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Brands Are Hard of Hearing in Europe When It Comes to Customer Listening Through Social Media Channels

New Research from CMO Council Reveals Euro Marketers Struggle to Use Social Media to Better Understand and Engage Customers Rather Than Just Measure or Amplify Their Own Campaigns Social media have become valuable sources of real-time insight into consumer sentiment and brand experience, but many marketers across Europe are still not tapping these "self expression channels" to listen more effectively to the voice of the customer. Some 40 percent of European marketers surveyed by the new CMO Council in new research…

QuickPivot Announces New Digital Marketing Capabilities to Customer Data Platform

New Data Onboarding Capability Helps Marketers Create Advanced Advertising Segments and Integrate Digital Marketing and Offline Campaigns QuickPivot, the leading customer data platform company, announced a new capability that enables marketers to activate their first-party data for digital marketing. This new functionality allows QuickPivot to truly be a central system of record for customer marketing across all communication channels. Now with QuickPivot, marketers can create advanced audience segmentations for digital…

Neustar Media Effectiveness Study Reveals Digital Advertising Tops TV in Movie Studio Mix

Digital Media Drives Biggest Sales Impact with a 46 Percent Contribution to Box Office Revenue Neustar, Inc., the leading trusted, neutral provider of unified marketing intelligence, revealed the findings of a media effectiveness evaluation that analyzed advertising channels for 70 US. movies, representing a majority of wide-release box office sales. The analysis covered eight different marketing channels – TV, online, display, online video, paid Facebook advertising, out of home advertising (OOH), radio, print and…

In the Era of the Digital Customer Journey, Consistency is Key

The birth of online shopping occurred in 1994 when one customer made history by purchasing a CD via the Internet. Just one year later, Amazon debuted. Today, as online shopping’s popularity grows, so do the ways in which consumers communicate with companies. As a result, digital channels have become a natural part of the customer journey. In fact, digital channel interactions are expected to overtake voice interactions for the first time this year. Between web, email, chat and social media, the customer journey is much more…

Richrelevance Personalization Ai Drives $35 Billion in Digital Revenues with 100% Uptime over the Last 100 Months

RichRelevance, the global leader in Experience Personalization, today announced accelerated momentum for the company’s AI-driven personalization with over $35 billion in digital sales delivered to B2B and B2C leaders to date. “RichRelevance is seeing incredible business momentum, capped with nearly 300% growth in AI-driven search personalization with our FIND product and our 9th consecutive year of 100% uptime over the Black Friday and Cyber Monday shopping weekend,” said Carl Theobald, CEO of RichRelevance. “We’re…

Can AI Save Digital Advertising?

Advanced AI may prove to be the thing that saves digital advertising. Right now, brands don’t trust publishers and consumers don’t trust brands. The digital ad ecosystem is often a race to the bottom, while consumers are increasingly turning to ad blockers. This year, Deloitte found that “more than three-quarters of North Americans engage in at least one form of regular ad blocking". Plus, there is the emerging element of legislation that limits the way brands are able to gather and use consumer data (you can bet that GDPR…

Veeva Introduces New Digital Asset Management Capability to Speed Publishing to Any Digital Channel

Brand Marketing Teams Can Now Easily Distribute, Update, and Withdraw Content Across Digital Channels with Vault Promomats and Vault MedComms Veeva Systems  introduced Veeva Vault Digital Publishing, a new digital asset management (DAM) capability in Vault PromoMats and Vault MedComms. For the first time, brand marketing teams can publish and withdraw approved assets from a central location to any digital channel for faster and easier publishing. Organizations now have greater agility in publishing regulated content and a…

Sabio Strengthens Its Digital Offering with Acquisition of flexAnswer Solutions

Addition of Virtual Assistant Technology Complements Existing Partner Offerings and Strengthens Sabio’s Ability to Build Automation into Digital and Voice Customer Journeys The Sabio Group has announced the acquisition of flexAnswer Solutions, a leading Singapore-based provider of innovative Virtual Assistant solutions based on its own advanced NLP and machine learning technologies. .@SabioSense acquires Singapore based #virtualassistant #cx provider flexAnswer Solutions. #custserv #conversationalA By adding…

Interview with Michael Zacharski, CEO, EMX Digital

"Despite the Automation and Machine Learning we have deployed, we believe it takes the human touch to make it all work and drive innovation forward." Tell us about your role and journey into technology. What made you join EMX Digital? There are two parts to my role. First, and where I spend the majority of my focus, is leading the EMX Digital business. EMX is a programmatic marketplace that services media agencies, publishers, and DSPs. EMX is part of Engine, a data-driven marketing solutions company with expertise in…

Doxim Advances Customer Engagement Platform to Power Digital Transformation for Financial Institutions

Doxim, the leading SaaS customer engagement solutions provider for financial services, announced the scheduled release of the 2018 Fall version of the Doxim Customer Engagement Platform (CEP), helping customers capture new business opportunities and transform customer experience by addressing key digitization challenges. Doxim’s CEP is a suite of integrated solutions that helps financial institutions build customer satisfaction and loyalty while cross-selling effectively during key moments in the customer lifecycle. North…

OUTFRONT Media Launches Social Influencers Program to Pair Out-Of-Home Ads with Digital Influencers

In Partnership With Social Platform WeAre8, OUTFRONT Social Influencers Program Debuts With Bauducco's Holiday 2018 Campaign OUTFRONT Media Inc. announced its OUTFRONT Social Influencers program, which gives brands of all sizes the opportunity to incorporate social influencers as part of their out-of-home (OOH) campaigns  through OUTFRONT's internally sourced social influencer network and its partnership with social influencer platform WeAre8. Baked goods company Bauducco Foods USA is the first brand to execute a campaign…

Comviva Launches Unified Digital Experience Platform

A Consolidated Digital Services Delivery Platform to Accelerate an Operator's Transformational Journey Comviva, the global leader in providing mobility solutions, has released a powerful, yet simple to use, Unified Digital Experience Platform (UDxP) that will accelerate a CSP's journey into digital services, by enabling them to deliver an integrated, automated, intelligent bouquet of services to customers, while ensuring a frictionless experience across channels. Telecom service providers have provided the backbone to…

New Survey Shows That 8 in 10 Digital Marketers Feel Under More Pressure to Meet Acquisition and Revenue Goals Than They Did One Year Ago

The Report from WBR Insights and SheerID Reveals Marketers' Top 2 Concerns Are Differentiating in a Noisy Marketplace and Rising Privacy Concerns. Report Also Details Marketers' Planned Investments for 2019 According to a new survey of 150 digital marketers across the US – with most employed by companies doing $1 Billion or more in annual revenue – 77% feel under greater pressure to meet acquisition and revenue goals than they did one year ago. Published today by SheerID and WBR Insights, the report surveyed digital…

Comscore Brings its Digital Audience Measurement to Include Snapchat Discover

The New Integration Will Grant Partners a Holistic Picture of Digital Audiences Across Owned-And-Operated and Distributed Channels Comscore, a trusted currency for planning, transacting and evaluating media across platforms, today announced a new partnership with Snap, Inc., to integrate Snapchat Discover traffic into Comscore’s digital audience measurement solutions. The inclusion of incremental Snapchat traffic represents another step forward in ensuring that Comscore provides the most comprehensive coverage of audience…

Report from Digital Technology Consortium Provides Window into Future Trends for Digital Marketing Budget, Staffing and Performance…

Unlike some of the other operational areas within pharmaceutical companies, the performance of digital marketing can be measured to evaluate the impact and effectiveness of each digital channel. According to a new study by research and consulting leader Best Practices, LLC, various reach and conversion metrics were frequently rated to be the most effective measures to assess digital performance. Pharmaceutical companies are increasingly using digital engagement channels to more effectively communicate with their…

Study Reveals Traditional Digital Advertising Rules Don’t Apply in Clinical Trial Recruitment

Original Research to Be Presented at Digital Pharma East Syneos Health, the only fully integrated biopharmaceutical solutions organization, released a study providing real-world patient insights into the effectiveness of digital advertising to speed clinical trial recruitment. Research highlights of the study, which was conducted by the Company’s Communications business, will be presented at Digital Pharma East in Philadelphia, PA. The study, conducted online with 432 patients in the United States with epilepsy and…

botique.ai Launches the First AI Powered Digital Agent ‘Chatbot’ Platform for Small and Medium Businesses

Smbs Can Now Utilize the Powerful AI NLP & NLU Engines for Customer Support Automation, Visitor Engagement at Zero Cost botique.ai Inc., the Conversational Artificial Intelligence Company, announced the launch of the first Conversational Artificial Intelligence Digital Agent Platform for small and medium businesses (SMBs). The AI-powered Chatbot platform is designed to help small businesses add intelligent and conversational features to their customer engagement channels. With the new free version of the…

Major Persado Update Introduces Narrative Intelligence to AI-Optimized Marketing Language, Helping Brands Speak In a Unified, Authentic…

Along with Custom Language Models for Every Brand, Persado Introduced Several New APIs to Automate Campaign Setup and Analysis While Delivering Significant Marketing ROI Persado, the leading provider of AI-optimized marketing language for top global brands, unveiled its breakthrough application of Narrative Intelligence—the ability to build and tell stories using genuine, natural language—as the most sophisticated update to its platform since launch. With its latest breakthrough in the application of Narrative…

The Evolving Role of the CMO: Digital Tools and Data-Driven Decisions

Chief Marketing Officers (CMOs) have traditionally overseen communications, brand management, advertising and campaigns – and they still do. However, ongoing technical advancements and, in turn, data-driven environments have meant that their remit is constantly expanding and their role, continuously evolving. There is now a plethora of ways for marketers to understand their customers. Big data, IoT, Artificial Intelligence (AI) and marketing automation are just a few examples of the tools and methods on offer to help…

NICE inContact Global Study Reveals Digital Channel Use Gaining Ground – And It’s Not Because of AI Chatbots (Yet)

CX Transformation Benchmark Finds Consumers Expect Seamless Omnichannel Experiences and Are Willing to Buy More from Companies That Deliver It NICE inContact, a NICE business, announced findings from the breakthrough global research study that measures real-world consumer experiences including most recent service interaction, satisfaction, loyalty and advocacy – including Net Promoter Score (NPS) – across communication channels. The second annual NICE inContact Customer Experience (CX) Transformation Benchmark includes…