Acuant and IdentityMind Union Creates a Global Leader in Digital Identity Proofing and Verification

AI Powered Identity Platform offers Broadest Global Coverage with API Integration for Omnichannel Transactions Acuant, a leading global provider of identity verification solutions, today announced it has finalized the acquisition of former strategic partner IdentityMind, creator of Trusted Digital Identities. Expanding its reach across the digital identity lifecycle, Acuant will combine its award-winning Trusted Identity Platform for identity proofing and verification with IdentityMind's top-performing Digital Identity…

CHEQ and RiskIQ Partner to Combine Autonomous Ad Verification with Digital-Threat Prevention for End-To-End Solution

Military-grade ad-verification company CHEQ, and RiskIQ, the global leader in attack-surface management, announced a partnership providing both companies’ clients access to an end-to-end suite of digital advertising-security solutions. The combination of CHEQ’s autonomous brand safety, viewability, and ad-fraud prevention, and RiskIQ’s ad-scanning for malware, hijacking, and ad injection creates visibility and protection across the entire digital advertising supply chain. The move is part of a shared vision to afford…

Integral Ad Science Acquires Amino Payments

Further Invests in Ad Verification and Transparency for Programmatic Buying With Total Visibility Integral Ad Science (IAS), the global leader in digital ad verification, announced that it has acquired Amino Payments, a leading provider of programmatic advertising transparency. This acquisition furthers IAS’s commitment to deliver the most comprehensive set of programmatic transparency solutions for marketers, including its popular Total Visibility product which provides insight into digital media quality and corresponding…

Experian Selected as Leading Provider of Digital Identity Solutions

Juniper Research acknowledges Experian’s pedigree in the digital identity industry and gives high marks for strength of product Experian has been selected as one of the leaders in the current digital identity landscape in Juniper Research’s Digital Identity: Technology Evolution, Regulatory Landscape & Forecasts 2020-2025 report. The report discusses new approaches in the identity space and highlights best practice recommendations for deployment in the rapidly growing market. “With the rise in digital transactions…

DoubleVerify Launches Brand Suitability Tiers, Forging Alignment Between Advertisers & Publishers

DV was the first to align with standards from the 4A’s Advertising Protection Bureau (APB) & WFA’s Global Alliance for Responsible Media (GARM) DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, today made Brand Suitability Tiers generally available for advertisers and publishers. Brand Suitability Tiers represents the next evolution of the company’s brand safety and suitability solution, and was first announced in November 2020. “At a time when brand alignment with…

MarTech RADAR 2020: Top 150 Marketing Technology Updates of 2020

Now that we are already into the New Year 2021, our content analysis picked the top 50 marketing technology updates from the industry that made the most buzz in 2020. We have organized these updates in chronological order. January 2020 Accenture Helps United Utilities Build and Deploy a Digital Workforce Management Solution, Based on Salesforce Platform "Accenture helped United Utilities, the UK’s largest listed water company, build and deploy a new digital workforce management solution built on the Salesforce platform,…

Sayollo and Protected Media Partner to Protect Immersive Mobile Game Advertising From Sophisticated Fraud

Immersive mobile game advertising pioneer Sayollo and anti-fraud innovator Protected Media are announcing a first of its kind collaboration to turn immersive in-game advertising into a fraud-free space. By implementing Protected Media's advanced authentication and verification technology, Sayollo delivers yet again on its promise of greater ROAS on the platform and provides its clients with the transparency and trust required to profitably scale their media spend. Protected Media's patented 3-Way-Handshake cybersecurity…

Sectigo IoT Security & Identity Management Advancements Speed Integration and Use in Multi-Vendor Ecosystems

New SDKs and PKI Clients Make it Easier for OEMs, Utilities, Government Organizations, and Enterprises, to Secure Their Connected Devices and Products Sectigo, a leading provider of automated digital identity management and web security solutions, has released multiple advancements to the company's award-winning IoT Security & Identity Management Platform, making integration and management of secured connected devices even easier for OEMs and enterprises. The innovations include a PKI Client software development kit…

BigCommerce Named a Leader in Inaugural Headless Digital Commerce Applications in IDC MarketScape Evaluation

BigCommerce, a leading Open SaaS ecommerce platform for fast-growing and established brands, announced it has been named a Leader in IDC MarketScape: Worldwide Headless Digital Commerce Applications 2020-2021 Vendor Assessment. The report evaluated 11 headless digital commerce platforms based on their ability to provide headless or API-first experiences that satisfy both B2C and B2B commerce requirements. Marketing Technology News: Kelly Breslin Wright joins Cien.ai Board of Advisors In the report’s evaluation of…

Kenshoo to Acquire Signals Analytics to Fuel Intelligent Go-to-Market for Brands in Era of Digital Acceleration

First-of-its-kind intelligence platform will help brands make smarter, faster decisions by connecting consumer and market insights to performance marketing Kenshoo, a global leader in marketing technology, announced its intent to acquire Signals Analytics, a pioneer in AI-powered analytics for market intelligence. The acquisition positions the company to solve the biggest challenge brands face in the post-COVID-19 era: How to catch up with accelerated e-commerce adoption and be best positioned to understand, engage and…

LeadSquared Raises $32 Million in Series B Funding

Sales automation SaaS platform, LeadSquared, which has achieved 100% revenue growth every year since its founding in 2011, announced today $32 million in Series B funding led by Gaja Capital, also including Stakeboat Capital and Jyoti Bansal, well-known investor and former CEO and chairman of AppDynamics. LeadSquared has built a global, best-in-class CRM platform that takes away the guesswork from sales execution and makes efficiency the focus of every interaction, no matter how complex the customer journey and now serves…

Datazoom Releases Google Ad Manager Data Enrichment Solution

New Data Enrichment Services Enables Ad-Supported Content Owners To Understand How Individual Users And Service Conditions Contribute To Revenue Datazoom, the Real-time Video Data Platform, announced today the release of a new data enrichment solution, which enriches data collected from their platform’s Player Collectors with revenue data from Google Ad Manager. Even for streaming-first companies, challenges exist to extract the insights needed to take a data-driven approach to grow revenue and profitability. Although…

Persona Launches Free Identity Verification Offering

Persona Starter Plan Empowers Businesses of All Sizes to Meet Digital Business Demands to Verify Users Instantly with Privacy-first Infrastructure Persona, identity infrastructure for real-time verification and protection, launched its free Starter plan out of beta, the first permanent free solution in the identity verification industry. This offering will enable any sized business to offer instant identity verification for up to 500 verifications a month at no cost while protecting users’ personally identifiable…

IDC’s Latest Report Confirms Quadient’s Leadership in the Customer Communications Management Software Market

IDC’s Latest Report Confirms Quadient's Leadership in the Customer Communications Management Software Market Quadient (Euronext Paris: QDT), a leader in helping businesses create meaningful customer connections through digital and physical channels, announces a newly released report by market research and consulting firm IDC on the Customer Communications Management (CCM) software market shows Quadient rapidly closing the gap on the top position. Quadient’s offering in the CCM market encompasses software solutions in both…

Genesys Launches the Future of Digital Customer Engagement

New Genesys Digital business unit led by Barry O'Sullivan builds on the company's leadership in customer experience and AI Genesys, a global leader in cloud customer experience and contact center solutions, announced the launch of Genesys Digital, a new business unit to help companies address the latest technology trends and consumers' ever-changing needs in the digital landscape. Consumers' lives are increasingly digital, blurring the lines between marketing, sales and service for brands. Businesses are recognizing the…

80% of Canadian Businesses Don’t Inform Website Visitors of Third-Party Tracking

Only 38% of Canadian businesses have a well-defined, documented policy for customer data privacy Data privacy and online surveillance transparency continue to be serious issues for Canadians. A newly released survey reveals that a vast majority of businesses in the country do not inform their website visitors of third-party tracking. The November 2020 study - conducted by CRM Essentials and sponsored by Zoho - surveyed 429 Canadian business leaders and employees and found that only 20% of respondents inform their…

Onfido Announces New Identity Verification Solution on Salesforce AppExchange

Onfido announced a new version of its award-winning identity verification and authentication service on Salesforce AppExchange, empowering Salesforce customers in financial services, insurance and trusted marketplaces to integrate remote identity verification and authentication into their existing workflows. Marketing Technology News: Validity Announces Expansion of Relationship with Microsoft Onfido Identity Verification In today’s climate, it is important for banks and insurers to expand their branchless experiences…

DoubleVerify Expands Partnership with Twitter to Provide Brand Safety and Suitability Verification

DV’s partnership will provide transparency into brand alignment with user-generated content on Twitter DoubleVerify (“DV”), a leading software platform for digital media measurement, data and analytics, announced a new partnership with Twitter to help advertisers measure and report on brand safety and suitability. Independent, third-party brand safety measurement in an in-feed, user-generated content environment represents a major milestone on the path to full transparency that covers all buying platforms. Marketing…

TRONADZ Announces the World’s First Decentralized Advertising Platform

The advertising industry is a multi-billion global business that connects consumers and content creators. The industry creates and manages the link between consumers, products, companies, and translates contents into effective campaigns. In a bid to give more to advertisers and content creators, the team behind TRONADZ is happy to announce to members of the public that it has launched its advert platform to enable content developers to place their ads with ease and be rewarded. Marketing Technology News: Comviva and…

CTV Overshadows Linear TV While Social and Programmatic Spark Debates, IAS Industry Pulse Report Finds

Integral Ad Science (IAS), the global leader in digital ad verification, today released its 2021 Industry Pulse Report. Surveying over 200 ad industry experts across the US, IAS found that issues around digital video and connected TV, programmatic, and social rocketed to the top of the ad industry's priority list. Marketing Technology News: Solodev Achieves AWS Public Safety & Disaster Response Competency Status "2020 has proven to be a year of accelerated change in the digital ad industry, with major shifts…