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Two Thirds of Marketers Say Walled Gardens Are Major Block to Improving First-Party Data

68% of Marketers Say That Walled Gardens Do Not Provide Enough Data to Effectively Analyse and Measure Campaigns Research commissioned by Sizmek has uncovered concerns around how "walled gardens" (closed platforms such as Google or Facebook) can be major roadblocks to helping brands evaluate data, with 68% of marketers saying walled gardens do not provide enough data to effectively measure campaigns. The study, which surveyed over 500 decision-making brand marketers across Europe and the US, also found that two-thirds…

Accenture and ServiceNow Announce Greater Collaboration To Drive Innovation In Europe

Accenture announced deeper investments with ServiceNow  to provide clients in Europe with Accenture’s full spectrum of digital transformation expertise and ServiceNow’s capabilities to improve business performance. “Our deeper collaboration with ServiceNow means that clients will have access to the Accenture Cloud Innovation Center recently announced in Rome to test products and build in proper security controls for their cloud investments” With the increasing demand for cloud migration services, Accenture is expanding…

SAP Kicks Off SAP.iO Foundries Location in Paris

SAP SE launched its first location in Paris for SAP.iO Foundries. The Paris location is designed to help and support business-to-business (B2B) start-ups build innovative software and deliver high value for SAP customers. The start-up accelerator program from SAP is aimed to accelerate SAP's fast growth in the cloud and advance a technology community focused on machine learning (ML), blockchain, the Internet of Things (IoT) and software as a service (SaaS). The location in Paris for SAP.iO Foundries is part of the…

New Searchmetrics Study: Google Now Wants Brands to Get Niche-Specific

Google Ranking Factors Study Highlights Big Variations in Search Strategies for Different Niches − from ‘Weight Loss’ to ‘Furniture’ and ‘Financial Planning’ Brands’ organic search strategies on Google should now be tightly tailored to the niche they operate in, according to the latest research by Searchmetrics. That’s because Google’s use of technologies such as AI and machine-learning are helping it pin-point, more clearly than ever, the specific factors that satisfy search queries in different niches and contexts.…

Don’t Get Spooked: 4 Reasons to Use Social Media in Your Real Estate Marketing Strategy from Internet Marketing Company fishbat

As part of their commitment to helping companies effectively leverage all the marketing tools at their disposal, internet marketing company, fishbat, shares 4 reasons to use social media in your real estate marketing strategy. With how much time people spend online these days, companies need to continue stepping up their digital marketing game if they want to stay ahead - and the real estate industry is no exception. Social media is an integral part of dominating the local real estate scene, and it's important to leverage…

Panopto Delivers Best-In-Class Live Video Analytics Powered by Hive Streaming

Panopto, a leading enterprise video platform provider, and Hive Streaming, a leader in enterprise video distribution, announced a strategic distribution agreement. Through the agreement, Panopto customers will have access to Hive Insights, a video analytics dashboard that provides network, application and video production teams with actionable reports on live event performance, quality of experience, and network load. Starting today, Hive Insights will be included with Panopto at no additional cost to Panopto customers.…

Do Enterprises Undermine the Sales Potential of Content Management Systems?

Wordpress Dominates the CMS Market Currently with a 23% Market Share. But Why Aren’t Other Companies Catching Up? Content Management Systems (CMS) facilitate businesses of all sizes, globally, to host their content over the internet. CMS facilitate business content creators to easily upload and manage enterprise information. This saves a lot of time and effort as individuals responsible for enterprise content do not have to build systems from scratch for content management. Every business today wants a footprint over…

Mixpanel Accelerates International Expansion in Europe and Asia, Driving 69 Percent and 124 Percent Annual Revenue Growth, Respectively

After a Momentous Year of International Customer Growth, Mixpanel Officially Establishes a Global Presence with Two New Offices in London and Singapore to Cater to More Than 17,000 International Customers, Representing 40 Percent of the Company's Overall Revenue to Date Mixpanel, the world's leading user behavior analytics platform, announces its strategic expansion to Europe, the Middle East, and Asia-Pacific markets to meet the global demand for user behavior analysis and to provide strong regional support to existing…

Semasio Heats Up Holiday Marketing with New Semantic Audiences

Semasio, the semantic custom audience company for digital marketers, launched a new solution for brands to maximize their advertising efficacy this holiday season. With Semasio’s new suite of Semantic Standard Behavioral Audiences, brands and agencies no longer need to waste tons of ad dollars competing for the same old stale segments this Black Friday and Cyber Monday. With more than $13 billion in sales expected for the two days combined, the battle for consumer attention will be red hot. Unfortunately, advertisers…

Bazaarvoice Hires Fritz Hesse as Chief Technology Officer

Bazaarvoice, Inc., announced that Fritz Hesse has joined the company’s executive leadership team as Chief Technology Officer (CTO). Bringing more than 20 years of experience leading enterprise technology operations, Hesse will oversee Bazaarvoice’s global engineering teams and be responsible for the design, development, quality and deployment of the company’s innovations in e-commerce software. “The digital shopping landscape is continuously evolving, and brands and retailers are challenged with keeping pace with changing…

DemandBridge Announces Strategic Alliance

DemandBridge, a dominant Marketing Automation Platform provider to approximately 600 Marketing/Print Services firms, announced that they have signed a letter-of-intent with The Ampersand Group, agreeing in principle to forge a strategic alliance to provide an array of business services associated with on-boarding, implementation and operating the DemandBridge suite of products. The Ampersand Group, located in Akron, Ohio, has a national network of entrepreneurial business owners who use Ampersand's back office services and…

Global Sales Enablement Momentum Spurs Triple-Digit Growth for Seismic

Seismic, the recognized leader in sales and marketing enablement, announced 109 percent year over year organic growth in the recurring revenue base to end the third quarter. Consistent customer satisfaction continues to be a major factor in the company's success: Seismic posted year over year 97 percent gross retention to end the quarter. "The top trend we've seen thus far this year is large enterprises redefining the scope and potential of their sales enablement strategies," said Doug Winter, Seismic CEO. "They have…

Mobile Learning Technology Firm, Boost, Receives Significant Investment From École Hôtelière de Lausanne

Ecole Hôtelière DE Lausanne (Ehl), Backs Boost With a Strategic Investment, Growing Its Presence in the Mobile Learning Platform Space Boost, a leading mobile learning solutions provider for the Hospitality industry, announces a partnership with École hôtelière de Lausanne (EHL) that will see the Swiss hospitality management university make a strategic investment into the mobile technology learning firm. This will allow Boost to continue to build its presence across the world of hospitality, expanding its suit of mobile…

Moz Acquires STAT Search Analytics

Acquisition Expands Scale of Search Results Data and Insights and Increases Flexibility of Solutions for Large Enterprises and Agencies Moz, Inc., the leader in search engine optimization technology, announced the acquisition of Vancouver, Canada-based STAT Search Analytics, the leader in rank tracking and SERP (search engine result page) analytics for enterprises and digital agencies. Moz CEO Sarah Bird made the announcement in a joint video blog post with STAT CEO Rob Bucci. Today, @Moz announces the acquisition of…

Elite SEM Bolsters Executive Team; Taps Dalton Dorné as Chief Marketing Officer

Seasoned Marketing Leader Will Elevate Brand and Drive Revenue for One of the Largest Independent Digital Performance Marketing Agencies Award-winning digital marketing agency, Elite SEM, announced Dalton Dorné as the agency's first Chief Marketing Officer. The move marks the agency's second executive hire in recent months, as they continue to build out their executive leadership team. In the newly created position, Dorné will be tasked with elevating the Elite SEM brand and value proposition, and launching a…

Influential Appoints Entertainment Media Executive Andrew Pelosi as Chief Business Officer to Drive Strategic Partnerships

AI, Social Intelligence Firm Adds former World Surf League Head of Business Development to Fuel Business Expansion and Partnership Initiatives Influential, a leading AI influencer technology, Social Intelligence firm and IBM Watson Developer Partner, announces the appointment of Andrew Pelosi as the company's new Chief Business Officer.  Pelosi brings over 10 years of business development and acquisitions experience. Pelosi will lead all business development efforts and drive channel partnerships, including the…

Bringing Collaboration to the Midmarket

Content collaboration remains a relatively new process following the advent of cloud computing and storage. While for years, we have heard about digital transformation, cloud storage and the development of online file sharing solutions, many individuals still store files locally on personal computers by default. Although this practice is beginning to change, there is a steep learning curve around the issues the midmarket contends with. Midmarket organizations struggle with secure collaborative content practices. While…

Interview with Boon Lai, VP Global Marketing, Cisco

"The ultimate goal is to create one-to-one relationships with our customers and reach them when they are most receptive — with the most relevant message to drive brand affinity and call to action."Tell us about your role and journey into technology. What attracted you to Cisco Collaboration? As the Vice President of Marketing for Cisco Collaboration, I am responsible for all areas of branding and demand generation for a $5-billion technology portfolio that includes Cisco WebEx (Calling, Meetings, and Contact Center) and…

TechBytes with Jay Wells, Senior Director, Strategy and Planning, Merkle

Jay Wells Sr. Director, Strategy & Planning, Merkle The explosion of OTT publishers in the last 2 years and the acceleration of cord-cutting behavior is beginning to shift the dynamic between large national advertisers and media agencies. We spoke to Jay Wells, Senior Director, Strategy & Planning, Merkle, to learn about the key events in OTT and Programmatic Advertising industry that have made the biggest impact on the business.Tell us about your role at Merkle and the team/technology you handle. I help…

Codewise Names Dr. John Malatesta Chief Executive Officer

Company Founder Robert Gryn Named Chairman of the Board Codewise, the industry's first provider of AI-powered online ad measurement and management solutions for digital marketers, recognized by the Financial Times as one of the fastest-growing companies in Europe, today announced it has named Dr. John Malatesta, 46, as Chief Executive Officer, succeeding Robert Gryn, 32, Codewise's founding CEO. Malatesta retains his previous roles of president and chief revenue and marketing officer. Gryn has been named Codewise's Chairman…