LiveVox and TDECU Share Keys to Optimizing the Customer Experience in a Digital Environment at CCW 2019

LiveVox Inc., a leading provider of cloud contact center solutions, announced that LiveVox General Manager of Digital Solutions, Boris Grinshpun, will join Anthony Warden, VP of Contact Centers, TDECU, to host an interactive discussion group on the topic of digital CX at the upcoming Customer Contact Week Annual Conference. The session will discuss how leading businesses are evolving their contact strategies to meet customer demands in today’s digital age. On the event, Boris Grinshpun, General Manager of Digital…

Now We Know the Truth: Going All-Digital with AI Is a Mistake

Two of Scandinavia’s leading financial institutions have very different strategies for their conversational AI-powered customer service but with one unifying element at the core: human augmentation “We should go digital” is a common refrain in the financial services industry. Competition is increasingly happening online with smartphone apps, digital transactions and products that automate the customer experience. In the rush to avoid getting left behind, banks and insurance companies are looking to AI-driven virtual agents…

Triton Digital Integrates Centro’s Basis Platform with the a2x Programmatic Marketplace

Triton Digital, the global technology and services leader to the digital audio and podcast industry, announced an integration between Centro’s Basis platform with Triton Digital’s programmatic audio marketplace, a2x®. Centro, a global provider of advertising technology, operates Basis, a comprehensive and automated digital media platform. The integration bolsters Basis capabilities for executing global, targeted, non-skippable, and brand-safe audio ad buys through both open marketplace and private marketplace deals. The a2x…

Capgemini Announces Rapid Marketing Launch Program to Accelerate Digital Marketing Capabilities for Retailers and Brands

The new solution enables companies to deliver personalized customer experiences with Salesforce Marketing Cloud in less than 12 weeks Capgemini announced the release of its Rapid Marketing Launch Program (RMLP) to help companies accelerate time-to-market with Salesforce Marketing Cloud, the leader in marketing automation. This new solution enables retailers and brands to grow their digital marketing capabilities more smoothly and quickly. Capgemini's RMLP can speed up the Salesforce Marketing Cloud implementation…

Digital TV Advertising and Analytics Roundtable Series: Latest AdTech Analytics and CTV Trends

TV Advertising is no longer what it used to be a few years ago. Today, it's a dynamic ecosystem bubbling with hot new Digital TV Advertising and Analytics innovations. Next-gen TV advertising companies are completely revolutionizing the whole AdTech landscape. In our recent chats and events, we witnessed TV analytics market climbing new heights and setting unprecedented benchmarks in building a clear, real-time view of the viewer's journey. Continuing our mission to put the latest trends in AdTech and…

Acxiom Continues to Expand Global Data Offerings and Digital Capabilities

Strengthens Industry-Leading Global Data Capabilities in Global Markets Acxiom, the data and technology foundation for the world's best marketers, announced that it has expanded its digital and global data capabilities to Japan, Australia, Spain and Canada. Acxiom is building on its position as the industry leader in global data, with ethically sourced data offerings for 2.5 billion addressable customers across the globe. As a trusted partner for brands worldwide, Acxiom will continue to focus on expanding its global and…

Valassis Research: Digital Dads Crave Shopping Convenience and Cross-Channel Deals

Data Shows Dads Embrace Technology and Emerging Shopping Channels With Father’s Day approaching, Valassis, a leader in marketing technology and consumer engagement, released new research stemming from its 2K19 Coupon Intelligence Report surrounding dads’ shopping habits both online and in-store for traditional consumer packaged goods. Findings reveal that dads more frequently use digital channels than moms and heavily favor convenience and ease of purchase along their shopping journeys. “Whether shopping online or…

PROS Launches Sales Agreement Management to Streamline Selling in Digital Era

PROS Smart CPQ Adds Support for Sales Agreements to Improve Deal Velocity and Further Enable Omnichannel Commerce; Handles Complex Quotes up to 100,000 Line Items with Ease PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced PROS Smart CPQ now with support for sales agreement workflows, enabling sales teams to manage the sales agreement lifecycle and quickly create, amend, and extend existing agreements with customers to accelerate the sales process across every channel – direct,…

MultiVu Launches Digital Marketing Suite

In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with its audience where they are. A recent report from Pew Research Center reveals that 77% of Americans go online on a daily basis, with 26% saying they are online almost constantly. If your target demographic happens to be younger, more educated, and/or bringing home more income, that number is even higher. These are important trends to understand when considering where to spend your brand's carefully budgeted…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

Medallia Announces AI-Powered Innovations to Fuel Digital Transformation

The World's Leading Customer Experience Management Platform Delivers Breakthrough Innovations, Bringing Personalized, Transformative Experiences to Every Customer Medallia, Inc., the global leader in experience management, announced several new innovations to its Medallia Experience Cloud platform, including new offerings powered by Medallia's Experience Data Platform and Medallia Athena. During Experience, Medallia's premier global customer conference, Medallia also unveiled the launch of Medallia Xchange, an online…

Pacific Life Partners with Salesforce for Digital Transformation

Leading Financial Services Institution Deploys Salesforce as Its Enterprise-Wide, Integrated CRM Platform to Support Seamless Engagement with Its Network of Financial Professionals Salesforce, the global leader in CRM, announced that Pacific Life, a major insurance and retirement solutions company in the United States, has selected Salesforce as one of its strategic technology partners to get a 360-degree customer view and deliver seamless and integrated experiences across its entire US retail businesses. Established…

Hoodoo Digital Becomes a Silver Partner in the Adobe Solution Partner Program

Hoodoo Digital, a provider of Adobe Experience Manager, Adobe’s experience management and delivery offering, has recently become a Silver partner in the Adobe Solution Partner Program. After implementing Adobe Experience Manager for close to a decade, co-founders Kem Elbrader and Andy Wakefield are honored to lead Hoodoo to this level of partnership with Adobe after only two years in business. Adobe’s Silver partners are regional companies committed to developing the skills required to design, develop, sell and deploy…

Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows

Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management and Creative Optimization Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, announced the launch of a comprehensive global ad management solution that connects the media plan to the entire creative workflow. The solution includes a suite of services that saves…

NCMEC Launches Geo-Targeted Digital Out of Home Campaign to Help Find Missing Children

As Part of the Cross-Industry Initiative Created by M/H VCCP, the out of Home (OOH) Advertising Industry Has Donated AD Space Valued at More Than $3 Million to Feature Regionally Targeted Photos of Missing Children Across the US National Center for Missing & Exploited Children (NCMEC) and advertising agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative to reinvent the search for missing children in the US As part of the initiative more than 450 digital billboards and transit screens will…

74% of Marketers and CX Professionals Say Customer Loyalty is Driving Digital Experience

New Research from Clicktale Reveals Customer Loyalty to Be the Biggest Driver for Digital Experience Strategies Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers. That’s according to research from experience analytics company Clicktale, which surveyed 200 marketing and CX professionals across the US and UK. Released in Clicktale’s Defining Digital Experience report, the research…

Verint Unveils Groundbreaking New Voice of the Customer Cloud Solution that Combines Digital Leadership and Listening at Scale in the…

Automation Will Enable CX Leaders to Drive Action from a Unified View of Feedback from Across the Entire Customer Journey Verint Systems Inc., The Customer Engagement Company, announced the launch of the industry’s first comprehensive, enterprise-wide view of the voice of the customer, now a cornerstone of its expanding Voice of Customer VoC) strategy. Tailored to serve the unique needs of CX leaders, Verint Unified VoC* provides a complete view of direct, indirect and inferred VoC from across key customer engagement…

Digital Audio Can Be An Advertising MVP – If Navigated Correctly

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…

NICE Announces a New Era of Complete Digital Experiences Expediting Enterprises Transition to Smart Digital Conversations

NICE Accelerates the Cloud Experience Revolution Led by CXone With the Acquisition of Brand Embassy Organizations can now provide a true digital consumer experience, as NICE announces the next generation of customer service: Smart Digital Conversations. Enterprises of all sizes can now dynamically connect with every consumer based on their preferences. This is enabled by the acquisition of Brand Embassy, a leading provider of digital customer engagement. Embedding Brand Embassy in CXone, NICE's leading cloud CX platform,…

TechBytes with Audelia Boker, Global VP Marketing at Glassbox Digital

Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge of all the strategic, marketing and communications initiatives at Glassbox Digital. My team works very closely with key internal departments such as research and development, product, sales and customer success, as well as with external stakeholders such as media, analysts, partners and customers. Glassbox Digital offers customer experience analytics solutions that don’t just tell you what a customer is…