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Leading Influencer Marketing Agency Viral Nation Earns Four AVA Digital Awards – Innovative Wins for PUBG Mobile, ViewSonic and Baidu

Multi-Platform Campaigns Featured Key Influencers and Engaging Experiences - Viral Nation Leverages Instagram, YouTube and other Channels Viral Nation, one of North America's fastest growing influencer marketing agencies, announced that it received four prestigious AVA Digital Awards for campaigns with ViewSonic, PUBG Mobile and Baidu's FaceMoji. The awards recognize outstanding achievement by creative professionals involved in the concept, direction, design and production of media that is part of the evolution of digital…

Digital Marketing Company, fishbat, Offers 4 Ways to Incorporate Valentine’s Day Into Your Digital Marketing Strategy this Year

As part of their continuing effort to teach companies how to self-promote, digital marketing company, fishbat, shares 4 ways to incorporate Valentine's Day into your social media strategy this year. A successful social media strategy consistently delivers engaging content, but creating fresh content can sometimes be a challenge for companies that are learning to promote themselves across social media channels. Utilizing holidays as a springboard to develop relevant content is a great way to fill out your social media…

Amazon Threatens Digital Advertising Duopoly, Finds Nanigans Survey

Advertisers Are Shifting More of Their Budgets to Amazon, but Express Concerns About Data Access and Competition Nanigans, the leader in performance advertising software, announced results from its latest survey commissioned by Advertiser Perceptions. Based on responses from 100 digital advertising decision-makers at retail companies generating at least $50 million in online sales annually, the survey reveals that Amazon is rapidly gaining momentum in the digital advertising race.  Retail marketers estimate Amazon gets…

New Digital Ad Fraud Awareness Research Study by tribeOS Reveals Alarming Disconnect with Experienced Marketers

77% of Marketers Know Ad Fraud Exists Yet Only 20% Believe Their Campaigns are Affected Ad fraud is not Bigfoot. Proof of it actually exists. The numbers don't lie. Even so, global industry statistics like $51 million a day stolen from digital ad programs often fall on deaf ears with even the most savvy marketers. This urgent message of ad fraud robbery isn't because marketers are unaware. Marketers do know about ad fraud from bot farms and domain spoofing, but the majority can't define (or even measure) what those are…

PowerInbox Expands Email, Programmatic Teams to Support Steep Growth in Demand for Its Digital Monetization Platform

Spurred by $30 Million in Revenue & 100 New Pubs Signing on Last Year, PowerInbox Hires 3 Industry Veterans to Fuel Publisher & Advertiser Growth PowerInbox, the digital monetization partner trusted by 650+ publishers, announced it has expanded its technology and business development teams, welcoming three new email and adtech experts to support growing demand for its services. The strategic new hires come on the heels of substantial growth as the company racked up $30 million in revenue, three fast-growth…

Dynatrace Adds Session Replay to Its Digital Experience Management Offering

Company Addresses C-Suite User Experience Concerns with Movie-Like Session Playback and AI-Powered Insights Built for Modern Cloud Applications Software Intelligence company Dynatrace, announced Session Replay, which allows organizations to play back unique web or mobile sessions in a “movie-like” experience, providing an end-to-end record of the customer journey from the user’s perspective. Session Replay joins Dynatrace’s Real User and Synthetic Monitoring capabilities to extend the company’s all-in-one digital…

Telco Marketers Report Big Appetite for Live Data Insights to Add Customer Value and More Relevant Digital Services

New CMO Council Survey of 150 Mobile Network Marketing Leaders Reveals Many Obstacles to Applying Real-Time Data Intelligence to Upgrading Customer Experience and Revenue Growth While possessing a vast abundance of ever-multiplying customer data, the world’s leading wireless network operators and communications service providers are now hardwired to turn this under-performing asset base into a new form of “data currency” that can create customer value, generate new revenue streams and be used for competitive advantage. In…

Mobile Channels Offer New Growth Opportunities in the Online Video Advertising Space

Mobile Video Ad Spending Will Account for 75 Percent of All Digital Video Ad Investments by 2023, Says Frost & Sullivan The explosion of over-the-top (OTT) and user-generated digital video content in the current multi-screen environment is creating strong demand for monetization technologies among both content owners and advertisers. The targetability, personalization capabilities, and interactivity offered by online video advertising solutions are expected to drive the $30 billion market toward $120 billion by 2023.…

Six Skills Every Digital Marketing Team Needs for 2019

Time flies, technology moves even faster. Scott Brinker’s annual Marketing Technology Landscape super graphic now displays more than 6,800 marketing technology solutions — a 27% jump from 2017’s figure. That’s a lot for marketers to handle. Some simplification is in order. From analytics to Social Media Marketing, here are six digital marketing skills your team needs today: 1. A Focus on Digital Marketing Analytics While “web analytics” focus on website performance, digital marketing analytics reveal the performance and…

Dealer.com Launches New Capabilities to Help Dealers Personalize Digital Marketing and Car-Buying Experience at NADA 2019

Dealer.com, the premier digital marketing solution and partner for auto dealerships, will unveil new capabilities this month at the NADA Show. The new innovations will enable dealers to leverage cutting-edge data and technology to create a more personalized online shopping and buying experience, unlock digital marketing efficiency and cater to emerging consumer needs. The new solutions being launched help dealers deliver a more complete and connected digital storefront, with personalized experiences that reach and engage…

Mobiquity Technologies Adds New Clients: Adsonica, Bocca Media, Mandala Digital, and StreamGoMedia

Mobiquity Technologies, Inc., a mobile first, next generation, Software-as-a-Service (SaaS) platform for data and advertising announces the addition of four new customers to the Advangelists platform.  These new business partners will leverage Advangelists state-of-the-art programmatic media platform and premium advertising inventory. Adsonica, a Shuttersong company, will expand their reach across the programmatic and mobile marketing landscape, leveraging Mobiquity's Advangelists platform to distribute their patented…

RichRelevance Introduces Hyper-Personalization for Digital Marketing: The Pinnacle of AI-Driven Personalization with Deep Learning

Basic Personalization Gives Way to Individual Experiences at Scale; Enhances Both Marketing and Commerce Investments for Digital Leaders RichRelevance, the global leader in Experience Personalization, unveiled Hyper-Personalization with Deep Learning, the next tier of AI technology to drive digital growth, engagement, and revenue by staging compelling customer experiences across the commerce lifecycle. Hyper-Personalization helps define how digital business leaders will bridge marketing and commerce clouds to engage every…

Helpshift Delivers Year of Record Company Growth and Innovation in Digital Customer Service

AI-Powered Conversational Messaging Company Announces Marquee Customers, Transformational New Products and a Doubling of Revenue YoY Helpshift, the company revolutionizing the customer service industry, announced the close of a record-breaking fiscal year that included new customers and partnerships, industry recognition and the launch of transformational new products, including asynchronous messaging across web and mobile. “Enterprises have started to focus on outcomes over interactions through digital and business…

Introducing BizSwipe – An iOS & Android Networking App for Businesses, Social Influencers, Journalists and Digital Marketers

BizSwipe, LLC announced the release of the BizSwipe app for iOS and Android mobile devices. The app matches businesses and social influencers who want to form mutually beneficial business relationships, via an intuitive swiping interface with customizable filters. BizSwipe blends a business’s social media analytics with the Google search results analytics of its website into a single unified profile. Also Read: Killing ECMs: Gartner and the Rise of Content Services – Thoughts from Generis “It’s labor-intensive and…

First Analysis of European Anti-Fraud Efforts Shows 94 Percent Fraud Reduction in Tag Certified Channels

Study Conducted by The 614 Group Found Only 0.53 Percent IVT In Channels Using TAG’s Widely-Adopted Anti-Fraud Standards The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, released the first analysis of the effectiveness of ongoing industry anti-fraud efforts in Europe. The study, conducted by The 614 Group, found the use of TAG Certified distribution channels for digital advertising reduced the level of fraud by more than 94…

PowerInbox Audience Engagement Experts to Reveal 5 Promising New Ad Channels at Affiliate Summit West 2019

Beyond Email & Social, Emerging Channels Will Give Advertisers New Options to Grow Brand Awareness & Sales PowerInbox, the trusted audience engagement and digital monetization partner for publishers and marketers, will reveal five new audience engagement channels that are ripe for monetization in 2019 at this week’s Affiliate Summit West in Las Vegas. Bolstered by new data that points to broader adoption of new channels beyond email and social media, PowerInbox engagement experts will demonstrate how these…

Apttus Recognized as Leader in IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms

Apttus, the global Middle Office leader,  announced that IDC, an independent research firm, named Apttus a Leader in its most recent IDC MarketScape: Worldwide SaaS and Cloud-Enabled B2B Digital Commerce Platforms 2018 Vendor. This research recognizes the value of Apttus E-Commerce – a key pillar in Apttus' Middle Office Platform, Omni. Apttus' E-Commerce solution delivers consistent, optimized buying experiences across all sales channels. In Business-to-Consumer (B2C) commerce, Apttus creates a seamless experience…

Interview with Alexi Venneri, Co-Founder and CEO, Digital Air Strike

"To keep Digital Air Strike on top of technology and innovation, I employ three qualities: confidence, positivity and curiosity." Tell us about your journey into technology. What made you start Digital Air Strike? My journey truly began as a child. I always had a strong interest in business and entrepreneurship. I was the kid that loved the TV show “Kids are People Too” that was touted as the kids' version of the "Tonight Show" featuring interviews with kids that were doing amazing things. I also turned everything into a…

Accenture Interactive Named Adobe 2018 Global Digital Experience Solution Partner of the Year

Award Celebrates Effectiveness in Leveraging Adobe Experience Cloud to Deliver Exceptional Customer Experiences and Drive Joint Business Value for Clients Accenture Interactive has been named the 2018 Global Digital Experience Partner by Adobe, a global leader in customer experience management. Adobe presented Accenture Interactive with the honor at its annual sales conference held today in Las Vegas. “Accenture Interactive and Adobe are an unstoppable team, creating superior end to end experiences” “Accenture…

Brands Are Hard of Hearing in Europe When It Comes to Customer Listening Through Social Media Channels

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these "self expression channels" to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the new CMO Council in new research…