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CoreMedia Announces Strategic Partnership with Elastic Path

Best-Of-Breed Content Experience and Commerce Platforms Align so Companies Can Monetize Amazing Customer Experiences CoreMedia, global provider of best-of-breed content management platform, CoreMedia Content Cloud, announced at DMEXCO a strategic global partnership with Elastic Path, a pioneer of API-first headless commerce for enterprises. A seamless integration of their products now enables global enterprises to successfully meet customer expectations in a rapidly evolving digital economy. "We're excited about the…

Facing Extinction, the Power of Influence Offers Local Media a Lifeline

Global Survey Breaks Down How Consolidation, Digitization and Changing Consumer Habits Are Blurring Definitions Across Media Lines Ogilvy announced the findings of the second half of the 2018 Global Media Influence survey.  The survey found that nearly 60% of respondents worldwide believe that local media must adapt to the changing environment or face extinction.  Similar to global media outlets, local journalism has been significantly disrupted by the advent of new digital technologies and behaviors. Consumers have…

DO Global Showcases New, Intelligent DSP at DMEXCO 2018

DU Ad Platform - the mobile ad platform from internet company DO Global - officially introduced its intelligent demand side platform (DSP) at the 2018 DMEXCO digital marketing expo in Cologne, Germany. The upgraded DSP leverages Baidu's PaddlePaddle in conjunction with image and semantic segmentation and other deep learning technologies. This, together with algorithms for generating ad creatives and predicting ad performance with deep neural networks, have increased DU Ad Platform's ROI for advertisers by 150 percent.…

SpotX and JW Player Team Up at IBC 2018

Video Experts on Hand to Discuss the Value of Implementing Video Player Bidding SpotX, the global video advertising and monetisation platform, and JW Player, the world's largest network-independent video platform, are teaming up at IBC 2018 for joint strategy sessions and demonstrations in Hall 14 Booth G16. The SpotX and JW Player teams will demonstrate the monetisation potential of Video Player Bidding, a market-changing header bidding solution built directly into JW Player and powered by SpotX. Launched in February…

Executives Arrange Managed Buyout of Mediasmith

Veteran Digital Agency Maintains Internal Ownership, Names John Cate CEO Mediasmith, a leading independent media agency, announced a management buyout of agency co-founders David L. Smith and Karen McFee. Mediasmith has long been a self-sustaining force in the media strategy, planning, and buying world and is known for promoting programmatic buying and championing transparency for a roster of loyal clients. This will continue, and Mediasmith’s clients and employees will be unaffected by the buyout while benefiting from…

Evergage Unveils Evergage Gears – Empowering Companies to Extend Evergage’s Core Capabilities

Increasingly Serving as the Central Hub for Companies’ Digital Interactions, Evergage Introduces New Framework – for Creating and Using Connectors, Extensions, Templates and Custom Reports That Enhance the Value of the Evergage Personalization and Customer Data Platform Evergage, The 1-to-1 Platform company, introduced Evergage Gears, a new framework that empowers customers and partners to create and use connectors, extensions, templates and custom reports for the Evergage platform.  With Evergage Gears, companies can…

Interview with Mike Baker, President and CEO, dataxu

"There are two megatrends that will define the future of the industry: convergent TV and AI. Convergent TV is being driven by consumers cord-cutting and cord-shaving in favor of streaming TV."Tell us about your role and journey into technology. What galvanized you to be a part of dataxu? I’ve been lucky to have a number of successful marketing tech positions over the course of my career, including at CMGI (Internet investment company), Engage Technologies (data profiling), Enpocket (mobile marketing), Nexage (mobile…

Orders365 App by Balluun: Order Capturing and Product Catalogue on the Go

Balluun enriches its B2B Market Network solution. Anywhere and anytime, sales representatives have now access to the complete product catalogue and inventory with search and filters for an efficient sales visit in an app. As part of the Balluun365(TM) white-label social e-commerce platform, Balluun launches Orders365 - contributing more agility and efficiency into the B2B buying and selling process, and offering a seamless integration and synchronization with the web-based marketplace. Orders365, launched first as an…

MullenLowe Profero Australia Appoints Hamilton Jones to Managing Director

Former Deepend MD Joins to Evolve the Agency’s Business Transformation Capability MullenLowe Profero, the global digital transformation network of MullenLowe Group, has announced the appointment of Hamilton Jones as managing director for Australia. Hamilton joins from Sydney-based digital agency Deepend, where he helped build customer-led design and strategic design practices in his role as managing director. An expert in harnessing technological change to fuel business innovation, Hamilton has also worked with…

180byTwo and PeerLogix Extend Relationship with Direct Integration of OTT Data

PeerLogix, the leading OTT (Over-the-Top)/Streaming Television Audience Discovery Platform, and Global Audience Solutions provider, 180byTwo, announced that, in response to continued growth in demand for OTT-driven data insights, the two will expand their relationship announced earlier this year. In addition to continuing other connections throughLiveRamp’s Data innovators program, the two companies have now created a direct integration, allowing 180byTwo to incorporate Peerlogix’s OTT data even more thoroughly into its own…

Amazon Marketing Agency CPC Strategy Acquired by Elite SEM

Enables Businesses to Demonstrate Compliance with Comprehensive Global Standards San-Diego based agency, CPC Strategy has been acquired by Mountaingate Capital backed Elite SEM. This is Elite’s third acquisition since 2017. Elite SEM will leverage on CPC Strategy’s expertise in retail, e-commerce and especially the Amazon channel where Elite expects to cover half of its 2018 revenue. Elite and CPC combining forces will bolster the former’s expertise in search and social marketing. Elite will also have exclusive access…

Emotional vs Distress Purchases – Tapping into Customer Response

Marketers agree that understanding customer need is key to any business. Forming that understanding however can involve scrambling in the dark for insights on audiences. As companies build increasingly unwieldy datasets, the access to behaviour that the internet has allowed us can sometimes mean that overload of information is just as bad as not having enough. The good news is that there are some easy ways to tap into how your customers feel – with the context of who is buying from you and listening to their feedback.…

Interview with Kai Henniges, CEO and Co-Founder, video intelligence

"Marketers shouldn’t expect to be driving immediate sales from video, but expect to raise awareness and educate. Using it to tell strong brand stories is where it’s at its most powerful."Tell us about your role at vi and the team/technology you handle. I founded video intelligence (vi) three years ago, having run content platform Viewster for nearly a decade. With experience as a publisher ourselves, we knew the challenges, so the goal with vi was to find the best monetization platform for publishers. We now have a…

Branch Acquires TUNE’s Attribution Analytics in Landmark Mobile Marketing Acquisition

Branch, the fastest growing cross-platform solution for links and measurement, is acquiring TUNE's Attribution Analytics platform and team. The acquisition will combine Branch's cross-platform deep linking and measurement with TUNE's mobile attribution expertise to form the industry's leading marketing and measurement platform. "This is an exciting outcome for the team at TUNE. I am proud of the attribution platform and team we built to serve mobile marketers, and I believe that Branch is the absolute best partner to…

Content is The “Lion Factor” in Succeeding with ABM and Person-Based Marketing

The lion is as good as it hunts. The beauty and the strength wane as the hunt goes down. I often relate to that impressive 'Lion' factor in content marketing too! Do you? How do you measure the performance of your content, and how often? To find answers, you have to be a lion in your B2B marketing strategy yourself. Isn't it!!! Do Enterprise Decision Makers Actually Consume B2B Content? Powerful content can accelerate not just your marketing efforts, but also add more teeth to your sales. With the coming of age for ABM…

CoreMedia Launches CoreMedia Content Cloud in Response to Strong Demand by Iconic Brands

Subscription Service Provides Sophisticated Omnichannel Content Management and Experience Orchestration Seamlessly Integrated with Leading Ecommerce and Marketing Systems CoreMedia, a content management visionary recognized by leading analysts, announced the launch of CoreMedia Content Cloud, a new subscription-based offering that enables companies to orchestrate iconic brand experiences across multiple digital touchpoints and languages on a global scale. Based on their experience working with leading luxury…

People-Based Marketing: 5 Ways to Win

Among digital marketers, ‘people-based marketing’ has become something of a buzz term in recent years, with the likes of Twitter and Facebook developing a number of custom audience solutions for brands, and platforms such as LiveRamp collaborating with a broad range of agencies and brands to leverage customer data for hyper-targeted campaigns. This growing trend has recently hit the marketing mainstream. But what exactly is it? In short, people-based marketing refers to strategies that match customer data (such as a…

How WhatsApp Can Optimize For Ecommerce

Think back to the days when people used to call each other on landlines that had cords long enough to allow them to walk all around the house as they spoke to their friends and family. If you’re not old enough to have experienced that era, then you’ve definitely seen it in movies. The reality is that making phone calls isn’t as popular as it used to be. Text messaging is the new preferred method of mobile communication. In the last decade, the rate of text messages sent per month increased more than 7,700%. We’re talking…

Episerver Customers Realize More Than 400% Return on Investment in Three Years According to Total Economic Impact Study from Independent…

Episerver Digital Experience Cloud Customers on Microsoft Azure Recoup Costs in Under Six Months Episerver, the company transforming digital experiences, revealed the results of a commissioned Total Economic Import (TEI) study conducted by Forrester Consulting on behalf of Episerver, which factually proves customers on Episerver Digital Experience Cloud see a 443 per cent return on investment (ROI) in three years and recoup the cost of Episerver technology in less than six months. As part of the staunchly independent…

USA Today Network Announces Launch of LOCALiQ – a Next-Generation Local Marketing Partner for Businesses

LOCALiQ Brings Together USA TODAY NETWORK’s Breadth of Insights, Data Intelligence, and Marketing Solutions to Help Businesses Succeed in Reaching Customers; Launches New Service to Drive Increased ROI USA TODAY NETWORK, part of Gannett Co., Inc., announced the launch of LOCALiQ, a data-driven marketing solution designed to simplify the complexity of marketing for businesses and drive improved return on investment. LOCALiQ combines one of the largest local audiences of 120 million consumers with key platforms such as…