Announcing Pathr, the Industry’s First AI-powered Spatial Intelligence Platform

Formerly Brain of the Store, the Silicon Valley-based spatial analytics provider launches disruptive new location data solution, company name, and web destination at pathr.ai Pathr.ai, the industry's first and only Machine Learning (ML) enabled Spatial Intelligence platform using anonymous location data to drive real-time business insights, announced its recent name change and official company launch.  Pathr™, formerly known as Brain of the Store, helps entities across vertical industries better understand how the movement…

Social Media Sentiment Analysis: Analyzing Customer Perceptions to Develop New Products & Optimize Marketing Strategies

Get in touch with Quantzig’s analytics experts for comprehensive insights Quantzig, a global data analytics and advisory firm that delivers actionable analytics solutions to resolve complex business problems, has announced the completion of its recent engagement that throws light on how social media sentiment analysis helped an electronic device manufacturer transform social media data into actionable insights. Social media #sentimentanalysis is an analytical approach that focuses on leveraging natural language…

Hootsuite Reveals the Trends Savvy Marketers and Social Leaders Need to Know in 2020

TikTok shakes up the status quo, employers take center stage in a divided world, and brands strike a balance between public and private engagement among the most important social trends Hootsuite, the leader in social media management trusted by more than 18 million customers and employees at 80 percent of the Fortune 1000, released its Social Media Trends 2020 report. The company’s fourth annual report on global trends in social media reveals the biggest opportunities for brands to deliver winning social marketing…

True Influence Launches InsightBase 4.2, Providing Robust Single User Interface for Consolidated, Intent-Driven Marketing and Sales…

InsightBase 4.2 is an integrated solution that seamlessly leverages the full spectrum of buying group intent intelligence across an entire ecosystem of demand generation and sales enablement technologies True Influence, the technology leader of intent-based marketing and demand generation solutions, announced InsightBase® 4.2, a single user interface for consolidated, intent-driven demand generation and sales. InsightBase 4.2 is a powerful integrated solution that allows B2B marketers to monitor the results of demand…

Oracle Takes Data-First Approach to New Customer Experience Innovations

Updates Across Oracle CX Cloud Help Brands Unify Customer Data, Personalize Interactions and Win More Business To help brands ensure that each and every customer interaction is data driven, Oracle announced a series of new data-first updates across Oracle Customer Experience (CX) Cloud. The latest updates include new digital assistants for sales, customer service and marketing professionals, new data enriched B2B sales capabilities, and new industry solutions for telecom and media, financial services, and public sector.…

AI 2020 Predictions From Tom Libretto, CMO at Pega – What’s Next for Marketing?

Marketing science catches up to the art: While once revered as more art than science, the discipline of marketing is becoming increasingly technical. As modern-day marketing practitioners, it has become table stakes to have some level of technical acumen on how the marketing technology stack plugs together. This year, CMOs will demand marketers expand their tech knowledge beyond marketing and into different business functions as marketing continues to traverse across organizational silos. At the end of the day, the more…

Hushly and 6sense Partner to Deliver Increased Lead Conversions Through More Relevant Content Experiences

Joint customers can now dynamically personalize their ABM content streams and any marketing campaigns enabled by in-market account insights from 6Sense Hushly, the leading content engagement & lead conversion platform powered by AI, announced that is has extended its relationship with 6sense, the leading Account Based Orchestration Platform, powered by AI, to include a deeper level of content personalization an content recommendations based on 6sense’s ability to deliver company identification, full-funnel insights…

Factual Introduces New Machine Learning-Based Predictive and Loyalty Audiences

New Segments Identify Affinity or Intent Using Actionable Insights From Real-World Consumer Behavior to Identify, Reach and Engage Customers Factual, the location data company, announced a significant update to its Audience product, adding Predictive and Loyalty audiences built using machine-learned predictive insights to its roster of targeting solutions for marketers. “Factual’s new scalable Predictive and Loyalty audiences help marketers target their campaigns more efficiently, reaching their customers at the right…

NexTech’s AR eCommerce Platform Integrates With Magento 2.0 250,000 eCommerce Sites

Magento 2.0 AR integration will drive more online sales from AR for eCommerce NexTech AR Solutions the leader in augmented reality for eCommerce, learning applications, and branded entertainment experiences is pleased to announce that NexTech’s 3D augmented reality (3D/AR) solution for eCommerce will integrate seamlessly with Magento 2.0. With this new integration, 250,000 eCommerce sites are now able to sign up for NexTech’s 3D/AR-enabled product experience. Marketing Technology News: Vonage Names Former SAP Executive…

Redefining Promo and Sports Highlight Creation Using AI

Promos are key for Media and Entertainment enterprises to create an audience pull. Media and Entertainment Marketing teams create promos to sell their content to a distributor/syndicator or to attract viewers towards their content on linear TV or OTT platforms. Promos are used for pre-produced entertainment content like movies and shows, news programs as well for live sports events. In the case of sports, they take on the form of what is known as highlights or highlight packages. Since promos have a major impact on…

Top 5 Best Android App Development Companies in Dubai

The fast-growing market for Android applications is a clear testimony to the compelling benefits and scalability of Android apps, which are helping businesses in a variety of ways to transform their efforts into higher Sales and improved ROI. Nowadays, irrespective of size, industry, or service, mobile apps, especially reliable and easy-to-use android apps, are increasingly becoming an integral part of every business that seeks to deliver a seamless customer experience. The upward trajectory of demand for Android apps is…

Evergage Names Meera Murthy Chief Strategy Officer and Matt Thompson VP of Partnerships

Appointments Come as Personalization and CDP Market Leader Continues Strong Growth and Momentum Across Industries Evergage, The 1-to-1 Platform company, announced that Meera Murthy has been promoted to chief strategy officer – responsible for helping clients and prospects design, develop and execute their personalization and customer data platform (CDP) strategies. Evergage's Matt Thompson has also been promoted to vice president of partnerships – leading and managing relationships and go-to-market strategies with…

WekaIO Unveils WIN, a Global Partner Program

The WekaIO Innovation Network empowers partners with a modern storage architecture that accelerates AI and technical computing in the enterprise WekaIO, the innovation leader in high-performance, scalable file storage for data-intensive applications, today formally launched the WekaIO Innovation Network (WIN), a global partner program that empowers partners to solve customers’ biggest data-intensive challenges. WIN equips partners with modern storage architecture solutions, technical expertise, and an enhanced value…

Verizon Media Doubles down on Commerce and Launches Holiday Campaign with ebay

 E-commerce giant eBay and Verizon Media announced "The Guy's Guide to Nailing the Holidays" - a new campaign aimed to help men tackle the holiday season with ease and confidence. eBay will also be the first advertising partner to sponsor Verizon Media's new Shoppable video format, integrating the online marketplace's wide selection of one-of-a-kind items and trending products from top brands into shoppable carousels beneath gift guide videos. This initiative is part of Verizon Media's commitment to commerce through…

SpringML Achieves Marketing Analytics Partner Specialization in the Google Cloud Partner Program

SpringML Inc. ("SpringML"), a leader in machine learning and advanced data analytics services, is delighted to announce that it achieved Specialization Status in Marketing Analytics as part of Google Cloud's Partner Specialization Program. Marketing Technology News: SAP and Mercedes-Benz EQ Formula E Team Power Up Their Business Performance Partnership "We are proud to receive this recognition from Google and are excited to announce continued investment in marketing analytics…

Why You Should Be Syncing Your Marketing Tools and Your CRM

There is a strong likelihood that your Sales and Marketing departments run on dozens, if not hundreds, of software systems. In fact, according to the latest data from Netskope, the average Marketing department at an enterprise-level company uses more than 120 Cloud services. While some of the leading software tools share integrations, many industry-specific tools don't have the APIs and integrations needed to share data across an entire Marketing stack. For example, your Marketing Automation tool might believe a lead is…

Oracle Introduces a New Approach to Digital Selling to Drive Sales Acceleration at Scale

Today’s digital buyers are more knowledgeable, self-sufficient and digitally-savvy than ever before. They are becoming increasingly immune to traditional, old-school sales pitches, and instead, expect engagements that are timely, relevant and highly personalized. Fortunately for buyers, today’s digitally-native sales professionals – most often millennials and Gen Z – have a very similar mentality. They are always on, always available, present across every channel, and they understand the types of sales engagements today’s…

Nielsen Expands Analytic Relationship with General Mills, Inc.

Nielsen announced details around its growing analytic relationship with General Mills, Inc. With this announcement, General Mills will advance its analytic cogency through Nielsen’s new Connect platform within the U.S. and will expand its international service engagements within key global markets. Marketing Technology News: LinkedIn Sales Navigator Adds New Feature ‘Data Validation’ to Sync with CRM Data For over a decade, through its Global Connect business, Nielsen has been a strategic ally to General Mills’…

ListenFirst Launches Next Generation Social Listening and Sentiment Analysis

Award winning social analytics solution redefines social listening with advanced capabilities that marry earned sentiment with organic and paid performance ListenFirst, the most comprehensive social media analytics solution for the enterprise, announced the launch of a first to market social listening and sentiment analysis solution. ListenFirst combines advanced owned social analytics with cutting edge social listening capabilities, providing a seamless integration of both services into a comprehensive social analytics…

Directly Announces Acquisition of AI Start-up Kylie.ai

Acquisition of Kylie.ai expands Directly’s technical capabilities to include transactional use cases for customer support Directly, a leader in intelligent automation for customer support, announced the acquisition of AI start-up Kylie.ai. As part of the acquisition, both the Kylie.ai team and their proprietary technology will be brought under the Directly name, representing a tremendous expansion of conversational AI capabilities and use cases available to the market, such as processing refunds, returns, cancellations, and…