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Bounteous Announces Acquia Collaboration and Google Analytics Integration to Deliver ‘Insight-Driven Journeys’

Bounteous announced it is collaborating with digital experience company Acquia to create Insight-Driven Journeys. This new offering will enable customers to make the most of their data to deliver personalized content and targeted marketing to the right audiences, at the right time. The solution helps optimize digital marketing spend by using data analysis to identify key audience segments and discover the moments that matter in their consumers’ journey. In combination with the Acquia Digital Experience platform, Bounteous…

Interview with Alexandra Shapiro, Chief Marketing Officer, Intercom

" Every business that wants to grow and scale needs to build better relationships with customers from the first time they visit their website."Tell us about your role and journey into technology. What made you join Intercom? I am the CMO at Intercom and oversee all of Intercom’s marketing efforts including brand, external comms, demand generation, and product marketing. Prior to Intercom, I was CMO at BigCommerce, where I grew top of funnel demand and revenue by 45% YoY and optimized marketing across major digital and…

Alliance Data’s Epsilon Expands Relationship with Leading Technology Client; Launches Global Loyalty Program

Loyalty Program Provides Consumers and Small Businesses with Rewards, Exclusive Offers and Other Perks to Drive Sales, Brand Engagement Epsilon, an Alliance Data company, announced the output of their long-term partnership with global technology leader Dell for loyalty marketing services. Epsilon has been providing permission-based email marketing services to Dell since 2010. As part of the latest agreement, Epsilon is leveraging its Agility Loyalty platform to launch the Dell Advantage Rewards loyalty program globally.…

Swanson Health Selects Alliance Data’s Conversant for Personalized Digital Marketing Services

New Agreement to Help Foster Deeper Engagement with Existing Customers and Website Visitors, and Expand Swanson Health's Customer Base Conversant, the digital media arm of Epsilon, an Alliance Data company, announced a new agreement with Swanson Health, a wellness leader for nearly five decades. Conversant will lead Swanson Health's personalized digital marketing to help increase product sales, grow its customer base and drive marketing efficiency. Founded in 1969, Swanson Health began as a mail-order business with a…

Brandfolder Launches Smart CDN to Help Marketers, Operations Teams Quickly Serve Content, Apply Changes, Manage Digital Rights

Smart CDN Functionality Enables Brandfolder Users to Automatically Update Any Asset and Control Usage Rights, Regardless of Where It Resides Online As organizations develop new marketing strategies to encourage deeper engagement with customers, the one key constant – branding – has become intentionally dynamic: Logos are often temporary and iconic packaging changes. To remain agile, brands need to react quickly. Brandfolder unveiled Smart CDN, focusing on three critical features – the first of which automatically…

Opt-In Video Advertising is Preferred Ad Choice for Consumers According to New Nationwide Survey; Adoption May Deter Ad Blocking

Research from OpenX, the Mobile Marketing Association and MediaMath Highlights Opportunity to Provide Consumers a More Rewarding Advertising Experience OpenX, the world’s leading independent advertising technology provider, revealed new consumer and brand marketer research conducted in coordination with the Mobile Marketing Association (MMA) and MediaMath, highlighting the growing desire of consumers for more relevant, engaging and “rewarding” advertising experiences. “When the ad experience works for the consumer,…

LiveMe and Musical.ly Entered a Deal to Give Live.ly Users a New Home for Live Streaming Content

Popular Live Broadcasting App LiveMe to Gain Influx of Users in Wake of Live.ly's Recent Shutdown as Musical.ly Steers Users in Its Direction LiveMe, the fastest-growing independent live broadcasting app in the United States, has entered a deal with Musical.ly to provide a new home for users of Live.ly, Musical.ly's standalone live streaming app that was recently shut down. Under the new agreement, Live.ly will direct its users to LiveMe by prompting users and new sign-ins with an in-app message encouraging them to join…

The CX of the Future

Customers want deeply immersive experiences that give them a truly authentic connection to the brands they love. From retailers to sports teams to music and beyond, brands of all kinds can secure lifelong customer and fan affinity by delivering creative experiences that drive better engagement. Maximizing customer engagement is critical to the backbone of any brand. Research has shown that consumers are five times more likely to check out products and services from brands they trust, four times more likely to refer brands…

Salesforce-Datorama Deal Brings High-Octane Business Opportunities for MarTech Customers

Datorama Is Joining the Salesforce Family! From today, Sales and Marketing won’t be what it used to be. The cork is off the marketing cloud champagne with the most prolific news of the quarter. The Salesforce-Datorama deal. Salesforce is all set to raise the bar in the CRM and marketing analytics industry with its latest announcement. The #1 CRM company in the world, and the top places to work in the US has officially announced about acquiring another high-performing marketing intelligence platform, Datorama. The Israeli…

5 Ways Smart Sales Managers Optimize 1:1 Coaching Time

In a perfect world, sales managers would spend quality time coaching their teams. The challenge is that sales managers are always pressed for time, so they need to be continually armed with specific feedback on how individual reps can improve their skills and win rates. While the needs of reps will vary from session to session, and potentially quarter to quarter, there are some consistent things effective sales managers do again and again to derive the most impact from their coaching time. Understand the specific sales…

linknexus Appoints Industry Veteran Lindsay O’Neill as SVP, Business Development

Move Supports Company’s Mission to Make the Internet Reactable for All Marketers linknexus™, the cross-channel intelligence and marketing platform that gives marketers full transparency and control, has announced the appointment of Lindsay O’Neill as Senior Vice President of Business Development. At the time of this announcement, Lindsay said, “I joined linknexus because I recognized a great vision, a dedicated leader and strong momentum with brands that believe in empowered post-click engagement." Reporting…

Outbrain Launches ‘Sphere’ for Unbiased Audience Development

Sphere by Outbrain to Help Publishers Collaborate and Build Direct Connections with their Audiences Leading premium discovery platform, Outbrain, has unveiled Sphere. Sphere by Outbrain is an innovative audience development platform that brings high-quality content to users and delivers new sources of revenue for digital publishers while reducing their reliance on Facebook. CNN, Meredith Corporation, Penske Media Corporation and Getty Images are among the premium publishers to have signed on with Sphere as founding…

TechBytes with John Schnipkoweit, CTO, Choozle

John Schnipkoweit CTO, Choozle A smart blend between the native and programmatic advertising delivery can help in achieving the contemporary standards of multi-screen and mobile experiences. However, it's not that easy to strike the balance between native and programmatic ad delivery. Choozle is a leading digital marketing technology platform that enables advertisers to achieve that balance. We spoke to Choozle's CTO, John Schnipkoweit, to understand how should ad buyers choose between the native and programmatic…

Sitecore and Stackla Partner to Deliver User-Generated Content Experiences

Sitecore to Offer Stackla UGC Within the Sitecore Experience Cloud For More Authentic, Relevant Customer Experiences Sitecore, the global leader in experience management software, and Stackla, the leading user-generated content (UGC) platform for enterprise brands, today announced an expanded partnership that integrates Stackla into the Sitecore Experience Cloud platform so that Sitecore customers can deliver highly personalized brand experiences with fresh, real-time UGC. Through this partnership, Sitecore will offer…

Marketing Strategies Turn to Mobile for Data and the Role of AI in 2018

The average millennial exchanges 67 text messages per day and 95% are read within 3 minutes of being sent. Text messaging is a trend that’s not fading and companies who accelerate mobile engagement in their marketing initiatives will see an increase in sales. Although mobile tools have been at marketers’ disposal for years, most struggle to produce enough content to support actionable experiences at scale. The following predictions for 2018 address why companies will be spending their marketing and customer service…

Interview with Steve Sachs, Chief Executive Officer, OneSpot

"CMOs need to look at the channels they are promoting content on holistically – and focus on audience interests – rather than focusing specific strategies for specific channels." On Marketing Technology MTS: Tell us about your role and how you got here? What inspired you to be part of a content marketing personalization firm? I’ve had a lot of experience throughout my career working at the intersection of digital media, content, and marketing, and joining OneSpot was an opportunity to deliver to people the very best…

New Oracle PartnerNetwork Program Drives Oracle Customer Success

Oracle Cloud Excellence Implementer Program Recognizes and Rewards Partners for Consistently Delivering Successful Oracle Cloud Implementations To accelerate customers' digital transformation in the cloud, Oracle PartnerNetwork (OPN) today launched the Oracle Cloud Excellence Implementer (CEI) program. The offering recognizes and rewards partners that continually demonstrate expertise, a successful track record, and superior customer satisfaction in delivering high-quality Oracle Software as a Service (SaaS) Cloud…

SnapApp Scoops $10.2 Million Series B Funding to Fuel Continued Growth

SnapApp, the leading interactive content platform for B2B marketers, announced that it has closed $10.2 Million in additional funding from its principal investor, Providence Strategic Growth, the growth equity affiliate of Providence Equity Partners. The Series B round follows a period of sustained and rapid growth for SnapApp over the past two years as interactive marketing has increasingly become a must-have for modern marketers. The company confirmed that this investment will be used to support SnapApp's strategic growth…

Janrain Taps Industry Veteran Alan Elliot VP of Worldwide Sales and Alliances

Alan Elliot is an Industry Leader in Identity Management, Cybersecurity, and Network Infrastructure who would Lead Global Expansion for Janrain into CIAM Market Janrain, the leader in Customer Identity and Access Management (CIAM) has announced the hiring of Alan Elliot as the company's vice president of worldwide sales and alliances. Elliot brings more than 25 years of senior-level experience selling identity management, marketing technology, and most significantly cybersecurity enterprises to Fortune 1,000 companies, an…

Nimble CRM’s New Add-In for Outlook on iOS Will Deliver Unique Social Relationship Insights

MarTech companies are increasingly focusing on making the enterprise collaboration tools more user-friendly. As email marketing gets more personalized and mobile-centric, marketers chose from a wide range of third-party apps for task management. Outlook, easily the most preferred email app for iOS, now gets more integration in MarTech than other third-party apps. One of the latest platforms to offer Outlook for iOS is Nimble, the leading CRM solutions provider for social sales and marketing. Nimble is a pioneer in…