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PROS Launches Sales Agreement Management to Streamline Selling in Digital Era

PROS Smart CPQ Adds Support for Sales Agreements to Improve Deal Velocity and Further Enable Omnichannel Commerce; Handles Complex Quotes up to 100,000 Line Items with Ease PROS, a provider of AI-powered solutions that optimize selling in the digital economy, announced PROS Smart CPQ now with support for sales agreement workflows, enabling sales teams to manage the sales agreement lifecycle and quickly create, amend, and extend existing agreements with customers to accelerate the sales process across every channel – direct,…

MultiVu Launches Digital Marketing Suite

In the ever-changing digital landscape, it can be a challenging task for a brand to find ways to engage with its audience where they are. A recent report from Pew Research Center reveals that 77% of Americans go online on a daily basis, with 26% saying they are online almost constantly. If your target demographic happens to be younger, more educated, and/or bringing home more income, that number is even higher. These are important trends to understand when considering where to spend your brand's carefully budgeted…

Innovation: Splicky Delivers a Fully Programmatic DOOH Campaign for Harvest Digital and Sziget Festival Across Three Countries and Seven…

Harvest Digital and the Sziget Festival blazed a new trail, delivering a fully programmatic digital out of home (DOOH) campaign on Jaduda's Splicky DSP, crossing three national borders and delivering in seven major cities. Utilizing multiple integrated DOOH networks and SSP platforms, including Broadsign, Viooh from JCDecaux, PrimeSight UK, Orb & ECN. Channels targeted included digital outdoor spaces, restaurants, office buildings and shopping malls. The Sziget campaign featured cross-channel mobile…

Medallia Announces AI-Powered Innovations to Fuel Digital Transformation

The World's Leading Customer Experience Management Platform Delivers Breakthrough Innovations, Bringing Personalized, Transformative Experiences to Every Customer Medallia, Inc., the global leader in experience management, announced several new innovations to its Medallia Experience Cloud platform, including new offerings powered by Medallia's Experience Data Platform and Medallia Athena. During Experience, Medallia's premier global customer conference, Medallia also unveiled the launch of Medallia Xchange, an online…

Pacific Life Partners with Salesforce for Digital Transformation

Leading Financial Services Institution Deploys Salesforce as Its Enterprise-Wide, Integrated CRM Platform to Support Seamless Engagement with Its Network of Financial Professionals Salesforce, the global leader in CRM, announced that Pacific Life, a major insurance and retirement solutions company in the United States, has selected Salesforce as one of its strategic technology partners to get a 360-degree customer view and deliver seamless and integrated experiences across its entire US retail businesses. Established…

Hoodoo Digital Becomes a Silver Partner in the Adobe Solution Partner Program

Hoodoo Digital, a provider of Adobe Experience Manager, Adobe’s experience management and delivery offering, has recently become a Silver partner in the Adobe Solution Partner Program. After implementing Adobe Experience Manager for close to a decade, co-founders Kem Elbrader and Andy Wakefield are honored to lead Hoodoo to this level of partnership with Adobe after only two years in business. Adobe’s Silver partners are regional companies committed to developing the skills required to design, develop, sell and deploy…

Comcast Technology Solutions Announces New Global Ad Management Solution that Unifies Linear and Digital Workflows

Unveiling New Technology in a Suite of Services That Automates Media Workflows From Planning and Distribution to Talent Rights Management and Creative Optimization Comcast Technology Solutions, a division of Comcast Cable that serves advertisers, agencies and content providers on both the Demand-Side and Supply-Side of the business, announced the launch of a comprehensive global ad management solution that connects the media plan to the entire creative workflow. The solution includes a suite of services that saves…

NCMEC Launches Geo-Targeted Digital Out of Home Campaign to Help Find Missing Children

As Part of the Cross-Industry Initiative Created by M/H VCCP, the out of Home (OOH) Advertising Industry Has Donated AD Space Valued at More Than $3 Million to Feature Regionally Targeted Photos of Missing Children Across the US National Center for Missing & Exploited Children (NCMEC) and advertising agency M/H VCCP have launched Runaway Train 25, a cross-industry initiative to reinvent the search for missing children in the US As part of the initiative more than 450 digital billboards and transit screens will…

74% of Marketers and CX Professionals Say Customer Loyalty is Driving Digital Experience

New Research from Clicktale Reveals Customer Loyalty to Be the Biggest Driver for Digital Experience Strategies Nearly three quarters of marketers and CX professionals (74%) are investing in digital experiences in an effort to foster long-term loyalty and build better relationships with their customers. That’s according to research from experience analytics company Clicktale, which surveyed 200 marketing and CX professionals across the US and UK. Released in Clicktale’s Defining Digital Experience report, the research…

Verint Unveils Groundbreaking New Voice of the Customer Cloud Solution that Combines Digital Leadership and Listening at Scale in the…

Automation Will Enable CX Leaders to Drive Action from a Unified View of Feedback from Across the Entire Customer Journey Verint Systems Inc., The Customer Engagement Company, announced the launch of the industry’s first comprehensive, enterprise-wide view of the voice of the customer, now a cornerstone of its expanding Voice of Customer VoC) strategy. Tailored to serve the unique needs of CX leaders, Verint Unified VoC* provides a complete view of direct, indirect and inferred VoC from across key customer engagement…

Digital Audio Can Be An Advertising MVP – If Navigated Correctly

Mobile is the ideal catalyst for audio consumption affording the average adult over 50 minutes of listening time via mobile apps each day. Portability and the on-demand characteristics of this medium have shifted consumer attention, positioning audio ahead of social networking, mobile videos, gaming or messaging, according to eMarketer’s 2018 Mobile Time Spent Report. What’s more, 25% of all consumer time spent on mobile devices is now going to music, podcasts and other audio. With consumers tuning into audio…

NICE Announces a New Era of Complete Digital Experiences Expediting Enterprises Transition to Smart Digital Conversations

NICE Accelerates the Cloud Experience Revolution Led by CXone With the Acquisition of Brand Embassy Organizations can now provide a true digital consumer experience, as NICE announces the next generation of customer service: Smart Digital Conversations. Enterprises of all sizes can now dynamically connect with every consumer based on their preferences. This is enabled by the acquisition of Brand Embassy, a leading provider of digital customer engagement. Embedding Brand Embassy in CXone, NICE's leading cloud CX platform,…

TechBytes with Audelia Boker, Global VP Marketing at Glassbox Digital

Tell us about your role and the team/technology you handle at Glassbox Digital. As Global VP Marketing, I’m in charge of all the strategic, marketing and communications initiatives at Glassbox Digital. My team works very closely with key internal departments such as research and development, product, sales and customer success, as well as with external stakeholders such as media, analysts, partners and customers. Glassbox Digital offers customer experience analytics solutions that don’t just tell you what a customer is…

OpenText Streamlines the Way Enterprises Digitally Communicate with Customers

OpenText, a global leader in Enterprise Information Management (EIM), announced version 16.6 is generally available now and will be launched in July 2019 at its annual user conference, OpenText Enterprise World. Innovations in its market-leading customer communications management solution, OpenText Exstream, are being previewed at Document Strategy Forum 2019 (DSF '19). The conference is held May 7-9 in Anaheim, Calif. OpenText Exstream 16.6 introduces self-service, browser-based design, authoring and interactive editing,…

AI Platform Pattern89 Plans Expansion Into Growing Digital Advertising Market

Pattern89, which offers an artificial intelligence platform to improve paid social advertising results, has announced that their platform is expanding to include Google advertising. Throughout 2019, the Pattern89 software will include successive releases to analyze and predict performance across Google Display, YouTube and Search. The expansion will enable marketers to drive improved multi-channel results across more than 58% of the digital advertising ecosystem according to eMarketer. @pattern89 expands successful AI…

V12 Launches Digital Data Licensing to Provide Brands with Unlimited Access to Privacy-Compliant, High Quality Audience Data

 V12, a leading provider of customer acquisition solutions, announced the launch of its digital data licensing solution to provide brands with unlimited access to high quality, privacy compliant data assets. V12's data licensing is available with zero restrictions on data usage at flat fee pricing. Powered by AudienceLink, V12's digital data asset is a multi-verified data source built using high quality data products that deliver both depth and breadth covering consumer and business audiences. V12 houses 215+ million…

DirectLync Shakes Up Small Business Marketing with New Digital Marketing Platform

The New Platform Brings Together All the Essential Sales and Marketing Tools in One Place, Changing the Way Businesses Use Marketing Technology DirectLync announces the launch of its digital marketing platform for small and medium-sized businesses (SMBs). The platform's integrated approach to digital marketing brings together all the essential tools – contact management, email marketing, social media management, website CMS, and reporting and insights – into one easy-to-use platform, saving users over 14 hours a month in…

Air Malta’s Digital Transformation Journey Takes Off With MuleSoft

Anypoint Platform Enables Air Malta to Tap Into the API Economy to Extend its Digital Presence and Improve Operational Efficiency MuleSoft, provider of the leading platform for building application networks, announced that Air Malta, which carries two million passengers annually, is using MuleSoft's Anypoint Platform to broaden its reach in a highly competitive market and to improve operational efficiency through APIs. Anypoint Platform enables Air Malta to build an application network, so the airline can quickly connect…

Nonprofit Digital Marketing Success: Finding the Right Partner

Digital marketing spending will surpass traditional advertising for the first time this year, according to the latest eMarketer forecast. That fact is not lost on today's nonprofit organizations, which recognize they must keep pace with the expectations of today's consumers when it comes to communicating their mission, delivering a superior user experience and simplifying the donation process. "Even though traditional methods such as direct mail and telemarketing continue to be a strong channel for nonprofits," says Cyndi…

Blis, WBR Insights and Future Stores Study Shows 91% of Retailers Are Embracing Digital Strategies to Build Loyalty to Physical Stores

Strategies like Location-Based Targeting and Retargeting Help Drive Foot Traffic Blis, the global martech leader, announced the launch of a new report with WBR Insights and Future Stores. The study, Brick and Mortar Loyalty: How Brand and In-Store Engagement Strategies Go Hand in Hand, surveyed 100 retail professionals in a variety of roles. The results provide a unique guide to how the most successful brands are combining online and offline data, including location-based data, to create a unified, seamless experience…