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Cinedigm Announces Three of Their Popular Streaming Channels Included in NBCUniversal’s Peacock Launch

Included in the much-anticipated launch are THE BOB ROSS CHANNEL, COMEDY DYNAMICS and SO…REAL Providing Cinedigm’s Channels With Direct Reach Into A Massive Television Audience Cinedigm, a leader in the operation of free, ad-supported streaming television (FAST) channels, announced that three of the Company’s channels, The Bob Ross Channel, Comedy Dynamics and So…Real, are included in today’s launch of NBCUniversal’s new streaming service Peacock. The service is home to thousands of hours of premium content, including…

Customer Expectations are Changing as Digital Processes Streamline Experiences

How businesses can adapt and develop digital processes to new customer habits while staying true and connected to their existing clientele. As customers experience disruptions to their daily routines stemming from COVID-19, they are adapting to new systems powered by digitization that are reshaping their behaviors and preferences. How do businesses adapt to these changes and remain connected with their customers? Amid the COVID-19 pandemic, companies and communities have been forced to implement digital solutions to…

As Brands Continue to Navigate Change, 43% of Consumers Say Digital Ads Should be Personalized

New research by Innovid takes a look at the “Now Consumer” and finds that personalization boosts revenue and brand loyalty; Study also reveals social platforms win on personalization Innovid, the only independent advertising and analytics platform built for television, announced the findings of a commissioned study on consumer preferences for personalized advertising amid COVID-19. More than 1,000 US adults were polled online for the study in July 2020. Innovid’s research study, 2020 Consumer Attitudes on Personalized…

Walgreens Boots Alliance Launches a Digital Experience and Customer Insights Platform

Company announces strategic partnership with industry leaders Microsoft and Adobe to launch second phase of digital transformation at the intersection of health and technology Walgreens Boots Alliance, Inc., announced an expansion of its strategic partnership with Microsoft and Adobe to launch a world-class digital experience and customer insights platform to deliver personalized healthcare and shopping offerings. It will provide Walgreens and Boots customers with products and services from its global pharmacy and retail…

Huble Digital Group Opens for Business in North America

Huble Digital, Inc. will provide HubSpot Elite Partner level business consultancy services to help drive digital transformation for businesses in North America Digital marketing and business consultancy, Huble Digital Group, has announced the next phase of its international expansion into North America. On 1st July 2020, Huble Digital, Inc. opens for business in Chicago, Illinois to provide businesses with its own unique style of Elite-level HubSpot Solutions Provider support. The digital business consultancy has…

Sapiens Partners With Quadient to Enhance Digital Engagement

Sapiens customers will be able to easily design, modify, manage and deliver insurance documents without the need for technical expertise, which will drive efficiency, reduce errors and enhance communication across all channels Sapiens International Corporation, a leading global provider of software solutions for the insurance industry, announced today it has entered into an agreement to partner with Quadient, a facilitator of exceptional customer experiences. This strategic partnership will bring enhanced omni-channel…

Verizon Media Launches TV Tune-In Attribution to Connect Digital Ads & TV Viewing

With Inscape, new solution helps Verizon Media DSP customers like Discovery better measure ROI on ad spend Verizon Media introduced its new TV tune-in attribution product that allows broadcasters, networks and media companies to quantify the impact of digital ad campaigns on consumers tuning into TV shows. This is the first time Verizon Media DSP users can attribute TV show tune-ins to ads served on any channel, including mobile, CTV, video, desktop, native, and beyond. Verizon Media is launching the offering with Inscape,…

Productsup Recognized in Gartner’s June 2020 Cool Vendors in Digital Commerce

Productsup recognized in Gartner research designed to highlight interesting, new and innovative vendors, products and services Productsup, the leading ecommerce data integration company, announced its recognition in Gartner's June 2020 Cool Vendors in Digital Commerce. Gartner named Productsup among three total vendors. “We strive to be a disruptor in the feed management and product content syndication space, and believe it’s an honor to be recognized by Gartner,” said Johannis Hatt, Co-Founder and CEO at Productsup. “At a…

Salsify Named a Cool Vendor in the June 2020 Cool Vendors in Digital Commerce Report by Gartner

Vendors recognized in the report are interesting, new and innovative Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announced that they have been named a Cool Vendor in Gartner's June 2020 report Cool Vendors in Digital Commerce. The report states, "Whether your primary market is B2B or B2C, the digital world creates ever-increasing expectations for convenience and usability across myriad channels. Meeting customer expectations requires vigilance and powerful tools…

Contentful Secures $80 Million in Series E Funding, Announces New CMO, and Scales Rapidly to Power the Digital-First Era

Contentful is leading a major industry shift away from traditional content management systems to an omnichannel content platform Contentful announced today $80 million in Series E funding led by Sapphire Ventures, with participation from General Catalyst, Salesforce Ventures and five other new and existing backers. This round brings Contentful’s total funding to $158 million to date. Contentful also announced hiring a new CMO, Bridget Perry, who most recently led Adobe marketing across Europe, the Middle East and Africa.…

Cheetah Digital Named a Challenger in Gartner Magic Quadrant and Scored in Critical Capabilities for MMH

Challenging the status quo of both marketing clouds and point solutions, Cheetah Digital secures high scores in customer profile management, marketing channel support, and real-time decisions/recommendations Cheetah Digital, a cross-channel customer engagement solution provider for the modern marketer, announces its recognition by Gartner, Inc. in the Challengers quadrant of the 2020 “Magic Quadrant for Multichannel Marketing Hubs.” “We’re continually reinvesting our revenue back into our platform to innovate on our…

CXInfinity For Credit Union Contact Center To Enhance Member Experience With Digital Omnichannel Experience

Brands with strong omnichannel customer engagement retain 89% of members, so CXInfinity, the Digital Omnichannel member service and engagement platform, brings its robust features to engage with members when and where it matters and resolve queries faster. Since, Credit Unions can’t limit to just engage but interact to help members’ on the inquiries across channels of member’s choice According to a study, 54% of members prefer to engage over social media. It is high-time when credit unions should switch to additional…

Cinedigm Partners with SPI International to Launch and Distribute Gametoon and FashionBox HD Channels

Deal Brings SPI’s Premium Lifestyle Networks to Cinedigm’s North American Footprint of more than 300 Million Devices Cinedigm announced today a partnership with leading global media company SPI International to launch two new ad-supported streaming channels, Gametoon and FashionBox HD. Cinedigm will launch and distribute the ad-supported networks in North America and will work closely with SPI International on the marketing, audience development and monetization of the channels. SPI International operates 42 television…

SmartIQ to Digitally Transform the Forms Process as Latest Addition to Smart Communications Customer Conversations Management Platform

Smart CommunicationsTM, the only provider of a customer conversations management platform, today announces the launch of SmartIQTM. Evolving from the Intelledox product, which Smart Communications acquired in July 2019, SmartIQ is uniquely capable of transforming traditional forms-based processes into intelligent, conversational user experiences that improve the customer experience (CX) while also streamlining internal systems, managing risk and reducing demand for support services. Marketing Technology News: Grammarly…

Full Circle Insights Launches Digital Source Tracker with the Full Circle Method for Digital Marketing

New Dashboards Enable Marketers to Drive Digital Marketing Efficiency Full Circle Insights, Inc., maker of comprehensive sales and marketing performance measurement solutions, announced the company has launched Digital Source Tracker with new dashboards that enable the Full Circle Method for Digital Marketing. Digital Source Tracker allows marketers who use Full Circle's Response Management product to connect clicks from digital advertising, your website traffic, social channels and other digital marketing outreach to…

CakeCommerce Offers Online Retailers a Chance to Sweeten Up Their Digital Marketing

The Subsidiary of Zero Gravity Marketing Focuses on eCommerce Consulting and Services CakeCommerce, a firm focused on eCommerce consulting and digital marketing, offers a wide range of services for those who are looking to launch or improve their online store and brand. The company is an extension of the well-established agency, Zero Gravity Marketing. "We've been working with a number of great online stores and seeing amazing results. We even found that during COVID-19, a time where businesses were facing significant…

HomeServe USA Acquires Vincodo, A Leading Digital Advertising Agency

Acquisition Will Significantly Enhance HomeServe Digital Marketing Capabilities HomeServe USA, a leading provider of home repair solutions serving more than 4.4 million customers across the US and Canada, today announced the acquisition of Vincodo, a Langhorne, Pennsylvania-based digital advertising agency. Vincodo will enhance HomeServe’s in-house digital marketing and Search Engine Marketing (SEM) capabilities to better reach potential customers. Vincodo was founded in 2010 by Internet marketing industry veterans with…

Marketing’s Role in Digital Transformation: Why Sales Owns the Last Mile

It’s Not the Buyer Journey, It’s the Customer Journey. This is the last in a series of articles on the largest change to Marketing since the rise of the internet. We are now facing the last mile of relationship transformation between buyers and sellers that began with broad access to digital content. Marketing has been at the forefront of this change - first in creating digital experiences with the content on the web and email and eventually tying those digital channels together using Marketing Automation. Marketers are…

Marketing Automation Among Top Four Investment Priorities for Digital Solutions

Rising importance of chatbots and increasing use of virtual and online channels to result in 15.7% growth of the MAS market, finds Frost & Sullivan Frost & Sullivan's Post-pandemic Growth Opportunity Analysis of the Marketing Automation Solutions Market forecasts how the marketing automation solutions (MAS)market is expected to perform from 2020 to 2025 under two likely scenarios. The aspirational forecast is under the assumption that the COVID-19 virus will be contained by August 2020 and the global markets will…

iFOLIO and Twilio Partner to Power Digital Storytelling by Text Message

iFOLIO announced their partnership with Twilio to radically enhance the sales story on mobile. Live, Twilio technology powers iFOLIO's digital sales and marketing platform to engage prospects & clients like never before. Marketing Technology News: Endemol Shine Launches Entertainment Channels on VIZIO SmartCast Sales is currently challenged with a time where you can't be face-to-face. iFOLIO modernizes sales and marketing campaigns that scale to millions of buyers with Twilio's leading cloud communications…