Banner Before Header

Vlocity Raises $60 Million Series C Funding to Accelerate Digital Transformation in Vertical Industries

Financing Will Fuel Rapid Growth, Accelerate Product Development and Expand Global Customer Service and Support Vlocity, Inc., a leading industry cloud software company and Forbes Cloud 100 company, announced that it secured $60 million in funding to drive digital transformation and customer experience improvements across multiple vertical industries. The Series C financing was led by Sutter Hill Ventures and Salesforce Ventures, with participation from new investor Bessemer Venture Partners and existing strategic…

Tried, True and Proven: The Value of Direct Mail in the Digital Age

We live in a time where there is an abundance of avenues for brands to engage with modern consumers. It is clear, however, that favoring one specific channel is no longer sufficient, as consumers are proving they interact with a variety of media when it’s most convenient for them — often using multiple platforms at the same time (i.e. mobile & TV). As newer technologies such as Artificial Intelligence (AI), AR/VR and robotic assistants increasingly enter the fold, today’s hyperconnected marketing landscape begs an…

STUDY: Option Overload Prevents 46% of Digital Shoppers from Purchasing, Despite Daily Research

Episerver’s Third-Annual Global Consumer Study Points to Fixed Browse-Often, Decide-Occasionally Behaviors Already the catalyst for digitally connected lifestyles, smartphones are inciting a new state of always-on commerce in which learning about and looking at products is an everyday norm. In fact, one in four digital consumers research products on their smartphones daily, and nearly half (47 percent) research multiple times per week, according to a newly released study by Episerver, the company transforming digital…

95% of Small Businesses Will Increase Their Digital Marketing Spending in 2019, According to New Survey

Most Small Businesses (63%) Will Increase Their Investment in Social Media, Indicating Small Businesses View Social Media Marketing as a High Return Digital Marketing Channel That Expands Their Brand and Secures Customers, a New Survey Finds It's nearly unanimous among small businesses: Invest more in digital media with an emphasis on social media to boost brand awareness and generate customer leads. That is the finding from a new survey from The Manifest, a business news and how-to website. Ninety-five percent (95%)…

MarTech Interview with Ryan Grable, Vice President of Global Digital Demand Generation, Genesys

"MarTech stacks need to work together and ensure alignment as accounts and contacts transition from one channel to the next." What inspired you to join Genesys?  Genesys is a global organization that leads in customer experience. I joined with the goal of transforming their global digital demand-generation team and footprint. I am excited to be a part of how Genesys is revolutionizing the Sales and Marketing space by extending its customer engagement portfolio to marketers. Genesys is an innovative and diverse company…

MoEngage Introduces Two Products to Help Marketers Create Hyper-Personalized Digital Experiences

MoEngage, the Intelligent Marketing Automation Platform, launched two new products at #GROWTH19 Conference. They launched MoEngage Analytics, an industry-first product that lets marketers run & optimize their campaigns in one place and On-Site Messaging that lets marketers craft consistent and personalized messages on their websites. MoEngage Analytics isn’t just another Analytic tool. Marketers have to switch between multiple tools and constantly follow up with other teams to measure and improve their campaigns. This…

Industry Stalwarts Make the Case That That Digital Transformation Is Key to Manufacturers’ Survival

Most Business Leaders Don't Understand the Fundamental Threat Digitalization Poses and Are Too Cautious and Slow in Making the Shift to Digital. the Authors Address the Common Obstacles Leaders Face and Offer a Framework to Guide Them Through the Complex Transformation Process. In their significant new article, "The Only Way Manufacturers Can Survive," published in the Spring 2019 issue of MIT Sloan Management Review, innovation expert Vijay Govindarajan and former CEO and chairperson of GE Jeffrey Immelt contend that…

Improve Digital Selects White Ops to Provide Pre-Bid Fraud Prevention

Improve Digital, the leading European Programmatic Advertising Platform for Publishers, Content Providers and Broadcasters, today announced it has selected White Ops’ pre-bid prevention product, MediaGuard, to protect its clients against fraudulent traffic. By leveraging MediaGuard, Improve Digital now has the ability to block non-human traffic before an auction takes place. “By implementing MediaGuard pre-bid fraud prevention, Improve Digital is uniquely positioned to prevent bad actors from succeeding in sullying the…

Basis by Centro Expands Programmatic Advertising Capabilities for Native and Digital Audio

Basis Further Automates Digital Media Planning, Activation, Reporting and Reconciliation for All Channels, Ad Units and Buying Tactics Centro, a global provider of advertising technology,  announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics…

Leading UK Publisher TI Media Selects Selligent Marketing Cloud to Power Digital Experiences for More Than 40 Publications

B2C marketing automation company Selligent Marketing Cloud announced that leading UK publisher TI Media has chosen the company to support multi-channel marketing automation efforts to create quality content that entertains and fuels the passions of millions of consumers every day.   TI Media boasts an impressive 160-year heritage and portfolio of over 40 leading publications including What's on TV, Country Life, Woman's Weekly, Wallpaper, Trusted Reviews, woman&home, Horse & Hound, Ideal Home and Decanter. They…

Agency Gains Actionable Digital Marketing Intelligence Insights with CAKE by Accelerize

Accelerize and its digital marketing software division CAKE announced that STEAM, a full-service digital marketing agency, has boosted digital marketing performance for its expanding list of clients with CAKE’s marketing intelligence platform. STEAM leverages the cloud-based platform to track campaigns for clients across multiple digital marketing channels, manage affiliates, structure payouts, optimize campaign performance in real-time and more. With CAKE’s technology and industry-leading support team, the agency has…

Segment Achieves AWS Digital Customer Experience Competency Status

Customer Data Infrastructure Company Recognized for Its Expertise and Seamless Experience with AWS Segment, the customer data infrastructure company, announced that it has achieved Amazon Web Services (AWS) Digital Customer Experience Competency status. This designation recognizes that Segment's technology has been validated by AWS to help AWS customers collect, clean, and control their first-party customer data for all phases of the digital customer acquisition and retention life cycle. Achieving the AWS Digital Customer…

Salsify First to Offer Automated Content Submission Across All Amazon Sales Channels, Product Categories

Vendors and Sellers Can Harness Salsify PXM for Amazon to Gain Actionable Insights and Syndicate Content Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces that it is the first and only solution to offer automated content submission to Amazon across all categories and all selling partners in the US. This includes products sold though both Vendor Central or Seller Central, and products on Amazon Fresh, Amazon Business, and Amazon Pantry. This latest improvement…

True Influence Launches Displaybase, a Comprehensive Digital Media Advertising Solution That Allows Omni-Channel Planning, Execution and…

DisplayBase Uses Proprietary Technology to Combine Powerful Targeting and Optimization Features to Ensure the Highest Value from Display Campaigns True Influence, the technology leader of intent-based marketing and demand generation solutions, announced DisplayBase, a unified cross-channel B2B media management solution that allows users to manage and optimize their display program. DisplayBase combines True Influence's B2B marketing expertise and dedication to customer value with advanced targeting, retargeting and…

TabMo Activates Digital out of Home, Connected TV and Audio on Its Mobile Advertising Platform, Hawk

Hawk Becomes the First Mobile DSP to Enable Advertisers to Maximise Campaign Performance via Integrated Cross-Channel Campaigns TabMo’s demand side platform (DSP) Hawk has become the only mobile-first platform to connect additional advertising channels.  For the first time, advertisers can use one mobile DSP to run campaigns that display complementary messages to audiences across mobile, connected TV, digital out-of-home (DOOH) and programmatic audio. “Brands can now complement their mobile advertising by amplifying…

The Digital Achievement Gap: Companies Struggle to Meet Customer Expectations

The Zendesk Customer Experience Trends Report 2019 Shows Large Divide Between Customer Experience Leaders and Laggards in Southeast Asia Zendesk, Inc. released The Zendesk Customer Experience Trends Report 2019 showing that companies of all sizes across industries and geographies lack the capabilities needed to keep up with ever-increasing customer expectations. The report is based on global survey results, focus groups, and the Zendesk Benchmark, an index of product usage data from 45,000 companies using Zendesk.…

Connected TV Surges Ahead in Digital Advertising with 193% Growth, Extreme Reach Reveals in Latest Video Benchmarks Report

Q4 and Full-Year 2018 Performance Metrics Highlight How Evolving Media Consumption Trends Drive New Opportunities for High-Impact, Brand-Safe Campaigns Extreme Reach, the complete creative asset management solution for the ad industry, released its 2018 Q4 and full year Video Advertising Benchmarks report that highlights the transformative impact of connected television (CTV) platforms on the advertising industry. The report, based on metrics from the company’s platform, AdBridge, and specifically its proprietary video ad…

Wistia Launches Channels, a Video-On-Demand Experience for Businesses

Instead of Sending Visitors to YouTube, a Simple Embed Code Empowers Companies to Optimize the Customer Journey with an Ad-Free Video Showcase Wistia, a leading video software provider for small and medium-sized businesses, has made it possible for anyone to add an on-demand viewing experience to a website — as simple as pasting an embed code into a blog. There's a reason why the world's biggest video streaming services place such a huge emphasis on creating uncluttered, ad-free, and elegant ways to watch their best…

CallRail’s Agency Partner Program Forges New Growth Path for Digital Marketing Agencies

The Atlanta-Based Call Tracking and Analytics Provider Launched a Program to Partner with Top Attribution-Focused Digital Marketing Agencies CallRail, the world’s most popular call tracking and analytics provider, announced the launch of its new Agency Partner Program, which aims to help agencies grow through a host of benefits, from co-marketing to custom resources and support, to inclusion in exclusive directories. The program further establishes some of the US and Canada’s top digital marketing agencies as leaders in…

Sitecore Recognized for Second Year in a Row as a Leader in 2019 Gartner Magic Quadrant for Digital Experience Platforms

Sitecore, the global leader in digital experience management software, announced that the company has once again been positioned as a Leader in Gartner's Magic Quadrant for Digital Experience Platforms. The report evaluated 17 vendors and Sitecore was among five in the Leaders quadrant based on the ability to execute and completeness of vision.  Sitecore Experience Platform (XP) was assessed as part of the company's evaluation. Gartner defines a Digital Experience Platform (DXP) as "an integrated set of core technologies…