Put Knowledge at the Heart of Your CX; Or, Consumers Shall Move to Rivals 

In a Recent Report by Eptica, 94% of UK Consumers Say Personalized Answers Will Make Them More Loyal – with 84% Switching to Competitors If Responses Disappoint Providing more detailed, personalized answers to consumer questions on their channel of choice are now key to winning and retaining customers – but brands in the UK are failing to meet rising expectations. 91% of consumers surveyed by Eptica say not answering their questions satisfactorily annoys them and makes them less loyal, with 75% complaining that customer…

6sense Launches New Platform with ABM Campaign Execution

Extends Analytics to Drive Account-Based Action via Native Digital Advertising Capabilities 6sense, the industry's leading predictive intelligence provider, announced the launch of the 6sense Demand Platform for account-based marketers, delivering increased opportunity creation capabilities, full-funnel insights into a prospect's journey, and a B2B campaign execution engine to immediately activate time-sensitive demand intelligence. This announcement marks the next step in using AI and machine learning to find…

V12 Data Appoints Jason Webby as Chief Revenue Officer

Jason Webby Has Previously Held Senior Positions at the Economist Group, CNBC, and Xaxis V12 Data, a leading provider of purchase-intender solutions, announced the appointment of Jason Webby as Chief Revenue Officer. In this role, Webby is responsible for the direction and management of the company's sales revenue strategies. He brings over 20 years of experience leading large and diverse teams of global sales professionals. "Jason is an inspiring and proven leader with a deep expertise in executing high-growth…

Steelhouse Adds Industry Veterans Dan Weiner and Rory Mitchell to Executive Team

Steelhouse Fortifies Commitment to Fast-Growing Connected Television Market & Advanced Automation In their latest expansion roadmap, SteelHouse, a leading advertising software company, has announced the hiring of Dan Weiner and Rory Mitchell to its executive team. Read More: Interview with Jon Lombardo, Global Brand Strategy Lead, LinkedIn About Dan Weiner Dan Weiner, whose traditional media experience includes Clear Channel and CBS, is a digital media pioneer who helped launch the FOX Audience Network…

Monetate Launches Revolutionary Product Recommendation Tool

Personalization Leader Innovates Product Recommendations with Real-Time, Omnichannel Approach Monetate, the worldwide leader in personalization solutions, announced Monetate Intelligent Recommendations, a next-generation recommendation tool that incorporates real-time customer data and works across every channel, delivering personalized product recommendations that match each customer’s need at the moment. Product recommendation tools forever changed the way brands interact with customers by taking the intuitive skill…

Artificial Intelligence: The Next Frontier Of Programmatic Buying

Artificial Intelligence (AI) and machine learning are on the verge of revolutionizing programmatic media buying, and the reason is simple: In today’s marketplace, AI has the ability to do far more than humans can handle on their own. Machine Learning, a broad area of computer-aided decision making, has been used in many aspects of marketing for years. Now in 2017, more powerful Deep Learning technology, often synonymously referred to as Artificial Intelligence, has become increasingly valuable for marketers with useful…

Trustworthy Accountability Group Hires Former IAB UK Executive Nick Stringer

New TAG EU Office, With Nick Stringer as VP of Global Member Engagement and Operations, Will Help Coordinate Industry's Worldwide Efforts to Fight Digital Ad Crime, Improve Transparency The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, announced it has hired Nick Stringer, former Director of Regulatory Affairs at the Internet Advertising Bureau UK (IAB UK) and former Chair of the European Interactive Digital Advertising…

TimeTrade Brings Intelligent Appointment Scheduling to Zoom Video Communications

TimeTrade's Latest Integration Optimizes Smart Scheduling for Virtual Meetings TimeTrade, the leader in omnichannel intelligent appointment scheduling, announced its new integration with leading video conferencing provider Zoom Video Communications to enable seamless inclusion of video conferencing details in each Zoom meeting invitation, simplifying and accelerating live digital interactions. TimeTrade's integration with Zoom is the most recent development in its ongoing Connect Effect Partnership Program, a new…

Marketers Fighting Cybercrime: How You Can Protect Your Brand

Many enterprise marketers view cybersecurity as someone else’s job. On the surface, this may be true. Enterprise cyber defense is largely an IT-led strategy, whereas marketing is responsible for the brand and company image. That said, separating marketing and cybersecurity completely can be dangerous. In today’s digital-first landscape, any successful marketing strategy revolves around a company’s website as a central hub that incorporates multiple outside apps and plugins – many of which are potential entry points for…

The Great Rush: Preparing for the Data Science Success

Today, data is the ‘oil’ that is driving every aspect of the business. And, in a scientific parlance, this data is reusable, replenishable and insightful. Every insight gleaned with data becomes valuable each passing day. With the coming of age of the Internet of Things (IoT), super-connectivity, data management, and analytics, data for business is a gold rush for all modern organizations. We provide you key insights on how to start on the path to data science success and make a dash into the ‘Great Rush’. Talk to the…

EnterWorks Partners with Amplifi to Enable Businesses in Content for Commerce Initiatives

EnterWorks Partners with Amplifi, a Leading Information Management Consultancy, to Enable Businesses in Content for Commerce Initiatives EnterWorks, the leading provider of Master Data Management (MDM) and Product Information Management (PIM) solutions, announced a strategic partnership with Amplifi, the leading provider of MDM strategy and implementation services. The partnership brings to bear Amplifi’s diverse capabilities – expert advisory, strategy, consultancy and delivery offerings for all aspects of data…

dotCMS Hires Robert Slaughter As New Chief Marketing Officer

dotCMS Appoints, Robert Slaughter to Lead Marketing Department as Chief Marketing Officer dotCMS, a leading-edge, open source, Java CMS and Customer Experience Management software company, announced that Robert Slaughter has joined the company as Chief Marketing Officer, effective immediately. Slaughter will report to Ralph Miller, Chief Executive Officer, and become one of the senior executives within the company. Also Read: dotCMS Hires Stefan Schinkel as New Chief Sales Officer “Since we sell a mar-tech product, we…

CleverTap Strengthens Its Partner Ecosystem by Getting Best-Of-Breed Mobile Marketing Solutions Under One Roof

CleverTap Partners Drive Growth and Increase Revenues by Collaborating with a Variety of Powerful Marketing Technologies CleverTap, a mobile marketing automation solution that empowers marketers to create differentiated customer engagement strategies, announced that it is expanding its Partner Ecosystem. Partners will benefit by joining forces with the best solution providers in the space, globally, and unearth new opportunities for monetization and knowledge sharing. As part of the CleverTap Partner Ecosystem,…

How Rich Real-Time Data is Accelerating Partner Marketing 

Years ago, partner marketers cared primarily about a couple of metrics – how many sales were driven and who was the responsible for the click that brought the customer to the website. Oh, how times have changed. Today’s leading merchants are taking a more comprehensive approach to collecting and using data -- to understand users, track and optimize buyer flows, and determine the specific role that partnerships play in the marketing mix. My company tracks and analyzes partner marketing programs, and from this unique…

TechBytes with Brennan Wilkie, SVP, Customer Experience Strategy, InMoment

Brennan Wilkie SVP, Customer Experience Strategy, InMoment A CX Blueprint could be a fascinating aspect of building a modern marketing campaign for millennial customers. However, the fading boundaries of CX and User-Experience (UX) make it hard for traditional SMEs to focus their resources on new-age expectations. To understand how CX exponents leverage data and if data privacy could be the biggest challenge in CX Intelligence, we spoke to Brennan Wilkie, SVP, Customer Experience Strategy, InMoment.Tell us about your…

Two-Thirds of Voice-Assisted Device Owners Never Purchase Through Them: Episerver Study

Episerver's Annual Benchmark Report Reveals Consumers Have Been Slow to Adopt Smartwatches and Voice-Assisted Devices for Shopping and Browsing Even though it seems everyone is talking about voice-assisted devices and smartwatches, the majority of consumers don't own these new devices, and even fewer use them to complete purchases, according to a recently released study by Episerver, the company transforming digital experiences. For its annual "Reimagining Commerce: Global Findings" report, Episerver surveyed 4,000…

Progress Launches AI-Driven Native Chatbot

Progress's NativeChat, Offers 15x Faster Development, Native Support for 72 Languages and Ability to Integrate with Web, Mobile and Social Channels for a Seamless Digital Customer Experience BEDFORD, the leading provider of application development and deployment technologies, announced the availability of Progress NativeChat, the artificial intelligence-driven platform for creating and deploying chatbots. Unlike other chatbot technologies, NativeChat is based on patent-pending CognitiveFlow technology that can be trained…

talkshoplive Launches the First Ever Live-Streaming Social Selling Network

talkshoplive Video Platform Includes All the Tools and Resources Needed by Vendors  talkshoplive launched an offering for everyone from small business owners to mainstream brands and influencers a platform to create their own live streaming home shopping shows. The first network of social selling shows powered by user-generated content and it is also a full-service storefront and an intimate shopping exchange never before experienced in online purchasing for sellers and buyers. The innovative platform is set…

Aegis Included in Gartner’s Market Guide for Key Customer Management BPO Service Providers 2018

Aegis Customer Support Services Private Limited, a global outsourcing and technology services company, announced that it has been included in the Market Guide for Key Customer Management BPO Service Providers 2018 report by Gartner Inc. Aegis has been included as one of the Customer Management Business Process Outsourcing (CM BPO) service providers with vertical/industry coverage in the report. "At Aegis we are committed to continue offering innovative services and solutions to our clients that positively enhances…

Implementing the Omnichannel Approach at the Digiday Retail Summit

At the Digiday Retail Summit that took place in Texas in February, retail marketers came together to brainstorm around how the industry can address the issues facing-- and threatening-- their businesses.  And there are quite a few. From changing consumer behavior to how to use First-Party Data while staying compliant and Amazon’s dominance of the e-commerce versus physical word approach. As an attendee, I listened to the executives explain what’s keeping them up at night and thought about how we can best address these…