Brainly – One of Gen Z’s Top Homework Resources – Launches New Native Ad Offering for Mobile and Desktop

General Assembly Leverages Brainly Native Ad Units to Increase Awareness and Drive Student Engagement Brainly, the world's largest peer-to-peer learning community for students, parents and teachers, has announced the launch of a new native advertising capability on its platform. Brainly native ad units provide advertisers a unique opportunity to reach and engage on a deeper and more meaningful level with more than 10 million Generation Z (Gen Z) users in the United States. Native ads are available for both mobile and…

Wunderman Thompson Partners with Tealium

Tealium to deliver profile streaming to Wunderman Thompson's Customer Cloud technology stack, empowering clients to collect, standardise, govern and orchestrate experiences in real time Tealium, the trusted leader in real-time customer data orchestration, announces a partnership with Wunderman Thompson, a WPP company, to integrate Tealium's AudienceStream CDP as the Profile Streaming Engine for its Customer Cloud. Marketing Technology News: Freckle and Icrossing Announce Privacy-Compliant Search Partnership Wunderman…

CleverTap Completes $35 Million Series C Funding to Drive Global Growth

Tiger Global Management, Sequoia Capital India Deepen Investment in Company’s Winning Platform for Mobile Customer Engagement and Retention CleverTap, the leading AI-powered customer lifecycle and user retention platform, announced it has completed its Series C investment round, allowing further acceleration as a global leader in mobile app marketing. Growing at 250% YoY since 2015, CleverTap intends to use the funds to build out its new US-based engineering hub, add enhanced predictive capabilities to its market-leading…

Frost & Sullivan Recognizes Vonage as Innovation Leader in the Hosted IP Telephony and UCaaS Industry in North America

Vonage's pioneering technology services attain higher levels of scale and flexibility Frost & Sullivan has named Vonage as a top industry innovator, recognized for its strong track record as a technology pioneer and for reinventing itself under the One Vonage platform strategy to deliver fully programmable solutions across voice, video, SMS, chat and social messaging. The North American hosted Internet Protocol (IP) telephony and unified communications-as-a-service (UCaaS) market is experiencing steady growth as the…

Brightcove Expands Partnership with Adobe to Bring Seamless CX to LaunchPoint Ecosystem

Brightcove Inc., the leading provider of cloud services for video, announced that the company has joined LaunchPoint, by Marketo, an Adobe company, as an Accelerate partner for Marketo Engage customers looking to incorporate video assets into their marketing strategies. Together, Brightcove and Marketo Engage further empower global marketers to provide immersive video experiences that deliver more views, deeper engagements, and higher conversions than ever before. “We are thrilled to be a part of Marketo’s LaunchPoint…

At 50%, Connected TV Hits New High of Video AD Impressions Served by Extreme Reach

With New Insights on Automotive and Direct-To-Consumer Categories, Q2 Video Benchmarks Report Shows Strength of Premium Publishers for DTC Brands While Autos Lag Behind in Adoption of CTV Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay.  It now accounts for a full 50% of all video ad impressions–twice that of mobile–according to the latest Video Benchmarks report from Extreme Reach (ER), the complete asset management solution for TV and video ads. This marks the fifth…

Increasing Consumer Privacy Demand Opens New Doors For Marketers

Consumer survey commissioned by FigLeaf highlights how privacy expectations vary by demographic, providing brands and advertisers new opportunities for hyper-personalized messaging and campaigns  As the debate rages over consumer online privacy, FigLeaf, a privacy-first company, surveyed US and UK consumers and discovered an underlying opportunity for those hit hardest by ever-increasing privacy demands: marketers and advertisers. Despite the fact that 68% of consumers do not believe online privacy is possible and…

Nielsen’s Gracenote Launches ID Distribution System for Movies, TV Programs, Short-Form Video and Related Content

New Platform Empowers Content Owners to More Easily and Broadly Distribute Video Content to World's Top TV and Video Services Gracenote, a Nielsen company, is launching a new Video ID Distribution System enabling creators and owners of media programming to more easily distribute their movies, TV shows, short-form videos and other related content to global OTT services, smart device manufacturers and cable and satellite TV providers. Using the Gracenote ID Distribution system, studios and networks will be able to…

Gracenote Launches New Video Popularity Score to Surface Top Trending TV Shows and Movies for More Topical Discovery Experiences

Standardized Content Scoring Enables Entertainment Providers to Identify and Prioritize What's Popular Right Now Gracenote, a Nielsen company announced the launch of Gracenote Video Popularity Score, a new data offering which enables entertainment providers to more effectively understand the TV shows and movies that viewers broadly want to watch so that they can promote them accordingly from within their catalogs. The new solution is part of Gracenote's breakthrough Advanced Discovery suite of metadata products…

Neuromarketing 101: Neurocreativity is Changing How We Create Content

Did you know? Neuromarketing is the key. About 95% of consumer decisions are made non-consciously, and emotional campaigns are more than twice as likely to generate a very high ROI. Every image evokes emotion, and emotional resonance creates deeper engagement. Balancing emotional impact with effective brand messaging has long been the goal of marketers, so if you can tap into emotional response as a brand, you tap into a consumer’s perception, which is known to influence behavior. Nearly everyone is a photographer and…

RhythmOne Releases Full-Year 2018 Influencer Marketing Benchmarks Report

Report Highlights Higher Campaign Spend, Deeper Engagement Rates and Overall Strong Advertiser Returns for Influencer Marketing Campaigns RhythmOne, a Taptica company, released its sixth annual Influencer Marketing Benchmarks Report. This report provides insights into return on investment (ROI) and best practices based on an in-depth analysis of 67 US-based campaigns that ran and were completed between January and December 2018 as part of RhythmInfluence, the RhythmOne influencer marketing solution. RhythmOne’s Full-Year…

Litmus Expands Executive Team to Lead Email Marketing Industry

Litmus, a leader in email marketing and analytics, announced the appointment of a new board member and several executive hires spanning marketing, sales, product development, and data privacy/security. The new executives, who have joined the company over the last several months, bring industry and domain expertise that will help strengthen Litmus's market leadership, extend the company's product offerings, and grow its global user base. "Email continues to be the strongest marketing channel with unmatched ROI,…

Cut2it Introduces New Video Platform for Content Owners and Creators

Startup Company Selected to Participate in Coveted SPROCKIT Hub at 2019 NAB Show Cut2it, a startup merging the power of video content, collaboration and shared engagement, will showcase its new platform, Videomine, in the Innovation Pipeline at the 2019 NAB Show, held this week in Las Vegas. SPROCKIT, the global marketplace connecting the world’s top market-proven emerging companies in media, entertainment and technology, selected Cut2it based on the company’s potential to revolutionize the industry with its…

CrowdTwist is Named a Leader in Loyalty Technology Platforms

Crowdtwist Receives Top Scores in the Current Offering and Strategy Categories CrowdTwist, an industry-leading provider of omnichannel loyalty and engagement solutions, announced that Forrester Research, Inc., an independent research company has named CrowdTwist as a Leader in the prestigious "The Forrester Wave: Loyalty Technology Platforms, Q2 2019." The Forrester report states that CrowdTwist's loyalty and engagement platform focuses on helping brands build and execute inspiring loyalty programs. In the report,…

Lunar Cow is Putting Destinations and Communities at Travelers’ Fingertips

Lunar Cow Publishing has launched its new interactive map, trip planner, itinerary builder and mapping software called the iMap 3.0. The travel and tourism industry will benefit from the mobile interactive mapping software platform and technology that allows visitors, community members, members of business organizations and travelers around the nation plan their trips in advance of travelling or while at a destination. This exciting proprietary interactive mapping software allows a user to view businesses within a…

Subvrsive Announces Augmented Reality Platform Allowing Brands and Agencies to Publish and Share Ar Experiences; No App Required

New Platform Recognized as Finalist in the 2019 SXSW Interactive Innovation Awards Austin-based innovation studio, Subvrsive, announced Lens.io, a cutting-edge augmented reality platform designed to let brands and agencies publish and share AR experiences straight to the web. The platform, which is a finalist in the 22nd annual SXSW Interactive Innovation Awards, eliminates the need for users to download an app in order to interact with augmented reality content, promising deeper engagement and higher sales for Lens.io…

Bounteous Announces Acquia Collaboration and Google Analytics Integration to Deliver ‘Insight-Driven Journeys’

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the most of their data to deliver personalized content and targeted marketing to the right audiences, at the right time. The solution helps optimize digital marketing spend by using data analysis to identify key audience segments and discover the moments that matter in their consumers’ journey. In combination with the Acquia Digital Experience platform, Bounteous…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…