6 Insights to Drive Superior Engagement and Conversion in Your Next Influencer Marketing Program

We Sat Down with Our ACTIVATE Studio Team to Review Trends and Insights We Have Seen Over the Last Quarter Work with New and Different Influencers While there is still a level of hesitation when it comes to working with smaller, up and coming influencers, we are seeing brands place more trust in working with influencers beyond the top 1%. Beyond just looking for newbies, we also encourage marketers to think beyond their traditional vertical —  whether it be a beauty brand working with pet influencers, or fashion brand…

IQVIA’s Orchestrated Customer Engagement Selected by Novo Nordisk International Operations

Leading Diabetes Company Plans Deployment of IQVIA’s OCE Technology Solution to Transform Engagement with Healthcare Professionals and to Improve the Value of Every Client Interaction IQVIA announced that Novo Nordisk, a global healthcare company with nearly a century of innovation and leadership in diabetes care, has selected IQVIA’s market-leading Orchestrated Customer Engagement platform for deployment across Novo Nordisk International Operations. IQVIA Technologies’ OCE for next-generation customer engagement…

Online Medical Records Company WebPT Enhances Customer Experience and Agent Engagement with NewVoiceMedia

NVM Platform Supports Improved Coaching and Performance Management; Interaction Assistance; And Personalized Customer Service NewVoiceMedia, a leading global provider of cloud contact centre and inside sales solutions, announced that web-based medical records company WebPT is reporting an improved experience for its customers and sales and service agents using the NVM Platform. Based in Phoenix and founded in 2008, WebPT provides a web-based medical record system for physical therapists. The organization aims to offer…

IDG Adds Six New Solutions to Leading-Edge Engagement & Thought Leadership Portfolio

New Innovations Position Tech Marketers for Success IDG Communications Inc. – the world’s leading tech media, data, and marketing services company – announced six new solutions enabling marketers to connect with IT leaders on a global scale. The innovative solutions integrate impactful visual content, social strategies, and events, helping tech marketers bring engagement and thought leadership strategies to life. These new solutions build on IDG’s May 2018 launch of new tools for marketers to strengthen brand awareness and…

Leanplum Acquires Connecto to Penetrate Deeper into AI-Powered Conversational Marketing

New Acquisition Deepens Investment in AI and Conversational Marketing to Transform the Way Brands Engage with Customers Today, Leanplum announced the acquisition of Connecto. Connecto is a provider of AI-powered conversational marketing. With this acquisition, Leanplum is taking the next step forward in transforming the relationship between brands and their customers. By bringing together Connecto's AI-driven automation with Leanplum's mobile engagement platform, brands will be able to engage their customers in real-time…

Persado’s AI Platform Powers Increased Customer Engagement for Caesars Entertainment on Salesforce Marketing Cloud

Persado Platform’s AI-Generated Emotional Language Increased Engagement by 24 Percent and Delivered Deep Customer Insights Persado, the leading provider of AI-generated marketing language, announced that fifty customers, including Caesars Entertainment, are leveraging its AI platform through a one-of-a-kind integration with Salesforce. The seamless integration with Salesforce Marketing Cloud allows customers to create personalized, emotionally targeted language and content that increases customer engagement and…

Insightly Releases Dynamic Customization Features for Better Context-Based Customer Engagement 

Insightly’s Metadata-driven Architecture Allows For Rapid Innovation on Its Customer Relationship Platform, Outpacing That of Legacy CRMs Insightly, the CRM for building lifelong customer relationships, announced its latest product release designed for modern enterprises whose unique business dynamics require greater flexibility in how they structure and access their customer data. Insightly offers a new breed of CRM that helps modern businesses of all sizes build lifelong customer relationships and grow faster than ever…

Scala’s Intelligent Visual and Consumer Engagement Solutions on Display at DSE 2018

The Booth Features Innovations from the STRATACACHE Family and Top Scala Partners Scala will feature consumer engagement solutions from the STRATACACHE family of digital media/marketing technology companies at Digital Signage Expo 2018, displaying shopper engagement solutions that feature the intersection of intelligent visual display, consumer analytics and actionable shopper data used to impact the consumer journey. Also featured in the booth are some of Scala's top partners from Latin America, the US and Canada, giving…

Dynamic Signal Raises $36.5 Million to Transform Employee Communication and Engagement

Dams Street Partners, Cisco Investments, and Microsoft Ventures Invest in the Employee Communication and Engagement Category, as They Recognize the Urgent Business Need to Modernize, Streamline and Measure Employee Communication Dynamic Signal, a leading Employee Communication and Engagement platform, has announced that it has raised $36.5 million in growth financing. The latest funding brings the company’s total funding to $88 million. Participants in this round include Adams Street Partners, Akkadian Ventures, Cisco…

Urban Airship AI Marketing Orchestration Unveiled for Optimized Customer Engagement

Urban Airship's New Predictive Machine Learning and Intelligent Orchestration Allows Marketers to Effortlessly Coordinate Communications Across All Digital Channels and Reduce Costs Leading digital growth company for brands, Urban Airship has announced the extension of its open data and channels to support existing MarTech solutions, while adding new native support for triggered email and SMS notifications. Urban Airship AI Marketing Orchestration Allows Brands to Grow Beyond Contemporary Personalization Standards in an…

TimeTrade, Mad Mobile Partner to Offer An Integrated Solution For Customer Engagement

New Integration Gives Sales Reps Omni-Channel Appointments with Concierge Solution TimeTrade, the leader in omni-channel intelligent appointment scheduling, and Mad Mobile, a recognized leader in Unified Commerce, announced an integrated solution for optimized customer engagement through the Mad Mobile Concierge Solution and TimeTrade's industry-leading Appointments-as-a-Service platform. Retail store associates can now use Mad Mobile's leading Concierge Solution to access TimeTrade appointments with a calendar view of…

Create Deeper Connections to Drive Conversion, Close Deals with End-to-End Personalization

A recent EConsultancy Conversion Rate Optimization Report found that 96% of organizations rated marketing personalization as a “highly” or “quite” valuable method for improving conversion rates. The shift from simply discussing the possibilities of personalization to real-world deployments has been especially pronounced in the B2B marketing world, given the increased investments and emphasis on areas such as account-based marketing (ABM) and persona-based marketing. B2B marketers are using new tools, data and tactics…

Influencers Who Work Harder Deserve Deeper Rewards

As we enter 2018, influencer marketing is going through a bit of a renaissance as marketers form stronger ties with influencer partners than ever before in a bid to create the most engaging, authentic content for their target audiences. But as budgets rise, the number of influencers vying for revenue continues to grow. I met one company recently that claimed connections with a staggering 12 million influencers worldwide. No wonder then that ROI is such a hot topic. A 2017 report by Linqia into the state of influencer…

How Marketing Analytics and Data Science can Solve Civic Engagement for Cities

Its been a while since I was at Stanford, but it always feels great to be back on campus. We were recently invited to the Digital Cities Summit at Stanford University for a panel titled "Disruptors: Sensors, Real-time Data Analytics, Planning, and Optimization." The panel was a great place to talk about the role of data analytics with respect to citizen participation and civic engagement. The Digital Cities Summit at Stanford University brought together an elite group of ~200 global CEOs, SVPs, entrepreneurs, and policy…

RingCentral Gains Momentum in Public Sector and Education Vertical With Key Agreement

Educational Services Commission of New Jersey (ESCNJ) Agreement streamlines purchasing process for public agencies, state and local government, public schools and universities RingCentral, Inc., a leading provider of global enterprise cloud communications, collaboration, and contact center solutions, continues to gain momentum in the public sector and education vertical through a new agreement with The Educational Services Commission of New Jersey (ESCNJ), which serves more than 1,300 members in public agencies including…

Selligent Cortex Expands to Deliver AI-Powered Content Recommendations

Natural Language Processing Engine to Activate Text-Based Similarity Algorithm for Improved Relevance Across Industries Selligent, the intelligent omnichannel marketing and experience cloud platform, announced the addition of a text-based algorithm as part of the Smart Content functionality within its artificial intelligence (AI)-powered engine, Selligent Cortex. Unlike most marketing cloud solutions today that offer only product-based recommendations, Selligent’s new capability leverages Natural Language Processing…

Viewbix Partners with Doctorpedia to Enable Accelerated Patient Journey Through Digital Video

Trailblazer in Data-Driven Video Engagement Strategy Enhances Digital Video Content for Improved Business Performance for Leading Health Media Network Viewbix Inc., a leading provider of state-of-the-art video analytics and engagement platforms used by prominent brands, agencies and networks around the world, announced it has partnered with Doctorpedia, a health media network of condition-specific medical websites delivering credible and engaging video and written content powered by real doctors. Doctorpedia is working with…

Uberflip’s SnapApp Acquisition Welds Personalized Content with Lead Qualification

Uberflip has acquired SnapApp; Acquisition further strengthens Uberflip’s ability to drive demand and revenue through personalized content experiences; company opens first U.S. office in Boston to accelerate growth Martech RADAR leader and a leading content personalization and experience platform (CEP), Uberflip has signed off on an agreement to buy SnapApp. Today, Uberflip announced the company’s acquisition of SnapApp. SnapApp is a martech solution company that helps marketers deliver the leads sales wants. By joining…

How to Leverage AI and Hyper-Personalization to Transform Mass Marketing to Precision Marketing

While over 80% of marketers have used AI in some way, only 15% are using it effectively. Personalization, powered by AI, is critical to B2B Marketing - it enables deeper engagement, stronger relationships, and better ROI. AI in a vacuum, however, is not effective - it must be aligned to a Business problem or Marketing challenge. There are two keys to activating AI. First, make data actionable - by creating hyper-personalized experiences across the entire customer journey of Marketing and Sales touchpoints. Second,…

Say It Now Drives One-To-One Conversations Between Brands and Consumers

Voice technology company expands services business with appointment of Ed French to newly-created role of commercial director Award-winning Say It Now has appointed Ed French as commercial director as it expands the services side of its business.  The role has been created to drive awareness and demand for voice technologies that allow brands to develop personalised communications that forge deeper relationships with consumers. French will be responsible for working with enterprise clients to develop voice applications…