises Better Manage Product Scale and Complexity Amplitude, the product analytics company, announced a new set of features designed to help product teams at large companies innovate faster. Amplitude’s advanced analytics solutions enable them to understand their customers’ behavior better, ship ideas faster, and grow long-term revenue. Enterprises today are relying on product teams to innovate fast and drive key business metrics, such as revenue and growth. However, most product teams are still…

TechBytes with Jonathan Opdyke, President, Brand Solutions, Criteo

Jonathan Opdyke President, Brand Solutions, Criteo In May, Criteo launched the Criteo Direct Bidder, a header bidding technology that directly connects publishers’ inventory to the demand from Criteo’s extensive base of more than 15,000 clients globally. We spoke to Jonathan Opdyke, President, Brand Solutions, Criteo to understand how Criteo plans to tackle the challenges of marketing attribution.MTS: Tell us about your role in Criteo and the team you handle? Jonathan Opdyke: In 2004, I co-founded and ran HookLogic…

Interview with Christopher Lynch, Chief Marketing Officer, Cision

"Today, most marketing metrics still focus on engagement metrics for engagement metrics’ sake. In comms, the focus tends to be vanity metrics like competitive share of voice." On Marketing Technology MTS: Tell us about your role at Cision and how you got here? (What inspired you to be a part of a media intelligence company?) I’m Cision’s Chief Marketing Officer, responsible for our global marketing strategy. My team is responsible for digital marketing, PR & communications, product marketing, web strategy, social…

TechBytes with Steve Norall, Chief Product Officer, SurveyMonkey

Steve Norall Chief Product Officer, SurveyMonkey SurveyMonkey recently unveiled its new People Powered Data platform that enables businesses to turn voices and opinions into actionable data. We spoke to Steve Norall, Chief Product Officer, SurveyMonkey, about how their new platform enables B2B marketers to engage with their customers.MTS: Tell us about your role at SurveyMonkey and how you got here? Steve Norall: I’m the Chief Product Officer at SurveyMonkey, overseeing product, growth marketing, and product…

Interview with Tom Fishburne, Founder and CEO, Marketoonist

"We’re in the awkward adolescence of digital advertising, where powerful tools are becoming available but our mindset hasn’t quite caught up to the potential. That’s the friction I find funniest." On Marketing Technology MTS: What led you to satirize the digital advertising industry? I started parodying all things marketing because I was working in marketing and wanted to process some of the challenges I was grappling with. Digital advertising became a natural target because there is such a tremendous learning curve. I…

Interview with Ray Kingman, CEO and Founder, Semcasting

"The challenge of current digital attribution solutions is that they are built on datasets that force marketers to forecast a conclusion from a relatively small sample of data." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start a technology innovation company? We started Semcasting in 2009 to improve the fundamental quality and depth of data available to marketers for online and offline audience targeting.  Much of the data available then, and even now, is based on old…

TechBytes with Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social

Andrew Caravella VP, Strategy & Brand Engagement, Sprout Social  Speaking at Dmexco 2017 on Wednesday, Marc Pritchard, Chief Brand Officer, P&G, said it was high-time brands start investing in adtech for brand safety, transparency, and ad viewing. We spoke to Andrew Caravella, VP, Strategy & Brand Engagement at Sprout Social, to understand how the adoption of bots in social media can also result in the success of marketing automation platform.MTS: Tell us about your role at Sprout Social and the team you work…

TechBytes with Apu Kumar and Roger Holenweger, LotaData

(Left) Apu Kumar Founder & CEO, LotaData (Right) Roger Holenweger Principal Engineer, LotaData Getting to the Ground Truth about GeoMarketing. LotaData is a 2-year new company in San Francisco, California. They pioneered the field of "People Intelligence". LotaData harnesses the power of AI to provide geo-analytics and deep insights for the connected mobile world. We got chatting with their Founder & CEO, Apu Kumar and their Principal Engineer, Roger Holenweger about the inner workings of location-based…

Tech Bytes with Kumaran Sambandam, VP Mobfox Exchange

Kumaran Sambandam VP Mobfox Exchange Advertisers are increasingly relying on mobile monetization platforms for flexibility over existing ad inventory. Mobfox, the leading mediation platform, caters to 175+ DSPs across the globe, bringing full transparency and ad inventory optimization at ease. We spoke to Kumaran Sambandam, VP, Mobfox Exchange to understand the complex aspects of personalized ads, targeting and how Mobfox deploys AI in improving video advertising and viewability.MTS: Tell us about your role at Mobfox?…

Interview with Raviteja Dodda, Founder & CEO at MoEngage

"I envision a world where machine learning algorithms shall replace all the data analysis and decisions that marketers take on a day-to-day basis." On Marketing Technology MTS: Tell us a little bit about your role and how you got here? (what inspired you to start a martech company) At MoEngage, I help customers get the best out of marketing automation to achieve early growth. Marketing technology is the key to achieving customer success in today’s Mobile era. The thought initially led me to co-found and successfully…

DiscoverOrg Acquires RainKing; Adds Firepower to B2B Marketing and Sales with Predictive Intelligence

Acquisition Expands Discoverorg’s Data Offerings And Solidifies Its Position As The Leading Provider Of B2b Sales And Marketing Intelligence RainKing, the leading marketing and sales intelligence SaaS provider, is now a DiscoverOrg company. DiscoverOrg has announced that it has acquired Rainking in a cash transaction to further solidify the company’s position as the world’s leading B2B sales and marketing data provider. By acquiring RainKing, DiscoverOrg has strengthened its position in delivering the most accurate…

What Makes Some Companies Heroes and Others Villains?

How Popular Narratives and the Way Businesses Measure Them Determines Success or Failure United Airline’s extremely public PR difficulties have overtaken the public conversation, unleashing a flood of ire toward the company and causing stocks to drop by what was at one point one billion dollars. It is a dire position to be in as a company, and though the need for response is obvious, the optimal response isn’t. United CEO Oscar Munoz issued three different statements, including one in which he assured United staff that…

Interview with Daniel Meehan, Founder & CEO, PadSquad

"The CMO challenge for media buying is telling a brand story in a mobile first and fragmented world, and building differentiation for their products that leaves a positive effect on consumers." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to start PadSquad? When the iPad launched in 2010, my first thought was that it would change content consumption forever.  That was the initial inspiration for PadSquad. A powerful device, with amazing graphics, that you can interact…

Interview with Bob Gaito, CEO at 4Cite Marketing

"Have we become so confused by the digital landscape that we actually focused on devices instead of people?  Sure, cookies and device IDs are important but only to the extent that they can be linked to a person." On Marketing Technology MTS: Tell us about your role and how you got here? (What inspired you to be a part of a Marketing Automation company?) I am one of the company’s co-founders and have served as CEO since its inception. Prior to launching 4Cite, our management team owned and operated another marketing…

TechBytes with Ninad Shah, EVP – Chatbots at AmplifyReach

Ninad Shah EVP - Chatbots at AmplifyReach AmplifyReach has recently unvelied their Chat bot which they claimed required no coding expertise to run.  We spoke to Ninad Shah, EVP Chatbots, AmplifyReach, about the future of brands using Ai Chatbots to engage with customers.MTS: Tell us about your role at AmplifyReach and how you arrived at this position? Ninad Shah: AmplifyReach is a leading Augmented Intelligence platform with an integrated solution for live chat and AI-powered Chatbot. The solution provides brands the…

TechBytes with Keith Petri, Chief Strategy Officer, US at Screen6

Keith Petri Chief Strategy Officer, US at Screen6 Screen6 recently partnered with Infectious Media to offer targeted, cross-device digital campaigns on a global scale. This enables digital advertisers and marketers to build cross-device profiles of audience segments in any market they require and target ads across multiple devices.We spoke to Keith Petri, Chief Strategy Officer at Screen6, about the changing contours of ad tech.MTS: Keith, tell us about your role and how you got here. What inspired you to join a…

Interview with Piero Pavone, Co-Founder and COO at MainAd

"Machine learning, by its very nature, is constantly ‘learning’ from actual behavior and actions – meaning advertisers can make real-time decisions based on data-driven targeting." On Marketing Technology MTS: Tell us about your role at MainAd and what lead you and your fellow co-founders to start an AdTech company? As Chief Operating Officer, I’m involved in all aspects of day-to-day operations – everything from business development to product R&D. My fellow Co-Founders and I always envisioned starting a business…

Ci&T Expands Strategy And Design Capabilities With Acquisition Of Comrade

Global digital solutions partner CI&T has acquired Comrade, a strategy and customer experience design agency in the San Francisco Bay Area. The acquisition combines CI&T’s lean digital transformation and high quality execution with Comrade’s strategy and design expertise to quickly and efficiently deliver high quality products and experiences people love. The acquisition unites a full-service team of over 2,500 strategists, designers and developers on five continents combining design thinking, data-led strategy, lean…