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MakeMeReach Leading Global Digital Ad Platform Announces Pinterest Partnership

Pinterest joins Facebook, Instagram, Google, Twitter and Snapchat, enabling MakeMeReach to offer full-stack capabilities for media purchase, optimization and reporting Perion Network Ltd. announced that MakeMeReach, its innovative digital ad tech subsidiary that empowers agencies and advertisers to truly optimize their online advertising campaigns, has strengthened its powerful offering with a new Pinterest strategic relationship. This new relationship is exemplary of the ongoing broadening of MakeMeReach’s essential…

Undertone Adds The Trade Desk’s Unified ID Solution to its Advanced Synchronized Digital Branding Platform

Integration of The Trade Desk Unified ID Solution into Undertone’s Data Platform Will Propel Undertone’s Industry-Leading Offerings Perion Network Ltd.  announced that Undertone, the developer of Synchronized Digital Branding - which enables the world’s best brands to connect more systemically and relevantly to consumers - and The Trade Desk, a leading technology company that empowers buyers of advertising through a self-service platform, today announced that Undertone has adopted the Unified ID Solution. “Undertone…

SmartIQ to Digitally Transform the Forms Process as Latest Addition to Smart Communications Customer Conversations Management Platform

Smart CommunicationsTM, the only provider of a customer conversations management platform, today announces the launch of SmartIQTM. Evolving from the Intelledox product, which Smart Communications acquired in July 2019, SmartIQ is uniquely capable of transforming traditional forms-based processes into intelligent, conversational user experiences that improve the customer experience (CX) while also streamlining internal systems, managing risk and reducing demand for support services. Marketing Technology News: Grammarly…

Automation Anywhere Advances Digital Workforce Platform to Make Businesses More Resilient

Launches new contact center solutions, Private Bot Store, and SaaS buying experience to further democratize RPA within the enterprise Delivers 1 million RPA courses through Automation Anywhere University Automation Anywhere, a global leader in Robotic Process Automation (RPA) announced new capabilities for its world's leading digital workforce platform to make businesses more resilient. The announcement was made at the company's Imagine Digital online conference – the industry's largest gathering of RPA minds and…

MediaCentral Reports Rapid Revenue Growth Across All Digital Platforms from Its Initial Programmatic Advertising and Data Integration

MediaCentral Progresses in Digitally Transforming Analogue Legacy Publications Reports +389% month over month increase in programmatic ad revenue for NOW and the Straight in April 2020 Launches proprietary marketing technology automating the capture of behavioral data to improve user experience, increase traffic and enhance advertiser solutions Continues to build monetizable digital strategy as it works to consolidate a 100 million influential consumers of independent urban publications across North America…

Merkle’s Q1 2020 Digital Marketing Report Reveals Initial COVID-19 Impacts on Search, Social, and Display Ad Spend Across Major Platforms

Amazon YoY Growth surged at 118% for Sponsored Brands; Google Records Weak Growth for Search Ad Spend Merkle, a leading technology-enabled, data-driven performance marketing agency, released its Q1 2020 Digital Marketing Report (DMR), a quarterly research report that analyzes and highlights key metrics and trends within paid and organic search, paid social, and display ad spend. The report provides insights into year-over-year (YoY) growth for Amazon, Google, Facebook, Instagram, and YouTube, and illustrates the impacts…

ID Agent Adds Timely 3-in-1 Identity and Access Management Solution Passly to New Digital Risk Protection Platform

The flexible, comprehensive and cost-effective platform provides layered security to MSPs and multifunction IT teams at companies of all sizes  ID Agent, a Kaseya company and leading provider of Dark Web monitoring and security awareness training solutions, today added Passly™, a full-featured, integrated secure identity and access management solution, to its Digital Risk Protection (DRP) Platform. Passly combines single sign-on (SSO), multi-factor authentication (MFA) and password management into one flexible,…

ADLINE – Launches AI Based Digital Marketing Platform to Simplify Advertising and Marketing for Everyday Marketers

Oslo based SaaS company ADLINE is a marketing platform that promises to streamline digital marketing and advertising,and eliminates the exhausting task of monitoring several channels separately for a thorough analysis and overview of effective marketing.  Supported by 5 million NOK in recent investments this one stop shop tool is now set to take the markets by storm in the Nordics and internationally Adline will fit in with everyday marketers or business owners, marketing teams or agencies looking for a simple system for…

365 Connect Brings Home Three Vega Digital International Awards for Its ADA-Certified PropTech Platform

365 Connect, a leading provider of award-winning digital marketing, leasing, and resident service platforms for the multifamily housing industry, announced that the company has received three Vega Digital Awards for its industry-first ADA-certified platform. These prestigious, international awards recognize 365 Connect's dedication to digital inclusion across the rental housing industry and beyond. The Vega Digital Awards is an international competition, crafted to celebrate and honor leading professionals in the creative…

Leading Digital and Tech Platforms Join Ad Council, White House, HHS and CDC to Address COVID-19 Crisis

Digital and Technology Platforms Create Pro Bono Content, Donate Ad Space to Help Share Critical and Urgent COVID-19 Messaging In response to the COVID-19 pandemic, the Ad Council, White House, U.S. Department of Health and Human Services (HHS) and Centers for Disease Control and Prevention (CDC) announced that they are partnering with leading digital and technology platforms, including Amazon, Apple, Facebook, Google, SiriusXM and Pandora, Pinterest, Snapchat, TikTok, Twitter and Verizon Media, among others, to extend…

OSL Exchange Public Launch: Single Platform Login for Asia’s Most Secure and Compliant Digital Asset Exchange with Institutional-Grade…

OSL, Asia's leading digital asset platform and member of BC Group (stock code 863 HK), announced it has publicly launched OSL Exchange, its best-in-class digital asset exchange designed for professional traders. Customers of OSL Exchange will benefit from a single platform login and central dashboard that allows use of OSL's market-leading OTC trading, brokerage, intelligent Request for Quote (iRFQ) technology, and insured custody and wallet services. Marketing Technology News: TEKLYNX Awarded 2020 Stevie® for Historic…

Media Alert: Adobe Named a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Adobe Named a Leader for Third Year in a Row; Positioned Furthest for Completeness of Vision Adobe announced it has been positioned by Gartner, Inc. as a Leader in the 2020 "Magic Quadrant for Digital Experience Platforms” research report. Adobe was one of 14 vendors evaluated in the report. For the third consecutive year, Adobe placed furthest in the Leaders quadrant for completeness of vision. According to Gartner, “A digital experience platform (DXP) is an integrated and cohesive piece of technology designed…

Sitecore Recognized for Third Year in a Row as a Leader in 2020 Gartner Magic Quadrant for Digital Experience Platforms

Sitecore®, the global leader in digital experience management software, today announced that the company has once again been positioned as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms. The report evaluated 14 vendors and Sitecore was positioned in the Leaders quadrant based on the ability to execute and completeness of vision. Sitecore Experience Platform™ (XP) was assessed as part of the company's evaluation. Gartner defines a Digital Experience Platform (DXP) as "an integrated and cohesive piece…

Episerver Recognized as a Leader for First Time in Gartner Magic Quadrant for Digital Experience Platforms

Episerver Improves Its Positioning on Ability to Execute Axis Compared to Previous Years Episerver™, the customer-centric digital experience company, is recognized as a Leader in the just-published Gartner Magic Quadrant for Digital Experience Platforms™. This recognition marks Episerver's first-time placement in the Leaders quadrant of this independent analyst report. The news comes on the heels of three major Q4 2019 announcements with the acquisition of personalization and analytics company Idio™, the hiring of CEO…

Liferay Named a Leader in the 2020 Gartner Magic Quadrant for Digital Experience Platforms

Liferay Recognized as a Leader in the Gartner Magic Quadrant for Digital Experience Platforms for Tenth Time Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile, and connected devices, announced that Gartner has recognized the company as a Leader in the 2020 Magic Quadrant for Digital Experience Platforms. In the report, Liferay is positioned in the Magic Quadrant among a field of 14 vendors based on its completeness of vision and ability to execute. Liferay Digital Experience…

Acquia Named a Leader in Gartner’s 2020 Magic Quadrant for Digital Experience Platforms

Acquia Among 14 Companies Evaluated on their Ability to Execute and Completeness of Vision Acquia announced it was named a Leader by Gartner, Inc. in the 2020 Magic Quadrant for Digital Experience Platforms. This report evaluated 14 vendors, and Acquia was positioned in the Leaders quadrant based on its ability to execute and completeness of vision. According to Gartner, “Customers’ growing expectations for digital experiences make DXP adoption an urgent necessity for global organizations, but the market is fragmented…

SOPHOLA, Inc Brings AdScale Enterprise Digital Ad Optimisation Platform to Thailand Through Partnership with Primal

SOPHOLA, Inc. and Primal Are Delighted to Announce That They Today Entered Into an Agreement to Bring the Ad Optimisation Platform AdScale to the Thai Market. Primal, a Leading Digital Agency, Is the First in Thailand to Use AdScale to Optimise Client Accounts SOPHOLA, Inc. and Primal are delighted to announce that they entered into an agreement to bring the ad optimisation platform AdScale to the Thai market. Primal, a leading digital agency, is the first in Thailand to use AdScale to optimise client accounts. The…

Platinum Equity Acquires Marketing Technology Platform Centerfield, Completes Add-on Acquisition of Digital Ventures

Centerfield's World-Class Customer Acquisition Technology Poised for Additional Growth and Expansion Platinum Equity announced the acquisition of Centerfield, a technology-driven marketing and customer acquisition company. The firm also announced that Centerfield has acquired Digital Ventures, which operates leading web sites in home security, residential services, senior services and other verticals. Financial terms of the transactions were not disclosed. "Centerfield has delivered millions of customers and sales to…

Intrado Digital Media Introduces Podcast Monitoring and Reporting Through its Notified Platform

Newest Notified Feature Lets PR and Marketing Professionals Effectively Search, Monitor and Measure Podcasts for Brand Mentions and Media Exposure Intrado, a global leader in technology-enabled services, announced the addition of podcast monitoring to Notified, the first end-to-end communications workflow automation platform. Together with print, online news and social media, Notified’s listening, measurement and alert capabilities now include the ability to monitor podcasts from around the world. Public relations and…

Adventist Risk Management Adopts Insurity’s Policy Decisions Evolution and Digital Services Platform to Streamline and Automate Workflows

Will Leverage Insurity’s Leading API Ecosystem and DigitalXPerience Studio to Create Unique Customer Experience Insurity, Inc., a leading provider of cloud solutions and data analytics for the world’s largest insurers, brokers, and MGAs, announced that Adventist Risk Management (ARM), Inc. will upgrade to Insurity’s Policy Decisions Evolution and its Digital Services Platform to improve operational efficiency and deliver better policyholder experiences. “We are very pleased to continue our long-standing relationship with…