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Centerfield Launches Customer Intelligence Tool “Insights by Scout” to Supercharge Digital Customer Acquisition

Centerfield, a technology-driven marketing and customer acquisition company, announced the launch of its customer intelligence platform, Insights by Scout. Insights by Scout is the newest component of Dugout, Centerfield’s industry leading platform that automates end-to-end customer acquisition for millions of shopping experiences each year. Insights by Scout surfaces actionable insights from first-party digital shopping experiences so Dugout can better pinpoint a brand’s ideal target customer, optimize audience…

Vlocity Launches Online Customer Collaboration Portal to Advance Digital Transformation Initiatives

Vlocity’s Customer Success Community Enables Omnichannel Collaboration Among Over 100,000 Industry Cloud Architects, Solution Designers and Developers Vlocity Inc., a leading provider of industry-specific cloud software, announced that its Vlocity Success Community, a robust omnichannel resource for customers and partners, has been upgraded to provide Vlocity users with a more robust portal to share knowledge, exchange ideas, and discuss best practices in Industry Cloud deployments. Vlocity customers and partners also now…

The Top 4 Challenges Plaguing B2B Marketers in the Digital Age

Compared to their B2C brethren, B2B marketers have historically lacked scalable solutions that enable them to unlock the value of their first-party data and leverage third-party data to power their Marketing initiatives. Furthermore, navigating B2B data and measurement is complex and comes with unique nuances, such as finding the right data at scale globally, creating custom audiences, and measuring impact at the account level. eMarketer forecasts B2B digital spend will top $6 billion in the U.S. alone in 2019. As B2B ad…

TechBytes with David Zapletal, Chief Innovation & Media Officer at Digital Remedy

Tell us about your role and the team/technology you handle at Digital Remedy. As Chief Innovation & Media Officer, my role is to keep Digital Remedy, and our clients, at the forefront of the convergence of media and tech, finding ways to ensure our platforms, systems, and tools are best equipped to ensure success for our clients campaigns as well as to maintain full integration of all data streams so that we can optimize and help our clients with real-time business decisions. How is the direct to consumer economy…

SDL and Bynder Partner to Help Enterprises Manage and Translate Digital Assets and Campaigns Enabling Content in 180+ Languages

Connector Now Available for SDL Tridion Sites 9.1 and Bynder Digital Asset Management SDL, a global leader in content creation, translation and delivery, announces a strategic partnership with Bynder, and the availability of a new SDL Tridion Sites 9.1 Connector for Bynder’s Digital Asset Management (DAM) platform. Developed by SDL’s partner, Trivident, the Connector allows customers to centrally manage, easily discover, directly access and deliver any type of digital asset to worldwide audiences. “While most companies…

Wirecard and Malaysia’s Affin Bank Berhad Expand Existing Collaboration to Drive Customer Growth and Retention With Fully Digital…

Wirecard, the global innovation leader in digital financial technology, and Affin Bank Berhad ("AFFINBANK") announced an extension of their collaboration focused on revolutionizing internet banking for consumers in Malaysia. Through this partnership, over 300,000 AFFINBANK customers are already benefitting from an array of services such as e-commerce and mobile payment powered by Wirecard technology. By leveraging more of Wirecard's platform, AFFINBANK is able to launch a complete internet banking solution which will drive…

Dawn Adds Digital Transformation Agency, DEFINITION 6, Expanding Expertise Within the Portfolio

D6 Will Collaborate With Best-in-Class Agencies Within the Modern Marketing Portfolio, Providing Digital Technology, Consulting and Implementation Dawn, the portfolio of independent agencies with centralized data science, advanced analytics, measurement and media at its core, announced that DEFINITION 6, the Atlanta and New York City based Digital Transformation and Content Agency, has joined the Dawn portfolio. "Today's marketers are seeking best-in-class partners to optimize business performance- leveraging digital…

Building and Maintaining Digital Trust and Brand Loyalty: A Three-Step Process

Businesses that successfully achieve digital transformation don’t just complete it overnight. Transformation has many key components and best practices, and it’s a continuous process. When it is achieved though, these digital enterprises have the opportunity to prosper, build customer trust and maintain brand loyalty. As we engage with customers through more digital channels, maintaining their trust, in particular, becomes a highly paramount component to keeping your business afloat and prosperous. In recent years, customer…

City of Barrie Automates Customer Service Operations with Verint Solutions and Expands Digital Services

Invests in Improving Self-Service and Contact Center Automation Solutions for Engaging Citizens, Reducing Costs and Offering More Interaction Opportunities across Channels Verint Systems Inc., The Customer Engagement Company, announced that the City of Barrie, Ontario, is partnering with Verint to simplify, modernize and automate its customer service operations for improved overall customer experience and employee satisfaction. Using Verint’s Engagement Management offerings for government and public sector,* Barrie aims…

Eurofins Digital Testing to Provide IMF Analysis Solutions for the Digital Media Industry

Eurofins Signs Exclusive, Global Licensing Agreement with the Institut für Rundfunktechnik (IRT) to Develop new IMF Solutions Built on IRT's Proven Technology Eurofins Digital Testing, a global leader in end-to-end quality assurance (QA) and testing services, announced it will offer software solutions to help studios, post-production companies, broadcasters and distributors adopt the Interoperable Mastering Format (IMF), aimed at streamlining associated workflows and reducing costs. IMF is a Society of Motion Picture…

365 Connect to Discuss Digital Accessibility Compliance for Multifamily Housing in Live Webcast

365 Connect, a leading provider of award-winning digital marketing, leasing and resident service platforms for the multifamily housing industry, announced that its CEO, Kerry W. Kirby, will serve as keynote speaker for a live webcast. The webcast, What You Need to Know About ADA Compliant Websites, is scheduled to air on Aug. 14, 2019, at 3:00 p.m. ET on MultifamilyBiz.com, the largest media resource in the multifamily housing industry. What You Need to Know About ADA Compliant Websites dives into the most highly…

Current Attribution Solutions ‘Verging on Useless’, Say Digital Marketers

Lack of credible attribution renders marketers susceptible to pressure to invest in ‘favourite’ channels, with ‘maximising ROI’ just a pipedream paid lip-service Digital marketing managers have slammed current attribution solutions as verging on useless, in a new survey commissioned by QueryClick. Unreliable or false attribution leaves almost 90% of marketers afraid to invest in activities with any kind of long-term payback because of their inability to prove the value. Fewer than one-in-seven marketers find that…

Digital Transformation in Contact Centers: Five Steps to Success

According to Forrester’s Digital Rewrites the Rules of Business Vision Report: “Digital innovation is the untapped hero of customer service. A service call is an indicator of an unmet expectation. So why does it get so little airplay?” When done right, implementing new and digital technologies can reshape business processes, customer experiences, and create enduring competitive advantages. One area primed to reap the rewards of Digital Transformation is the contact center. A digitally-transformed contact center delivers…

Diagonal View to Bring Over 1,500 Hours of Content and 15 million Fans from Its Popular YouTube Channels to BitMovio’s…

Diagonal View, a digital video network, delivering tens of millions of subscribers and billions of views across YouTube and other digital platforms generated from professionally produced content that BitMovio users will now enjoy through the next-gen gamified streaming video platform BitMovio announced its partnership with digital video network Diagonal View to acquire video programming from 16 of its popular YouTube channels that reach over 15 million subscribers. With this partnership, BitMovio will acquire over 1,500…

Zylotech Cited in the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019

Zylotech, the self-learning customer data (CDP) platform company, announced it has been cited as a Sample Vendor in both the Gartner Hype Cycle for Digital Marketing and Advertising, 2019 and the Gartner Hype Cycle for IT in GCC, 2019, in the category of Customer Data Platforms. According to the Gartner Hype Cycle for Digital Marketing and Advertising, 2019, Gartner defines the CDP as, “A customer data platform (CDP) is a marketing system that unifies a company’s customer data from marketing and other channels to enable…

Frost & Sullivan Recognizes Glassbox for the Digital Customer Experience Orchestration Value it Provides to Enterprises

Glassbox's Digital Behavioral Analytics Solution Provides Clients with Unique Insights to Turn Information into Real-Time Actionable Intelligence Based on its recent analysis of the European market for digital customer experience analytics, Frost & Sullivan recognizes Glassbox Digital with the 2019 Europe Customer Value Leadership Award for its analytics solution, wherein the Digital Behavioral Analytics (DBA) solution is the cornerstone. Glassbox's capabilities combines Big Data, machine learning, behavioral and…

The Battle for Digital Ad Spend is Fiercer than Ever— Who’s Winning?

New Study from Marin Software Exposes Top Priorities, Challenges for Digital Marketers in 2019 Growth remains a top priority for advertisers, and driving brand awareness is central to that goal. However, digital marketers face constant challenges—hitting volume targets with paid search, accurate attribution with paid social, and leveraging audience data with eCommerce—in their quest to drive business results through digital advertising. That’s according to Marin Software’s latest State of Digital Advertising 2019…

Leading French Insurance Provider AG2R LA MONDIALE Chooses Vlocity to Digitally Transform Sales and Customer Operations

Vlocity Inc., a leading provider of industry-specific cloud software, announced that AG2R LA MONDIALE has contracted to use Vlocity Health applications to transform sales and customer operations in order to better serve its health and protection, retirement and savings markets. Vlocity Health, which runs natively on the Salesforce Platform, will enable AG2R LA MONDIALE to increase agency productivity, improve customer engagement, and support ongoing business agility. AG2R LA MONDIALE will replace several legacy sales and…

Tapad and AdsWizz Partner to Enable Digital Identity Resolution Across Audio Ad Campaigns

With Tapad’s technology, AdsWizz AudioMatic is the first Audio buying platform to offer cross-device identity resolution across the U.S. and EMEA Tapad, a global leader in digital identity resolution, announced a new joint capability with AdsWizz , the leading technology provider for digital audio advertising solutions. The partnership combines Tapad’s digital cross-device technology with AdsWizz’s AudioMatic buying platform, enabling the ability to connect audio ad experiences across screens. AudioMatic, AdsWizz’s…

Salsify Announces New GDSN Data Pool Designed for the Digital Shelf

Brand Manufacturers Can Manage and Deliver Content for Retail and Ecommerce Channels from One Platform Salsify, a product experience management (PXM) platform that helps brands win on the digital shelf, announces a new data pool for GS1's Global Data Synchronization Network (GDSN). This expanded capability will allow IT, Master Data Management (MDM), ecommerce, trade, and marketing teams to manage and share their product data with retailers and distributors across the GDSN from a single platform. As the only PXM…