Banner Before Header

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…

Marin Software Research Reveals Shifting Patterns in Digital Ad Spend

Marin Software, a leading provider of digital marketing software for performance-driven advertisers and agencies, released research findings from its global Q1 2019 Digital Advertising Benchmark Report. Marin Software’s research confirms that Instagram continues to grow its share of Facebook spend, while newer ad formats like responsive search ads (RSAs) dominate as advertisers seek growth across channels and devices. Marin Software presents its full Q1 2019 research and takeaways in an interactive format that allows…

TD and Microsoft Enter into a Strategic Relationship to Power the Future of Digital Customer Experiences

TD Bank Group (TD) and Microsoft announced a strategic relationship in which TD will use Microsoft Azure as the cloud foundation to provide its technology and design teams with tools designed for secure, agile and flexible access to data and AI resources. This will further enable the Bank to adapt and quickly respond to changing customer needs. "At TD we are shaping the future of banking in the digital age by creating personalized, connected and legendary experiences across all of our channels," says Bharat Masrani,…

DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform

The New Platform Brings Together All the Essential Sales and Marketing Tools in One Place, Changing the Way Businesses Use Marketing Technology DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and reporting and insights – into one easy-to-use platform, saving users over 14 hours a month in…

Fred Santarpia, Former Chief Digital Officer at Condé Nast Inc., Named US Chief Digital Officer of the Year 2018 by CDO Club

Fred Santarpia, Digital Transformation Expert and former Chief Digital Officer at Condé Nast Inc., was recognized as the US Chief Digital Officer of the Year 2018 by the CDO Club, the world's largest community of C-suite digital and data leaders. Mr. Santarpia will receive the award at the 7th annual NYC CDO Summit on Wednesday, May 8 in the Roone Arledge auditorium at Columbia University from David Mathison, CEO of the CDO Club. "On paper, the CDO title implies the importance of the digital platform over all else, but…

Glocally and Storied Partner to Develop Digital Ad Units Distributing Local Social Content

Glocally, a local social content firm, and Storied, a creative management platform, announced a partnership to develop digital ad units that will help clients syndicate and distribute local social content across premium websites and programmatic channels. These ad units will enable Glocally to ingest content created by their local influencers or their in-house production team, and quickly convert it to ad units that can be distributed across the web, all in near real-time. “Developing local social content is only the…

New Study Reveals Why In-House Programmatic Teams Struggle To Optimize Digital Media

 Survey by Advertising Perceptions and Origami Logic Shows Lack of Expertise, Resources & Timely Intelligence Delay Efforts to Effectively Optimize  A new study by Advertiser Perceptions and Origami Logic has found that the majority of advertisers report that the difficulty of measuring and optimizing cross-channel digital advertising campaigns presents a significant barrier to creating efficient media plans. The survey, which collected responses from 156 US-based advertising decision makers, also found that the…

TPN Launches VELOCITY COMMERCE GROUP—A New Consultancy That Addresses the Digital Commerce Challenges of Today’s Brands

As retailing continues to evolve, it's not enough to have a digital commerce strategy.  Digital commerce has shown that it has a language and a life all of its own. Recognizing these changes, creative commerce agency TPN announced the unveiling of VELOCITY COMMERCE GROUP (VCG), a new consultancy that mirrors the rapidly evolving needs of today's omni-channel brands, but also emerging brands and direct-to-consumer (DTC) organizations. "Today's brands should no longer question whether they should be present on digital…

Pegasystems Honored with Multiple Awards for Helping Organizations Digitally Transform Their Business

Company recognized by CRM Watchlist, CRM Service Leaders Awards, Stevie Awards, TMC CUSTOMER Awards, and Constellation Research Pegasystems Inc., the software company empowering digital transformation at the world's leading enterprises, announced it has won multiple awards, including the 2019 CRM Watchlist, 2019 CRM Service Leaders Awards, 2019 Stevie Awards for Sales & Customer Service, 2019 CUSTOMER Product of the Year Awards, and Constellation Research ShortList for RPA. These awards recognized Pega and its…

Why Customer Experience Counts in Today’s Digital Era?

Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource on customer experience analytics and its importance in today’s digital world. Owing to the rise in technological advancements, businesses today have multiple touchpoints to engage with their customers. This has not only given rise to numerous data sources that generate huge volumes of data, but has also given rise to several roadblocks for players across industries. Customer…

Zoho’s New Marketing Platform Ties Together Orchestration and Planning with Marketing Execution Across Channels

The Platform Helps Drive Execution of Marketing Programmes Against Plans, with the Ability to Adapt Dynamically Zoho announced its new marketing platform that executes marketing campaigns across multiple channels while coordinating their orchestration centrally, against outcomes, plans, and budgets. Designed to help businesses of all sizes coordinate marketing tightly with sales, the platform is integrated with Zoho CRM and a number of other third party applications. The platform is driven by Zoho MarketingHub, a new…

How This Digital Agency Plans to Make Omnichannel Campaigns Quick, Easy, and Powerful

DirectMail.io is excited to announce the launch of the next iteration of its Omnichannel Marketing Platform, a unique tool designed for printers and agencies, to maximize marketing efforts more efficiently. The platform offers an extensive array of outbound and inbound capabilities all in one place, allowing users the ability to focus on the marketing concepts and strategies without jumping from vendor to vendor. Now it's easier than ever for printers and agencies to offer as much as a 300% better response rate, compared…

Blue Acorn Commerce & iCiDIGITAL CX Analytics Merge to Form Blue Acorn iCi

Immediately Acquires BrandShop to Pioneer First-Of-Its-Kind Digital Customer Experience Company for Fortune 1000 Brands Blue Acorn, a digital commerce UX design and strategy agency, announced it has merged with data-driven marketing solutions provider, iCiDIGITAL. The new firm, Blue Acorn iCi, will be co-led by Greg Boone and Kevin Eichelberger, and brings together a 400-person team of world-class engineers, data scientists, digital commerce experts, designers, and strategists. Blue Acorn iCi’s presence spans across the…

J.D. Power Teams with Centric Digital to Expand Digital Customer Experience Intelligence Solutions

Alliance Focused on Helping Businesses Thrive in Era of Widespread Digital Transformation J.D. Power, the global leader in data analytics and consumer intelligence, announced it has formed an alliance with Centric Digital, a leader in digital intelligence, to jointly develop a range of new customer experience measurement and digital intelligence solutions. The collaboration was formed to address the growing challenges businesses face addressing digital transformation. Together, J.D. Power and Centric Digital will…

Network for Good Releases New Study, “Our Digital Dilemma”

New Data Suggests How We've Been Thinking About Donor Retention May Be All Wrong Nonprofit organizations in the United States are now being challenged by major political, demographic, economic, and technological factors outside of their control, and most organizations find themselves flat-footed, unable to easily adapt. As the sector grapples with data that indicates giving was largely flat in 2018, Network for Good is releasing its first whitepaper of the year, offering a new point of view, along with new data, which…

LiveRamp Collaborates with Marketo to Deliver Personalized and Seamless Digital Experiences

Marketo Customers Now Able to Leverage IdentityLink™ to Connect First-Party Data to Digital Advertising Efforts LiveRamp – a leading identity platform for powering exceptional experiences – announced its partnership with Marketo, an Adobe company, to leverage IdentityLink from within Marketo. Starting, Marketo users can connect their first-party customer data to the broader digital advertising ecosystem, enabling marketers to create more precise and secure target lists. Through this integration, Marketo and LiveRamp come…

Xerox Unveils New Services Offerings to Advance Clients’ Digital Transformations

Expanded Portfolio Enables Clients to Redefine the Way They Work, and Reimagine the Employee and Client Experience at the Intersection of Physical and Digital Xerox announces a new services portfolio, comprised of five horizontal and four industry-specific services that are built to address clients’ digital transformation imperatives. Nine new services from @Xerox target focus markets and business responsiveness, redefining how work gets done. #DigitalTransformation “There is a significant opportunity for our clients…

Vlocity Raises $60 Million Series C Funding to Accelerate Digital Transformation in Vertical Industries

Financing Will Fuel Rapid Growth, Accelerate Product Development and Expand Global Customer Service and Support Vlocity, Inc., a leading industry cloud software company and Forbes Cloud 100 company, announced that it secured $60 million in funding to drive digital transformation and customer experience improvements across multiple vertical industries. The Series C financing was led by Sutter Hill Ventures and Salesforce Ventures, with participation from new investor Bessemer Venture Partners and existing strategic…

Tried, True and Proven: The Value of Direct Mail in the Digital Age

We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as consumers are proving they interact with a variety of media when it’s most convenient for them — often using multiple platforms at the same time (i.e. mobile & TV). As newer technologies such as Artificial Intelligence (AI), AR/VR and robotic assistants increasingly enter the fold, today’s hyperconnected marketing landscape begs an…

STUDY: Option Overload Prevents 46% of Digital Shoppers from Purchasing, Despite Daily Research

Episerver’s Third-Annual Global Consumer Study Points to Fixed Browse-Often, Decide-Occasionally Behaviors Already the catalyst for digitally connected lifestyles, smartphones are inciting a new state of always-on commerce in which learning about and looking at products is an everyday norm. In fact, one in four digital consumers research products on their smartphones daily, and nearly half (47 percent) research multiple times per week, according to a newly released study by Episerver, the company transforming digital…